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Search Off the Record

Technology Podcasts

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

Location:

United States

Description:

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

Language:

English


Episodes
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Deciphering INP and Core Web Vitals

3/28/2024
In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience. Resources: Episode transcript → https://goo.gle/sotr071-transcript Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6 Page Experience & Google Search → https://goo.gle/49cEWgm Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Rick Viscomi, Products Mentioned: Search Off The Record,

Duration:00:35:49

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What is a web crawler, really?

3/14/2024
In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way. Resources: Episode transcript → https://goo.gle/sotr070-transcript Managing your crawl budget → https://goo.gle/3IzRZxl Dave Smart on LinkedIn → https://goo.gle/3wPSuRA Tame the Bots → https://goo.gle/4cfCQ1P Search Central Help Forum → https://goo.gle/sc-forum Indexing API docs → https://goo.gle/3v8yVU0 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: Gary Illyes, Lizzi Sassman Products Mentioned: Search Off The Record

Duration:00:30:05

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Search Central Product Experts

2/21/2024
In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help. Resources: Episode transcript → https://goo.gle/sotr069-transcript Search Central help community → https://goo.gle/3sViTv3 Product Expert program → https://goo.gle/3SL6jrI Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller; Lizzi Sassman; Products Mentioned: Search Off The Record;

Duration:00:23:57

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Rewriting the SEO Starter Guide

1/25/2024
The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea. Resources: Episode transcript → https://goo.gle/sotr068-transcript SEO Starter Guide → https://goo.gle/42alrmy SEO Starter Guide: What’s all the drama? → https://goo.gle/4b6ZLMq Let’s pick a domain name → https://goo.gle/3tezc6t Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller; Gary Illyes; Lizzi Sassman;, Products Mentioned: Search Console;,

Duration:00:25:24

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2023: Year in review

12/21/2023
In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO. Resources: Episode transcript → https://goo.gle/sotr067-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:36:32

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Which aspect of my site should I focus on?

11/21/2023
In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience. Resources: Episode transcript → https://goo.gle/sotr066-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:27:53

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Features and deprecations on Steve

11/7/2023
In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine itself! Resources: Episode transcript → https://goo.gle/sotr065-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:21:52

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The effect of quality on Search

9/19/2023
In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how the quality of the page and site plays a role in crawling and indexing, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! Resources: Episode transcript → https://goo.gle/sotr064-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:20:45

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Let's talk ranking updates

8/22/2023
The Google Search algorithm has been updated and panic quickly sets in. In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world. From changing ranking systems to updated documentation, the Google Search team discusses their holistic approach to SEO, ranking, and more! Resources: Episode transcript → https://goo.gle/sotr063-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:34:02

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Let’s pick a domain name

7/20/2023
A top-level domain (TLD) is the last part of a domain name, after the dot, and identifies the type of organization the domain belongs to, or the country the domain is targeting. Some examples include .com, .org, .ai, .ch, .xyz. In this episode of Search, John, Gary, and Martin help you choose the best top-level domain for you and your website, including price, popularity, and if a custom one makes a difference in search engines. They also touch upon second-level domains, dashes, keywords, their effect on SEO, and more! Resources: Episode transcript → https://goo.gle/sotr062-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:26:42

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Why is my site not indexed?

6/22/2023
Martin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in Google Search Console to help determine why your website is not indexed. Resources: Episode transcript → https://goo.gle/sotr061-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:27:21

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Q&A: You asked on Linkedin, we answered in here

5/30/2023
In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary’s Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more. Why do 410 response codes show the same as 404s in Search Console? Is it treated differently in the backend? Find out that, and more from how the Search team would rebuild a search engine differently from Google’s to what the team has learned from the billions of search queries it’s received over the years. Resources: Episode transcript → https://goo.gle/sotr060-transcript Check out the Google Search Centra YouTube channel → https://goo.gle/43lCh1h Check out the Google Search Central blog → https://goo.gle/3CJW3sH Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:27:08

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Staging and launching a site

4/5/2023
In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you’re a seasoned website owner and want to stage a new feature. How can you prevent a staging site from becoming indexed? Who are the people having the problem with the staging servers? What is the difference between a site launch and migration? Listen to this podcast episode to find out! Resources: Episode transcript → https://goo.gle/sotr059-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:25:59

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JavaScript at Google

3/23/2023
In this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. Learn more about the projects they use JavaScript with, why people have strong emotions towards JavaScript, what they like and dislike about the controversial programming language, and more! Has Javascript improved? Is there such a thing as modern JavaScript? Is it possible WebAssembly could replace TypeScript? Listen to find out! Transcript → Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #JavaScript

Duration:00:34:16

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Search and Open Source

3/8/2023
On this episode of Search Off the Record, guest Edu Pereda, Engineer at Google joins Martin Splitt and Gary Illyes to chat about Search Open Sourcing projects. Open source is a source code made available for the public to modify and distribute. Learn about the Search open source library projects, requirements in mind when creating open source libraries, why not every library can be open source, and more in this podcast episode! Resources: Episode transcript →https://goo.gle/sotr057-transcript Find us on Twitter → https://goo.gle/3JgUSEB Edu Pereda on Twitter → https://goo.gle/3ZntryE Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #Opensource

Duration:00:28:04

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Site moves: Are they getting any easier?

2/23/2023
With the right resources, site moves or domain changes don’t have to be as hard as we once remember. In this episode of Search Off the Record, join Lizzi, Gary, and John for a chat about site moves. Learn about the different types of site moves, common issues, and how to move your site without harming search ranking results. Find out how site moves affect users and Search, how there could be a drop in traffic, and more. Episode transcript → https://goo.gle/sotr056-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Duration:00:29:48

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Search Console Help Center

1/12/2023
In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and questions to ask when deciding the right level of information to give in a document. Learn the differences between product and doc issues, not being able to remove content from a website you don't own, and more! Resources: Episode transcript → https://goo.gle/sotr053-transcript Search Console Help Center → https://goo.gle/3k34NU5 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:36:08

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Year in review 2022

12/22/2022
John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more! Resources: Episode transcript → https://goo.gle/sotr055-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:24:49

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Search Status Dashboard

12/14/2022
On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents. Resources: Episode transcript → https://goo.gle/sotr054-transcript Status Dashboard → https://goo.gle/3Wt80KL How To Use the Dashboard → https://goo.gle/3HvwHls Blog: When indexing goes wrong (2019) → https://goo.gle/3HvwHls Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:23:58

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From journalism to SEO with Jennifer Slegg

11/30/2022
In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out! Resources: Episode transcript → https://goo.gle/sotr051-transcript Jennifer on Twitter → https://goo.gle/3OKwNad Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad The SEM Post → https://goo.gle/3UjqMm9 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Duration:00:32:16