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What If? So What?

Technology Podcasts

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

Location:

United States

Description:

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

Language:

English

Contact:

314-930-2900


Episodes
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The Rundown: 5 Technologies You Didn't Know You Needed

5/22/2024
Send us a Text Message. In this episode, Jim Hertzfeld sits down with Mike Kosiek, technology product director at a Fortune 100 retailer, to explore the technological innovations shaping 2024 and beyond. The two delve into a discussion that spans practical applications of emerging tech to speculative technologies that could redefine industries. Discussion Highlights: · Retail Wisdom and Tech Innovation · Personalization and Real-Time Applications · Strategic Investments in Speculative Technologies · Exploring Digital Twins and Augmented Reality · The Potential of Blockchain · Understanding the Metaverse · Navigating the World of Cryptocurrency and NFTs

Duration:00:28:44

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What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health

5/1/2024
Send us a Text Message. In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail strategies, the personalization of patient care, and the speed of service delivery that today's healthcare consumers expect. Episode Highlights: Timestamps: 0:58 – Introducing James Hannis and Cardinal Health 2:28 – The shift toward personalized healthcare experiences 4:56 – Adapting retail speed to healthcare delivery 6:39 – Overcoming privacy and tech hurdles in health personalization 8:38 – James's advice for embracing digital speed in traditional businesses

Duration:00:10:29

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What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader

4/17/2024
Send us a Text Message. In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation in the automotive industry, emphasizing the importance of customer connection and innovative thinking. The conversation covers the driving forces behind automotive electrification, the state of the industry, and the significant impacts on OEMs, suppliers, dealers, and consumers alike. With a special focus on Perficient’s comprehensive study around electrification, Keith unveils startling geographic disparities, evolving consumer behaviors, and strategic insights for stakeholders navigating this shift. For more insights on automotive electrification visit: Automotive Electrification / Perficient Connect with Keith “KT” Tomatore Connect with Jim Hertzfeld, Area Vice President of Strategy

Duration:00:26:25

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What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino"

4/3/2024
Send us a Text Message. In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of "Innovation Casino," to dive deep into the essence of innovation in today's business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovation in achieving differentiated, premium branding and generating alpha returns. This episode is a must-listen for digital leaders seeking actionable strategies to harness innovation for enduring growth. Connect with Eisaiah Engel Connect with Jim Hertzfeld, Area Vice President of Strategy, Perficient

Duration:00:19:22

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What if Digital Could Outsmart Climate Change? An Interview with Kristine Swan, Bayer Crop Science.

3/20/2024
Send us a Text Message. In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionary role of digital innovation in agriculture. They unpack the challenges of modern farming, from climate change to food security, and explore cutting-edge solutions like carbon sequestration and regenerative agriculture. Kristine shares her journey from a farming background to leading digital strategies that bolster sustainable practices and enhance productivity. The episode highlights how digital tools empower farmers, influence sustainable outcomes, and open new markets like carbon credits. Kristine's insights offer a blueprint for integrating digital approaches in traditional sectors to drive meaningful change. Connect with Kristine, Vice President of Digital Transformation Connect with our Host, Jim Hertzfeld, Principal & Chief Strategist

Duration:00:15:50

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What if AI Was Your Most Strategic Hire? An Interview With May Habib CEO of Writer

3/6/2024
Send us a Text Message. In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digital strategies. We dive into the significance of AI guardrails, navigate the journey towards AI literacy, and present practical strategies for integrating AI into your business operations. Tune in to learn how leveraging Generative AI can propel your organization forward and keep you at the forefront of digital innovation. Connect with May Habib Connect with our Host, Jim Hertzfeld, Area Vice President, Strategy

Duration:00:15:31

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What If Your Data Could Speak? The AI Revolution in BI. An interview with Nico Frantzen.

2/21/2024
Send us a Text Message. In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and enables businesses to access insights faster and more effectively. This is a must-listen for anyone eager to understand the future of BI across industries. Connect with Nico Frantzen, Director, Data & AI Solutions Connect with our Host, Jim Hertzfeld, Principal and Chief Strategist

Duration:00:15:15

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What if Web Search Results Came From Soul Searching Results? An Interview With Justin Racine

6/22/2023
Send us a Text Message. In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the technology you already have to make customers feel more connected to your brand. Connect with Justin Racine. Connect with our hosts, Perficient’s Jim Hertzfeld, principal and chief Strategist, and Kim Williams-Czopek, GM of global commerce.

Duration:00:22:35

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What If College Was Just a Pit Stop? An Interview With Luca Ranzani

6/8/2023
Send us a Text Message. In this episode, Jim talks with Luca Ranzani, team captain of MRacing at the University of Michigan, about taking what he has learned in the classroom and building upon it in the real world. Listen to this week’s episode to learn more about how Luca applies his education and real-life experience to build racecars and lead his team, as well as our Electrifying the Future of Automotive Program. Connect with Luca Ranzani. Connect with our Perficient hosts Jim Hertzfeld, principal, and chief strategist at Perficient. Learn more about our Electrifying the Future of Automotive.

Duration:00:19:12

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What If the Patient Experience Started Way Before Your Doctor's Visit? An interview with Tara Becker.

5/25/2023
Send us a Text Message. In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this week’s episode to learn how to mix people, processes, and technology to support healthcare employees and consumers. Connect with Tara Becker Connect with our Perficient hosts Jim Hertzfeld, principal and chief strategist, and Kim Williams-Czopek, GM of global commerce.

Duration:00:15:49

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What If Design is the Difference Between a Product Life and Death? An Interview with Keith Wolf.

5/11/2023
Send us a Text Message. In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achieving specific digital strategy goals. How should a company bring fresh design into its organization? Can strategic design determine if a product succeeds or fails? Tune in to learn more about how to be intentional about aligning design with the rest of your organization’s digital strategy. Connect with Keith Wolf, director of digital strategy. Connect with our hosts Jim Hertzfeld, principal and chief strategist, and Erica Lee, director of digital strategy consulting.

Duration:00:21:42

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What If Jim and Kim Answered Your Burning Questions?

4/27/2023
Send us a Text Message. In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week’s episode to find out the answers to your burning questions! Connect with our hosts Jim Hertzfeld, principal and chief strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM of global commerce.

Duration:00:18:25

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What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins

4/13/2023
Send us a Text Message. In this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyalty. Are there new ways to celebrate your customers that you haven’t thought of before? Tune into this week’s episode to learn more about aligning your company’s business with customer values. Connect with Justin Huckins Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM of global commerce.

Duration:00:18:32

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What If Generative AI Becomes Better Than Humans At Content Marketing? An Interview with Eve Sangenito

4/6/2023
Send us a Text Message. Listen up, content marketers! Are robots about to take your job? Don't panic just yet. In this episode, Jim and Kim talk with Eve Sangenito, Principal, Digital Marketing & Customer Experience, at Perficient, about generative AI and its potential impact on content marketing. From photorealistic image generation to 24/7 content creation, the possibilities are endless. Tune in as they discuss the benefits and strategic implications of incorporating AI into your content marketing workflow. Connect with Eve Sangenito, Principal, Digital Marketing & Customer Experience at Perficient. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, GM of Global Commerce for Perficient.

Duration:00:15:23

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What If Data Was a Product You Could Sell? An Interview with Eric Walk, Director of Digital Strategy at Perficient

3/16/2023
Send us a Text Message. In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready to find out! Want to learn more? Connect with Eric Walk, Perficient’s director of enterprise strategy. Reach out to our hosts, Jim Hertzfeld, principal and chief strategist, and Kim Williams-Czopek, GM of global commerce. Keywords: data mesh, data management, digital strategy, data insights, data driven decision making, culture-oriented thinking, Perficient Publish date: March 14th, 2023

Duration:00:15:01

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What if AI was the new knowledge worker in town? An interview with Brian Flanagan, Digital Experience Strategist at Perficient

3/2/2023
Send us a Text Message. In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce or just the beginning of a new era in productivity? Get ready to ponder the humanness of it all in this thought-provoking episode.

Duration:00:15:56

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What If Data and Intuition Could Hold Hands? An Interview with Will Stacy, Chief Marketing & Digital Officer at GM Financial

9/23/2022
Send us a Text Message. In this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. Connect with Will Stacy, Chief Marketing & Digital Officer at GM Financial. Connect with our hosts Jim Hertzfeld, Principal, and Chief Strategist at Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Duration:00:41:08

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What If Robots Really Did Run Your Business?

9/6/2022
Send us a Text Message. In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind. Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadership, and business transformation. She is a member of the U.K. Government All-Party Parliamentary Group task force for the adoption of AI and an Editorial Board Member for the AI and Ethics Journal. Connect with Katie King, published author and CEO of AI in Business . Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Duration:00:30:29

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What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United

8/4/2022
Send us a Text Message. In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports. Connect with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Duration:00:39:44

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What If You Didn’t Need to Be (or Even Beat) Amazon? An Interview with Novella Green, director of digital and customer experience for the American Nurses Association

7/5/2022
Send us a Text Message. In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for digital transformations across the organization. Connect with Novella Green, Director of Digital and Customer Experience at the American Nurses Association. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Duration:00:32:56