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Podcasting as a Digital Marketing Tool

At the core of what podcasting is (or was) supposed to be for many podcasters is using it as a digital marketing tool. On this episode the host admits to first-hand straying and how podcasters can easily get sidetracked into chasing monetization channels that aren't that first one -- using your podcast to promote your business. Joining him on this episode is Mike Stewart, who has been on the leading edge of digital marketing for years and who talks about how he successfully used one of the...


Podcast Release Frequency - How Often Should You Release Your Episodes

As TASCAM Talkback hits the one-year mark, our show host merges his experience putting this show out every other week and releasing his other podcast every week with an on-location discussion with David Hooper from Big Podcast, who has experience releasing a podcast every day of the week, once a week, and doing a radio show too. The two address the challenges and the benefits of these various release schedules as well as how this all intertwines with audience building. And, be sure to stick...


Facebook Live vs YouTube vs Periscope and More

Our longest episode ever! Users of top streaming platforms discuss Facebook Live, YouTube Live, Periscope, and even one other website that has live broadcast capabilities and a monetization aspect that feels like Patreon. This episode helps podcasters consider additional avenues for getting notice for their show, for their brand, and it lets them know about hardware, software, and relevant considerations. Hear from three individuals who are using these services on a very regular basis.


Recording at Home vs In a Studio

Where do you record your podcast? At home? At a studio? At a library? What is the difference? What are the pros and cons of each? Our show host walks you through the need-to-know for each of those environments, based on his own first-hand personal experience. Regardless of whether you're a beginner, intermediate, or pro podcaster, this episode will help you make an informed decision on where is best for you to record, now as well as 6-12 months from now.


Filling Up Your Show Notes Page

As a logical continuation from our previous episode -- and thanks to a listener request -- we delve into your podcast's show notes page; what it is and what it isn't, the reasons why you might or might not include or withhold certain information for it, the bare bones basics you should have, how it differs from your episode description, and relatable examples as well as some tips. This episode will help you give your listeners a reason to come to your podcast website, even if they are...


Writing Your Podcast Title and Description

The Do's and Don'ts of a podcast episode title and description, including why and why not, plus results of a poll taken for this episode. Our show host also presents two exercises that a podcaster can do to help with their episode titles and episode descriptions.


Affecting Your Podcast’s Audio: Compression

Having good content is always key, but making your podcast sound even better can go a long way towards building and keeping an audience. This episode features a conversation between the show host and TASCAM’s Eric Larsen about compression – what it is, why you would use it, how it will affect your podcast’s sound, and even where it came from. Audio samples are included to give a demonstration of a clip where no, some, or too much compression is used.


Where Does Podcasting Live in the Broadcasting World

Conversations were recorded in the Podcasting Pavilion at the NAB Show in Las Vegas last month, centered around what questions the broadcasters were asking relative to adopting our medium. Listen as seven individuals talk about the type of response broadcasters had/have to podcasting during their face-to-face conversations at the tradeshow in Las Vegas. This episode also helps current podcasters see the many facets of the business from a different perspective and even learn a new option or...


Streaming Options

Are you a streamer looking to amp up what you’re already doing? Perhaps you’re a podcaster wanting to start a video presence. You might even be a gamer who is immersed in the online world, yet curious about additional possibilities. Bryce Stejskal, Product Manager at Telestream, talked with our show host during the NAB Show in Las Vegas for this episode of TASCAM Talkback, covering options for all of those mentioned and helping navigate the Facebook Live, YouTube (Live), Vimeo, Periscope,...


Calling it Quits on a Podcast

What are some warning signs that your show might be coming to an end? What can you be on the lookout for so that you don't podfade? Listen in as our show host talks with podcaster Daniel Abendroth, whose show ended up ceasing after 19 months and 20 episodes, and then Niel Guilarte, whose podcast went on hiatus for five months but has recently come back on the air.


Vocal Health plus International Guest Interview

Our show host walks the listeners through Do's and Don'ts regarding their vocal health, to properly maintain the instrument that is their voice. Next he goes into preparations, and then when it's time to perform (record). The second part of this episode features an interview with a guest from outside the country relative to an important date coming up in conjunction with the institution that he represents and the increased activity in audio podcasting there, versus the charges he has heard...


Podcast Cover Art

The importance of your podcast's cover art is underscored by an entire episode being devoted to the topic, as our host talks with a guest expert, Jason Hewitt, from Illustrata, who also has a podcast (in the branding category, appropriately enough). The two discuss strategies, specs, applications of your cover art, what to include and what NOT to include, and other valuable considerations.


Miss Click Talks YouTube, Twitch, and More

A variety streamer to Twitch and a content creator to YouTube, Miss Click delves into those facets of the online world in telling our show host about the community that she has built, the types of videos she has found to draw higher engagement from her YouTube followers, and having been invited by Twitch under one of their programs thanks to the success they'd seen her having. She also talks about the posture to be in that companies look for to represent them as well as the importance of...


Promoting Your Podcast

Our show host has presented at two podcasting conferences on the topic of "ways to promote your podcast" and our listeners are the beneficiaries as he does an audio version for Episode 14 of "TASCAM Talkback." He explains why "build it and they will come" is the wrong attitude to have toward drawing attention to your podcast and says that social media is not the only means of promotion that a podcaster should be using. Instead, he lists a number of methods that can be employed to gain more...


Podcast Hosting – Where it Lives, Not Who’s Behind the Mic

Conversations with representatives from two different podcast hosting companies, detailing what it is, why you need it, how you choose such a service (including red flags) and what they can do for you. You’ll hear how to get your show out there but also why you shouldn’t just host your podcast through your website. Plus, there is talk, of course, about podcast stats, but even who not to rely on them from.


A Podcast Editing Journey

Listen as our show host describes where he started and the point he has come to in his podcasting endeavors, specifically in the area of the learning curve - and the growing pains - toward doing edits himself rather than outsourcing. Also discussed are considerations for YOUR podcasting journey, plus questions for you to consider on this topic as well as those that you might want to send in to talkback@tascam.com for inclusion on a future, related episode that gets teased on this 12th...


Legal Aspects of Podcasting

Three different attorneys -- one of them a podcaster -- weigh in on the growing importance of the legal aspects of podcasting, whether you're a hobbyist or doing this as a business and monetizing with sponsors (or somewhere in between). What is the difference between a copyright, a trademark, and a patent, and which of these do you need to know about for which aspect(s) of your podcasting efforts? What about expressing opinions on your podcast? How about sponsor relationships? Hear what...


From Radio to Streaming to Podcasting

Are radio broadcasters moving to podcasting? Are any podcasters also doing radio? What IS the future of terrestrial radio? Bryan Seeley from Broadcast Supply Worldwide talks on Episode 10 of our podcast about trends and behaviors that he is seeing in this regard, from the perspective of a company that has served the radio industry for many, many years, and is now heavily engaged with the podcast market. Hear about related gear trends, how artificial intelligence might (or might not) have...


Podcasting Networks Do's Don'ts and When and Why

Whether you're a beginner and want to set a target, or an intermediate podcaster with good stats, or an advanced user with multiple shows already doing this, Episode 9 provides helpful insights into podcasting networks. Is it right for you? When and why should you set one up? Jonathan London from Geekscape (five podcasts on the network) and Glenn Hebert from Horse Radio Network (15 shows) provide insights from their experience.


Patreon and Monetizing Without Sponsor Ads

As evidenced by an episode length that exceeds or usual running time, monetizing podcasts is an extremely popular topic. On Episode 8 of TASCAM Talkback two guests provide insights into methods that don't involve finding sponsors and having their ads be your only revenue source. Jennifer Briney of the Congressional Dish podcast talks about her listeners contributing via paper checks, PayPal, and Patreon, and then the latter source is explored deeply with Jonathon Oakes from Trivial Warfare...