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The Hard Truth About B2B eCommerce

Technology Podcasts

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!This podcast is hosted by Isaiah Bollinger and Timothy Peterson of who can help you with all things B2B eCommerce.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!This podcast is hosted by Isaiah Bollinger and Timothy Peterson of who can help you with all things B2B eCommerce.


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This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!This podcast is hosted by Isaiah Bollinger and Timothy Peterson of who can help you with all things B2B eCommerce.




Logistics & Overseas Fulfillment With Francois Jaffres

Francois Jaffres joins us from Noviland, a new technology company focused on helping businesses source products seamlessly from around the world. Currently, they have over 400 manufacturers in south east Asia and are quickly expanding to other countries. Noviland uses their platform as B2B eCommerce system to enhance the sales process and make it easier for their customers to get products from these manufacturers. We discuss the challenges of B2B versus B2C and why companies are hesitant to...


B2B eCommerce With Salesforce Expert Mike Jortberg

In episode 28 we have the honor of talking to our guest Mike Jortberg who leads the B2B eCommerce at Slalom, a modern consulting firm focused on strategy, technology, and business transformation. Founded in 2001 and headquartered in Seattle, Slalom has organically grown to over 8,000 employees. Mike has a deep background in Salesforce and CRM technologies and now works with Cloudcraze / Salesforce B2B eCommerce to bring eCommerce to the Salesforce ecosystem. We talk all things B2B and why he...


Building High Quality Integrations With John Cymerman CTO Of Trellis

John Cymerman is the CTO and technical leader of Trellis. He has worked on many large B2B projects and has pioneered the integration strategy for Trellis. We discuss in-depth 5 different integration techniques and strategies you can deploy depending on your situation. The five are the traditional batch file / ftp approach, SOAP APIs, Rest APIs, GraphQL, and an iPaaS technology such as Celigo or Dell Boomi. There are many ways to approach an integration and that's why its so critical to...


Lowering Costs With B2B eCommerce SaaS With Amir Hessabi From BigCommerce

In Episode 26 we get the pleasure of speaking with Amir Hessabi, Senior Enterprise Solutions Engineer at BigCommerce. We discuss the value of a true SaaS eCommerce solution, BigCommerce, and how that can dramatically lower the cost of ownership for a B2B business. Traditionally B2B companies are used to legacy on-premise solutions and have often not yet adopted a SaaS application like BigCommerce for eCommerce. With SaaS you no longer need to pay for expensive upgrades or worry about...


Managing Complexity In B2B eCommerce With David Stillson Senior Architect At Lippert Components

In Episode 25 we have the pleasure of talking with David Stillson who has over 15 years of experience in Manufacturing, eCommerce, and business systems. David is currently the technical architect and manager of eCommerce Developers in LCI's digital experience team, a multi billion dollar public company. David has experience working with both small and very large B2B eCommerce businesses. We discuss the complexity of B2B from integrations to scaling sales and marketing as well as changing the...


The 5 Step Process To Improving B2B eCommerce

In episode 24, Tim and Isaiah go through our five-step process towards improving your B2B eCommerce presence. The first thing you should do before getting to step 1 is to make sure you have an internal person qualified to run the project and a platform to build upon such as Magento, BigCommerce, Insite, or Salesforce, etc. Step 1 is to develop robust product data, step 2 is to integrate with internal systems, step 3 is to invest in user experience, step 4 is to have flexible payment and...


Scaling An Enterprise B2B Brand With eCommerce

Our latest guest, Colleen Romero, has helped several massive companies scale their B2B operation online, such as leading brands like Napa auto parts. We discuss what B2B companies need to do to build and implement a successful B2B eCommerce strategy. We also cover topics such as why do companies struggle with marketing in B2B and how B2B eCommerce marketing is different from B2C. We discuss leading B2B eCommerce platforms and how to working with agencies. We also discuss what Colleen thinks...


Building Robust Requirements For B2B eCommerce With Jessica Wetzel

Jessica Wetzel is an accomplished eCommerce Manager with 16 years of extensive experience providing strategy and growth in the areas of B2B sales, marketing, and eCommerce. In this podcast, we dive deep into how she helped a distributor go from offline to online with a robust eCommerce site that has evolved over the years. She wrote some impressive requirements documents to take the company to the next level and managed many agencies so she knows how to nail down requirements to get the most...


Selecting A Leading B2B eCommerce Platform With Kristin Gray From Magento

Adobe's Magento was recently named a leader in the B2B eCommerce Forester report. In episode 21 we discuss why Magento is a leader in the space and how they are working with B2B companies across the spectrum of sophistication. We discuss how change management is the leading problem that companies need to overcome to implement a best in class system like Magento for their B2B business.


B2B eCommerce Marketing Trends & Tactics With Isaiah & Timothy

In the first episode of season 2 co hosts, Isaiah Bollinger, and Timothy Peterson discuss our take on B2B eCommerce marketing. We discuss everything from acquisition to conversions to integrating with your sales team. We believe there is so much opportunity in B2B eCommerce to separate from your competition by being innovative in channels other players might not be spending time on. We discuss how social media is not something to ignore in B2B and can be a viable marketing channel for B2B...


B2B eCommerce Payments With Michael Noble CEO Of Apruve

Michael Noble has spent the last 8 years building a leading B2B payments company Apruve. They can instantly turn your invoices into cash so you don't have to spend countless overhead on accounts receivable. Michael has a fascinating insight into the world of B2B eCommerce payments and has seen both small and large companies succeed in B2B eCommerce. We discuss everything from payments to simply what makes a company succeed or fail in B2B eCommerce.


Marketing A B2B eCommerce Business As A Distributor

Beckie and Tyler have worked at Wolf Automation to build up a strong eCommerce backbone for their company to process new customer orders and existing customer B2B orders. They have spent over a decade as a company building an eCommerce infrastructure that is a thriving part of their company culture. They engage in Google ads, SEO, and other modern digital marketing tactics to drive new business and then use their sales team to drive increase engagement with existing customers that buy...


Penny Wise, Pound Foolish With Ben Rudnick From Fun Hat

In episode 17, we talk about why distributors and manufacturers need to invest more in eCommerce to stay competitive. Often times going with the cheaper solution or under-investing in eCommerce can cost much more in terms of lost opportunity and growth potential. As manufacturers go direct to consumers there is even more need for distributors to come up with an eCommerce strategy that will make them competitive as the playing field becomes wide open. Ben has worked with distributors and...


Real Time Delivery & B2B eCommerce Expectations With Richard Keller From 1800 Battery

In this episode, we speak with Richard Keller about how real-time delivery and real-time information such as pricing and availability in B2b eCommerce is critical to growing your business. Richard Keller has been in the technology space for over two decades building many different applications in the B2B industry. He has spent many years in the ERP business and worked with all sorts of B2B companies such as manufacturers and distributors. His most recent venture is an eCommerce marketplace...


Agile B2B eCommerce On The Right Platform With Lori Mcdonald

In episode 15, we discuss why you need a mindset of constant improvement and agile project management to scale your B2B eCommerce business. Our guest, Lori Mcdonald, has been running Brilliance Business Solutions for over 20 years helping both manufacturers and distributors with eCommerce. In the beginning they focused on custom solutions but since focused on Episerver, Insite, and BigCommerce. In this episode we discuss why you need the right platform to scale and grow and how you can go...


The Evolution Of B2B eCommerce And Where Were Heading With Justin Finnegan of Conexiom

In episode 14, we talk with Justin Finnegan about why B2B eCommerce is now a critical requirement to be competitive and that relationships with customers are no longer enough. Justin Finnegan has built three leading digital agencies including most recently, Gorilla Group, one of the largest B2B eCommerce providers in the world. Justin Finnegan has been in B2B eCommerce since its inception in the late 90s and early 2000s and is now at a product company helping automate offline B2B orders,...


Scaling B2B eCommerce International With Mark Sutherland At Transformation Digital

In Episode 13, Timothy and Isaiah talk with guest Mark Sutherland who has decades of experience in digital and eCommerce on both the client and agency side. He has been in both B2C and B2B eCommerce for small and large companies that have scaled internationally. We hear first hand how he brought a B2B eCommerce business to 8 figures that were previously struggling before he joined. He knows what it takes to scale internationally and how to scale a B2B eCommerce into the tens of millions of...


How Nessim Btesh Automates 100% Of B2B Sales With eCommerce

Nessim Btesh is based of Panama and transformed their family B2B business to 100% digital sales in one year! Based out of South America they now went from a showroom to complete digital transformation online taking all orders online due to Coronavirus and ramping their business up during a time when many are struggling. Nessim has some amazing insight into why they developed a custom eCommerce solution integrating their many back office systems like their ERP to create a seamless commerce...


Billion Dollar B2B eCommerce With Brian Beck of Enceiba

Brian Beck and co host Isaiah Bollinger dive into the nitty gritty of B2B eCommerce and why we feel there is so much left on the table. The opportunity is literally billions of dollars, hence the book Brian wrote, Billion Dollar B2B eCommerce. We discuss eCommerce platforms, integrations, and what it takes to scale B2B eCommerce. Brian Beck is a true thought leader in the space that has been in the trenches himself as well as advised many companies so he knows what it takes to grow a B2B...


The Operations Behind Successful B2B eCommerce With Steve Engelbrecht

You may think B2B eCommerce is all about the website, but you couldn't be further from the truth. Steve Engelbrecht, CEO of Sitation, a process and operations company for B2B brands, discusses why you need to have great operations and processes to succeed with eCommerce. Co Host Timothy Peterson and Steve dive into why many processes are broken in B2B and how that stops companies from successfully growing with eCommerce. We discuss everything from PIM, ERP, and simply day to day B2B...