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In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).

In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).
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Location:

United States

Description:

In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).

Twitter:

@useproof

Language:

English

Contact:

650-600-3985


Episodes

#11: Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth

5/21/2019
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Customer.io is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The software solves a common headache by providing a no-code-required solution for product teams — one in which you can pipe in events from platforms like Segment and then drag and drop automated email messages. Since their launch in 2012, Customer.io has grown rapidly — to 41 employees and more than 1200+ customers ranging from SaaS to lot and beyond!...

Duration:00:35:59

#10: Kieran Flanagan, VP of Marketing @ Hubspot, on SaaS, Scaleups, and Startups

5/7/2019
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If there’s a company that knows the playbook for Growth, it very well might be Hubspot. In just 13 years, they’ve scaled to one of the biggest names in marketing & sales and joined the ranks of successful tech IPOs. Kieran Flanagan, VP of Marketing and Growth, is charged with three of the most important parts of Hubspot’s flywheel: acquisition for the Sales product, the Freemium funnel, and the global web strategy. In his career, he’s worked for some of the biggest names in SaaS including...

Duration:00:23:26

Founder Fridays: The NEW way we build product at Proof

4/26/2019
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Building great product is everything. Get it right, you'll win beyond your wildest dreams. Get it wrong, and life is painful. I've done both in the last few years. One thing that's been a huge learning lesson as we've built Proof has been how to structure and run our product teams. We've iterated on this cycle quite frequently, and after a lot of failures, we've figured out some great systems to build product quickly and effectively. As a customer-obsessed company, we also have put systems...

Duration:00:23:36

#09: Casey Armstrong, on growing SaaS for eCommerce (lessons from BigCommerce & ShipBob)

4/23/2019
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Casey Armstrong is the CMO at Shipbob, an end-to-end fulfillment solution that brings the same 2-day shipping you know and love from Amazon to a wider array of businesses. Previously, Casey was the VP of Marketing at BigCommerce, an eCommerce platform with over 50,000 SMB clients. He has consistently acquired millions in net ARR, managed millions in spend, and driven billions of organic pageviews. In short, he knows how to grow a business. Our interview takes a deep dive into the BigCommerce...

Duration:00:28:54

Founder Fridays: Critical lessons from bootstrapping SaaS (live from Traffic & Conversion 2019)

4/19/2019
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At this year's Traffic & Conversion Summit in San Diego, Dave sat down with Garrett Holmes, Director of Content at Digital Marketer to discuss Proof's growth to date. This episode includes their full conversation — covering everything from our transition from agency to SaaS to how we used two strategic advisors to power viral growth. The episode is raw, conversational, and full of life lessons from our company's journey. Hope you enjoy!

Duration:00:42:06

Founder Fridays: The most formative books I've read this year (+3 books I hated)

4/12/2019
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Dave is an avid reader — powering through about a book per week. In this episode, he'll chime in with his favorite reads from the last year and how they've affected his thinking at Proof. Plus, as a special treat, he'll share his 3 least favorite reads, so you don't have to waste your time. Liking Founder Friday? Have an idea for a topic you'd like us to cover? Tweet at Dave — or shoot him an email at Dave@UseProof.com & tell us!

Duration:00:19:17

#08: Tyson Quick on moving Instapage upmarket & growing Enterprise revenue to 20% of ARR

4/9/2019
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Instapage started in 2012 as a SaaS solution for easily creating landing pages at scale. Today, they are a company of 170 employees with 4 global offices, 15k customers, and a whole host of offerings to help advertisers increase conversions through post-click experiences. Tyson Quick, CEO and Founder of Instapage, has been critical to the success of the business. In this conversation, he talks with Dave about the origin of Instapage and how he grew the company into a leading name in SaaS....

Duration:00:25:38

Founder Fridays: How we launched this podcast & made our first brand play

4/5/2019
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In this episode, Dave is joined by Ben Johnson, the wizard behind Proof's content to discuss the launch of this very show. They'll talk through the concept of the show, the goal of Scale or Die, the equipment we use to film, how we book guests, our production process, our editing cycle, our launch strategy, and the methods we've used to scale the show. If you've ever thought of producing your own podcast — or if you're just curious why we do this every week — this show has all of your...

Duration:00:34:31

Founder Fridays: The 7 keys to why Proof has been successful

3/30/2019
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In the last episode, Dave got vulnerable and shared the biggest leadership and company mistakes he's made while growing Proof. This week, he turned over the coin to share the 7 keys to why Proof has been successful. Also, stay tuned at the end of the show for a new weekly segment: things I like, things I hate, and the product I'm loving right now.

Duration:00:15:18

#07: How to dominate a crowded market with brand, customer obsession, and UX — Sujan Patel, CEO of Mailshake

3/26/2019
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Sujan Patel is one of the biggest names in the growth and content marketing world. For the past 13 years, he has led digital strategy for clients such as Salesforce, Mint, Zillow, LinkedIn, and several Fortune 500 companies. Plus, he's also an entrepreneur himself — founding WebProfits, ContentMarketer.io, Narrow, Quuu, and Mailshake. By working with a variety of clients over the years, Sujan has a variety of growth strategies that can take a company from startup to scaleup. In this episode,...

Duration:00:28:10

Founder Fridays: The 7 biggest mistakes I've made while growing Proof

3/22/2019
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In this episode, Dave gets vulnerable. He reflects on the biggest leadership and company mistakes he's made while growing Proof — blunders in growth, communication, hiring, product, strategy and more! If you're an entrepreneur or manager, learn from our missteps and don't make the same errors as you grow your business. Also, stay tuned at the end of the show for a new weekly segment: things I like, things I hate, and the product I'm loving right now.

Duration:00:19:08

Founder Fridays: First principles thinking & how to problem solve like the smartest people in the world

3/15/2019
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In this episode, Dave covers First Principles Thinking in-depth and how he's used it over his career as an entrepreneur. This is a strategy employed by Elon Musk, Ray Dalio, and others — and it's led to many of the biggest breakthroughs of the past decade. After explaining the concept, Dave focuses on exactly how this line of thinking has impacted Proof.

Duration:00:20:54

#06: Wade Foster, CEO of Zapier, on flywheels, early user acquisition, and self-improvement on the way to $35MM ARR

3/12/2019
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Have you ever tried to save an email to Evernote? Fire a Google Calendar from a Slack message? Getting programs to talk to each other without direct APIs used to be a nightmare. And then came Zapier. Zapier is the solution to help companies set up powerful workflows and make nearly any software program integrate. With their service, you can connect over 1300 apps (and growing) without a custom built hook. The service originated during a hackathon weekend, and it’s quickly grown into one of...

Duration:00:26:45

Founder Fridays: Inside Y Combinator — how we got in, what it's really like, and is it worth it?

3/8/2019
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In this episode, Dave opens the door on Proof's experience at Y Combinator (Proof is a YC Winter 18 grad). He'll talk about why he decided to apply to the notorious accelerator, why Proof didn't get in the first time around, what the day to day at YC is actually like, common misconceptions about the program, and more! If you're thinking about applying to YC or just are curious for an insider's scoop on the program — this episode is for you.

Duration:00:14:12

Founder Fridays: Marketing 3.0 & how we increased our demos 54% and new trials 27% by creating delightful experiences pt. 2

3/1/2019
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The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave continues his talk from last week on why Marketing 3.0 is an era in which every person has their own unique funnel. He explains how his team has used the concept to increase demos and trials at Proof. Plus, he'll give a preview of the new software project Proof has been working on for the last few months. This is part 2 of 2. Part 1 originally aired 2/22.

Duration:00:23:37

#05: LawnStarter’s road from TechStars to leading lawn marketplace

2/26/2019
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After going through TechStars in 2014, LawnStarter has scaled into the leading online name in lawn care. Ryan Farley, LawnStarter's co-founder and CMO, has led the company's massive growth — scaling the business to over 10,000 customers. How has he done it? On this episode, Ryan will cover the growth channels that have worked for him, why he experimented with biphasic sleep for a period of time, how to adjust for seasonality in a business model, and the shocking insights he's had over the...

Duration:00:28:52

Founder Fridays: Marketing 3.0 & how to win in the Experience Era pt. 1

2/22/2019
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The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave chimes in on why Marketing 3.0 is an era in which every person has their own unique funnel. He explains why businesses that embrace "experiences" will win in the long run: higher conversion rates, greater revenue, happier customers... This is part 1 of 2. Part 2 goes live next Friday, 3/1.

Duration:00:19:16

Founder Fridays: 7 shifts I've made from marketer to CEO

2/15/2019
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As Proof has grown from 3 friends working out of a basement in Maryland to a company of 15 working in downtown Austin, Texas — Dave has had to change the way he thinks. It's no longer a situation where he can work in a silo, he's had to develop systems to better manage and lead a team. In this episode, he deep dives on the books, strategies, and actions he's taken to make the shift from marketer to CEO.

Duration:00:20:54

#04: Brian Moran’s secret to paid traffic and massive growth at SamCart

2/12/2019
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When Brian Moran was growing up, his father gave him a piece of advice that stuck with him: learn to sell. After playing collegiate baseball, studying marketing, and running two online businesses, Brian launched SamCart, an e-commerce shopping cart software that helps small businesses get their online stores up and running. SamCart made quite the splash — and proved Brian truly knew how to sell — when it turned into a $1 million dollar business overnight.

Duration:00:30:53

Founder Fridays: Confessions of a recovering MRR-obsessed startup

2/8/2019
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As a software startup, you can be focused on a lot of things: customers, revenue, churn, or even competitors. The focus you decide on helps dictate both the culture and direction of your business. At Proof, we recently made a paradigm shift — going from an MRR-obsessed mindset to a customer-focused one. Dave chimes in on his rationale for this change, and the initiatives he’s taking to build this focus into all parts of our business.

Duration:00:13:06