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The Podcast Report

Technology Podcasts

Paul Colligan (and everyone else at The Podcast Partnership) leverages tech to increase reach. He's the author of the #1 Top Selling "How To Podcast" book Podcast Consultant, Executive Podcast Producer, and Keynote Speaker. His first book on Podcasting came out 2 years before the iPhone. He's been playing this game for awhile . In The Podcast Report, Paul shares what's really working in the Podcasting industry and freely gives the Podcast Strategies that WORK. No hype, just facts and a way of looking at this new media for the powerful disruptor that it is.

Location:

Portland, OR

Description:

Paul Colligan (and everyone else at The Podcast Partnership) leverages tech to increase reach. He's the author of the #1 Top Selling "How To Podcast" book Podcast Consultant, Executive Podcast Producer, and Keynote Speaker. His first book on Podcasting came out 2 years before the iPhone. He's been playing this game for awhile . In The Podcast Report, Paul shares what's really working in the Podcasting industry and freely gives the Podcast Strategies that WORK. No hype, just facts and a way of looking at this new media for the powerful disruptor that it is.

Twitter:

@PodcastRPT

Language:

English


Episodes
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Podcast Success: Publish, Pair, Promote Like a Pro

2/6/2025
Podcast Success: Publish, Pair, Promote Like a Pro! In this episode, we break down the essential steps for podcasting success—publishing, pairing, and promoting—and explore how these strategies can elevate your podcast above the noise in the industry. Discover why meeting your audience's needs is the foundation of podcasting, how pairing with strategic titles and show notes enhances discoverability, and how consistent promotion builds social proof and long-term visibility. Get valuable podcast industry insights as we highlight the importance of building a library of content, and creating pathways for audience engagement. Whether you're new to podcasting or looking to refine your approach, this video offers actionable advice to help you rise above the noise. Stay tuned for more insights, share your podcasting journey or preferences in the comments, and don’t forget to engage with the community—together, we grow stronger in this evolving space. Let’s build, learn, and thrive in the world of podcasting!

Duration:00:06:30

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Use AI to Elevate, Not Replace, Your Podcast

2/1/2025
Use AI to enhance, not replace, your podcast! 🎙️ In this episode of the podcast report, we explore the dynamic role of AI in podcasting and how it can help creators elevate their shows. From using AI tools to simplify tasks like creating YouTube chapters, to tackling challenges previously impossible due to time or resource constraints, this discussion is packed with podcast industry insights. We dive into the buzz surrounding AI at Podcast Movement 2023, where networking opportunities and thought-provoking sessions will take center stage. Discover how podcasts can embrace AI to better serve their audiences while still keeping the human touch at the core. Whether you're curious about YouTube's role in podcasting, cutting through the noise in the industry, or maximizing your show's potential, this episode has you covered. What challenges do you face with your podcast that AI might help solve? Share your thoughts and join the conversation in the comments! Stay tuned for more episodes as we continue to explore the evolving podcast landscape together. Let’s connect, learn, and grow as a community! 🚀

Duration:00:05:05

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Revolutionizing Podcast Production: AI Tools & Future-Proofing Your Workflow

9/27/2024
What if you could revolutionize your podcast production workflow overnight? Discover the game-changing potential of AI in our latest episode, where we uncover how advanced tools like the new iOS Notes feature can transcribe audio seamlessly and simplify your workflow. Listen as we share a cautionary tale about a fellow podcaster who complicates his process by using Otter for transcription instead of built-in tools, highlighting the importance of leveraging AI to streamline, not burden, your efforts. Join us as we introduce our innovative Future-Proofed AI Bypass Machine, designed to automate and future-proof your podcasting tasks. Learn how to bypass manual labor with the latest AI advancements and focus on the strategic elements of your show. Whether you’re a seasoned podcaster or just curious, we offer insights into our proprietary tools and support for creating similar solutions independently. Empower your production process with AI and ensure your podcast stays efficient and ahead of the curve. Tune in for invaluable tips that will transform how you produce your podcast.

Duration:00:08:52

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Debunking Podcast Market Myths: AI Integration & YouTube's Role in Content Creativity

1/22/2024
Paul Colligan and Dave Jackson from the School of Podcasting dive into the essential insights for podcasters in 2024. They discuss the evolving landscape of podcasting, including the surprising decrease in active podcasts and why the space isn't as saturated as you might think. The duo also tackles the big question: Is YouTube a friend or foe to podcasters? With its massive reach but questionable dedication to podcasting, they ponder whether YouTube will significantly move the needle in the industry. The conversation shifts to AI's influence in podcasting, weighing the innovative benefits against the potential pitfalls. They explore AI's role in content creation and the legal grey areas that might arise. Plus, don't miss Dave Jackson's 60-second rant on why using certain stats can be misleading and the critical importance of authenticity in podcasting. Finally, the episode delves into the debate between Descript and Eddy—two editing tools revolutionizing the way we approach podcast production. Discover which tool might be best for you, and hear their final words of wisdom: "Don't be boring." Tune in for a thought-provoking exploration of what's new, what's next, and what's necessary for podcasters in today's rapidly changing digital world. 00:00:00 Introducing the Podcast Report 00:00:52 The Number of Active Podcasts 00:01:49 YouTube's Impact on Podcasting 00:03:25 YouTube's Role in Content Creation 00:10:20 AI and Its Impact on Podcasting 00:11:13 AI's Influence and Concerns 00:18:27 The Use of AI as a Co-Pilot 00:24:24 Impact of Podcast Clips and Segments 00:29:59 Podcasting and YouTube Shorts 00:31:46 Podcast Summaries in a Minute 00:33:21 Shorts and TikTok Work 00:36:43 Podcast Consultant Rant 00:40:11 AI Editing Tools - Descript and Eddy 00:49:24 Podcasting Hall of Fame and Final Thoughts

Duration:00:50:05

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Seven Strategies to Master Podcast Movement 2023 in Denver

8/4/2023
In this episode, we explore seven ways to dominate Podcast Movement 2023 in Denver. We emphasize the value of hallway conversations over sessions, the importance of verifying information, asking specific questions, and understanding the environment. By following these tips, you'll make the most of the event and connect with fellow podcasters. I'm excited to attend Podcast Movement and present about podcasting and YouTube – let me know how you consumed this episode!

Duration:00:09:33

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Navigating the Future of Podcasting: AI, YouTube & Cutting Through the Noise

7/18/2023
On today's episode of the podcast report, we discuss three themes: AI, YouTube, and noise in podcasting. AI will revolutionize cameras and sound quality, YouTube is a major player in the podcasting world, and we address the issue of noise in the industry. Stay tuned for future episodes. Thanks for listening!

Duration:00:08:59

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5 Things About Podcasting That Can Bring Big Entrepreneurial Jumps

10/20/2021
Podcast Monetization is seldom about the ads. If you're an entrepreneur thinking about Podcasting, here are 5 things to consider.

Duration:00:12:52

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How To Leverage How Little Facebook Has Done For Your Podcast

10/13/2021
Despite the excitement about the Facebook Podcast updates for late 2021, they will do nothing to help your Podcast. But, you can leverage what they've done for the sake of your Podcast. The Medium article about Facebook Consumption - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a?source=friends_link&sk=dadfcda4ad9ba691f450c7b2f036b62d

Duration:00:08:44

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Thoughts On Owning Your Own Network

10/6/2021
When you OWN the network, Facebook going doing doesn't matter, YouTube demonetizing you doesn't matter, Spotify running in and out of favor doesn't matter. What matters is what you do with your content, with your network. Be smart with it P.s., this is MUCH bigger than owning the URL or someone else publishing your feed.. #BeTheNetwork http://ThePodcastReport.com/BeTheNetwork

Duration:00:08:22

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How Does Apple Private Relay Affect Your Podcast?

9/29/2021
For the last 17 years, people have been telling me different things that are going to "kill" Podcasting. They've been wrong. Apple Private Relay isn't going to kill Podcasting either, and today's Sounds Profitable piece (https://soundsprofitable.com/update/apple-private-relay-for-podcasting) explains why. I'm not worried about that. I'm worried about those of us who think that good things like Apple Private Relay are going to get in the way of us Podcasting. Let's Podcast for the right reasons, ok?

Duration:00:08:42

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The Podcast Promise Of Value For Value

9/22/2021
There is a new thing in Podcasting ... so new, it's getting the name "Podcasting 2.0." There are some very exciting things about it. In this episode, I chat about the concept of "Value For Value." It's pretty exciting. Here are some of the links that matter. I'll update the notes and webpage as/when needed: https://www.podchaser.com/podcasts/podcasting-20-1421056https://podcastindex.org/podcast/value4valuehttps://podnews.net/article/boosthttps://web.podfriend.com/podcast/60091395c20ddhttps://web.podfriend.com/podcast/ask-frank-kernhttps://cash.app/app/MQHKDMRhttps://bluewallet.io/https://ctt.ac/9qVR9

Duration:00:10:49

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Impact Versus Downloads And The Mindset Scorecard

2/23/2021
You want MORE than downloads from your Podcast - here's why. Part 8 in an 8-part series about The Podcast Partnership Mindset Scorecard. You can get your copy at http://HeadsUpTuesday.com CLAIM=4069214ba7668f856f4ad7484e76619967f115b6=CLAIM

Duration:00:10:17

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Assets Versus Episodes And The Mindset Scorecard

10/26/2020
Yes, it's true, the "show about nothing" has lots to teach us about the best possible kind of Podcast content. Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard. You can get your copy at http://HeadsUpTuesday.com

Duration:00:11:32

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Content Versus Sound Quality And The Mindset Scorecard

10/10/2020
A story about an influencer named Martin Luther King Jr. and how his message of a dream needed better audio. And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard. Grab your Scorecard at http://HeadsUpTuesday.com.

Duration:00:10:09

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Effort Versus Strategy And The Mindset Scorecard

9/25/2020
Is a "good heart" and effort enough to make your Podcast successful? Is the old cry of "Podcast your passions and profits will follow" a good idea? In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at http://HeadsUpTuesday.com), Paul examines the conflict of "Effort Versus Strategy." Hint, Strategy Wins.

Duration:00:10:19

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Who Versus How And The Mindset Scorecard

9/18/2020
The idea of "Who Not How" comes from Dan Sullivan of Strategic Coach who has leveraged that very concept to be part of 11 different Podcasts. We started the first one but love how this smart (do I dare say "Strategic"?) element has made it possible. It's part 4 of an 8-part series on the Podcast Partnership Mindset Scorecard. If you want to get your copy, grab it at http://HeadsUpTuesday.com. Next episode we'll chat "Effort Versus Strategy."

Duration:00:10:34

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Podcast Technology And The Mindset Scorecard

8/28/2020
Technology is here to SERVE me - not vice versa. If we figure out how to leverage the latest technology to serve our Podcast content (a tech 15+ years old), we'll do even better. It's part of The Podcast Partnership Mindset Scorecard. If you'd like a copy, you can grab yours at http://HeadsUpTuesday.com.

Duration:00:10:18

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Podcast Seasons And The Mindset Scorecard

8/21/2020
Podcast Seasons? I was introduced to the idea by the great Michael Hyatt and it's been a part of our Podcasting strategy pretty much from that day on. It's the second point in our Strategic Coach inspired Mindset Scorecard - and we're taking 8 episodes to talk about the 8 points. Want your copy of the Scorecard? You can grab it at http://HeadsUpTuesday.com

Duration:00:09:51

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Business Podcast Gold and The Mindset Scorecard

8/14/2020
As was promised in the last episode - part 1 of The Mindset Scorecard - our concept of Business Podcast Gold. If you want to grab your copy of these two documents, grab the Heads Up Tuesday newsletter which will get you access to our grand list of tools - including these two. http://HeadsUpTuesday.com

Duration:00:08:30

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Catching Up With Dave Jackson - It's Been A Long Year

8/7/2020
The Podcast Report is BACK - and no better way to celebrate than a simple (but hour long) catchup with friend of the show - Dave Jackson (School of Podcasting, Libsyn, Building A Better Dave, Podcast Hall of Fame, Profit From Your Podcast ...).

Duration:00:57:35