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Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson


United States


Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson








Creating 10 Magic Words

In Monday's School of Podcasting I have Eric Nuzum who is the author of Make Noise A Creators Guide to Podcasting and Great Audio Storytelling. One of the exercises is pretty hard: Here is is: Describe your idea in no more than ten words, and do so in a way that describes nothing else in the world. The fun part is you CAN'T use any of these...


Your Podcast Description - Who and What

When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences. If its football, is it college and pro? Just the NFL or just a team? Again different audiences. The more niche you go in identifying your audience the more loyal your audience will be. What to Expect? Is your podcast an overview or a deep dive? Is it a solo...


Why Would People Listen to You?

Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wants. So Why Would People Listen to You? Because you took the time to find out what they want, and then give it to them. You don't need to know everything, you just need to know what they want and give it to them. Your Audience Wants You To Succeed Your audience isn't...


How Long Does it Take to Grow Your Podcast Audience?

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to, and say, "Let's do one of those sessions you're always talking about helping me start my podcast, I'm ready to go." Did I Say Six Weeks? I Meant THREE YEARS The podcasters I interviewed for my book coming out this year took three years to be...


A Free Strategy to Get a Clear Picture of Your Audience

I'm reading the book Make Noise A Creator's Guide to Podcasting and Great Audio Storytelling and in the book author Eric Nuzum has a cool strategy of going to and typing in some of the keywords that you might use about your subject. Find some pictures of people and maybe print them out, and then make up their bio. Give them a name. You could have a few people. Then when you are coming up with topics you can look at your makeshift audience members and ask yourself,...


Why You NEED to Know Your Audience

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say I don't know what would be the best thing to comfort him in his time of need and it depends on his thoughts, financial situation, and religious beliefs. When You Know Who Your Audience Is You Know What Content to Provide When you know who your audience is you know what format, what content, what length your podcast...


I'm Nervous About Trying Something New

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. Scott Johnson does the "What was that like" podcast, and he has a private Facebook group where he can interact with his audience to talk to his audience in between episodes. When he thought of doing an episode slightly different than his usual...


Tips on Live Streaming

I do a show every Saturday at 10:30 AM ET at It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on. If you are just starting out and you think you will field questions and interact with your audience you may need to remember you don't have an audience (yet) and only a very small percentage of your listeners will show up to listen live. The benefit of live streaming is the...


Creating Crowdfunding Rewards

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience. What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also want the same level of quality. Superfans also want to help steer the show. This means if you do Q&A they get their questions answered first. This means if you do a roundtable maybe they get to vote on the topic. In some cases it means they get...


Making 60,000 From Patreon

From the Patreon website, you can expect 5% of your audience to join your crowdfunding campaign. The average patronage is $7/month. If you want to make $60,000 (take home) you need to make $98,192 gross income. This means you need 1169 patrons. To have 1169 patrons you need 23,379 downloads a month or 5845 downloads a week. Need help growing your audience? See THE BOTTOM LINE The bottom line is if you plan on using sites like...


Getting Your Content Should Be Simple

I had someone ask me about publishing a "preview" of a show and then putting the "full" version of the website (but not have the full version go to Apple, Google, etc). There are tools at (use the coupon code sopfree for a free month) to help you do this ( File for download only). In thinking about this, it sounds like you're adding an additional step for your audience to get your episode. That doesn't seem like a good plan. If you want people to go to your website to take an...


Getting Your Podcast Guests to Share Your Show

You notice that none of your quests that you interview on your podcast are sharing their interview. There is a reason for that. The interview you did was very similar to the other interviews they have done in the past and their audience has already heard their story and the same old same old questions. It Needs to Be Different If you want your guest so share the episode with their audience it has to hold the attention of your audience, but it also has to hold the attention of their...


Ask the Question and Shut Up

In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's and when you do active listening by saying things like, "Uh huh, Mm Hmm" is not needed. It goes against what we feel might be rude (as actively listening shows you are listening to the person). A Common Mistake with Podcast Interviews We are not used to awkward pauses....


The Key to a Good Podcast Interview

It's not the size of the guest that brings value, its the size of the value that makes the guest. When doing interviews you need to ask yourself: Then do some research so you can craft an interview that brings value. If you know the answers that are going to get your audience sharing the episode, then you need to make sure to ask those questions. Evaluate Your Interview After the interview listen back and at the top of a piece of paper write down why you asked this guest to come on your...


Podcast Booking Resources

You are looking for places to be interviewed, or you're looking for guests for your show. Today we talk about a few. Some of these resources will charge between $400-$1000 per month (hundreds of dollars per episode). There are events that again cost hundreds of dollars to attend. I don't recommend paying for these as there are many free resources. I have a list at Podcasting Need a Coaching Session? I'd love to help you launch your podcast. If you have a podcast, I'd love...


How to Be the Best Podcast Guest

When you get booked to be on a show your goals is to understand the goal of the show, and understand who you are talking to. Here are some steps to take: don't let you know when the episode goes live. In the end, you want to understand the goal of the show and understand who you are talking to so you can hit the target. Need Help Starting or Growing Your Podcast? I would love to work with you. Go over to and schedule a coaching session today. Want to learn at...


How to Get Booked on Podcasts as a Guest

Here is what people do to me: Hello (no name), I love your show (which one I have several). Here are a few paragraphs about me and why I'm so great. Here is How to Get Booked on Podcasts: listen to the showyou don't want to waste your time appearing on a show that the audience is not a good fit. Need Help Starting or Growing Your Podcast? I would love to work with you. Go over to and schedule a coaching session today. Want to learn at your own pace? Check out...


How to Record Interviews For Your Podcast?

Avoid The Phone if Possible Unless it is your only option, you want to avoid using an actual phone line as it will sound like, well, the phone (it cuts some of the clarity out and the bass). If you have people who will only use a phone you can get a skype to phone account (which is currently around $3.00 a month). Other options are to use a meeting and have the person call in. The quality will be worse. Another "better than nothing" option is, Here again, you...



In the last episode, I mentioned how you shouldn't take a break. With this in mind, I realize that "life happens" and you can't put things like your family or your job, or your health on the back burner so something has to go (and that something is your podcast). Today I talk about how to do this without losing your audience. Mentioned in this episode The Way I Heard it by Mike Rowe Need Help With Your Podcast? I can help. See


Should I Take a Holiday Break with My Podcast?

There are holidays throughout the year especially towards the end of the year. Some questions you might ask is: You can record episodes ahead of time and release them later. When you release on a regular schedule, your audience makes you part of their routine. Let's Talk About Your Podcast Let's schedule a session. Go to