The WE Pivot Podcast

Send us a text Have you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-world experiences to highlight the crucial role consistency plays in digital marketing. Tona kicks things off with a heartwarming story of a family barbecue, where her niece's journey to mastering a game of cornhole perfectly illustrates the power of consistent practice—not just in games, but in building your brand too. Listen as we explore why showing up regularly is key to maintaining your audience’s interest and trust. Tona gets candid about her own struggles with maintaining a regular podcast schedule and the impact it had on her listener base. We break down actionable strategies for consistently posting content, sending emails, and engaging with your audience to ensure your brand's visibility and success. Whether you're just starting out or looking to get back on track, this episode is packed with invaluable insights you won't want to miss. Connect with Tona and Al Haywood: Website Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show. Support the Show.

Send us a Text Message. Ever wondered how a spark of inspiration can ignite a booming business? Brenna Millville, the force behind Elly and Grace, shares her journey from a conference lightbulb moment to shipping over half a million faith-based apparel pieces worldwide. With her husband's support and a timely bonus from her previous job, Brenna’s leap into entrepreneurship is a story of faith, creativity, and grit. She opens up about challenges like Facebook advertising changes, design theft, and social media fact-checking snafus. Despite these hurdles, Brenna's strategic decisions and authenticity have built strong brand loyalty through social media, email marketing, and direct customer communication. Tune in for invaluable lessons on balancing creativity with business and the power of staying true to your convictions. Connect with Brenna Millville: https://ellyandgrace.com Connect with Tona and Al Haywood: Website Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a Text Message. Ever feel like everyone else is sprinting ahead while you're stuck in place? Join me, Tona Haywood, on the WE Pivot Podcast, where we tackle the comparison trap and find your unique path to success. This episode is packed with real, actionable advice for women entrepreneurs. From supporting your peers with prayer to refreshing your business strategies, we cover the small wins that lead to big growth. Tune in for heartfelt conversations about celebrating your journey and staying true to your unique entrepreneurial path. Connect with Tona Haywood: tona@haywoodsbs.com Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, showing us that listening to customers, whether through focus groups or online chats, helps create lasting memories. Laura also dives into how understanding customer needs all year round, not just during busy seasons, can make a big difference. She highlights the value of authentic content and choosing influencers who genuinely match the brand's values. This approach, Laura explains, builds trust and keeps the connection with customers strong. For small business owners and solopreneurs, Laura offers golden advice: stay true to your mission and use customer insights to make smart choices. She also emphasizes the importance of evolving your brand's story as your business grows and the power of mentorship in supporting women entrepreneurs. In short, Laura's message is all about celebrating your unique brand journey and keeping it real with your audience, a lesson valuable for anyone looking to make a meaningful impact in the business world. Join Sams Club Today: https://www.samsclub.com/join Connect with Laura Vanderslice: https://www.linkedin.com/in/lauravanderslice Connect with Tona and Al Haywood: Website Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a Text Message. Ever wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines. My journey with Call to Edify serves as a case study, revealing how intertwining personal narratives within my blog posts not only enriched the content but also sky-rocketed its visibility in search results. We walk through the transformative power of incorporating your unique experiences, offering you tactics to breathe life into your content and resonate with your audience like never before. As we wrap up, we're keen to hear your take on the insights shared—has personal experience been a game-changer in your content creation too? We ask you to hit us up with your stories and feedback, fueling our collective growth. Your interaction breathes life into our community, and we thank you for that. Don't keep the wisdom to yourself; let's multiply the impact by spreading the word about our we Pivot Podcast. Stay tuned for more episodes that promise to equip you with cutting-edge digital marketing strategies. Click Hear And Listen To Season 2 / Episode 1 of Google E.A.T (Part 1) Connect with Tona Haywood: tona@haywoodsbs.com Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text Embark on a transformative journey with video content creation coach and online course expert XayLi Barclay, as we unravel the secrets to pivoting from corporate life to thriving entrepreneurship. Witness first-hand XayLi's candid revelations about overcoming her initial fears and harnessing the dynamic power of video to forge genuine connections, inspire confidence, and stimulate revenue growth. This episode is an invaluable resource for aspiring entrepreneurs and established business owners alike, offering a behind-the-scenes glimpse at the strategic use of video content to resonate with audiences and foster lasting relationships. Our conversation with XayLi Barclay dives into the essence of crafting an engaging online presence, revealing the pivotal steps every video coach must embark on to captivate their audience. From the foundational importance of setting achievable goals and authentically understanding your viewers, we discuss the art of building camera confidence and crafting a magnetic on-camera persona. Whether you're starting with just a smartphone or have a full studio at your disposal, this episode demystifies the online branding process, guiding you through the journey of evolving your skills and tools to amplify your message and standout in the digital realm. As we close our insightful discussion, XayLi Barclay imparts wisdom on the keys to successful online branding, emphasizing the significance of crafting a personal brand story that echoes with your audience. By aligning strategic content creation with the needs of your customers, our expert guest illustrates how to establish oneself as the go-to authority in your niche, creating a brand narrative that not only captivates but converts. So tune in, as this episode is packed with actionable steps, success stories, and the clear roadmap you need to shine online and make your mark with powerful content and courses. Connect with XayLi Barclay: https://xaylibarclay.com/ Connect with Tona and Al Haywood: Website Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text Ever wondered what happens behind the scenes of an entrepreneurial journey that suddenly goes quiet? That's exactly what I, Tona Haywood, explore in a solo edition of the We Pivot Podcast. As I walk you through the strategic decisions reshaping our business, the silence since last February unfolds into a story of growth, new challenges, and an unwavering commitment to bring you digital marketing insights that pack a punch. From adjusting our podcast's frequency to embarking on the thrilling venture of crafting in-depth digital marketing courses, this episode is a treasure trove for anyone eager to navigate the digital landscape successfully. Amidst personal anecdotes, like acquiring a new Wisconsin home that threw us off our podcasting game, I dish out sneak peeks of our upcoming courses designed to increase our offerings to our audience. So, for those thirsty for actionable digital marketing strategies and a personal touch that turns listeners into digital dynamos, make sure you're tuned in and subscribed at haywooddigitalmarketing.com. This is a comeback you won't want to miss, filled with the insights and inspiration to fuel your entrepreneurial engine. Connect with Tona and Al Haywood: Website Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a Text Message. With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy. As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email marketing continues to be a go-to for top online marketers. It's reliable, brings in results and provides one of the best returns on investment across all digital marketing channels. Investing in a comprehensive and effective email marketing strategy is essential for businesses looking to stay ahead of the curve and get the most out of their campaigns. In this podcast episode "Mastering Email Marketing in Minutes," Al and Tona will cover tips and strategies to improve the effectiveness of your email marketing campaigns. They will explores various elements of a successful email campaign, such as upgrading your lead magnet, crafting compelling subject lines, and using A/B testing to optimize open and click-through rates. The discussion also touches on the importance of personalization and segmentation, as well as the role of cleaning out your subscriber list. The goal of the podcast is to provide listeners with practical insights that can help them improve their email marketing efforts and drive more conversions. Episode Chapters: 1) Introduction To Email Marketing. 2) Upgrade Your Lead Magnet. 3) What Is Your Engagement Style? 4) Personalizing & Segmenting Your Emails. 5) Don't Be Boring. 6) Clean House On Your Email Lists. 7) Summary. 8) Review Our Show On Apple Podcast! Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself? If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs outsourcing when it comes to web design, content writing (blogging), SEO, social media management, email marketing, and ad management. You don’t have to have a full-time team or endless hours in the day to be successful with digital marketing. We’ll help you decide which tasks are worth delegating and when it’s best for you to take on something yourself. You’ll learn how to effectively manage your time and resources so that you can create a successful digital marketing strategy for your business. Join us as we discuss the ins and outs of DIY vs outsourcing! With our expert tips, you’ll be able to confidently determine which tasks are best handled by yourself, and where it makes sense to hire outside help. You don’t want to miss this essential podcast for women entrepreneurs looking to optimize their digital marketing strategies in 2023! Tune in now and take charge of your digital marketing plan! Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text In this podcast, we'll discuss five strategies for staying positive and productive when times are tough. This episode will help you stay motivated and focused on the tasks that will get you through difficult times. In addition, we’ll explore how to stay focus and connected to your values and big-picture goals. Finally, we’ll discuss strategies for reflecting on past mistakes you have made in business and remembering what you have learned from those mistakes. Join us as we discuss these useful strategies for staying positive and productive when times are tough! Chapter Markers: Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a Text Message. Wix has been making major strides with its platform over the last couple of years. It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle! Wix allows you to add titles, descriptions and keywords for each page on your site. It also features a built-in SEO Wizard that will help you optimize your pages even further. Additionally, it has advanced tools like XML sitemaps, which makes it easier for search engines to index your website. Wix also provides support for Google Analytics and Search Console, as well as HTML improvements and 301 redirects. All in all, Wix has more than enough tools to help you optimize your website for SEO. But there are still misconceptions about utilizing the WIX platform. Today, Al and Tona sit down with Kendall Cook, Partner Success Manager with wix.com and talk about those misconceptions and much more. Chapter Markers: Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text Google is a search engine giant. Its importance in the online world can't be overstated. But what does Google Eat? And why is it so important for business owners to know? Well, first of all, Google eats content. Content is the lifeblood of the internet, and Google knows that better than anyone. So if you want your website to rank well on Google, you need to make sure your content is high-quality and authoritative. But that's not all. Google also eats data. In fact, data is one of its main sources of revenue. So if you want your website to rank well on Google, you need to make sure your data is accurate and up-to-date. So how can you increase the trustworthiness and authority of your content? Here are the seven tips we will discuss in more detail in episode 1 of Season 2 of the We Pivot Podcast. 1) Tell people who you are 2) Work with experts to create good content 3) Make sure your content is clear and your titles are straightforward 4) Update your content regularly 5) Link to high-quality sources 6) Consider multiple viewpoints 7) Pay close attention to your online reputation Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a Text Message. The end of Season One of The WE Pivot Podcast has arrived, and it is time to let our loyal listeners know that the podcast will be going on a hiatus until September 2022. In our final episode of the season, we'll be talking about the 7 Things We Learned About Podcasting That Changed Us For The Better. If you've enjoyed our podcast episodes thus far, let us know by logging into your iTunes account and rate us; and don't forget to tell other business owners about this wonderful podcast that brings a ton of information and value from the digital marketing industry! In this episode, we talk about: Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text In the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can generate a report using nothing but data. Today, will be speaking with Chris Lu, co-Founder of copy.ai, and hear how his company is revolutionizing copywriting in the digital marketing industry. In this episode, we talk about: Connect with Chris Lu: www.copy.ai (Company)* LinkedIn Chris@copy.ai (email) The We Pivot Podcast "Copy.ai - Affiliate Link" Click Here! Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group *This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support. Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text Ashleigh Chanel is a Strategic Marketing Consultant who gets just as excited about your business as you do! Through social media marketing and Facebook ads management, Ashleigh will help you achieve your business goals. In todays episode, Ashleigh will give you insight on Facebooks Ads like you've never heard it before. In this episode, we talk about: (00:00:00)(00:02:39) (00:05:19) (00:07:34)(00:11:16)(00:13:32)(00:15:34)(00:18:13)(00:19:53) (00:25:05)(00:27:49)(00:30:06) (00:32:09)(00:36:47) (00:38:42)(00:39:57)Connect with Ashleigh Chanel: MakeYourMarkConsulting.com (Company) Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text I'm Jackie Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level. In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals. An Interact quiz helps you do the same thing online. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact. Learn more and meet the whole team here: https://www.tryinteract.com/about In this episode, we talk about: 1. Introduction of Jackie Aguglia 2. Quizzes as a Lead Magnet 3. How Tona and Jackie Met (Group Coaching Sessions) 4. The Interact Facebook Support Group vs Group Coaching Sessions 5. Moving from Facebook Groups to Group Coaching Sessions 6. What makes a quiz a more effective lead generation tool vs traditional tools we have seen? 7. Why are people more likely to take a quiz over other types of lead magnets? 8. What are the best practices for creating and engaging an effective quiz? 9. Don’t hesitate- put it out there and test as you go. 10. Don’t be too analytical of everything. 11. Using Quiz data to improve marketing and sales strategies. 12. Is there a downside for using quizzes as lead magnets in your business? 13. What are some creative ways businesses use quizzes as a lead magnet? 14. How can we contact Jackie or one of her team members? 15. Utilizing a quiz will help people learn more about themselves. 16. In summary. *Start your trial with Interact today. Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! *This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support. Support the Show.

Send us a text Our guest today is owner and founder of one of the fastest growing Print-On-Demand company in the US and have tons of products to choose from to help get your business up and running quickly. Their company motto is “What is limited for all of us is the ability to realize what we dream!” Let’s give a warm welcome to Zach Yildrim of Print Melon! In this episode, we talk about: 1. Introductions. (1:01) 2. The Print Melon story and mission. (2:02) 3. Tona's experience with Print Melon. (3:41) 4. Word of mouth marketing and Etsy integration. (6:19) 5. Why do you feel word of mouth marketing is best for your company? (8:47) 6. What inspired you to create Print Melon? (10:53) 7. What are some of the unique benefits of Print On Demand for entrepreneurs and business owner? (15:30) 8. What are some of the biggest challenges you see Print On Demand facing in the future? (18:10) 9. How do you deal with competition with other Print On Demand companies? (22:27) 10. What advice would you give women entrepreneurs who are considering Print On Demand? (25:34) 11. How has Print On Demand evolved since you launched your company? (27:41) 12. Tona's take on how to find the right Print On Demand Company. (29:21) 13. The goal is for our businesses customers to be happy. (30:50) 14. Closing remarks. (32.04) ***UPDATE*** Print Melon now has an ETSY integration. If you currently have a Etsy shop and your looking for a great Print on Demand Company to use with your shop visit them at https://printmelon.com/integration/#/ Visit Print Melon for more information https://www.printmelon.com/ Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO. Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog. In this episode, we talk about: 1. Introduction (0:00) 2. Dwell Time. (3:23) 3. Page Speed. (6:13) 4. Mobile Responsiveness. (8:37) 5. Index Date. (10:49) 6. Recent Data. (12:38) Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a Text Message. Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO. Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog. In this episode, we talk about: 1. Introduction (0:00) 2. Identify the target audience for your blog. (1:15) 3. Conduct keyword research. (3:27) 4. Add visuals. (6:50) 5. Write a catchy title. (8:59) 6. Include an enticing CTA. (11:48) 7. Focus on the reader's experience. (13:26) Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.

Send us a text In today's episode, we will talk about the reasons why “Pretty pictures and pretty logos alone won’t get you ranked on search engines”. We'll discuss 7 easy SEO tips that you can implement into your website TODAY that will boost your reach to users who are searching online for your products and/or services! In this episode, we talk about: 1. Tona and Al get fooled by the beautiful website. (1:31) 2. Choosing the right URL. (2:45) 3. Create titles and descriptions for each of your web pages. (4:14) 4. Utilize anchor texts in your website. (5:19) 5. Add alt texts to all your website images. (7:03) 6. Give your site structure with the right headers. (8:40) 7. Set up the free Google Search Console and Google Analytic Tools. (9:50) 8. Blog, Blog, and more Blogging! (12:35) 9. Hold up! Tona forgot something! (14:25) Connect with Tona and Al Haywood: Website//Facebook Join our Digital Marketing Group: Facebook Group Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.