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SaaS Half Full

Technology Podcasts

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

Location:

United States

Description:

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

Twitter:

@blastmedia

Language:

English


Episodes

State of B2B SaaS Investing with Mike Fitzgerald, High Alpha

6/22/2022
There’s been a shift in the SaaS economy, and in this episode, Lindsey Groepper speaks with Mike Fitzgerald, Partner at High Alpha, a venture capital studio that specializes in funding B2B SaaS companies. Mike joined BLASTmedia at their headquarters for a fireside chat. During that conversation he shared valuable insights on how the venture capital landscape has changed for B2B SaaS companies and what the next moves may be for companies strategizing for a...

Duration:00:18:55

Breaking Up with B2B Marketing Strategies with Justin Keller, Drift

4/27/2022
In this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about ditching your burnt-out B2B marketing strategies. Justin has spent the majority of his career doing cool sh*t with B2B marketing and continues to do so at his new gig at Drift. If you’re not thinking about how your marketing sets you apart from others in the category, you will fall behind. Listen in to hear why he believes marketers must start taking risks and thinking like...

Duration:00:28:29

Marketing’s Role in Risk and Compliance with Gina Hortatsos, LogicGate

4/20/2022
In this episode of SaaS Half Full, Lindsey Groepper speaks with Gina Hortatsos, CMO at LogicGate, about the importance of the marketing organization taking an active role in risk and compliance. Gina believes the CMO - and other departmental leaders - have equal responsibility for risk and compliance as the infosec or legal team. Listen in as she shares the different components of organizational risk (spoiler alert, it’s not just cyber) that contribute to overall risk management and...

Duration:00:30:35

Getting the Most Out of Your PR Agency Relationship with Kimberly Jefferson, BLASTmedia

3/30/2022
SaaS CMOs: are you leveraging your PR-agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia. Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship, how to level-set expectations, and what makes a partnership go from good to great. Listen to the full episode to hear tips on how...

Duration:00:30:43

Your First 30 Days as CMO with Rashmi Vittal, Productiv

2/9/2022
In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv. A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into your first 30 days as a company’s CMO. Whether you’re looking to become a CMO for the first time or are looking for a change, Rashmi shares valuable information about what you should uncover in the interview process, who you should speak with to set expectations, and how to create alignment amongst your new marketing...

Duration:00:30:09

Achieving CMO and CFO Alignment with Avnita Gulati, Visa

1/19/2022
In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We've discussed how marketers can achieve alignment with their CEO or with the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you feel like you have a good relationship with finance or are looking to build a bridge for the first time, Avnita shares crucial steps to cultivating a better working...

Duration:00:27:41

The Most-Downloaded Episodes of 2021

12/22/2021
In this episode of SaaS Half Full, Lindsey takes a trip down memory lane sharing the most downloaded episodes of 2021 highlighting key insights. Episodes featured are: https://www.linkedin.com/in/lindseygroepper/https://www.blastmedia.com/www.shakerandspoon.com/halffull

Duration:00:11:39

Common Mistakes When Expanding Into Europe, with Alan Gleeson, Agility

12/1/2021
In this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London. When is the right time to expand your SaaS company into the European market? Alan consults organizations considering this venture and shares with us his insight on a successful expansion. He talks about the unique differences between operating in the U.S. and Europe, including resource constraints, currency, language barriers, and pricing...

Duration:00:29:23

Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion

11/10/2021
In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team. Listen as Rachel walks...

Duration:00:27:44

How Virtual Events Can Be “Closing” Events with Nikki Boehm, Namely

10/20/2021
In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events. Even the term “Zoom fatigue” is fatigued. Have SaS marketers pivoted their virtual event strategies to still drive value? Nikki believes an organized, funnel-based approach to virtual events is the key to creating bottom-line impact. Listen to hear the common mistakes made in...

Duration:00:33:40

Using Paid Strategies to Enhance Your ABM Efforts with Brian Walker, Statwax

9/22/2021
In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax. Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams need to work together to strengthen the power of ABM. Executing paid strategies for SaaS companies, Brian has implemented paid strategies to run in tandem with ABM to bring more...

Duration:00:32:30

How to Differentiate in Saturated Category with Araks Nalbandyan, Director of Digital Marketing at 10Web

9/8/2021
In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web. How can SaaS companies compete in crowded markets, especially if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category or becoming more well-known in the one you’re in, listen and learn from Araks as she tackles the common mistakes SaaS marketing teams make when competing in a saturated...

Duration:00:25:07

Making the Case For a Chief Evangelist with Ethan Beute, Chief Evangelist at BombBomb

8/25/2021
In this episode of SaaS Half Full, Lindsey Groepper chats with Ethan Beute, the Chief Evangelist of SaaS company, BombBomb. A chief evangelist encompasses so much more than being a hype man or a hype woman for a brand. Ethan dives into the chief evangelist role, what makes them successful and how they can be crucial to the brand perception of a SaaS company. Connect with Ethan:https://www.linkedin.com/in/ethanbeute/Learn more about BombBomb:https://bombbomb.com/Connect with...

Duration:00:29:20

BONUS: The Art of Breaking Sh*t with Lindsey Groepper on the Agile Marketing Podcast

8/4/2021
On this cross-over bonus episode, Lindsey Groepper joins Muhammad Yasin and Eva Jackson on the Agile Marketing Podcast to discuss how she has scaled BLASTmedia using a variety of productivity tactics that can be applied to any role. Follow the Agile Marketing Podcast: https://agilemarketingindy.com/podcasts/Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/

Duration:00:31:52

Agile Marketing Decoded with Muhammad Yasin, Co-founder of Agile Marketing Indy

8/4/2021
In this episode of SaaS Half Full, Lindsey Groepper chats with Muhammad Yasin, Executive Vice President of Marketing at PERQ and Co-founder of the organization Agile Marketing Indy and its associated podcast. Having worked with Agile principles in marketing for years, Muhammad breaks down how to adopt an Agile framework, what it looks like on a day-to-day basis and how he and his marketing team applied it to rebuild their entire website in a five business-day sprint. Whether you’re an avid...

Duration:00:33:03

A VCs Take on Funding Announcements, with Nikki Parker, SVP Insight Partners

7/21/2021
In this episode of SaaS Half Full, Lindsey Groepper chats with Nikki Parker, SVP at Insight Partners, about milestones throughout the scale-up journey and the role of a CMO throughout. Insight Partners has invested in over 400 software companies and Nikki has seen the highs and lows of milestones and funding announcements. What is important to the VC vs. the portfolio CEO? What are the realistic expectations? Listen to hear Nikki’s perspective on goal setting and leveraging marketing to...

Duration:00:28:57

The When and Why of Outsourcing SDRs with Eric Quanstrom, CMO at CIENCE

7/7/2021
In this episode of SaaS Half Full, Lindsey Groepper chats with Eric Quanstrom, CMO at CIENCE, about when and why you should outsource your sales development reps, the cost of outsourcing vs in-house and why inbound marketing alone isn’t the holy grail of lead generation. When deciding to outsource an SDR or not, Eric believes there is no single right answer. The decision is based on your SaaS business’s circumstances, goals, agenda, and how you want to get there. Tune in to hear more of...

Duration:00:32:31

How to Create a Community of B2B Micro-Influencers with Jon Ferrara, CEO at Nimble

6/16/2021
In this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value out of exchanges with B2B micro-influencers. When B2B brands think of influencers, they often imagine big-dollar agreements in exchange for a single Tweet. Jon believes more in (and has successfully executed) a micro-influencer strategy, where he develops authentic relationships with up-and -coming influencers with zero dollars exchanged. Tune...

Duration:00:32:41

Why Your SaaS MarTech Stack is Jacked with Justin Schmidt, VP of Marketing at Capacity

6/2/2021
In this episode of SaaS Half Full, host Lindsey Groepper chats with Justin Schmidt, VP of Marketing at Capacity, about the mistakes most SaaS marketers make in building their MarTech stack and how it should all begin with one thing — your customer journey map. Whether you’re a scaling company building out your martech tools for the first time, or a seasoned marketer with more tools in your stack than you can count, Justin walks through how to take inventory and build an efficient and...

Duration:00:30:58

When You Know It's Time to Sell Your SaaS Company with Norman Crowley, Founder of Cool Planet Group

5/19/2021
In this episode of SaaS Half Full, host Lindsey Groepper chats with Norman Crowley, Founder of Cool Planet Group, one of Europe’s fastest-growing energy companies, about his journey selling his previous tech company, Inspired Gaming Group. A$1B acquisition of the company fell through just hours before the stock market crash in 2018, and Norman recounts the hours and days after. Tune in to hear the full story, plus additional insights from a serial and seasoned SaaS entrepreneur on when to...

Duration:00:25:13