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Thinking Out Loud

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The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with today’s media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing.

The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with today’s media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing.
More Information

Location:

United States

Description:

The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with today’s media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing.

Language:

English

Contact:

(888) 917-8793


Episodes

Chris LaPlaca: Managing a company’s brand in a connected world

1/7/2019
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Managing a company’s brand in a connected world: Host Vicki Lins, president & CEO of CTAM and Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN discuss how today’s connected environment, consumer’s brand expectations and the 24-hour social media cycle have transformed how companies communicate. Chris shares his experienced perspectives on the importance of being transparent, staying aligned with corporate values, and assessing if a speedy response is the best option.

Duration:00:26:23

Wared Seger: Understanding the complexities of data science today

12/10/2018
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In this episode, Vicki explores the world of data science with Wared Seger, Co-Founder and CEO, Parrot Analytics. They cover how the company uses stats and facts to empower media companies, brands, and agencies by providing “the most comprehensive measure of the popularity of TV content around the world.” This includes understanding the difference between measuring demand and aggregating demand, and how technology fuels science commercialization.

Duration:00:34:58

Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience

11/19/2018
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Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience Liz Janneman, EVP of Network Strategy at Ovation explains how their strategy of “going all-in” strengthens brand value, fuels the arts, and supports local communities. Ovation has made an art out of creating an immersive brand experience. The network captures consumers with high-quality original programming and then feeds their desire for more by offering related documentaries and...

Duration:00:30:07

Barry Jossen Part 2: It’s about wireless: we no longer must be tethered to our wall to watch TV

11/5/2018
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The industry missed the boat calling it cord-cutting. It’s about wireless: we no longer must be tethered to our wall to watch TV. The industry missed the boat calling it cord-cutting. It’s about wireless: we no longer must be tethered to our wall to watch TV. Barry Jossen, EVP of A+E Studios love for the industry is conveyed through the quick-witted, storyteller-esque delivery of his thoughts, ideas, and revelations. Barry walks us through the creation of A+E’s in-house studio, the evolution...

Duration:00:23:15

Barry Jossen Part 1: It’s about wireless: we no longer must be tethered to our wall to watch TV

11/5/2018
More
The industry missed the boat calling it cord-cutting. It’s about wireless: we no longer must be tethered to our wall to watch TV. The industry missed the boat calling it cord-cutting. It’s about wireless: we no longer must be tethered to our wall to watch TV. Barry Jossen, EVP of A+E Studios love for the industry is conveyed through the quick-witted, storyteller-esque delivery of his thoughts, ideas, and revelations. Barry walks us through the creation of A+E’s in-house studio, the evolution...

Duration:00:29:49

Sarah Aubrey: Programming hits for today’s sophisticated audience

10/10/2018
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Within a few minutes of listening to Sarah Aubrey EVP, Original Programming, TNT describes her past and current productions, listeners will have no doubt why TNT has decided to double down on its original programming slate. Following the viewers lead, Sarah is filling the slate with serialized shows boasting complicated stories with rich characters and twisty plots. All of this with a commitment to creating opportunities for new voices and new points-of-view

Duration:00:33:50