Time for Marketing

The guest to this episode is Elaine Walsh McGrath, you can find her on Linkedin and she has a gift for you - A Linkedin to leads checklist you can find here. Based in Ireland, Elaine is marketing maven who helps her clients gain more leads on platforms like LinkedIn. With a career that includes working with agencies and large clientele, she has witnessed and navigated the ever-evolving communication landscape on professional platforms. Here is the presentation: Here is the video from the conference: I'm not Sarah Connor, BUT focusing on human nature not bots = Content that Converts - Elaine Walsh McGrath, Elaine Walsh-McGr from DigiMarCon on Vimeo. During this episode, Elaine shares her wisdom on making the most out of social media, emphasising the need to humanize your business's approach and content. She discusses the significance of personal branding, the increasing growth of LinkedIn, and the necessity of having human nature compel your content conversion. She provides practical guidance on content creation, focusing mainly on how to empathize with your audience, understand their needs, and respond to these effectively. Elaine advises businesses to be more symptom-focused rather than solution-focused while communicating with cold traffic, for example, in a DM on social media. Elaine underscores the paramount importance of standing out in an ever-growing sea of LinkedIn users. To do this, she advocates for clear messaging filled with personality and using the right language that would resonate with your ideal clients for businesses of every size. Finally, Elaine addresses the latest developments in social media platforms, like the rising popularity of TikTok for B2B sales, and clarifies that it is not the platform that matters, but rather how successfully businesses can engage and connect with their audience using the appropriate platform's algorithm. To connect with Elaine and tap into more insights, visit her website at www.elainewalshmcgraw.com or find her on LinkedIn. She also has some excellent resources available for download on her website. Get ready to take notes on how to humanize your online marketing strategy significantly in our enriching podcast conversation with Elaine Walsh McGrath. Here is the transcript: You've got to act like a kind human. So throw any element of narcissism away and really work on that human part of your content. Music. This is Time for Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello and welcome to the time for marketing the podcast that brings you the best marketing conference speakers and allows them to sum up their presentation in five minutes my name is peter and i'll be your host today this is episode number five zero so the big 50 we're finally here and i'm very glad that we have an excellent guest joining us from the island that moved away from from the eu the whole thingy elaine walsh mcgrath hello and welcome to the podcast oh thank you so much but don't worry i'm still in the eu as i'm in ireland you're still there you're right oh my goodness 50 i'm so excited because it was meant to be because it's my 50th year in june so how cool is that see that was really something that made this podcast happen thank you for being here how are you doing how is Ireland oh good a bit rainy but your friend isn't so you know that's why we have so much greenery around us you know. Yeah you need that to you know do all of the all of the agriculture that you do up there right yeah for sure for sure Peter that is so true Elaine you are helping people to get more leads on LinkedIn and other places. Tell me, what do you do and what is your favorite part about that? Well, I help my clients to land more clients. That's what I say to them. It keeps it simple, doesn't it? I work with service-based businesses and businesses who really do work with clients and need to understand what their needs are. So...

Helene spoke at Brighton SEO with her presentation Showing SEO Value Through Meaningful Reporting. You can find her on Linkedin and X, she works at Wallflower studios and blogs at Wandering Helene. Check out her presentation.

Chris is the founder of the OMG center, a place where Marketing agency leaders can gather and exchange information for free. You can join too at https://omgcenter.org/digital-agency-community/ You can find Chris on Twitter and Linkedin.

Jason is also known as the Brand SERP guy, the one that helps individuals and companies work on their Brands in Search Results. He is the CEO at Kalicube, a great tool that helps you manage your SERPS. We talked about how you as a company with a known brand, or you as an individual, that is a brand, need to work on how you are represented in the Google Knowledge Graph.

Barry is one of the most known SEOs out there and listening to his presentations is always a good idea, if you want to do SEO the right way. You can find him on Twitter or visit his company Polemic Digital. And if you are interested in SEO for news companies check out his News & Editorial SEO summit. You can check out his whole presentation here.

This is one of those podcasts, where I touch on a subject I have no idea about, and learn so much. This is why I do this podcast. If you wanna talk to Lazarina, you can find here on Linkedin or Twitter, or just at her company. Here is her presentation from the Brighton SEO 2022 conference If you would like to read her great guide on internal linking, click here And if you would like to start with machine learning, here is Lazarina's Beginner's guide to Machine Learning.

Christopher is the Team Lead of Analytics and Performance at https://www.bergzeit.de/. You can find him on Linkedin. Here are the things that we talked about https://www.getdbt.com/ https://smxadvanced.eu/ https://coalesce.getdbt.com/ And if you would like to check out his whole presentation, you can find it here Building Data Products with BigQuery for PPC and SEO (SMX 2022) from Bergzeit Gmbh

Yono is the man at Yoast, one of the biggest WordPress plugins, that help you make your website a bit better in SEO. I know I use Yoast for all my WordPress websites. You can find Yono on Linkedin or on his website. You can subscribe to this podcast and rate it in your podcast app. Here is the presentation that Jono used on stage.

Despina (Linkedin) is the Senior Online Marketing Manager at The Boutique Agency and has a lot of experience in creating SEO that goes to the top of Search Engine Results. Here is her presentation from SMX Munich and the Giveaway that we talked about link.

Join me on the YouTube live https://www.youtube.com/channel/UCkets7b1zOmTYI2qa6rLGlw or if you would like to get a free SEO Audit of your website, submit your website at https://seos.si/en/seo-roast

Vix is the founder of Agency 6B and knows how to talk leads. Her talk at the 2021 Keap conference got me inspired to talk about leads more and more.

Another great presentation from MailCon in Las Vegas, I feel that every year when MailCon comes around, we get a great set of new guests to the podcast. Lisa is the founder and CEO of EyeMail, you can find her on Linkedin and Twitter. Don't forget to subscribe to this podcast and rate the episode on your podcast app.

Lucy is a content marketer and SEO and works at the great UK agency https://www.evolvedsearch.co.uk/. Lucy talked at Brighton SEO, the Best SEO and marketing conference around. (seriously guys, I can't make his more obvious, you need to invite me as a speaker to Brighton :D) Content hubs are something that a lot of companies try to do, but also something that is somehow easy to fail at. Lucy has experience in building them and tells that in detail on how you can do it too. Done correctly, content hubs can be a great addition to your content and a big SEO asset. lucy.mp3 Lucy: And then we try to see how we can categorize those in a way that makes sense because you'll result in hundreds, if not thousands, of question based keywords, which is really confused. Peter: This is time for marketing the marketing podcast that will tell you everything you've missed when you didn't attend The marketing conference. Peter: But before we go to the podcast, my name is Peter and I'm your host. I'm an NCO myself. I help internal and external teams and companies, start ups and agencies move their CEOs step forward. If you're looking for an SEO audit or help with your SEO strategy, find me at SEO as SY. Hello and welcome to the Time for Marketing podcast, the marketing podcast that brings you the best marketing conference speakers and makes them sum up their presentation in five minutes. My name is Peter, and I'll be your host today. This is episode number 39, and we're slowly approaching the 40 second episode. Well, you will get all the answers to all of your marketing questions, and then I'll probably stop. If you can get people that are interested into marketing. To listen to this podcast, send them the URL. Time for marketing dotcom. This is time and then the number four marketing dotcom. Or just tell them to Google. Time for marketing. We are having a great episode tonight with me on the podcast recording is Lucy Dodds. Lucy, how are you? Lucy: I'm great, thanks. How are you? Peter: I'm all right. How is life on the Big Island next to Europe that used to be Europe, but isn't anymore? Lucy: It's OK. Lockdown is hopefully ending for us. Soon everyone's getting vaccinated. It's hopefully going to be a much better summer than it was last year. Peter: All right. And of course, working on a marketing agency, everything is crazier. There is more money that is more work and everyone is buying online. Is that right? Lucy: That is definitely right. I think we've felt the busyness. Very much so, especially in the last few months. But it's really good to see clients are able to grow up because of unfortunately, a lot of businesses have had some bad times because of COVID. So I'm really excited that people can take this opportunity to start growing their businesses and now things are getting going again. So it's a really good thing now. Peter: You work at the evolved search, you're the senior content marketing consultant. What is what do we do? Lucy: Yes. And so evolve. Search is based in Newcastle, upon Tyne, and we are a search agency that specialise in automotive, retail and finance clients. And my role as a content consultant is a mixture between creating the onsite side of content and doing consultancy for my clients on that, as well as creating content marketing campaigns for digital PR link building things like that. But it's mostly the onsite side that like. Peter: Newcastle, is that a different Newcastle next to the Newcastle upon Tyne, Lucy: As a Newcastle upon Tyne and further down the country as Newcastle under Lyme? I think there's a bit of a confusion on that, but we're not Peter: Good, but you ought to do big city Newcastle. Ok. Yeah. What's your favourite at work when you do content marketing consulting? Lucy: I think it's a bit of a cop out because this is what I did my talk on, but it's probably going to be guides just because I've been able to learn a lot about them in my time across a national career, and it's been...

This time with Lars, the CEO of the advertising agency Maatwerk Online about how you should be using Chat or Messenger Bots to get more traffic and more sales on your website, or even more leads if this is what you aim for. You can find Lars on Twitter. Don't forget to subscribe and rate this podcast on your favorite podcast app. Here is the transcript of the podcast: My name is Peter, and this is podcast episode number 38. If you can, go and comment, go and rate this podcast on the podcast app wherever you listen to us, and tell your friends that this is the place where they can get the best info on what is going on in marketing conferences, even if people are not able to go to the conference, every presentation in five minutes. Today, we are going to the Netherlands, where I'm very glad to welcome Lars. Lars: Hi, thank you. Thanks for having me. Peter: Lars Maat, thank you for being here. You are the rising star in PPC. At least a PPC Hero said that. You are the owner of the Maatwerk agency. What do you do in the agency, and what are your things? What's your favorite thing on the internet? Lars: To be honest, the rising star was back in 2020. It already feels like a light year ago. [laughter] Lars: Yes, that's true. PPC Hero made me a rising star in the PPC business. I think mainly because that year I spoke at PPC Hero Conf in London. I was announced best speaker of the conference. I think that gave it a boost, but, yes, my name is Lars. I'm currently owning online marketing AC. My background is really purely PPC. Google ads, Facebook ads, LinkedIn ads, Microsoft ads, stuff like that. At the moment, at the AC we are with 30 people. We are doing online marketing from A to Z. Basically, the only thing we don't do is build apps. We build websites, webshops, we do SEO and PPC, of course. I'm focusing on developing the business at the moment, try to implement new things. Innovations in our industry are a weekly thing as you might know. [chuckles] We try to keep up and then make sure that everything is set in place for our clients. Peter: You are one of those people who likes a lot of stress every day because advertising campaigns fail all the time and the algorithms change, and the number is going the wrong way. Do you enjoy that? Lars: Let's just say there's never a dull moment in an online marketing agency. Peter: [chuckles] See, this is why I like to do SEO. It's everything a bit more-- We have a couple of months to do stuff. In advertising, it's hours. Lars: To be honest, sometimes I'm really jealous of my SEO colleagues because, let's say, we are having a call with a client and a client is a little bit stressed about something, for example. We know if something goes wrong in a PPC account, you have to fix it right away. If something goes wrong on the SEO stuff, you just pick it up in one week or two weeks. It doesn't matter because you got the time. Yes, sometimes I'm a little bit jealous about the fact that I started to learn the wrong business. Peter: [chuckles] I know, but on the other hand, your business is the sexy thing in marketing, I think, for the last 10 years. SEO is somewhere not really the public favorite. Lars: Yes. I can understand. To be honest, we went to New York, we went to San Jose, California, on an invitation from Google, and my SEO colleagues are all jealous of me, so-- Peter: [chuckles] My wife is actually an advertiser. We've met in an agency where I was the SEO. She was the advertiser. It's very obvious in our personalities and things, how we see the world and everything, how we are very different. Lars, I've invited you to the podcast because you spoke at BrightonSEO. It was a bit different Brighton as we know it from the past, how did you enjoy the online version of Brighton this year? Lars: To be honest, this was my first BrightonSEO conference. I've spoken to a lot of speakers and colleagues who went to previous versions. I was invited for this one. I was really excited...

Another presentation from the Brighton SEO conference on a topic that is really new, but important for every website owner. Website accessibility is a hot topic because lawmakers all around the world are writing laws that require you to make your website accessible to people with different disabilities. Luckily, a lot of the things that you have to do will have a positive impact on your SEO. Lea is an SEO expert and understands the link between those two. You can find her on Linkedin, Twitter or on the company website. Here is the transcript of the recording: Hello, and welcome to the Time for Marketing podcast, the podcast that brings you the best marketing conference speakers and makes them sum up their presentation in five minutes. My name is Peter, and I'll be your podcast's host. This is episode number 37, and if this is your first time you're listening, please go back in the library and find the excellent guests that we had in the past, that I had in the past. There's some gold in there, because I try to find people who have evergreen content. There are excellent episodes back there. If you have other people that you can promote the podcast to, I'll be glad if you do that. I'm very glad that I have today's guest on the podcast. Lea, hello, and welcome to the podcast. Lea: Hi, thanks for having me. Peter: How is Lake Superior? Lea: It's gorgeous, as always, deep blue and angry. [laughs] Peter: Me and Lea, we talked before, and I'm very intrigued by the name of the lake at which she has the office. She was kind enough to show the lake view from her office. Lea, you are the SEO analyst at Aimclear in Minnesota US. What are you as a company, and what do you do there? Lea: We are a digital agency company, award-winning. We love our US search awards. We do everything from web development to paid and, of course, SEO, like I do. Then also with SEO, we roll in accessibility and work between the teams to make sure that we're checking things like contrast and all text and all the things from the ad side to the web dev side. Peter: For you personally, why SEO? Lea: SEO I fell in love with almost 20 years ago. I worked for a company that built websites for dealerships that sold power sports. I just really fell in love with the idea of helping those small business owners get found and sell product. When I figured out how to move the needle, it was really exciting. Then I started leading a team, and that's what we did. Then after that Aimclear was the next big challenge because I wanted to see what else I could do, so applied it and here I am. Peter: What do you do in Aimclear? What are the things that you do daily, and what are your favorite things to do? Lea: I do SEO. SEO. [laughs] I also work with accessibility to make sure that the stuff we put out is accessible to as many people as we can. That's what I spend most of my day doing. I really love it when we have a site that is not performing come in, and I get to take it by the reins and make it show up and help meet goals, sell stuff, find dealers, or find leads, and that sort of thing. Peter: Excellent. I invited you to the podcast because you had a presentation at Brighton SEO, probably my favorite marketing conference. The presentation was called Digital Accessibility and Compliance: Essential for Users and Good for SEO. Why accessibility? Lea: Why have I chosen to go down the accessibility route? Peter: Yes. Lea: Oh. Short story is, I had a really good friend that was diagnosed with ALS which is a neurodegenerative disorder that takes your ability to speak and use your arms and things like that. It's horrible. While we were helping her sell her house and move her mom into assisted living and then help her find a place to live, she'd stopped communicating with us. It was because things like Facebook's Messenger doesn't rotate, and things like, Twitter doesn't rotate. She couldn't communicate back and forth in the text messages the way we used to do it. I was...

This episode talks about how you analyze your website logs, which tools to use, and what to look at. Max is an expert in them and tells you how he uses logs to better understand how to get your webpage crawled and indexed. Max is the Marketing Lead at https://www.comparis.ch/ a website that helps people in Switzerland manage their money better and brings excellent practical examples from his work to the podcast.

Deasy Natalia Mulaniari spoke at the SEO CON 2021 on the topic on how to prove ROI for an SEO campaign from an SEO agency point of view. Natalia (her LinkedIn) is the General Manager at BLUWave.ID, an SEO agency in Jakarta and has extensive experience in SEO. Here is her presentation: Deasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEO from Peter Mesarec

We are back and with a bang. Conferences are back, even if they are online only. I've chosen Michal to talk to because the topic is extremely important in SEO and SEO is extremely important for your business. Michal will speak at the SEOCON 2021 that will take place in March 2021. Listen to the 4 key points that he prepared and check out his presentation at the conference! Michał is the co-founder of https://surferseo.com/, you can find him on LinkedIn. Here is the transcript of the podcast recording: Hello, and welcome to the Time4Marketing podcast, the podcast that brings you the best marketing conference speakers sum up their presentations at the podcast and gives them to you in a short time slot. My name is Peter, and we are back. It's been almost a day, almost exactly to the day of the recording of this podcast since we've stopped doing the podcast in 2020 March, while it was the time where all the conferences were more or less canceled and there was nothing for us to report on. I've waited. The pause was a bit longer than I anticipated. I thought they we're going to wait for a couple of months, but this is something that we can say for the whole Corona time that's a bit longer than we anticipated. We are back and coming back with a big bang. I'm very glad that we have Michal Suski here with us today, Michal from Surfer SEO or Surfer SEO tool that Michal is going to tell us all about. Michal, hello, and welcome to the podcast. Michal: Hello, everyone. Thanks for having me. That's a big pleasure for me to be on the restart of the podcast, the first guest interview. That's a huge thing for me. I'm happy to be here. Peter: You're very, very welcome. It's great that conferences have come back. I know that in the last year, we had conferences but we had to unlearn on how to be physically at conferences and learn to how to be online on conferences. You spoke in a couple of conferences in the last year. How is your feeling about how did going to the conference change? Is it better? Is it different? What do you feel? Michal: It is definitely different. Well, I like it but I also don't like that we cannot meet in person and do those long hours of discussions after the stage is empty. I miss that part a lot. However, regarding the online conferences, there is this big impact on presentations quality, I think, because everyone goes to the conference now, I mean goes to the conference to get the best information out of the stage. Speakers have to push their limits to deliver the best piece of information they can. I feel like it's beneficial to the whole industry that now, everyone concentrates 100% on the presentation itself. The bar is raised a little bit. That's cool about it. Peter: That is less fluff. The audio should be the most important part and because of that, the message must be clearer. Of course, as we used to say, after 10:00 PM at the bars, the best Lynx were sold. Probably, this is what we're missing on. Michal: That's true. The networking part of the conferences, in the past, it was the biggest incentive for me to go for the conference to do the networking, to meet people and make those deals you mentioned. Right now, I'm missing it a lot. Peter: I would agree. You're located in Poland. How is Poland? Are you allowed to go out? Are you allowed to able to go for a beer outside? Michal: Yes. It's not that bad. We can go out. We can walk to the park, do hiking, and so on. However, we cannot go to the bar and have a beer. The bars are closed, and it's only delivery. You got to have a meal but you have to have it at home, which well, that's fine but better than nothing. Peter: That's how most of the Europe or most of the world is working right now. Michal, you are the co-founder at Surfer. Tell us a bit about what Surfer is, what it does. Michal: Sure. Surfer is a content intelligence tool. It takes you from execution and ideation. It streamlines the whole process of content creation and stretching your...

Hey, this time we don't have a conference marketing speaker, because all the conferences are canceled because of the New Corona Virus. I'm taking a break from the podcast, probably till the fall when the conferences pick up again. You can listen to all the previous 32 episodes that are in the archive for free. Here are my favorites: #29 Rebecca Hugo - 6 Findings from Testing the World’s Leading Checkout Flows #10 - JP Sherman - Delivering better on-site search results #9 - Prabhat Shah - Amazon SEO Tools I Wouldn’t Avoid Episode 1 - Tyler Lessard - The Art of Creating Customer Experiences with Site, Sound and Motion I would love to hear from you, what did you like on the podcast, or what is your favorite episode. Check in at info@time4marketing.com or on Facebook or Twitter.

Superweek is a Hungarian conference hosted on the top of a hill, you can't run away, you can't hide. But Jente sais, he liked that, because everyone has to talk to everyone. To each his own :D Jente is on Linkedin here and if you would like to talk shop, chat him up on the business website. Here are the links to the things we talked about on the podcast: https://bitbucket.org/xploregroup/xploregroup-webanalytics-demo/src/master/https://www.measure.chat/ And here is the full presentation from his talk on Superweek so that you can follow along with the podcast. A vision for sustainable analytics implementations - Superweek 2020 from Jente De Ridder Here is the transcript of the talk we had: Jente: The framework has been implemented. What we've done is we've decided to make the framework open-source. It's available for everyone who wants to use it, it can be shared in the notes afterwards. Peter: This is time for marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello. Welcome to the time for marketing podcast, the podcast that brings you the best marketing conference speakers directly to your podcast listening app. My name is Peter and this episode number 32. Well, we will be going to a conference in Hungary. Before we do that, as you know, podcasts are usually things that people should listen to. You, yes you, can help me to get more people to listen to this podcast. If you like the speakers that I had in the past, and I know you will love today's speaker, just tell anyone. Just people that you've heard that are using podcast. Tell them time4marketing.com is a great website where you can get an interesting podcast. Now, we go directly to Belgium. With me today is Jente De Ridder. Jente, hello and welcome to the podcast. Jente: Hi, Peter. Thanks for having me here. Peter: How are you doing? How is Belgium? I've always imagined Belgium as one of the European cold countries, is this so? Jente: Well, we have global warming also here so it's getting better. [chuckles] It's true, we have a lot of rain but we do have our nice days as well. Peter: And loads of chocolates, everything is better in Belgium. Do you also have a lot of fries or is that only a Dutch thing? The fires [inaudible 00:02:06]? Jente: It's definitely a Belgium thing. We have the best fries in the world, the best chocolates, and also over 100 very good beers so for all those things, you should come to Belgium. Peter: All right. You should be paid by your tourist community to help promote Belgium. Jente, you are the managing partner and a digital analyst at a company called Stitched. Tell us a bit about the company, and more interesting tell us a bit more about what you do. What is your everyday work like? Jente: I'll start with Stitched. Stitched is a digital analytics boutique consultancy firm active in Belgium and in the Netherlands. What we do is we help enterprise clients to get more value out of their data. We are mostly focused on their digital data so our mission is actually to help those companies make use of the data they're gathering in tools like web analytics. Because what we often see is that those companies that have BI team or data scientists in-house that those teams are used to working with CRM data, point of sale data, but they don't really understand how the digital data is gathered. Because digital data it's imperfect data, of course, and this can be quite hard for them to get their minds around. What we do with Stitched is, from our experience in the digital data, we team up with those internal BI teams or the data scientists and we integrate the digital data in the entire data sets, the entire data warehouse of the company. We mainly focus on challenges like how do you cope with identification in a digital environment and those kinds of things. Peter: How did you get into analytics? Jente: I started analytics over eight years ago now by working in a...