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Podcast Pontifications

Technology Podcasts

THIS SHOW IS CURRENTLY ON HIATUS - PLEASE ENJOY THE ARCHIVE OF CONTENT FOCUSED ON MAKING PODCASTING BETTER. Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow. Hosted by Podcast Hall of Fame Class of 2022 inductee Evo Terra. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Location:

United States

Description:

THIS SHOW IS CURRENTLY ON HIATUS - PLEASE ENJOY THE ARCHIVE OF CONTENT FOCUSED ON MAKING PODCASTING BETTER. Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow. Hosted by Podcast Hall of Fame Class of 2022 inductee Evo Terra. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Twitter:

@evoterra

Language:

English


Episodes

Do You Think Too Much Or Too Little About Your Podcast Trailer?

2/15/2023
Introducing: Trailer Park: The Podcast Trailer Podcast is a podcast that showcases podcast trailers. Whether those trailers were made and then abandoned, were made as creative proof, are part of a larger body of work, or were created just for fun, they're welcome here at the park! Get more info at https://trailerparkpodcast.crd.co/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Chartable - https://chartable.com/privacy Podsights -...

Duration:00:04:20

You Have Reached The End of Podcast Pontifications

11/2/2022
Not so long ago, it was possible to talk about the future of podcasting in relevant terms for every podcaster. But podcasting has evolved beyond those simpler times. So what do we do in these more complex times? I'm not gonna beat around the bush. What you are listening to or reading right now is the very last episode of Podcast Pontifications that I will make. This is it. I wrote out this long and detailed outline of a script that dug deep into why I'm making this decision and what I'm...

Duration:00:04:36

How Can Podcasters Make Podcast Advertising Better?

10/26/2022
The podcast advertising business is once again taking it on the chin, blasted from inside the industry and out. What can podcasters and podcast listeners do about it? From ad buyers paying for podcast plays that ran inside mobile video games. 20-minute episodes with 20% filled with ads. People are getting fed up with advertising. If a popular podcast runs ads, it's guaranteed that more than one negative review will simply read: too many ads. A valid complaint leveraged against much of the...

Duration:00:10:48

2023: The Year Podcasting Has To Pay

10/12/2022
Podcasting managed to survive a going-on-three-year global pandemic. But the podcasting industry is starting to feel those economic realities finally catching up to us. That won't end soon. 2023 Is the year that podcasting has to pay. And by "pay" I mean pay for itself. And by "itself" I mean it has to make fiscal sense for the people writing the checks that power podcasting. If you're a fiscally responsible person who diligently balances their books each month or pay period to make sure...

Duration:00:08:51

Podcasting's Lack Of Blockbuster Hits Is A Feature, Not A Bug

9/28/2022
If the majority of the world isn't talking about one single must-listen podcast, the industry is dead. Right? Wrong. So very, very wrong. Here's why this mythical success metric needs to die. Every time there's a negative article focusing on podcasting's inability to generate blockbuster hits, I get a little stabby. Because here's the secret: you don't need to create a blockbuster podcast—because podcasting does not need blockbuster hits. I know that seems at odds with other forms of...

Duration:00:07:26

Making Complex Podcast Tech Disappear With Alitu

9/21/2022
Podcasting should be made better, not just easier! That's the motto I started this show with. And I still stand by it! But a lot has happened in five years. What if making it easier to podcast also made it better? #podcasting https://podcastpontifications.com/episode/making-complex-podcast-tech-disappear-with-alitu One thing that has me terribly excited for the future of podcasting is how the entire process of making a podcast has, for many, changed drastically in the last 20 years or...

Duration:00:15:14

Podcast Conferences, Cancel Culture, & Human Dignity

9/14/2022
Large podcast conferences are at a crossroads, with the podcasting community wondering how next year's conferences and beyond will be reshaped by the winds of change. Here are three possible futures. #podcasting https://podcastpontifications.com/episode/podcast-conferences-cancel-culture-human-dignity Photo by Markus Spiske from Pexels But before you say, "Ugh, not another hot take about the kerfuffle at Podcast Movement 2022"—rest assured, I'm not adding another hot take on what...

Duration:00:07:08

How Podcasting Can Encourage The Podcast Listening Habit

8/17/2022
Podcasting is like crack for your ears, many have said. Listen once, and they're hooked for life, right? Well... wrong. What do we need to do—as podcasters and an industry—to help build listening habits? It's a harsh reality that most people who listen to podcasts don't keep listening to podcasts. 62% of the US population +12 have listened, but only 26% frequently listen, according to Edison Research's Infinite Dial survey. I blame the podcast listening app makers. But I also blame us, the...

Duration:00:11:01

Getting Past Your Personal Podcasting Humps

8/10/2022
It's almost impossible to make a good podcast without listening to great podcasts. But it probably takes more than listening to get from good to great. The secret is learning those not-hidden secrets. I recently discovered the secrets to restaurant-quality eggplant parmesan and crave-able Manhattans. Only they weren't secrets. They were just things I'd overlooked or rushed through. Tiny things learned when I (finally) asked people who were better than me. One thing was clear with decades...

Duration:00:11:39

Avoiding The Perils Of Un-aligned Podcast Advice

8/3/2022
Finding advice on how to make your podcast better is easy. Knowing what advice to take and what to ignore is trickier. Before implementing any advice, take a close look at the agenda behind that advice. The agenda you have for your podcast is not the same agenda I have for my podcast. The same goes for every other long-time podcaster or podcast consultant. We all want people to keep listening and tell their friends. But what are our real agendas? And how closely do they align with your...

Duration:00:10:06

How Podcasters Can Generate Great Ideas For Social Media Posts

7/28/2022
Posting about your podcast on social media without posting ONLY about your podcast can be exhausting. I can't fix that, but I can give you 10 questions to ask yourself that make for great social post ideas. #podcasting Putting words into print or performing solo in front of a camera are necessary social media skills. But neither often comes naturally to podcasters who are most comfortable behind a microphone. Still, social media is part of the game podcasters play. And we know we can't...

Duration:00:13:14

In The Future, Podcast Discoverability Will Be Specialized

7/20/2022
Podcast discovery isn't broken. It's just not one thing. And it gets a lot easier to improve podcast discoverability when a podcast listening app specializes in just one type of content. So... how's that going? Photo by DS stories from Pexels Four years ago, I dreamed of a rather different podcast listening by the year 2026. Since we're at the middle point of that "prediction" (it wasn't a prediction), let's see how my prognostication is trending. (It wasn't a prognostication.) My vision...

Duration:00:11:48

5 New Reasons To Write Better Podcast Show Notes

7/13/2022
Too many podcasters skip a key step when publishing: the episode details. Or show notes, as you've likely called them. This helpful text isn't optional. It's required. And I'll give you five new reasons why. Photo by Mikael Blomkvist from Pexels Four years ago, I implored my fledgling audience to spend more time making better episode details. "Stop writing shitty show notes!" I said. That's still excellent advice. But the reasons why have changed a lot since 2018. That, and not everyone...

Duration:00:10:48

Changing The Minds Of Non-Podcast Listeners One IHNI At A Time

7/6/2022
Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs at the ready. https://podcastpontifications.com/episode/changing-the-minds-of-non-podcast-listeners-one-ihni-at-a-time What's an IHNI? That's a podcast episode that makes someone—someone who thinks podcasts aren't for them—look up and say "I had no idea podcasts could sound like this!" Spoiler: A...

Duration:00:14:22

Breaking Free Of The Podcast Sandwich Paradigm

6/29/2022
Listening to podcasts is like eating a submarine sandwich. Making a podcast is like making a submarine sandwich. But too many podcasters try to make one like they eat one. Let's fix that. Photo by Alex Green from Pexels Do you eat a submarine sandwich (hoagie) from the middle? Of course not. That would be silly. You start eating at one end. And you keep eating from that same end until you reach the other end. Or until you give up, decide you don't care for it, run out of time to finish, or...

Duration:00:11:38

Podcast Growth & Monetization With Buzzsprout Ads

6/8/2022
Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show. Buzzsprout aims to change the growth and monetization question with a new product they've just released called Buzzsprout Ads. And interestingly enough, they're tackling both of those challenges—growth and monetization—with the same solution. A solution built for indie podcasters of...

Duration:00:11:31

3 Podcasting Trends To Take You Beyond 2023

6/1/2022
Politicians get in trouble for flip-flopping on issues. But for podcasters, changing opinions and approaches is a survival tactic. Think about these three questions over the next few months to prep your show for 2023 & beyond. Photo by cottonbro from Pexels Today I'm sharing with you three challenges on the horizon that will require shifts in your/our ways of thinking. I'm convinced that all of these will leave a mark on podcasting. What shape and what color that mark is I really don't...

Duration:00:10:04

Creative Ways To Get More Ad Dollars For Your Smaller Podcast

5/25/2022
Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative needs to be changed. Photo by Rakicevic Nenad from Pexels Big advertisers like to spend money on big shows simply because it's easier than spending money on smaller shows. Magellan AI tells us the top 15 advertisers are spending more than $1.3 million on podcast ads each month. At an average CPM of $25, that's...

Duration:00:10:43

Can You Still Make A Really Big Podcast In 2022?

5/18/2022
Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.) What does it take to have a really, really big podcast in 2022? It'll take more than just making great content. It'll take more than satisfying your audience. If you're not content to let your show grow over time, you have to do more. Sorry, there isn't an easy-to-follow recipe to...

Duration:00:13:10

Podcasting: Too Diverse To Fail?

5/11/2022
The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared? #podcasting Photo by Robert Bogdan from Pexels Everything just looks... bad right now. War in Europe. A down market. High inflation. Personal liberties revoked. Even crypto is tanking. So to ask the question outright: can podcasting survive the coming storm? Yes. But not...

Duration:00:09:36