Changing the Game in Revenue Growth, Presented by SAP
Technology Podcasts
The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision. Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey. Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty. Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.
Location:
United States
Genres:
Technology Podcasts
Description:
The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision. Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey. Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty. Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.
Language:
English
Testing and Planning for Continued Revenue Growth
Duration:00:54:09
B2B Revenue Growth: Strategic Social Engagement
Duration:00:54:11
B2B Revenue Growth: Embracing The Customer Experience
Duration:00:55:01
Encore: B2B Loyalists: The Journey to Lifelong Brand Loyalty
Duration:00:52:25
B2B Revenue Growth: One-team Approach
Duration:00:55:03
B2B Revenue Growth: You Need The Right Data!
Duration:00:53:27
Encore: The New, Modern B2B Marketing Plan
Duration:00:55:11
The New, Modern B2B Customer Journey
Duration:00:54:38
The New, Modern B2B Buyer
Duration:00:53:32
Encore: SMBs: How to Build Your Stand-Out Brand
Duration:00:54:48
Avoid The Spam Folder: Email Marketing That Works!
Duration:00:53:38
Need Brand Advocates? Look Within
Duration:00:52:52
Video Marketing: Tips for the Busy Small Business Owner
Duration:00:54:26
Playing Nice in the Sandbox: Aligning Sales and Marketing
Duration:00:55:09
Your Marketing Toolbox: Free, Fremium or Paid?
Duration:00:54:07
Influencer Marketing: Not Just for Big Brands Anymore!
Duration:00:55:01
Encore: Marketing SEO 101: Are You Lost or Are You Found?
Duration:00:56:04
Cure for Analysis Paralysis? Conquer Your Data!
Duration:00:55:28
Encore: Small Business Marketing: Look Ma, I'm On Video!
Duration:00:56:36
Encore: Balancing Act: Your Small Business Marketing Strategy
Duration:00:56:15