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The Digital Deep Dive With Aaron Conant

Technology Podcasts

This is the Digital Deep Dive Podcast, where we tackle the newest trends, strategies and pain points shaping growth across the digital landscape.

Location:

United States

Description:

This is the Digital Deep Dive Podcast, where we tackle the newest trends, strategies and pain points shaping growth across the digital landscape.

Language:

English


Episodes
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The Retail Media Mirage With Marc Walkin

7/11/2024
Marc Walkin is the Co-founder and Head of Marketing and Growth at Turbyne, a vertically integrated B2B SaaS platform that simplifies retail media. With over 15 years of experience as a marketing leader, he has built modern retail and CPG brands, including Stop & Shop, Popcorners, Beech-Nut, and Staples. Marc specializes in brand transformation, corporate strategy, and shopper and digital marketing playbooks. In this episode… The retail media space is in disarray, with brands and retailers at odds over expectations and experiences. What’s more, digital and in-store tactics are not fully integrated, so 80% of brands struggle to justify increasing retail media investments. How can retail media networks streamline the experience for their brand customers? Traditionally, retailers purchased products from brands to sell to consumers. With retail media, brands become customers by leveraging retailers’ advertising platforms. With a rich background in retail strategy, Marc Walkin stresses that retailers must create user-friendly platforms that unify data and offer real-time inventory tracking for greater ROI. Additionally, merging digital and in-store advertising strategies allows retailers to position themselves as profitable networks for brands looking to optimize campaigns. In this week’s edition of The Digital Deep Dive, Aaron Conant interviews Marc Walkin, the Co-founder and Head of Marketing and Growth at Turbyne, about the disconnect between retail media networks and brands. Marc discusses the retail media mirage phenomenon, strategies for retail media sales attribution, and the importance of clean, unified customer data.

Duration:00:43:54

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Next Level Productivity in the Digital World With Will Christensen

7/4/2024
Will Christensen is the Head of Marketing at Seller Labs, which provides eCommerce and advertising solutions for Amazon stores. He is also the Co-founder and President of DataAutomation, a software company that automates data-heavy processes and builds custom integrations. As a go-to-market specialist, Will takes product iterations from zero to 10 customers. He also founded the Entrepreneur’s Apprentice program at EquityHammer, which pairs enterprising students with mentors. In this episode… The fear of missing out on new tools and technology is at an all-time high, but if you still spend hours copying and pasting or manually inputting information into spreadsheets, you’re missing out on valuable time and money. How can you streamline productivity to stay on top of digital trends? With a commitment to automating data and other processes, Will Christensen is well-versed in the top productivity tools for efficient operations. ChatGPT’s new voice capabilities allow you to request detailed advice, obtain research into industry trends, and draft documents based on real-time conversation summaries. Will has also discovered that syncing the clipboards on your phone and computer eases information transferring by allowing quick access to copied content. Additionally, tools like Fathom take automated notes and extract actionable items from virtual meetings. In this episode of The Digital Deep Dive, Aaron Conant speaks with Will Christensen, the Head of Marketing at Seller Labs and the Co-founder and President of DataAutomation, about digital productivity hacks. Will talks about revolutionizing data efficiency, demonstrates the novel capabilities of ChatGPT-4, and shares strategies for staying relevant in the digital age.

Duration:00:53:59

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Building a Digital Org With Jon Bausman

6/27/2024
Jon Bausman is the VP of Marketing at Outward Hound, a pet lifestyle brand. In his role, he oversees content creation, the brand’s website, and paid media. With over 15 years of experience developing marketing strategies, Jon has held leadership and management positions in Fortune 500 companies and startups, including Airhead and Columbia Sportswear. In this episode… Rapid advancements in the digital space have created a workforce culture that demands instant gratification. Executives from digital organizations are shifting roles constantly, leading to fractured leadership structures. How can businesses foster adaptable, committed, and success-driven teams among workforce and industry pressures? Rather than hiring an executive who has transitioned from multiple leadership roles in a short time span, digital team builder Jon Bausman says to nurture your talent to progress through the ranks. This allows them to gain invaluable experience and builds resilience and adaptability to the fast-paced digital landscape. Cultivating shared values among team members and encouraging transparent communication creates a robust culture where challenges become opportunities for growth and innovation. Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Jon Bausman, the VP of Marketing at Outward Hound, for a discussion about creating powerful digital teams. Jon talks about developing hiring practices rooted in trust, how to develop a culture of accountability and transparent feedback, and how to align team efforts with core values.

Duration:00:45:34

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AI-Driven Retail Media With Kashif Zafar

6/20/2024
Kashif Zafar is the CEO of Xmars, an AI-powered platform for advertising on Amazon. With over 25 years of eCommerce and digital marketing experience, he has built and guided high-performing teams across the Americas, Asia, Europe, and the Middle East. Kashif has worked in several industries, including CPG, retail, outsourcing, technology, and blockchain. In this episode… With digital marketing and eCommerce strategies evolving rapidly, businesses are constantly seeking ways to stay competitive. From choosing the right technology to launching effective campaigns, the stakes are higher than ever. How can brands navigate this complex digital terrain to maximize growth? As AI becomes a widespread presence in eCommerce, digital marketing maven Kashif Zafar advises Amazon brands to adopt various AI tools for content creation and innovation. This includes investing in AI-driven ad tech platforms to streamline and optimize advertising campaigns while minimizing hands-on involvement. Generative AI can also be used to create compelling PDPs that influence the Amazon algorithm and drive conversions. For a more supportive approach, invest in an Amazon agency that specializes in retail media and advertising, allowing you to gain insights into profitable strategies. In today’s episode of The Digital Deep Dive, Aaron Conant speaks with Kashif Zafar, the CEO of Xmars, about the role of AI in advertising. Kashif talks about the untapped potential of Amazon Marketing Cloud, the newfound emphasis on tech stack rationalization, and his involvement in the Amazon advertising landscape.

Duration:00:48:41

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The Responsible Intersection of AI and Tech With Andrew Schydlowsky

6/13/2024
Andrew Schydlowsky is the Founder and CEO of TrackStreet, a cutting-edge SaaS platform that empowers brands by leveraging eCommerce data. He has been involved in eCommerce since 1998, starting with an innovative idea to sell sports nutrition products online. As a serial entrepreneur, Andrew founded Performance Unlimited, Inc., Soma Distribution, Inc., and Kala International, Ltd. He also established Soma Internacional, S.A. in Peru. His diverse experience includes roles as Chief Growth Officer for a retail chain and Corporate Trainer for Unisys in Beijing. In this episode… With the digital landscape evolving and new technologies emerging, brands must navigate rapid eCommerce growth and AI integrations. Where should businesses focus their energy to avoid being misled by shiny objects or overwhelmed by an influx of data? With over 25 years at the helm of eCommerce, Andrew Schydlowsky affirms that brands can leverage technology and AI to make strategic business decisions but must recognize their risks and potential to derail progress. Before adopting any new tool or software, systemize your data and assess your tech stack regularly to ensure responsible use and long-term stability. By maintaining a clear vision for your business, you can evolve your business with the market while staying savvy about the implications and pitfalls of trends. Tune in to the latest episode of The Digital Deep Dive as Aaron Conant speaks with Andrew Schydlowsky, the Founder and CEO of TrackStreet, about the intricacies of eCommerce, technology, and AI. Andrew talks about leveraging AI to automate data and decision-making, the evolution of the digital landscape, and TrackStreet’s mission.

Duration:00:46:06

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Seller Fulfilled Prime Deep Dive With Matt Snyder

6/6/2024
Matt Snyder is the Founder and CEO of Brands Excel, where he helps brands scale on Amazon. As a revenue generator, he has over 15 years of experience growing DTC, B2C, and B2B companies within the eCommerce space and Amazon’s marketplace. Matt focuses on building long-term growth by developing alternative sales channels and product lines that complement overarching omnichannel strategies. Before Brands Excel, he was the Vice President of Online Retail at Vari. In this episode… With eCommerce competition intensifying, brands are scrambling to fulfill customer requests and manage inventory costs. How can Amazon’s Seller Fulfilled Prime enable operational and cost efficiency? Seasoned eCommerce leader Matt Snyder leverages SFP in his business to streamline logistics, reduce costs, and improve the customer experience. Before investing in this fulfillment method, conduct a self-audit to ensure SFP aligns with your product types and business model. Seller Fulfilled Prime requires brands to meet specific performance metrics, including 93% on-time deliveries and precise product tracking, to maintain Prime status and customer trust. Matt suggests cultivating partnerships with SFP 3PL partners to manage logistics and complex fulfillment requirements. Tune in to the latest installment of The Digital Deep Dive as Aaron Conant meets with Matt Snyder, the Founder and CEO of Brands Excel, who shares the ins and outs of Seller Fulfilled Prime. Matt explains the impact of Amazon Marketing Cloud and AI on future eCommerce strategies, how to maintain profitability with SFP, and the benefits of inventory control.

Duration:00:47:53

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Restoring Marketing Signals in the Post Cookie World With Mandar Shinde

5/30/2024
Mandar Shinde is the CEO of Blotout, a Y Combinator restoring identity and data accuracy in a cookieless era. He also volunteers with ProductNation/iSPIRT, a nonprofit sourcing public goods for Indian product startups. In this role, Mandar helps enable data democratization with zero trust. As a data-driven entrepreneur, he has experience in privacy, analytics, blockchain, advertising, compliance, and cloud computing. In this episode… The deprecation of third-party cookies threatens the stability of targeted marketing, and businesses are navigating uncharted territories. With the cornerstone of personalized advertising crumbling, how can companies navigate the landscape without relying on third-party data? Apple’s aggressive stance on data privacy has placed limitations on digital advertising, specifically after the advent of iOS 14, which allows users to opt out of third-party tracking. Data-driven eCommerce entrepreneur Mandar Shinde emphasizes adjusting your lifecycle and performance marketing strategies to align with the shifts in data regulations and online tracking. This involves conducting an internal assessment of your customer data collection, storage, and processing systems to ensure compliance and effective adaptation. Transitioning to first-party data collection by adopting CDPs and server-side tracking is a viable solution to privacy concerns in a cookieless environment. In today’s episode of The Digital Deep Dive, Mandar Shinde, the CEO of Blotout, joins Aaron Conant for a discussion about adapting to a cookieless landscape. Mandar talks about the imminent shifts and the necessary actions brands must take to ensure their digital presence and customer relationships remain strong.

Duration:00:51:37

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A Chat on Entrepreneurship With David Sanborn

5/23/2024
David Sanborn manages strategy and operations for GIZMO, a developer and manufacturer of consumer electronics. He is also the Co-founder of Kiid Coffee, a unique food brand that uses creative marketing to target nutritional gaps in children’s food. As an inventive entrepreneur, David has built and sold several brands, including Basics Brands, which he expanded into the pet retail space before selling it. In this episode… Starting a brand from scratch, creating an unparalleled product, and selling it successfully are seemingly basic yet daunting challenges in today’s competitive eCommerce marketplace. What does it take to cut through a saturated market and carve out a space for your products? David Sanborn, a serial entrepreneur, has conquered the challenge of branding and innovation in the modern digital landscape. He maintains that strategic partnerships and mentors are invaluable resources for product development. These industry professionals can share ideas and strategies that can expedite launch and enhance innovation. Before launching your product, test its market fit to allow for customer feedback and ample refinement. Additionally, digital marketing is essential for brand awareness, so by integrating a mission-driven approach into your creative strategies, you can stimulate authentic consumer engagement and cement a long-term presence in the market. In this episode of The Digital Deep Dive, Aaron Conant meets with David Sanborn of GIZMO to share innovative approaches to launching an eCommerce brand. David breaks down the intricacies of product development, the importance of market-fit testing, and how to stand out in a competitive market through creative marketing and genuine value creation.

Duration:00:39:23

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Email Innovation: Driving Profitable Results Through Cutting-Edge Technology

5/16/2024
Aaron Schwartz is the Co-founder and President of Orita, a software company that improves email deliverability. He is also an advisor and investor in various commerce tech companies, including Passport and EcoCart. Previously, Aaron spent seven years building and managing DTC brand Modify Watches and was the President of Loop. Daniel Brady (DB) is the CEO of Orita. As a neuroscientist turned data scientist, he has helped leading eCommerce brands organize their data sets. DB has also worked with CEOs, CTOs, and other leaders to build eCommerce companies. In this episode… Customers are often overwhelmed by an inbox flooded with marketing emails, leading them to unsubscribe, much to brands’ dismay. Yet these brands are constantly grappling with finding the right balance in their communication frequency to keep customers engaged without driving them away. How can you maintain engagement in your email campaigns while saving money? Using machine learning, data scientists and brand builders Daniel Brady (DB) and Aaron Schwartz have revolutionized customer data usage and engagement. You can implement AI into your email and SMS campaigns to analyze consumer data and identify communication patterns. This allows you to discover optimal touchpoints and avoid inundating your customers with emails. Periodically auditing your email lists can improve deliverability and help maintain higher subscriber engagement. Ultimately, building and nurturing long-lasting customer relationships through email marketing engagement boosts brand loyalty and customer lifetime value. Tune in to the latest episode of The Digital Deep Dive as Aaron Conant welcomes DB and Aaron Schwartz of Orita to discuss enhancing your email marketing campaigns. Together, they share the financial benefits of leveraging AI to enhance email campaigns, how to select tech vendors, and how to optimize your tech stack.

Duration:00:42:31

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Navigating the Sunset of 3rd Party Cookies With David Cost

5/9/2024
David Cost is the VP of Digital and eCommerce at Rainbow Apparel Co, an omnichannel fast-fashion retailer offering women’s, plus-size, and children’s clothing. In his role, he manages over 1,000 stores in the US, Puerto Rico, and the US Virgin Islands and has grown the eCommerce business over 9x. David has developed new eCommerce technologies as a beta tester and early adopter for companies, including Oven Bits, BloomReach, and Instant Labs. He has also served on customer advisory boards for Salesforce and Shopify and has spoken at CommerceNext and other industry events. In this episode… Third-party cookies are sunsetting, and although an official date hasn’t been set for their demise, brands must consider alternatives. How can you continue targeting customers in a post-cookies world? Website cookies include first-party, generated from the brand, and third-party, originating from outside sources. Third-party cookies only store information for seven days, whereas first-party cookies can retain data for up to 20 years. According to eCommerce executive David Cost, You can bypass third-party cookies by gathering relevant consumer information through a brand-exclusive data layer and sharing it with others. This allows you to create and optimize marketing messages to retarget customers and boost conversions. Leveraging first-party cookies also lowers customer acquisition costs, ensuring you can easily identify and retain your top purchasers. In the latest episode of The Digital Deep Dive, Aaron Conant welcomes David Cost, the VP of Digital and eCommerce at Rainbow Apparel Co, to discuss solutions for the demise of third-party cookies. David shares his thoughts on using AI to create first-party cookies, how product videos drive conversions, and why you need segmented first-party data.

Duration:00:41:57

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Embracing Omnichannel Strategies With Andrea Moore

5/2/2024
Andrea Moore is the Chief Digital Officer at NEST New York, a fast-growing, leading fragrance lifestyle brand. As a C-suite executive and omnichannel leader, she has experience launching, building, and scaling digital businesses to $100 million. Andrea is also an angel investor, an advisory board member at ShopTalk, and an Adjunct Professor at FIT. In this episode… During the pandemic, brick-and-mortar brands began shifting to digital, with pandemic-born brands launching DTC exclusively. In the pandemic’s aftermath, DTC has become less profitable, so brands must integrate online and in-store efforts to survive. How can you build a robust omnichannel strategy? As omnichannel brand builder Andrea Moore says, it doesn’t matter where your consumers shop as long as they purchase from you and not your competitors. You can establish storefronts on Walmart, Amazon, and Target’s online marketplaces as well as your personal website and brick-and-mortar shop. By targeting your customers where they shop, you can dominate the market. Omnichannel strategies often require a significant amount of tech tools to execute effectively, and it can be challenging to determine the precise fit for your tech stack. Andrea advises assessing your business goals, go-to-market strategy, and margin structures to capitalize on profitable growth opportunities. Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Andrea Moore, the Chief Digital Officer at NEST New York, to discuss omnichannel brand strategies. Andrea shares how brands should consider data when utilizing AI, the digital landscape’s most urgent issues, and how AI will impact leadership roles.

Duration:00:39:52

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Seller’s Crossroads: Exploring the Decision to Enter the Amazon Marketplace With Matthew Rosenfeld

4/25/2024
Matthew Rosenfeld is the Founder and CEO of Crush, which provides boutique Amazon management services for retail and DTC brands. He is also the Founder of Retail Racer, which leverages proprietary software to automate retail outreach for DTC brands. As a former Amazon seller, Matthew has launched, acquired, and sold multiple brands. In this episode… As Amazon gains a greater presence in the market, launching your brand on the platform is crucial for driving awareness. Yet some brands are hesitant to take this leap, fearing that Amazon will drop product prices and allow others to resell products on their sites. How can you generate sales and profitability on Amazon without exhausting resources? Selling on Amazon provides an opportunity to drive traffic to your DTC storefront, but Amazon veteran Matthew Rosenfeld warns that the platform’s landscape is constantly shifting, so you must develop calculated strategies to avoid major losses. The two main components retail-first brands should focus on are demand capture and net new customer acquisition. Without capturing sufficient demand on social media platforms like Meta and TikTok, brands that exceed $3-5 million in annual revenue experienced profit losses. Consumer purchase intentions are substantially higher on Amazon, so brands must acquire new customers on the platform to boost conversion rates. In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Matthew Rosenfeld, the Founder and CEO of Crush, to make the case for why your brand should have an Amazon presence. Matthew shares his perspective on brand aggregations in the Amazon space, the future of Vendor Central, and how to analyze profitability on the platform.

Duration:00:40:47

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Digital Deep Dive With Amitai Sasson From OverstockArt.com

4/18/2024
Amitai Sasson is the VP of eCommerce at overstockArt.com, the largest online retailer of handmade oil paintings in the US. In his role, he has designed and developed the company’s online store, with annual sales of over $2 million. Amitai is also responsible for enterprise resource planning, customer relationship management, and supply chain systems. As an eCommerce authority and web marketer, he specializes in developing innovative technology solutions to improve sales and performance. In this episode… Online shopping has become the norm, and some brands operate entirely from an eCommerce model. Despite this, eCommerce is still in its infancy, so brands are struggling with the basics, like sales, shipping, and traffic. What strategies can brands employ to stay ahead of the eCommerce game? According to eCommerce specialist Amitai Sasson, shipping costs are rising, but packaging products in smaller boxes can reduce fees. He also recommends that brands with essential products utilize Shopify for third-party shipping to provide consumers with a seamless shopping and checkout experience. You must also understand your website traffic drivers by analyzing first-party data, available inventory, best-selling products, and ad spend. Additionally, integrating new technology into your website may increase your traffic and conversion rates. Welcome back to The Digital Deep Dive as Aaron Conant welcomes Amitai Sasson, the VP of eCommerce at overstockArt.com, to discuss the latest eCommerce trends. Amitai talks about overstockArt.com’s early online presence, how the demise of third-party cookies impacts data collection, and how to drive free traffic to your website.

Duration:00:46:01

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eCommerce Strategies With Economic Headwinds With Todd Hassenfelt

3/14/2024
Todd Hassenfelt is the Global Digital Commerce Senior Director of Strategy and Execution at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Todd has also sold some of the top brands in the US to multiple channels, including C-stores, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, his articles appear in publications such as BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast. In this episode… Following post-pandemic spending sprees, credit card interest debt in the US has reached a staggering $578 billion. With consumers cutting back on spending to pay off their debts, how can eCommerce brands adjust their strategies to retarget them? The proliferation of retail media has simplified online shopping significantly, with consumers making purchases through buy now, pay later options after using a QR code through a connected TV ad. To address consumer spending cuts and increased budgeting, eCommerce and digital strategy engineer Todd Hassenfelt advises offering discounts and perks like subscribe and save initiatives to encourage quick purchases. You can also bundle products to provide consumers with greater value for their money and promote routines and regiments. When retargeting customers through retail media, advertise your lowest-priced products first and reevaluate your messaging to capture budget-conscious consumers. The Global Digital Commerce Director of Strategy and Execution at Colgate-Palmolive, Todd Hassenfelt, returns to The Digital Deep Dive to talk with Aaron Conant about pivoting eCommerce strategies during economic turmoil. Todd shares frontrunning financial trends in the DTC space, how to manage and diversify ad spend to align with consumer spending habits, and how to make informed business decisions.

Duration:00:41:17

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Amazon Ads and Entrepreneurship With Destaney Wishon

3/7/2024
Destaney Wishon is the Co-founder and CEO of BTR Media, a retail media company empowering growth for brands. The company rebranded from BetterAMS, where Destaney started as an Account Executive, providing perspective on new industry standards for brands’ eCommerce strategies. She is passionate about providing in-depth, strategic recommendations on sponsored products, brands, displays, and DSP. As an Amazon advertising thought leader, Destaney has spoken in over 9,000 podcasts and events. In this episode… As the digital landscape evolves seemingly by the day, Amazon is no longer the only advertising platform to invest in, and entrepreneurs are inundated with business growth strategies. How have advertising and media evolved, and how can entrepreneurs adapt to the constantly shifting space? As a digital advertising strategist regularly pivoting to address challenges in the digital landscape, Destaney Wishon notes that Amazon has transitioned into a media company to compete with retail media networks like Walmart. Rather than investing solely in niche Amazon ads like PPC, brands must diversify their spending to include sponsored product, brand, and display ads and social media platforms like TikTok. As entrepreneurs transition out of their companies’ daily operations, they must create effortless, consistent, and engaging content to scale. Destaney recommends hosting networking events or podcasts to develop partnerships and create outreach strategies on LinkedIn to navigate the digital space effectively. Tune in to this episode of The Digital Deep Dive as Aaron Conant talks with Destaney Wishon, The Co-founder and CEO of BTR Media, about the current state of Amazon advertising and entrepreneurship in the space. Destaney explains how paid media has skyrocketed, how to scale an agency strategically, and content creation strategies.

Duration:00:47:25

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Trends To Win in 2024 With Chris Perry

2/22/2024
Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… The eCommerce landscape is advancing rapidly, and first-mover organizations are capitalizing on digital trends for 2024. What eCommerce projections should you observe, and how can you implement them to drive explosive growth in 2024? First mover and change leader Chris Perry notes that shoppers expect omnichannel integrations at every touchpoint, so everything from online and in-store shopping experiences to retail media should include omnichannel strategies. With the rapid adoption of retail media, first movers must dismantle advertising and media silos to develop a full-funnel approach that engages audiences. As Gen Z consumers shop on social media platforms like TikTok, social commerce has become the leading driver of digital, making it crucial for first movers to leverage. Additionally, increasing acquisitions and partnerships have led to competition, so by partnering with agencies of record (AOR), you can enable long-term leadership and growth. Category management strategies are imperative in generating incremental omnichannel growth. To ensure effective omnichannel capabilities, you must update your processes, details, and workflows. In this episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry, the Co-founder and Chief Learning Officer at firstmovr, to discuss the leading digital commerce trends for 2024. Chris shares how to develop winning online and in-store shopping strategies, how to promote first-mover leadership training and education, and how to execute omnichannel strategies.

Duration:00:54:23

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Accurate Amazon Market Share and Content With Spencer Millerberg and Justin Maner

2/15/2024
Spencer Millerberg is the Founding Partner of DetailPage, which helps brands optimize traffic and gain Amazon market share. He founded OneClickRetail, the first Amazon market share measurement tool that was sold to Asscential. As an eCommerce and data analytics expert, Spencer has helped over 650 brands improve sales, margins, and search positions on eCommerce sites. Justin Maner is the Founding Partner of DetailPage. He was also the CEO of Data Spark, a startup that offered actionable insights to brands and sellers on Walmart Marketplace. Having spent 10 years as an Amazon director, Justin led the baby registry to become the #1 US registry, reinvented the vendor negotiation process, and created a new communication system for vendors and sellers. In this episode… As brands compete for shelf space on digital retailers like Amazon, Walmart, and Target, market share has become top of mind for many. With fragmented data sources, outdated PDPs, and competition at an all-time high, how can you drive retail sales and market share on Amazon? Data insights masters Spencer Millerberg and Justin Maner stress the importance of acquiring accurate first- and third-party data sources to measure performance and market share. These can be collected and analyzed using disruptive, AI-driven technology that’s affordable and 95% accurate. Driving retail sales requires increasing traffic and conversions, so Justin and Spencer advise optimizing your PDPs for competitor keywords. Yet rather than gauging competition based on specific categories, you must analyze keywords customers use when searching for similar products. This allows you to segment competition effectively. Tune in to this episode of The Digital Deep Dive as Aaron Conant invites Spencer Millerberg and Justin Maner, Founding Partners of DetailPage, to speak about gaining market share in the competitive Amazon landscape. Together, they talk about disruptive technologies in eCommerce, how to update PDPs using relevant competitor keywords, and how to allocate first- and third-party data.

Duration:00:55:30

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Winning With Site Speed, Conversion, and Security With Ajay Kapur

2/8/2024
Ajay Kapur is the GM and CTO of Security and Applications at Edgio, a platform helping companies deliver online experiences and content. In his role, he handles product management and marketing, engineering, infrastructure, and technology operations. Ajay was the Co-founder and CEO of Layer0, a developer-focused platform-as-a-service that was acquired by Edgio. Before founding Layer0, he published mobile apps and invested in technology companies for Goldman Sachs’ private equity arm. In this episode… Website speed and performance are at the forefront as many eCommerce brands try to secure conversions. Yet instantaneous and seamless site experiences can be compromised by unwanted traffic, data theft, and other security concerns. How can you integrate site speed, performance, and security to improve online shopping experiences and generate quality conversions? According to web developer Ajay Kapur, unauthorized traffic and compromised data diminish site speed, resulting in a cumbersome user experience. CDN security removes unwarranted traffic and safeguards workflow data to free up your infrastructure. However, achieving instant website speed and above-average performance requires recreating retail shopping experiences and increasing available products by eliminating page load times. This optimized performance accelerates conversion rates and revenue per user. On today’s episode of The Digital Deep Dive, Aaron Conant hosts Ajay Kapur, the GM and CTO of Security and Applications at Edgio, for a conversation about site speed, performance, and security. Ajay shares strategies for analyzing website speed and performance, how to surpass competition through high-performing websites, and online shopping trends and experiences.

Duration:00:45:59

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Finding the Voice of the Shopper via UGC With Kim Rayburn

2/1/2024
Kim Rayburn is a Client Engagement Advisor at Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. She is also a Principal and Consultant at Topnotch Consultancy, where she helps companies transform their sales growth strategies. With 25 years of consumer-focused experience in various global executive roles, Kim has worked in research, finance, product development, retail, and analytics. In this episode… With brands competing for consumer attention, observing shoppers’ behaviors, preferences, and demands has become crucial for engagement and sales. How can you capture the shopper’s voice to foster lifetime brand loyalty? As a consumer insights analyst, Kim Rayburn emphasizes creating a content strategy to recognize and adapt to customer feedback throughout each stage of their journey. This involves generating authentic content like video testimonials highlighting a brand’s compelling features to drive purchasing decisions. Consumers rely heavily on reviews to make decisions, so Kim recommends integrating text and video reviews demonstrating daily use cases and overall value. Brands can harness and summarize insights from shopper responses to refine and optimize their strategies. In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Kim Rayburn, a Client Engagement Advisor at Cohley, for a discussion about leveraging the shopper’s voice through UGC content. Kim describes how to optimize UGC content, how AI is fundamentally altering paid media, and the top retail trends and priorities for 2024.

Duration:00:45:07

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2024’s Most Impactful Digital Marketing Trends With Udayan Bose

1/25/2024
Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers. In this episode… As brands gear up for 2024, there are three major shifts they must navigate: the widespread use of AI chatbots, the end of third-party cookies, and the metaverse revival. How can you capitalize on these trends to gain a competitive advantage in 2024 and beyond? With AI fundamentally altering the digital marketing agency structure, online marketer Udayan Bose has observed leading companies leveraging chatbots to generate consumer data insights, personalize the online shopping experience, and enhance search results. Udayan emphasizes these chatbots’ roles as personal search assistants, facilitating personalized and accurate answers to complex questions. By the end of the year, Google will disable third-party cookies completely. Yet only 15-20% of marketers are prepared for this change. Alternatively, you can leverage retail media to combine in-store and online advertising, circumventing new privacy regulations. Although the metaverse has primarily targeted gamers in the past, Udayan predicts that Apple’s release of a mixed-reality headset in February will restore interest by revolutionizing social commerce. Tune in to this segment of The Digital Deep Dive as Aaron Conant welcomes Udayan Bose, the Founder and CEO of NetElixir, back to the show to discuss the pressing digital marketing trends of the near future. Udayan explains his company’s AI-first efforts, how to manage rapidly changing digital marketing trends, and the growing potential of retail media.

Duration:00:44:45