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Thinking Out Loud

Technology Podcasts

The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with today’s media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing.


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The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with today’s media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing.




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Influencers Unleashed: Elevating Television Content and Brand Partnerships

Get ready for a fascinating exploration of the intersection between influencers, television, brands, and technology that's shaping the future of entertainment. In this thought-provoking episode, host Vicki Lins and guests Jonathan Chanti and Paul Telner dive into how Viral Nation harnesses the power of artificial intelligence (AI) to protect both content creators and the brands they represent. And discover how influencers lend their unique perspectives, authenticity, and relatability to television content, breathing new life into traditional formats.


Succeeding in a Ruthlessly Competitive Business

What does it take to succeed in an over-saturated streaming world? According to guest Michael Wright, head of MGM+, it’s focusing on quantity, quality, and value. Michael asserts today’s sophisticated audience determines within five minutes whether they will keep a subscription after the free trial by quickly assessing three important things. Host Vicki Lins and guest Michael Wright discuss chasing people over profit, their recent acquisition by Amazon, and how Amazon’s resources and enthusiasm will guide awareness and subscriber growth.


Turning The Pain Of What-To-Watch On TV Into A Fun, Fast, Free Experience

Guest Stacy Jolna has a long career in changing how people watch TV. He was a founding executive for TiVo and most recently, the founder and CMO of Clix, a multi-platform streaming model. Jolna applies the three C’s to create new viewing experiences for the consumer – choice, control, and convenience. In our discussion, he explains how through human editorial curation and AI machine learning, Clix is providing a personal viewing experience for the consumer, exciting new advertising opportunities and partnerships across the streaming ecosystem.


Navigating The Steaming Wars With A New, Collaborative Roadmap

As the Streaming Wars evolved, we witnessed business models pull apart, sending parties to their respective corners, all trying to figure out what’s next. It became clear global scale is necessary to stay competitive, making co-productions a priority. Host Vicki Lins and guest Rebecca Glashow, CEO of Global Distribution for BBC Studios, discuss several topics including how through co-productions and partnerships, we are witnessing a resurgence of competitors also being colleagues, where working together can benefit individual businesses.


The Charter Playbook: A Guide to Success

Guest Tom Rutledge, chairman and chief executive officer of Charter Communications, has 45-plus years of industry knowledge and experience. A few of Tom's many leadership accomplishments include successfully merging four legacy cable companies, creating the game-changing Triple Play bundle, and most recently, announcing a joint venture with Comcast to create a new video platform. This insightful conversation covers what it takes to lead through change, how to execute a vision to win in a competitive marketplace, how to drive value to customers, and the challenges of aligning an organization post-merger, new technologies, the streaming business and more.


There’s No Loyalty in The Digital Space

The streaming wars have become a global battleground to reach broader audiences, increase engagement and reduce churn. The major streamers expect half of their revenue to come from the international marketplace within the next few years. Guest Teresa Phillips, Co-Founder & CEO, Spherex, explains why culture plays an integral part in successfully globalizing content and how Spherex’s unique AI supports the ecosystem to help create content that culturally adapts to meet the compliance needs in various countries while maintaining the integrity of storytelling.


From Heineken to Baskin Robbins: How Brand Integrations Are Boosting Content and Building Businesses

Erin Schmidt, chief product placement officer, BEN, is behind some of the most iconic brand placements, including James Bond switching his favorite drink to a Heineken, Ant-Man working in a Baskin Robbins, and Steve and Nancy from Stranger Things eating KFC’s finger-lickin'-good fried chicken. Erin and host Vicki Lins discuss how entertainment drives cultural conversations and how brand placements are supporting the creator economy. Erin details the value and impact of product partnerships between content development and brands and how the right product placement allows a brand to be an authentic part of the conversation. Join us to explore the dynamics behind several successful integrations, where marrying content and brand ultimately enhanced the viewer experience.


The New Wave of Peak TV is Crossing Borders to Compete

Peak TV has hit a new peak where different points of convergence are driving diverse programming for consumption and streaming platforms have created a space to connect with new audiences. Guest Catherine Tait, the CEO of CBC, provides a glimpse into Canadian viewing habits, examples of how their content has successfully crossed borders, and how collaborations allow them to continue to compete in the content race.


Hollywood 2022: How Will It Play Out?

President & Chief Media Analyst of Variety’s Intelligence Platform, Andrew Wallenstein, recaps the trending topics of 2021 and predictions for 2022. Wallenstein and host Vicki Lins discuss navigating the three-dimensional metaverse experience; and its potential within entertainment, recent pandemic release strategy experimentations, what competing streaming services will have to do to get ahead and recent findings from Variety Intelligence Platform’s market research reports.


Redbox streaming into digital with 40 million loyal customers

For 20-years, Redbox has built a deep relationship with its 40 million customers. Their unique customer base, known for being late adopters of technology and 71% of them identifying as deal hunters, is devotedly following Redbox into a new world filled with endless entertainment options. In this conversation, host Vicki Lins explores how Redbox is almost effortlessly taking its customer base on a pilgrimage into the digital world. Galen Smith, CEO, Redbox, explains how their simplified, seamless process helps these late adopters shift to new offerings by the latest movies On Demand, free live TV channels, add supported On Demand and subscription channels all in one place.


Struum’s Unique Cross-section of Technology and Storytelling is Capturing Untapped Eyeballs

Struum’s first-of-its-kind credit-based subscription streaming service enables users to sample content from dozens of participating streaming services from around the globe in one centralized platform. Struum, founded by accomplished Disney and Discovery executives, combines their passion for technology, storytelling, and research to create a leading-edge approach to monetizing assets. Struum’s “ClassPass” model serves consumers as the ultimate complimentary subscription with access to interest-based content. Guest Lauren DeVillier, co-founder, Struum joins host Vicki Lins to explain how the platform’s subscription model is reimagining the SVOD model to bring value to brands and viewers.


Peter Csathy: Rules of the Media Race Are Changing – Bold Predictions on Mega Tech & Future M&As

Peter Csathy, founder and chairman, CREATV Media delivers his performance scorecard of the media landscape with strategic predictions about the top streamers, recent M&A deals, and important trends. Peter defines a “great reopening” by detailing how companies are reimagining their business around IP franchising and applying transformational technology that enables improved content production efficiencies and localization for international markets like never before.


David Smyth, Founder and CEO, YouLook: Not so FAST, AVOD's Global Rise

David Smyth, Founder and CEO,, joins host Vicki Lins to outline the development and marketing behind launching the United Kingdom’s first independent AVOD service. As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.


Jon Giegengack, Hub Entertainment Research: The Evolution of Video Branding

The intersection of technology and entertainment has had a fundamental impact on the evolution of TV, transforming the way audiences consume content and how media companies compete for consumers' time and attention. Host Vicki Lins sits down with guest Jon Giegengack to discuss Hub Entertainment Research findings on consumer awareness, understanding, and perceptions of the top players across the TV ecosystem—including both TV distribution platforms and TV networks as well as examining the impact of these brand perceptions on which services consumers use and viewing decisions.


Tedd Cittadine, VP, Content Partnerships, Roku: How Content Providers Grow and Scale Their Audiences on the Roku Platform

2020 kicked off the streaming decade, but the growth of streaming skyrocketed faster than even those at the front seat initially predicted. Guest Tedd Cittadine, VP, Content Partnerships, Roku Inc. unpacks what this transformational shift in viewing behavior means for content makers looking to connect with engaged audiences on TV streaming. Tedd discussed the growth opportunities that the Roku platform can offer both AVOD and SVOD services from user acquisition, customer retention, brand marketing, advertising, ad technology and more. Tedd also details the marketing strategy behind the success of the free AVOD service The Roku Channel, the acquisition of Quibi’s multimillion-dollar portfolio original programming and what the growth of streaming means for advertisers, content providers, consumers and the television industry at large.


Will Pearson, Chief Operating Officer, iHeartPodcast Network - The Podcast Renaissance

Guest Will Pearson details the evolution of podcasts from a medium bound by Q&A formats, into a safe space for creators to develop uncaged storytelling, and where larger brands can harvest IP and reach diverse, untapped audiences. The television industry has certainly taken notice as evidenced by iHeartRadio's partnerships with talent, creatives and media giants like ViacomCBS and WarnerMedia to develop TV and streaming series into podcast franchises. Host Vicki Lins and Will explore the nuances of podcast content discovery, ad strategy and what’s on the horizon of the podcasting landscape.


Kevin Beggs, Chairman, Lionsgate Television Group: The Upside to Disruption

Guest Kevin Beggs details an “undefined” television landscape that is creating a new breadth of programming. Known for the production of brand-defining shows such as Mad Men, Orange is the New Black and Weeds, Beggs describes an upside to the industry’s disruption. Consolidation and new distribution platforms have rejuvenated traditional programming, creating a world of opportunity for new voices, genres, and storytelling that can be heard anywhere, anytime.


Reimagining the Viewer Experience

As gaming, viewing and social interaction increasingly become a single experience, there are more opportunities for broadcasters to develop consumer touchpoints using business intelligence to deliver customized viewing experiences and drive monetization, subscriptions and advertising. On this episode of Thinking Out Loud, host Vicki Lins sits down with Miheer Walavalkar, CEO and Co-Founder of LiveLike, an audience engagement platform, for an insightful conversation on emerging technology and the next era of content consumption: social, immersive viewing.


Innovation is a Team Sport

Real game-changers are not necessarily individuals with recurrent “aha” moments, but rather, leaders who effectively make space for new perspectives and solve problems by creating working environments where diverse ideas thrive. In this episode of Thinking Out Loud, host Vicki Lins sits down with Harvard Business School professor Dr. Linda Hill to discuss her research on some of the world’s most successful companies and how organizations can develop cultures that promote “collective genius”.


The Peak TV Bubble, Viewer Nostalgia and the Cost of COVID

Uncertainty is nothing new to the television industry. Yet critical events of 2020 and the resulting protocols could permanently change the way we all TV. In this episode of Thinking Out Loud, host Vicki Lins sits down with Alan Sepinwall, chief TV critic at Rolling Stone to make sense of the trickledown effect of the pandemic on TV production, the impact of TV show “unrenewals” on viewer behavior and the role of the television critic to make sense of the chaos.