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Nir And Far: Business, Behaviour and the Brain

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Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.
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Location:

United States

Description:

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.

Language:

English


Episodes

The Number One Reason Good Habits Don't Last-Nir&Far

7/22/2019
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Nir’s Note: This guest post is written by Max Ogles. Max writes at MaxOgles.com about behavior change, psychology, and technology. Sign up for a free copy of his upcoming e-book, “9 Ways to Motivate Yourself Using Psychology and Technology." A commonly quoted and incredibly scary stat reveals that 9 out of 10 people who undergo heart bypass surgeries as a result of poor health are unable to change their habits, even with their lives on the line.We’ve all failed at something, though luckily...

Duration:00:09:00

The Next Secrets of the Internet - Nir&Far

7/15/2019
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Right now, someone is tinkering with a billion dollar secret — they just don’t know it yet. “What people aren’t telling you,” Peter Thiel taught his class at Stanford, “can very often give you great insight as to where you should be directing your attention.”Secrets people can’t or don’t want to divulge are a common thread behind Thiel’s most lucrative investments such as Facebook and LinkedIn, as well as several other breakout companies of the past decade. The kinds of truths Thiel...

Duration:00:09:52

The Mind-Hack I Used to Help My Father Lose Weight

7/8/2019
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When my family immigrated to the United States in 1981, my father weighed 185 pounds. He came chasing the American dream but got more than he expected. Along with a new, more prosperous life for his family, he also acquired some bad habits.For one, he took up smoking because, as he sheepishly admits, “that’s what business people here did back then.” And to ward off the boredom of long car rides between sales calls, he began eating American-made junk food.Eventually, he stopped smoking....

Duration:00:04:43

The Future is Driven by Interface Changes-Nir&Far

7/1/2019
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Nir’s Note: In this guest post Ryan Hoover takes a look at how interface changes drive innovation. Ryan blogs at ryanhoover.me and you can follow him on Twitter atrrhoover What do motorized vehicles, broadband internet, and smartphones have in common? These technologies all introduced new forms of user interface, transforming its user’s daily lives and behaviors.I’ve been studying Nir Eyal’s work and recently read his article on the power of interface changes. You can read the Nir and Far...

Duration:00:04:17

The Billion Dollar Mind Trick: An Intro to Triggers-Nir&Far

6/24/2019
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Note: I’m proud to have co-authored this post with Jason Hreha, the founder of Dopamine, a user-experience and behavior design firm. He blogs at persuasive.ly Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the composure and polish you’d expect of a student at a prestigious school, yet she succombs to her habit throughout the day. She can’t help it; she’s...

Duration:00:06:00

The Behavioral Economics Diet: The Science of Killing a Bad Habit-Nir&Far

6/17/2019
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Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably the weight returns. In my previous essay, I shared the story of my father’s struggle with bad eating habits. He had put on weight over the last few decades and despite several attempts, he had trouble taking it off. In his late 60s he faces pre-diabetes and a daily ritual of taking a handful of pills. You...

Duration:00:10:45

Temptation-Nir&Far

6/10/2019
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How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find pleasure in the activity. But pleasure is just half the story. Temptation is more than just the promise of reward. Recent advances in neuroscience allow us to peer into the brain, providing a greater understanding of what makes us want. You can read the Nir and Far blog post on: Temptation https://www.nirandfar.com/temptation/ Nir & Far, a podcast...

Duration:00:08:57

Strange Sex Habits of Silicon Valley-Nir&Far

6/3/2019
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My wife put our daughter to bed, brushed her teeth, and freshened up before bed. Slipping under the covers, we exchanged glances and knew it was time to do what comes naturally for a couple on a warm night in Silicon Valley. We began to lovingly caress–but not each other, of course. She began to fondle her cell phone, while I tenderly stroked the screen of my iPad. Ooh, it felt so good. If our nightly habits were any indication, we were having a love affair with our gadgets instead of each...

Duration:00:07:15

Stop Building Apps, Start Building User Behaviors-Nir&Far

5/27/2019
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Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they’re able to get users to do more by doing less. A new crop of companies is setting its sights on changing user behaviors; the small behaviors in your life, hoping to reap big rewards. They’re using the best practices of interaction design and psychology to build products with your brain in mind. Here’s how...

Duration:00:04:31

Research Reveals How to Take a Better Break-Nir&Far

5/20/2019
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Until recently, when I needed a break I’d grab my phone. Whether I was bored, mentally fatigued, or just wanting a pick-me-up, I felt relief checking the news, Facebook, or Instagram. However, new research suggests there are good ways and not-so-good ways to spend our break time. While some breaks can leave us refreshed and reenergized, others tend to leave us depleted and drained. You can read the Nir and Far blog post on: Research Reveals How to Take a Better Break...

Duration:00:09:55

Psychology of Sports: How Sports Infect Your Brain - Nir&Far

5/13/2019
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Note: I co-authored this post with Andrew Martin and David Ngo. It originally appeared in TechCrunch. This week, fans packed stadiums in London wearing their nation’s colors like rebels ready for battle in Mel Gibson’s army. They screamed with excitement and anguished in defeat. Many paid thousands of dollars to travel around the globe to be there. You can read the Nir and Far blog post on: Psychology of Sports: How Sports Infect Your Brain...

Duration:00:13:09

Personalized eCommerce Is Already Here, You Just Don’t Recognize It - Nir&Far

5/6/2019
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NOTE: This post originally appeared in Techcrunch. Reading Leena Rao’s recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isn’t coming. Rao quotes well-known industry experts and luminaries describing what needs to happen for e-commerce to finally realize the promise of personalized shopping, a future where online retailers predict what you’ll want to buy before you know yourself. You can read the Nir and Far...

Duration:00:06:17

Nostalgia: A Product Designer’s Secret Weapon-Nir&Far

4/29/2019
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Nir’s Note: In this guest post, Ryan Hoover, contributing writer of my book Hooked, describes how nostalgia is used to drive attention and build an engaging product. Follow @rrhoover or visit his blog to read more about startups and product design. Remember pogs? Remember Tubthumping? Remember Nickelodeon GUTS? Now pause… How do you feel right now? Did reading those words stimulate any emotional reaction? Did it bring back memories? Excite you? Make you smile? You can read the Nir and...

Duration:00:07:21

It’s How You React to Failure that Matters: Why Ego is the Enemy-Nir&Far

4/22/2019
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Nir’s Note: This guest post is an excerpt from my friend Ryan Holiday’s new book, Ego Is the Enemy. Ryan is the author of three other books and his monthly reading recommendations, which go out to 50,000+ subscribers, can be found here. John DeLorean ran his car company into the ground with a mix of outsized ambition, negligence, narcissism, greed, and mismanagement. As the bad news began to pile up and the picture was made clear and public, how do you think he responded? Was it with...

Duration:00:09:20

How to Design Behavior (The Behavior Change Matrix)-Nir&Far

4/15/2019
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Everyone suddenly seems interested in messing with your head. Gamification, Quantified Self, Persuasive Technology, Neuromarketing and a host of other techniques offer ways to influence behavior. At the heart of these techniques is a desire to change peoples’ habits so that behavior change becomes permanent. Here’s the problem: Until now, the explosion of methods for changing behavior has been a hodgepodge of author-centric noise. Reading all of the books, blogs, and blowhards can leave one...

Duration:00:07:10

How to Break 5 Soul-Sucking Technology Habits-Nir&Far

4/8/2019
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Nir’s Note: In this last in a series of guest posts on the topic of technology habits, Jason Shah shares practical tips he used to regain control over his devices and break bad habits. Jason is a Product Manager at Yammer and blogs about user experience and technology at blog.jasonshah.org. You can follow him on Twitter @jasonyogeshshah. “Not long ago, in a drug and alcohol rehabilitation center in Texas, a 17-year-old boy was weathering withdrawal at its worst. His body shuddered with...

Duration:00:12:17

How to Boost Desire Using the Psychology of Scarcity-Nir&Far

4/1/2019
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Interested in boosting customer desire? A classic study that demonstrates the psychology of scarcity reveals an interesting quirk of human behavior that may hold a clue. In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars. One jar held ten cookies while the other contained just two stragglers. Which cookies would people value more?https://twitter.com/JulesMaltz You can read the Nir and Far blog post on: How to Boost...

Duration:00:08:14

How Technology is Like Bug Sex-Nir&Far

3/25/2019
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This week, thousands of people swarmed the annual Consumer Electronics Show in Las Vegas. Looking from above, the scene resembled an insect infestation of scampering masses in a hive of the latest must-haves. When considering our complex relationship with technology, perhaps it is useful to reflect upon the plight of one particular bug, the male julodimorpha beetle, who like us at times, can’t get enough of a bad thing. His misplaced desire is so powerful that it threatens the survival of...

Duration:00:07:56

How Successful Companies Design for Users’ Multi-Device Lives-Nir&Far

3/18/2019
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Nir’s Note: This guest post comes from Marc Abraham, a London-based product manager at Beamly. In this article, Marc reviews the recently published book “Designing Multi-Device Experiences” by Michal Levin. Follow Marc on Twitter or check out his blog. We live in a world where the number of connected devices is growing on a daily basis at an immense rate, with people constantly switching between these devices (PCs, smartphones, tablets, TVs and more). The question arises how we can design...

Duration:00:07:21

Hooks: An Intro on How to Manufacture Desire-Nir&Far

3/11/2019
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Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay...

Duration:00:08:34