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The Hard Truth About B2B eCommerce

Technology Podcasts

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger and Timothy Peterson of who can help you with all things B2B eCommerce.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger and Timothy Peterson of who can help you with all things B2B eCommerce.


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This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger and Timothy Peterson of who can help you with all things B2B eCommerce.




Leveraging B2B eCommerce To Sell Parts As A Manufacturer With Kristina Harrington

Kristina Harrington is the President of Gen Alpha, a B2B eCommerce platform that specializes in OEMs, specialty vehicles & aftermarket organizations. They have interactive parts manuals and allow you to sell parts with the entire suite of products to allow customers to return what they need if necessary. Parts can get very complex for large vehicles and equipment and you need a robust system to handle all the use cases that might come up when selling parts to service them. Kristina talks...


Onboarding B2B Customers To eCommerce With Head of B2B Marketing At BigCommerce Fiona Norton

Fiona Norton is the head of product marketing for B2B eCommerce at BigCommerce. BigCommerce is massively accelerating their B2B roadmap due to so much demand for their product and acquired two companies, BundleB2B and QuoteNinja, B2B apps on their marketplace to speed up the process. Fiona has done market research showing that the number one problem facing B2B is actually onboarding their customers to use eCommerce. Building it is simply not enough. Sales teams and customer services teams...


Building B2B eCommerce Infrastructure With TJ Gamble - CEO of Jamerson

TJ Gamble started his digital agency, Jamerson, over two decades ago, to help businesses with eCommerce. Jamerson specializes in software development for Magento and BigCommerce. In the early days, B2B eCommerce was not a major focus of platforms like Magento and BigCommerce, but over the past few years has become a central focus of both Jamerson and most major eCommerce platforms. TJ has helped companies scale B2B eCommerce by ensuring their technical infrastructure is ready to scale to new...


Scaling A B2B eCommerce Marketplace With Gil Bar Lev - CEO of HomeRoots

Gil Bar Lev eCommerce career goes back to the early days of Toy's R Us and Amazon! Fast forward 20+ years and he is now growing a B2B marketplace called HomeRoots that is tackling the complexity of the furniture industry. Furniture is highly complex and is currently difficult for businesses to get into their hands at reasonable B2B prices. HomeRoots solves this by taking international companies and directly bringing their products to US-based businesses. We talk about how to solve the...


Automating Pricing & Promotions With Tal Rotman of Namogoo

Tal Rotman is the VP of alliances at Namogoo, a company founded on its ability to eliminate customer hijacking on the Internet. A significant base of customers gets hijacked by bad actors and businesses lose conversions due to false advertising. Namogoo solves this problem, and in doing so has developed an incredible AI engine that can do much more. With their engine, they can predict customer intent and even automate and optimize pricing for margin so that you get the higher price when...


Using Net Terms To Grow B2B eCommerce With Rumbleship CEO Alex Lugosch

Alex Lugosch is CEO of Rumbleship, which is an eCommerce platform plugin that lets you easily offer terms to your wholesale buyers and get paid when you want, without fear of invoice delinquency. Alex has seen every type of B2B eCommerce business, from small to large, and finds that there is a massive gap in how most approach eCommerce. The most sophisticated eCommerce businesses in B2B are constantly innovating and adding new features, while the majority are stuck in their ways as legacy...


Why Agile Process Is So Important For B2B eCommerce With Ben Sharir

Ben Sharir has been in eCommerce for decades and helped many companies scale to incredible sizes in eCommerce. He is currently the director of B2B eCommerce for Estee Lauder, one of the largest CPG firms in the world. Ben Sharir believes that agile is critical to the growth of B2B eCommerce because it can actually de-risk projects by either failing fast or figuring out key problems early on. This can lead to much better outcomes versus the analysis paralysis that often comes with...


Digitally Assisted Sales For B2B eCommerce With Paul do Forno

Paul do Forno is one of the leading B2B eCommerce experts in the world and is the Commerce practice lead for Deloitte Digital, the world's largest eCommerce agency. He is a repeat guest in which we go deep into how eCommerce for B2B is so much more than simply bringing people to eCommerce and is really about assisting sales reps and helping companies become more omnichannel. There are so many ways to sell digitally that B2B eCommerce really needs to be about opening up flexibility to sell in...


How Integrating With Trade Partners Is Critical To B2B eCommerce Growth

Our latest guest, Troy Lynch, CEO of PunchOut2Go, soon to be TradeCentric has seen thousands of B2B integrations. Their customers range on every major B2B eCommerce platform and do everything from Punch-Out to integrating with clients' ERP and e-procurement systems. Troy talks about the difference between companies that strategically develop these integrations versus doing them as a last resort because clients require them.


How Augmented & Virtual Reality Can Work For B2B eCommerce

We brought on Daniel Esrig, Co-Founder and CTO of, a new AR / VR company that allows for an affordable modern experience for eCommerce businesses. LevAR allows any company to use 3d models with seamless AR / VR capabilities on their website with the simple installation of an app and very little onboarding to get started. It's very clear that as experiences improve, customers in B2B will expect more robust product pages and products experiences to better understand how products work...


How The B2B eCommerce Platform Ecosystem Has Evolved With Jordan Knapp

Jordan Knapp has worked at Oracle Commerce, Adobe Commerce, and Shopify. He has intimate knowledge of many eCommerce platforms beyond the big three he worked at and has seen the evolution of eCommerce platforms over the last two years. We talk about where we are in the cycle and which platforms he thinks are winning the B2B eCommerce world in 2022 and beyond.


The B2B eCommerce Landscape And Outlook With Mark Brohan

Mark Brohan is the leading researcher on B2B eCommerce and Vice President at Digital Commerce 360 who reports on all things eCommerce. B2B eCommerce is now accounting for a significant portion of all B2B sales and is driving innovation in many B2B organizations. Mark believes that B2B eCommerce is in a similar state to when B2C eCommerce was becoming a critical part of retail in the 2010s. This means its that critical for B2B organizations to get it right or become what the legacy retailers...


Omnichannel Marketing For B2B eCommerce With Kenneth Gray

Our latest guest, Kenneth Gray, is the owner of Grayt Media LLC, a Digital Marketing agency with the mission to scale revenues, boost brand awareness, and enhance the user experience for their customers. We discuss how modern B2B marketing requires so many touch points and channels to be effective such as Linkedin, Google ads, SEO, email marketing, and even in-person events and direct outreach. Kenneth talks about the best ways to deploy a multi-channel strategy to address many channels at...


B2B Marketing Has Changed Forever & Its Not Going Back With Mark Donnigan

We have the luxury of speaking with Mark Donnigan about the changes in B2B marketing and how the industry has completely changed over the last decade. Especially with covid, in person, and one on one marketing techniques such as covid are less and less effective. Today's B2B businesses need to be building brand and content in the digital world where buyers are researching via social, SEO, and many other articles that might lead them to your business.


Balancing The Technology & People In B2B eCommerce With Mike King

Mike King is the Director of Global B2C Commerce at Slalom, specializing in implementing highly robust and complex Salesforce solutions. In this episode, we discuss how to lay the groundwork to leverage eCommerce technology to empower power instead of letting people get in the way of what technology can do. Mike King has worked on multiple enterprise Salesforce Commerce Cloud implementations with a variety of agencies, implementing large eCommerce solutions, and has been at the intersection...


Eliminating Passwords & Improving Security With The CEO Of Stytch

Reed McGinley-Stempel spent a long time at payment startup Plaid and realized there was not a great solution to the challenges of passwords and the security risks they posed. He developed a new company Stytch that allows any company to use their technology to use other tools instead of passwords such as Magic links and tokens to reduce security implications of stolen passwords and massively increase conversions. It's a must-see technology you should consider for eCommerce!


2022 B2B eCommerce Trends & Changes In The Landscape

As we approach 2022 a lot has changed since Covid. Clearly, the buying process has moved more online for both B2C and B2B customers. Businesses need to develop a strong digital strategy to sell to other businesses online, especially in the distribution space or it might become too late. More and more experts on our podcast are making this clear to us. We talk about what to expect and how to think about moving into 2022 with B2B eCommerce.


The Time Is Now For B2B eCommerce Or It Will Be Too Late!

Andrew Johnson is a supply chain innovator and the CEO of Shelf Aware a modern fulfillment SaaS company to help distributors improve operations. Andrew Johnson has grown up in B2B his whole life with his family company. He sincerely believes that the time for eCommerce is now for B2B or it will become too late for many companies, especially smaller ones, to adapt to it in the future. His company Shelf Aware is an innovative new tool that can automate that buying process for in-person B2B...


Helping Distributors Leverage eCommerce With Steven Javor Of Schneider Electric

Steven Javor is the Global eCommerce Director, North America, Energy Managment of Schneider Electric. He is currently focused on helping the 400 main distributors in North America improve their eCommerce to better sell Schneider Electric products. This can range from large sophisticated eCommerce companies to ones with almost no presence online. Steven talks about how it's so important distributors get better at eCommerce or they may become obsolete to their manufacturing partners.


Selling Across Many Digital Channels With Sean Donovan of MSA - The Safety Company

Sean Donovan is the Digital Channel Manager of Americas at MSA - The Safety Company. He is currently tasked with figuring out how to optimize eCommerce across their own website, marketplaces like Amazon and eBay as well as other channels like EDI and distribution. The balance of optimizing on all the new digital channels while also keeping legacy channels alive is a challenge Sean knows at a global level and can help other B2B companies learn from.