
OWC RADiO
Technology Podcasts
From interviews with insightful creatives utilizing tech to turn their vision into reality — to info and advice on the latest tech trends and advancements, the OWC RADiO Podcast offers unique insights from one of the largest Mac DIY upgrade outfitters on the planet.
Location:
United States
Genres:
Technology Podcasts
Description:
From interviews with insightful creatives utilizing tech to turn their vision into reality — to info and advice on the latest tech trends and advancements, the OWC RADiO Podcast offers unique insights from one of the largest Mac DIY upgrade outfitters on the planet.
Language:
English
Website:
https://www.owcradio.com/
Episodes
Filmmaker Carolyn McDonald on Producing Legends and Shaping Futures
4/26/2025
Carolyn McDonald, interviewed on OWC RADiO by our host, Cirina Catania, is an award-winning filmmaker, producer, writer, and instructor who partnered with Danny Glover at Carrie Productions. She exec-produced HBO's "America's Dream" and TNT's "Buffalo Soldiers," as well as "Freedom Song." Cirina said she deeply resonated with Carolyn, not just because of the mutual Carrie Productions connection, but because of Carolyn's dedication to empowering and teaching the younger generation. Carolyn has taught in Nashville at the Watkins Film School, in New York at the Independent Film Project, and in LA with the Black TV and Film Collective. She is currently a screenwriting instructor at the New York Film Academy. If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! The ever-popular OWC RADiO is sponsored by Other World Computing under the guidance and inspiration of CEO, Larry O'Connor. OWC has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient, and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists, and one of the co-founders and former executive director of the Sundance Film Festival. She is the founder, CEO, and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design.
Loren Mally and the Jellyfish from OWC
4/6/2025
Welcome to OWC RADiO, where we take a close look into the minds of innovators who are shaping the world of tech and creativity. Our host, Cirina Catania, goes behind the scenes today with Loren Mally, Director of Sales for the Jellyfish product line, a collaborative storage solution that's become a go-to for filmmakers, editors, studios, and creatives around the world. Please subscribe, hit that "like" button, and listen in to another great interview with two big brains. They talked about Loren's journey, OWC's vision, the power behind Jellyfish, the power of collaborative editing, and how the sales landscape is evolving — including whether AI is playing a role. Whether you're editing the next blockbuster, running a content studio, or simply love geeking out on tech, this one's for you. And, if you are at the NAB show in Vegas, stop by the OWC booth and say "hi" to Loren and the whole team. They'll be waiting for you in the upper South Hall #SLU2. ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient, and more stable. Go to MacSales.com for more information and to discover an ecosystem tailored for you. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is towards the long term, and, in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.” ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists, and one of the co-founders and former director of the Sundance Film Festival. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C. and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job!
Unlocking the Power of Media Management with Sam Bogoch of Axle.ai
3/17/2025
Managing video content is more challenging than ever. In this episode of OWC RADiO, host Cirina Catania speaks with Sam Bogoch, CEO of Axle.ai. They explore how Axle's media asset management is transforming the way creators, businesses, and organizations handle large volumes of video. From AI-assisted tagging and search to automated organization, Axle.ai makes it easier to manage digital assets. Whether you're an independent filmmaker, a production company, or even a school or church, this technology is a game-changer. Axle.ai offers powerful tools to simplify content management. With features like automated tagging, intelligent search, and seamless collaboration, it helps teams find and organize their media faster than ever. During their conversation, Sam shares his journey in developing this groundbreaking technology. He explains how Axle.ai solves real-world challenges for creatives working with massive media libraries. If you’ve ever struggled to find a specific clip in a sea of files, this episode is for you! Enjoying the podcast? Subscribe and spread the word! We love our listeners and always welcome new ideas. Feel free to comment! You can find OWC RADiO at OWCRadio.com, Spotify, Apple Podcasts, and all major podcast platforms! Chapter Markers: [00:00:00] - Introduction & Sponsor MessageCirina introduces the episode, guest Sam Bogoch, and acknowledges OWC as the sponsor.[00:01:14] - The Importance of AI in Media ManagementSam discusses the challenges of managing large media libraries and how AI is transforming the process.[00:07:05] - Axle.ai’s Beginnings & EvolutionSam shares how Axle.ai was founded, inspired by gaps in the industry while working at Avid.[00:13:08] - How Axle.ai WorksA deep dive into how Axle.ai's AI-driven media asset management helps content creators efficiently find and organize files.[00:18:40] - Use Cases & Industry ApplicationsSam explains how Axle.ai benefits churches, sports teams, filmmakers, and corporate media teams.[00:23:14] - Future of AI in Media & Closing ThoughtsA look at where AI is headed in media asset management and final reflections from Cirina and Sam. Key Takeaways:= AI-powered media management saves time and eliminates the frustration of lost files= Automation is the key to efficiently handling large video archives= Axle.ai benefits everyone, from corporate teams to solo filmmakers= AI improves collaboration, allowing teams to access and edit media with ease= As media continues to evolve, AI-driven asset management will be essential for content creators ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and creates hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.” ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild,
Charles Burnett, Academy Award Winning Filmmaker
3/2/2025
Today’s show features a conversation with Charles Burnett, who Martin Scorsese and Steven Soderberghcredit as one of America’s greatest filmmakers. His creative works tell personal and intimate stories – exploration of culture, relationships, social justice, mental illness, discrimination, and love. He was born in Mississippi in 1944 but moved to Watts in South Los Angeles in 1947. Killer of Sheep, based on his life in Watts, was his student thesis film at UCLA but it wasn’t until he was awarded an honorary Academy Award in 2017 that it began to be seenZ . It was his first full-length feature and took five years to complete, and it set him apart, even at a young age, as a great filmmaker. The ’60s were not necessarily kind to Black filmmakers and complicated music rights kept Killer of Sheep away from wide distribution until Steven Soderberg took it under his wing and helped restore it. He also cleared the music rights and found distribution. It has since been admitted into the Library of Congress and called a national treasure. Other films from Charles include “The Annihilation of Fish” with James Earl Jones and Lynn Redgrave; My Brother’s Wedding, The Glass Shield, and To Sleep With Anger starring Danny Glover. Martin Scorcese was quoted in a review by Daniel Borrero, saying, “Charles Burnett is one of the finest filmmakers in this country. His pictures speak in a unique voice that is uniquely and completely his own. I am honored to be speaking with Charles Burnett and am grateful for his candor about the industry and his gracious depiction of unfolding events in his life. We can all learn from him. If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more.
Larry Jordan Unplugged: Tech, Training & The Future of Media
2/16/2025
Larry Jordan is one of the creative-tech industry’s most intelligent, talented, and prolific trainers. This is a fun and informative interview with our host, Cirina Catania! Larry is a member of several guilds, worked in live television and the broadcast industry as a producer/director for many years and started his company, Larry Jordan and Associates, because he enjoyed communicating with and helping people who wanted answers on how to edit smarter, better…and upgrade their skills so they could make a more lucrative living….Twenty-one years later, he has published over 3,200 reviews and tutorials, 570 45-minute training webinars, 700 YouTube tutorials and published 13 books! Whether you are a trainer wanting to upgrade your skills, an editor looking for answers, or simply someone who works in the creative industry and would like some advice about your future…this is the conversation to which you will want to listen! If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. Key Takeaways: 1 Great educators eliminate fear. Larry emphasizes that learning creative tools starts with confidence, not just skill.2 AI is disrupting media, but storytelling remains king. While AI is reshaping production, human creativity and narrative skills are still irreplaceable.3 The media industry is in flux. With 35%+ unemployment in LA media jobs, freelancers and professionals need to adapt and expand their skill sets.4 Social media is necessary—but it doesn’t have to be painful. Larry avoids self-promotion and focuses on collaborating with professionals to handle social outreach.5 Storage solutions matter. Larry shares why a three-tiered backup system (SSD, RAID, and server storage) is essential for professional creatives.6 The future of tech is uncertain. As AI, automation, and economic shifts shake up the industry, the ability to pivot, adapt, and think ahead will determine success. Chapter Markers & Timecodes: 00:05 - Introduction: Cirina introduces Larry Jordan and his incredible contributions to the creative industry.01:30 - A Walk Down Memory Lane: The history of Larry & Cirina’s collaboration and how Larry became a media guru.02:36 - From Radio to Broadcast TV: Larry shares his journey from radio broadcasting to directing live TV.07:32 - Teaching Media Professionals: How Larry transitioned into training and why he loves helping people master creative tools.08:39 - What Makes a Great Teacher? Larry’s three essential principles for effective education and why storytelling matters.16:54 - The Future of Tutorials & Reviews: Larry explains how he approaches product reviews, tech training, and what sets his content apart.22:57 - The Magic of Live Production: Cirina and Larry reflect on their live broadcasting days and what makes live content so exciting.26:39 - SSD vs.
How to Plan for Evacuation when you have a Production or Post-Production Company
2/1/2025
Cirina Catania, host of OWC RADiO, and Larry O'Connor, CEO and Founder of Other World Computing, discuss the fires in Southern California and what we should do to protect our media if we have to evacuate. We send our warmest thoughts and prayers to those who have lost their homes and the families of those who lost their lives. If you have had to evacuate, our sympathies are with you. During this crisis and those recently undergone by people in North Carolina, Florida, Tennessee, and other areas impacted by horrific natural disasters, we couldn't help but think about the advice we might give to help all of us prepare. Heaven forbid something else happens, but let's be ready if it does. This episode of OWC RADiO is advice on what to do if you have valuable media. What hardware, software, media management tools, and peripherals should you be prepared to take with you? If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts, and all other podcatchers! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works daily to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient, and more stable. Go to MacSales.com for more information and discover an ecosystem serving your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is on the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.” ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists, and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CE,O and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, the National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television, and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C., and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job!
Michael Kammes, Key Code Media’s Workflow Guru
1/15/2025
Michael Kammes is a technology visionary in the media and entertainment industry, with nearly 20 years of experience designing and building production and post-production workflows, systems, and facility integrations. As Senior Director of Innovation at Shift Media, Michael plays a pivotal role in shaping cutting-edge solutions for the industry. He’s also held leadership roles at BeBop Technology and Key Code Media, showcasing his expertise in cloud-based post-production and systems integration. Beyond the technical side, Michael’s creative work includes roles as a Dialogue Editor, Supervising Sound Editor, and Re-Recording Mixer. An Apple Certified Trainer, Avid Certified Support Representative, and member of Motion Picture Sound Editors, Michael is a sought-after speaker on trends in post-production and hosts the popular "5 THINGS" podcast, which draws an audience of industry insiders worldwide. If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! Michael Kammes has visited OWC RADiO on several occasions and if you'd like to follow him further, visit any of the following links: 1. About his book on Remote Collaboration, 2. Virtualizing Post Production in the Cloud with Bebop Tech, 3. NAB 2019 ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and creates hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is long-term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.” ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists, and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO, and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, and Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, the National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television, and new media projects for the big screen as well as for networks such as National Geographic and Discovery.
Brian Burke aka The MacMan Shows Us How to Sell Our Gear for a Great Price
12/5/2024
Brian Burke is the Mac Man at Other World Computing. He and his team manage thousands upon thousands of transactions each year from people who have computer equipment lying around and would love to sell it for a very competitive price. Listen in as our host, Cirina Catania, gets a quick quote live on the air for her MacPro. SellYourMac.com is owned by OWC and they love to buy and sell all kinds of equipment. If you want to sell some of your gear but were not happy with the bid from Apple, visit Brian at Sell Your Mac! If you have overspent during the holidays, take a moment and learn how to MAKE money rather than spend it! It’s easier on the budget! And when you get that check and are ready to buy more gear you absolutely must have, visit this special URL at MacSales.com and enter the code: OWCRADIO24 for 15% off on anything OWC-branded. If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners.You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival.
Matt Balcerek On the Road to the Oscars?
12/3/2024
Director Mateusz "Matt" Balcerek, interviewed here by our host, Cirina Catania, is a Forbes 30 Under 30 lister with a keen creative vision, blending personal stories and widely universal pop themes into his filmmaking roster. As the Founder of Sounds Better Productions, with offices in London, Warsaw, and LA, he leads the company in producing premium content across scripted series, feature films, and unscripted shows. In his short film “Sunflower," Matt brings his family’s history to life, creating a cinematic experience that resonates deeply with both the heart and the conscience. He talks about the behind-the-scenes making of the film, his family, the true story that inspired it, his amazing crew, and their hope for the future. If you enjoy our podcast, please subscribe, give us a review, and tell all your friends about us! We love our listeners. If you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient, and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. ABOUT OUR HOST: Cirina Catania, is a successful filmmaker with over 150 projects to her credit, several of which have won Academy Awards. She is the former Sr VP of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former executive director of the Sundance Film Festival.
Heather Hale – Film-TV Director, Screenwriter, Producer and Master Gardener
11/17/2024
Note from our producers: Visit MacSales.com at https://eshop.macsales.com/?roc=true and enter the special OWCRADIO24 code for 15% off any OWC-branded products! Happy Holidays :) Heather Hale, interviewed by our host, Cirina Catania, is a film and television director, screenwriter, producer, consultant, speaker, and author with over 200 hours of produced credits that have received multiple Emmys, ACE, and Telly awards. She has written numerous books on the entertainment business and is also a sought-after speaker and consultant. An adventure traveler/athlete, Ms. Hale climbed Mt. Fuji (alone), skied a glacier in Sweden, ran a marathon in Dublin, Ireland, cliff-jumped in Jamaica, dog-sledded atop an iceberg in Alaska, sea-kayaked with Killer Whales breaching nearby, and rode Arabians across the Sahara Desert to celebrate the first dawn of the new millennium in sequins at the base of the pyramids. On top of all that…Heather is a master gardener, a seed keeper, a KOI pond Mama, and an artist! Truly a Renaissance woman. This is a fun interview with a truly talented woman and we think you'll enjoy it. Cirina said she'd like to grow up and BE Heather Hale!!! If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com (use the code OWCRADIO2024 for 15% off OWC Branded Products), for more information and to discover an ecosystem that serves your needs. Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is on the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.” ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists, and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO, and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO, partner, Lumberjack System, and Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, the National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television, and new media projects for the big screen and networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C., and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of that she has not yet contracted Malaria and that, after all these years, she still loves her job!
KEVIN NICKLAUS, Ultimate Cool Movies
10/15/2024
We are thrilled to introduce you to Kevin Nicklaus. He is the powerhouse head of production at Sandstone Artists in LA. Kevin has been instrumental in shaping iconic shows like Bates Motel and Roots, and is now exec-producing groundbreaking projects such as the first live-action English adaptations of Junji Ito’s work. Before we jump in, don’t miss out—use code OWCRADiO24 at macsales.com for exclusive 15% savings on OWC branded products. If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.” ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C. and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job!
Richard Taylor’s Documentary filmmaking secrets
9/15/2024
Filmmaker and technologist Richard Taylor joins OWC RADiO host Cirina Catania to offer insights into his documentary on the 70’s band, RAZZ. Learn about his workflow, handling legacy footage, color grading in Final Cut Pro, and insights on media management, editing, and archiving. If you enjoy our podcast, please like, subscribe, rate us, and tell all your friends about us! We love our listeners. If you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.” ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO, and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, the National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film and television projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C. and Berlin when she is not filming in the Amazon or other exotic locations on the road. She is very proud that she has not yet contracted Malaria and that after all these years, she still loves her job! For past interviews with Richard Taylor, navigate to Gossip and Gear with Richard Taylor, listen to Good Coffee and Good Audio for Podcasts, or search our database for other shows featuring Richard. Thanks for listening to OWC RADiO!
Samuel Hurley On Wonder and Meaning Through Poetry
8/18/2024
OWC RADiO Host, Cirina Catania, interviews Poet Samuel Hurley.
Karen Bolt – Danny Glover’s Development Executive on Creating Films with a Purpose
8/4/2024
Karen Bolt, the Development Executive for actor and activist Danny Glover, and an accomplished Independent Producer, is a close friend of our OWC RADiO host, Cirina Catania. Over the years, Karen and Cirina have collaborated on several of Mr. Glover's projects, including insightful interviews with Bob Moses head of the Algebra Project in San Francisco and one of the key instigators of the Civil Rights Movement in the 60's. They also shared memorable experiences in Salt Lake City during the filming of "Just a Dream," directed by Danny Glover. Karen's impressive portfolio includes award-winning short films like "The Secret Weapon: Yesterday is Today" and "The McHenry Trial-Don't Judge a Kid by Their Hoodie," which have collectively garnered over 147 awards. In this episode, she shares invaluable advice for aspiring independent producers, drawing from her extensive experience in the industry. Cirina says, "As a poignant aside, after we hung up, I realized that our conversation reminded me of the fact that it has been 60 years since the Civil Rights Act was passed—a milestone closely tied to the legacy of Bob Moses, a key figure in that movement. We'll dive deeper into that topic in a future episode." Thank you for tuning in to OWC RADiO. Don't forget to like, subscribe, and many thanks to Other World Computing for sponsoring our show. Visit MacSales.com for an amazing selection of gear! ABOUT OUR HOST CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C. and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.”
How to Make a Profit with Your Video Business – Andrew Murphy
7/8/2024
Andrew Murphy owns a video agency, Arise Digital, and coaches freelance videographers. His company helps industry experts build their authority online with short-form social media content. Listen in to his interview with our host, Cirina Catania, and learn more about the necessary skills to turn your passion into a full-time career. See below for links that will give you more information on Andrew: Instagram: https://www.instagram.com/andrewmurphyfilms/Facebook(s): https://www.facebook.com/andrewmurphyfilmsYouTube: https://www.youtube.com/channel/andrewmurphyfilmsOther Sites: https://open.spotify.com/show/0OBa8GdXjBhWAIV5H7JMbZ?utm_medium=share&utm_source=linktreeAdditional URLs: Linktree: linktr.ee/andrewmurphyfilmshttps://www.andrewmurphy.com.au/amf-video-business-accelerator (4-week video business program) If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.” ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C. and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job!
Gear: Moritz Lochner on LEWITT’s RAY Mic and the Connect 2 Audio Interface
6/15/2024
Under the hood with great gear: We love the new RAY microphone from Lewitt, the first microphone with autofocus for your voice. It is a large-diaphragm condenser mic that is small, lightweight, ultimately portable, and has an amazing ability to focus on the sound of our voices to eliminate distractions. Plus, it is very affordable. RAY has many features for podcasters and content creators that you will want to hear more about. This conversation between Moritz Lochner, the COO and Head of Product and Marketing at LEWITT, and our host, Cirina Catania, takes a deep dive into that design process. We also talked about the new Connect 2 Interface, yet another innovative product from the fine minds at LEWITT. If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! About Other World Computing: Founded in 1988, Other World Computing (OWC), is committed to providing innovative performance-driven, quality solutions that enable the creators of today and tomorrow to realize their imaginations. As a partner to the digital artist, the company provides a range of 21st-century solutions to Capture, Create, and Collaborate. From live recordings to the recording studio, to the film set, to the field and stadium, to ingesting data locally to the storage on an enterprise rack for web or corporate backup or securing of data, from professionals to enthusiasts; Other World Computing knows that there is no room for compromise when it comes to one’s vision. With sustainability and exemplary customer service as core values, the company strives for zero waste from both an environmental and strategic business operations perspective. The long-term outlook on everything from refurbishing and recycling to sustainable practices in our offices and manufacturing is a demonstration of the company’s dedication to pursuing innovation for the global good. As the provider of the essential solutions to manifest creations, Other World Computing is dedicated to delivering excellence on a planetary scale. ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C. and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job!
Adventuring with Photographer Emily Tidwell
5/28/2024
We are adventuring with Emily Tidwell, an action sports photographer based in Reno, Nevada. She creates commercial, editorial, and event coverage for the outdoor industry. Emily has shot amazing coverage for some of the action industry's biggest publications, including Red Bull and Patagonia and she uses OWC cards and drives for her daily workflow needs. Our host, Cirina Catania, had a great time interviewing Emily since they have so much in common, especially their mutual love for the outdoors! Emily, you are one of a kind and we wish you all the best. And to our audience, we hope this inspires you to go out and "Do something wonderful today!" For more information on Atlas Memory Cards, visit Cirina's interview with Farshid Tabrizi on OWC RADiO: If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! About Other World Computing: Founded in 1988, Other World Computing (OWC), provides innovative performance-driven, quality solutions that enable the creators of today and tomorrow to realize their imaginations. As a partner to the digital artist, the company provides a range of 21st-century solutions to Capture, Create, and Collaborate. From live recordings to the recording studio, to the film set, to the field and stadium, to ingesting data locally to the storage on an enterprise rack for web or corporate backup or securing of data, from professionals to enthusiasts; Other World Computing knows that there is no room for compromise when it comes to one’s vision. With sustainability and exemplary customer service as core values, the company strives for zero waste from both an environmental and strategic business operations perspective. The long-term outlook on everything from refurbishing and recycling to sustainable practices in our offices and manufacturing is a demonstration of the company’s dedication to pursuing innovation for the global good. As the provider of the essential solutions to manifest creations, Other World Computing is dedicated to delivering excellence on a planetary scale. ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C. and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job!
Matt Clifford, Touring with the Rolling Stones and Secrets of the Hackney Diamonds Album
4/30/2024
Matt Clifford, interviewed here by Cirina Catania on OWC RADiO, plays keyboard in The Rolling Stones touring band, and first worked with Jagger and the group in 1989 when he played on the Steel Wheels album and their world tour. He went on to become Jagger’s co-writer and producer on many projects, including the album Goddess In The Doorway. The two musicians co-wrote Jagger’s solo singles England Lost and Gotta Get A Grip. Outside his work with the Stones, Clifford has arranged and produced the music for the UEFA Champions League, the UEFA Cup theme, the UEFA Super Cup theme, the Six Nations Anthem, the official broadcast music for the 2010 FIFA World Cup, the World Boxing Super Series theme and many more sports properties. If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, Spotify, and Apple Podcasts, and all other podcatchers! About Other World Computing: Founded in 1988 by Larry O'Connor, Other World Computing (OWC), is committed to providing innovative performance-driven, quality solutions that enable the creators of today and tomorrow to realize their imaginations. As a partner to the digital artist, the company provides a range of 21st-century solutions to Capture, Create, and Collaborate. From live recordings to the recording studio, to the film set, to the field and stadium, to ingesting data locally to the storage on an enterprise rack for web or corporate backup or securing of data, from professionals to enthusiasts; Other World Computing knows that there is no room for compromise when it comes to one’s vision. With sustainability and exemplary customer service as core values, the company strives for zero waste from both an environmental and strategic business operations perspective. The long-term outlook on everything from refurbishing and recycling to sustainable practices in our offices and manufacturing is a demonstration of the company’s dedication to pursuing innovation for the global good. As the provider of the essential solutions to manifest creations, Other World Computing is dedicated to delivering excellence on a planetary scale ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists, and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO, and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, the National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television, and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C., and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job!
NAB 2024 – OWC FOUNDER LARRY O’CONNOR
4/14/2024
Larry O’Connor, the Founder and CEO of Other World Computing (OWC), took a few minutes out of his busy schedule to give our host, Cirina Catania, a rundown on some of the new products they are showing at NAB 2024. He talked about the Atlas TypeA cards, the Envoy SSD portable drive, the Envoy Pro Mini, the Elektron, and SoftRAID 8 and more. Get the scoop right from the person who runs the company! If you are in Vegas for NAB, please stop by Booth #2024 in Central Hall. The OWC team would love to welcome you and answer all your questions. We are grateful to have Other World Computing as our sponsor and we are so very proud of everything they do on a daily basis for creatives all over the world. Besides, their products are reliable, backed by amazing warranties, and competitive in price. I’ve been using OWC gear for many years and can personally recommend it. Go to OWC.com for more information. If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts, and all other podcatchers! About Other World Computing: Founded in 1988, Other World Computing (OWC), is committed to providing innovative performance-driven, quality solutions that enable the creators of today and tomorrow to realize their imaginations. As a partner to the digital artist, the company provides a range of 21st-century solutions to Capture, Create, and Collaborate. From live recordings to the recording studio, to the film set, to the field and stadium, to ingesting data locally to the storage on an enterprise rack for web or corporate backup or securing of data, from professionals to enthusiasts; Other World Computing knows that there is no room for compromise when it comes to one’s vision. ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists, and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C. and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job! For more interviews with Larry O'Connor, visit https://eshop.macsales.com/owc-radio/owcs-larry-oconnor-talks-tech-about-new-products-following-the-wwdc-2023/ and https://podcasts.apple.com/us/podcast/ceo-larry-oconnor-on-owc-radios-100th-episode-owcs/id1458884466?i=1000528896325&l=it
Found Films: Dan Halperin’s Bombshells and Dollies
4/7/2024
Thousands of movies are made each year and buried within are some hidden treasures that you may not have seen. Our host, Cirina Catania speaks with Producer/Director, Dan Halperin, about "Bombshells and Dollies." An entertaining, captivating look into the world of modern-day pinups and the Rockabilly scene at Viva Las Vegas. It just may change your definition of feminity. This yearly contest brings thousands of spectators and women competitors from all over the world, where diversity, individuality, and downright sexiness is celebrated with unbridled gusto. Let your hair down, or pin it up...and enjoy. You can watch the full film on Kanopy. If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to OWCRadio@catania.us. We are always up for new ideas! You can find OWC RADiO at OWCRadio.com, on Spotify, Apple Podcasts and all other podcatchers! ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient, and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.” ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists, and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO, and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C. and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job!