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Captivate the Room

Business & Economics Podcasts

Did you know we determine everything about you from your voice? If you want to captivate the listener and command the space with a voice that makes people listen, this podcast is for you. Join Internationally known voice expert Tracy Goodwin as she shows you how to amplify your authority with her signature methodology Psychology of the Voice® as she shows you how to unearth your voice stories so you speak with confidence, uncover the barriers that keep us from connecting, and unleash the power of your real voice so you captivate the listener from your first word.

Location:

United States

Description:

Did you know we determine everything about you from your voice? If you want to captivate the listener and command the space with a voice that makes people listen, this podcast is for you. Join Internationally known voice expert Tracy Goodwin as she shows you how to amplify your authority with her signature methodology Psychology of the Voice® as she shows you how to unearth your voice stories so you speak with confidence, uncover the barriers that keep us from connecting, and unleash the power of your real voice so you captivate the listener from your first word.

Language:

English

Contact:

5129277773


Episodes
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Owning Your Greatness with Shaina Richardson

1/21/2026
Owning Your Greatness with Shaina Richardson What if the thing quietly sabotaging your launches, content, and sales… isn’t your strategy — but your voice? In this episode of Captivate the Room, Tracy Goodwin sits down with Shaina Richardson, hypnotherapist and founder of Magnetic Queen, to unpack the unseen shifts that changed everything in Shaina’s business. Shaina Richardson is a hypnotherapist who specializes in helping career driven women activate their feminine magnetism so they can find and build and healthy life-long partnership. She is passionate about personal development and leads women through incredible transformations in her program, Magnetic Queen Shaina shares how subtle self-doubt — thoughts like “Is this good enough?” — was leaking into her voice and unconsciously repelling clients, even when the words sounded right. Through voice work, she uncovered a performative “cheerleader” mask that didn’t match her grounded nature — and what happened next was immediate. After aligning her voice with who she actually is, Shaina experienced explosive growth: A jump from hundreds to over a thousand launch sign-ups Over $50K in revenue in just three weeks A sold-out luxury retreat sparked by one unscripted, authentic video But this conversation goes deeper than metrics. Shaina reflects on what it truly means to own your greatness — letting go of scripts, trusting yourself, and speaking with the kind of grounded authority that people feel instantly. This episode is a powerful reminder that your voice isn’t just how you communicate — it’s how people decide whether to trust you, follow you, and say yes. 🎧 Listen if you’re ready to stop performing… and start being heard. The Sound of Wealth Masterclass teaches you the exact voice principles that boost authority, credibility, and trust in every conversation, presentation, and offer. Reserve your seat today at https://www.captivatetheroom.com/wealthmasterclass

Duration:00:56:31

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Authority is Not Performance

1/13/2026
Welcome to the show! In Today's Episode You'll Learn:

Duration:00:26:31

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Top 25-The Frequency of Authenticity

12/31/2025
Welcome to the show! https://www.captivatetheroom.com General Overview Conversation Summary: In this solo podcast episode, host Tracy Goodwin discussed the concept of authenticity as the highest frequency of sound. She critiqued the popular but, in her view, unsubstantiated claims circulating online about the "Spain scale of emotion" proving this. Instead, she argued that authenticity's power stemmed from the pure alignment of one's sound with their true feelings and intentions. Goodwin explained that achieving this alignment was difficult due to psychological barriers she called "voice masks" and "voice stories," which caused people to hide or fabricate emotions. She asserted her ability to hear these misalignments and nuances in what she termed the "seventh layer of sound." She used examples to illustrate how inauthentic sounds created a disconnect with listeners and argued that revealing all shades of emotion, not just positive ones, was the key to genuine connection and success. Key Points

Duration:00:23:54

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Top 25-Is Authentic Enough with Rachel Coons

12/29/2025
Welcome to the show! https://www.captivatetheroom.com General Overview Interview Summary: The host, Tracy Goodwin, interviewed business owner Rachel Coons to analyze the nuances of vocal delivery in sales and marketing. They discussed a previous live coaching session that had helped Rachel improve her video presence and increase conversions. The core of the conversation was an analysis of a recent voice message campaign Rachel ran that failed to convert customers. Tracy identified that Rachel's vocal tone, driven by a fear of being "salesy" or bothersome, came across as rushed, detached, and indifferent. Through live coaching, they workshopped a more authentic, caring, and effective vocal approach for Rachel to use in her upcoming launch, focusing on genuine connection rather than just conveying information. Interviewee Background: Rachel Coons was described as a wife and mother of four who had started a business from home. She ran a membership program for moms focused on personal finance, including budgeting, investing, and making money from home. Her business, which began by teaching a method to save money on groceries, had grown to nearly 1,400 members in two years. Key Points

Duration:00:49:31

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People Pleasing and Sales

12/26/2025
Welcome to the show! https://www.captivatetheroom.com General Overview Conversation Summary: The host, Tracy Goodwin, delivered a solo podcast episode about the negative impact of the "mask of people pleasing" on sales and communication. She defined this "voice mask" as a set of protective vocal habits that cause a speaker to neutralize their personality, block genuine connection, and sound tentative. Goodwin argued that in a sales context, this focus on being liked rather than serving the client led to a loss of authority and business, as the speaker was often perceived as indifferent or lacking confidence. She supported her points with anecdotes from her coaching practice, explained that these masks stemmed from deeper issues like imposter syndrome, and proposed that the solution was to release the need for approval and focus on creating an authentic "voice experience" for the listener. Key Points

Duration:00:26:37

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Top-25 Identity with Okhee Lee

12/22/2025
Welcome to the show! https://www.captivatetheroom.com General Overview Interview Summary In an interview on the "Captivate the Room" podcast, Professor Okhee Lee discussed her personal and professional journey, from growing up in a remote South Korean village to becoming a leading academic in STEM education at New York University. She detailed her work focused on multilingual learners, advocating for an asset-based approach that recognizes their inherent capabilities. A significant portion of the conversation centered on her transformative experience with voice coaching, which she began at age 60. Lee explained how this training helped her overcome layers of self-imposed silence rooted in her cultural background, gender, and profession. She articulated a profound connection between finding her physical voice and claiming her identity, which empowered her to advocate for herself, win numerous awards, and become a more impactful public intellectual. Interviewee Background Okhee Lee was a professor in the Steinhardt School of Culture, Education, and Human Development at New York University. Her expertise was in STEM (science, technology, engineering, and mathematics) education, with a specific focus on promoting equity, justice, and language learning for all students, particularly multilingual learners. Her work involved integrating science, language, and computational thinking to address major societal challenges. She was the recipient of many honors and awards for her contributions to the field. Key Points

Duration:01:12:04

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Top 2025-Wounded Voice

12/18/2025
Welcome to the show and to the series that I'm ending 2025 with. I'm rolling out my top 5 episodes of 2025. This was one of my personal favorites. Everyone has a wounded voice and they don't realize it. If we just heal the wound, the don't actually fix the voice, the voice has to be dealt with as well. I hope you enjoy this series and best wishes for a very happy holidays. Have you taken my voice mask quiz? https://quiz.tryinteract.com/#/621a5513edca630018200027 Are you ready to rewrite your voice wounds and finally find your real voice? Here are two options to work with me. The Voice Code https://www.captivatetheroom.com/voicecode Voice Mastery https://www.captivatetheroom.com/voicemastery

Duration:00:25:10

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Leading with Maree Burgess

12/15/2025
Interview Summary: In this interview, host Tracy Goodwin spoke with leadership coach Maree Burgess. Maree discussed her career transition from nursing to banking and finally to leadership consultancy. The conversation centered on the qualities of effective versus ineffective leaders, with Maree identifying the fear of asking for help and imposter syndrome as key deficits in struggling leaders, often leading to micromanagement. They explored major challenges for leaders, including time management, the culture of "busyness," and the prevalence of unnecessary meetings. Maree introduced a pyramid model for team performance (Minutia, Task, Outcome, Impact) and shared anecdotes from her coaching practice, including her work with senior medical professionals. The interview concluded with a discussion on the importance of authenticity and how voice coaching helped Mari remove her own professional "masks." Maree Burgess is the leadership coach, trainer, facilitator, speaker, and author dedicated to turning managers into exceptional leaders. Her career began as a nurse in a major trauma hospital, where she developed the calm presence she’s known for today. A move into banking revealed the critical role of strong leadership and engaged teams, sparking an obsession for good leadership that led her to launch her consultancy over 20 years ago. Maree now works with leaders and teams to level up through her proven Nine Accelerators for Success framework. Her blend of practical expertise, strategic insight, and genuine care empowers clients to operate with clarity, confidence, and impact, unlocking their potential and creating teams people love to be part of. LINKS W: www.mareeburgess.com LI: https://www.linkedin.com/in/mareeburgess/ Instagram: maree_burgess YouTube: https://www.youtube.com/@mareeburgess Key Points Notable Quotes 20:000:2624:4330:2750:09 Kicker Quotes

Duration:00:56:24

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Voice and the Connection to Sales

11/6/2025
Welcome to the show! I've got a little bit of a recap for you on some of the shows I've done lately with more detail about how the voice plays a role in getting what you want, specifically in sales. Key Message Your subconscious voice patterns and "masks" are costing you money and preventing authentic connection, even when you think you're being genuine. Main Points The Hidden Cost of Voice Masks Common Voice Masks That Kill Sales 1. "I don't want to sound salesy" 2. "I don't want to bother people" 3. Outcome-driven/problem-solver patterns The Subconscious Protection System Why This Matters More Than Ever Bottom Line The gap between thinking you're being authentic and actually connecting authentically through your voice is costing you sales, leadership effectiveness, and relationships. Small voice adjustments can yield massive results. Contact: tracy@captivatetheroom.com for voice assessments and improvement work.

Duration:00:16:09

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Next Level Greatness with Beverly

11/4/2025
Welcome to the show! I've got a great guest with me today, a little bit of an analysis, especially around what's stopping conversions, voice stories and beliefs around what is working vs. what is protection and voice masks and how they cost sales. Interview Summary This interview was a live voice coaching session between host and voice expert Tracy Goodwin and her guest, business owner Beverly Simpson. [01:38] Tracy analyzed clips of Beverly's voice from a previous podcast appearance and an Instagram Live video, identifying vocal patterns that stemmed from a deep-seated need to prove her worth. [02:21] They discussed how childhood experiences, particularly criticism from her father, created "voice masks" that caused her to sound like she was pushing, convincing, and justifying her expertise. Beverly shared her own vulnerabilities, including the fear of becoming egotistical and the deeper fear of not being "great enough." The conversation explored how these vocal habits, while contributing to her success so far, were now limiting her ability to connect authentically with her full audience and step into her next level of leadership. Interviewee Background Beverly Simpson was a former actor and a former district fitness manager for a national gym in Manhattan, where she was responsible for significant revenue and team development. For the past decade, she has been running her own business, where she helps personal trainers and other health and wellness professionals start and scale their own profitable online businesses.

Duration:00:48:14

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Are you Really Authentic and is it Enough with Rachel Coons

10/21/2025
Welcome to the show! Today, I've got Rachel Coons with me and we are breaking down authenticity and taking it to the next level. I recently saw Rachel at a business conference and she told me she did one of the tactics I told her to do and it didn't work...and here's why... Don't miss signing up for my next Masterclass. Head over to https://www.captivatetheroom.com/voicereclaim Interview Summary Tracy Goodwin interviewed business owner Rachel Koons to demonstrate the nuances of voice coaching. [45:28] They began by revisiting a previous live coaching session where minor adjustments to Rachel's vocal delivery on a video led to significantly higher conversions. The core of the conversation focused on analyzing a recent, unsuccessful voice message campaign Rachel ran. [15:45] Tracy identified that Rachel's tone sounded rushed, detached, and apologetic for selling, which created a disconnect with potential customers. Through a live workshop, Tracy helped Rachel uncover the underlying mindset of feeling like she was "bothering" people and guided her toward a more authentic, confident, and caring vocal approach to use in her upcoming launch. [15:56] Interviewee Background Rachel Koons is a wife and mother of four who, two years prior, founded a business to help other mothers with their finances. [07:12] She started with a membership focused on a grocery-saving method she created and later expanded to cover budgeting, investing, and making money from home. [08:17] At the time of the interview, her membership community had grown to nearly 1400 members. Key Points [13:38][15:45][17:52][19:12][23:47][37:22][39:42] Notable Quotes [11:36][11:52]11:2213:35[13:38][20:41]20:33[17:27][37:22]37:12[37:22] Kicker Quotes [40:03][43:28][44:08][33:46]

Duration:00:46:08

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Losing the Deal: How Voice Costs You Influence (and How to Get It Back) w/ Kath Patrick

10/15/2025
Welcome to the show! Today, I've got Kath Patrick with me and you are going to be blown away how she sees the voice as the deal breaker with her clients and so much more! Kath Patrick https://www.nonprofitpowerpodcast www.linkedin.com/in/kathpatrick-strategicsense Kath Patrick helps non-profit leaders solve the problem of chronic under-investment in their work. Her clients learn how to turn the money and policy decisionmakers in their world into willing investors who are happy to pay for the full value of the results you create. Kath’s journey as a lifelong advocate and nonprofit leader at the local, state and national level has taught her what works and what doesn’t to deeply engage decisionmakers and build powerful influence with them. In the process, she’s discovered that a lot of the things leaders were taught to do, really don’t work. She helps her clients let go of what’s not working, and build the skills they need to deeply engage decisionmakers and get them fully invested in the life-changing work you do. Kath is also the host of The Nonprofit Power Podcast, where every week she explores the secrets to building powerful influence with the decisionmakers that matter. Episode Overview Guest: Kath Patrick Host: Tracy Goodwin Theme: How voice, delivery, and human connection directly impact influence, funding, and results in the nonprofit and leadership space. This episode dives deep into how nonprofit leaders unintentionally “lose the deal” — not because of weak data or logic, but because of how they sound. Kath and Tracy unpack how tone, pace, vocal masks (Professional, Needing to Prove, Foreshadowing), and lack of emotional connection derail influence with decision-makers. It’s a conversation that bridges the Psychology of the Voice® with policy, power, and persuasion. Core Themes & Insights 1. The Real Reason Nonprofits Lose Funding Kath reveals that the downfall isn’t poor programs — it’s miscommunication. Leaders assume decision-makers understand their world, when in reality, they don’t. The result: data dumps, jargon, and monotone delivery that fails to inspire action. “Facts and data don’t engage… until the decision-maker understands why it matters.” 2. The Voice as the Hidden Dealbreaker Tracy connects Kath’s experience to voice psychology — the way tone and subconscious habits sabotage outcomes: Foreshadowing mask: expecting rejection before speaking. Needing-to-Prove mask: over-explaining and overperforming to earn approval. Professional mask: stripping away humanity to sound “credible,” which instead kills connection. “They’re brilliant with donors — and they crumble in front of decision-makers, turning into a walking PowerPoint.” 3. Connection Beats Data Both emphasize that storytelling, emotion, and presence win the deal — not rapid-fire facts. Decision-makers engage once they feel the transformation and visualize the impact. “If you don’t connect, why would they care at the level you do?” 4. High Stakes = Old Habits Under pressure, even seasoned leaders revert to protective habits: Speaking faster to “get it over with” Reading the room reactively instead of adjusting intentionally Trying to sound impressive instead of authentic Kath’s antidote: practice surprising them in the first two seconds — “Say something unexpected. Ask a question. Anything but a generic intro.” 5. Authenticity as the New Professionalism Tracy and Kath dismantle the myth that being “professional” means being robotic or emotionally flat. True influence comes from being fully human — voice, emotion, and all. “You’re not doing a keg stand on the conference table. You can be real and professional.” Key Takeaways Voice determines trust and investment. The sound of authority isn’t about volume or polish — it’s about connection. Emotion is strategy. Decision-makers fund what they feel compelled by, not just what they understand. Speed kills impact. Talking fast signals nerves and causes...

Duration:00:58:52

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Brave with Dr. Stephanie Lopez

10/8/2025
Welcome to the show! I've got a great guest and a great episode for you today. Dr. Stephanie Lopez with me today. Dr. Steph is a former NASA Psychologist and the founder of The BRAVE Method. She’s known for guiding women to break through anxiety, heal, and get out of fight or fight for good. Broken to Brave Podcast: https://brokentobrave.buzzsprout.com Free Training: www.brave-method.com/anxiety Instagram: https://www.instagram.com/drstephanielopez/ Interview Summary In this interview, host Tracy Goodwin spoke with Dr. Stephanie Lopez, a former NASA psychologist turned healing coach. [04:32] Dr. Lopez discussed her unique perspective on anxiety, defining it as the mismanagement of emotions that resulted from a lifetime of being taught to suppress feelings and cut short the natural emotional cycle. [08:39] She explained how this suppression led to anxiety, people-pleasing, and perfectionism. [27:35] Dr. Lopez shared her personal journey, which began with a transformational workshop at NASA, and outlined her approach to healing, which emphasized increasing one's tolerance for feeling all emotions, understanding the somatic nature of emotional regulation, and breaking free from limiting self-identities. [10:07] The conversation also explored the mechanics of people-pleasing, the importance of a nuanced emotional vocabulary, and the power of experiential work in creating lasting change. [25:23] Key Points [08:49][11:01][15:34][14:36][14:36][25:28][24:01]

Duration:00:53:30

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Finding the Real Stories You're Meant to Tell w/ Alexa Junge

9/28/2025
Welcome to the show! You are in for a TREAT! One of my favorite people on earth is on the show today, Alexa Junge. You might not recognize her name but you will recognize her work. Alexa was a writer on Friends, West Wing, Sex and the City and so many more shows you love. Alexa is joining me because we are about to embark on a 2-day intensive to find the real stories that you are meant to tell and then be able to use your voice so that they land. You can find out more here: https://www.captivatetheroom.com/realstory/ Interview Summary Tracy Goodwin, host of the "Captivate the Room" podcast, interviewed accomplished television writer and producer Alexa Yung. Alexa discussed her extensive career in Hollywood, sharing behind-the-scenes insights from writing for iconic shows like Friends and The West Wing. The core of the conversation focused on her philosophy of storytelling, emphasizing the importance of creating from the "inside out" by focusing on character, emotional truth, and authentic connection. She argued that these principles of dramatic writing are directly applicable to entrepreneurs, speakers, and anyone looking to create compelling content. The interview concluded with the announcement of an upcoming collaborative workshop hosted by both Alexa and Tracy, aimed at helping entrepreneurs find their authentic voice and story. Interviewee Background Alexa Junge was presented as one of the most accomplished showrunners and executive producers in television. Her credits included acclaimed series such as Friends, Sex and the City, The West Wing, and Big Love. Her work has earned numerous awards and nomination. She was noted for her unique voice and range, with her Friends episode "The One Where Everybody Finds Out" being named one of Rolling Stone's best TV episodes of all time. The interviewer, Tracy Goodwin, is an internationally known voice expert and award-winning speaker. Key Points Notable Quotes 00:0115:4223:4033:45

Duration:00:58:37

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Speaker Impact with Laurie-Ann Murabito

9/23/2025
Welcome to the show! I've got a great episode for you today. One of my students, who is a master at writing and delivering speeches with me today! Let me tell you about Laurie-Ann Laurie-Ann Murabito, Speaking & Visibility Coach, reformed painfully shy gal who accidentally became a professional speaker. She works with motivated coaches and consultants to write and deliver captivating presentations to establish credibility, attract ideal clients, and monetize their authority. She combines her years as an award winning professional speaker, executive leadership coach and her obsession with neuroscience. Laurie-Ann is the best selling author of Rethink Leadership and Rethink Your Leadership and the host of a Top podcast, Be In Demand. A few of her clients are Johnson & Johnson, American Cancer Society, Bay State Wealth and Bali Mastermind by Sabrina Philipp. To learn more, visit her website at SpeakAndStandOut.com. 60min Speaker Spotlight: https://speakandstandout.com/speaker-spotlight IN Demand Signature Speaker (waitlist): https://speakandstandout.com/indss-waitlist IN Demand Signature Speech: https://speakandstandout.com/ss Be IN Demand podcast: https://Podcast.SpeakAndStandOut.com Interview Summary: This was an interview on the "Captivate the Room" podcast, hosted by Tracy Goodwin, with her guest and former student, Laurie-Ann Murabito who is a speaking and visibility coach, discussed her journey from being painfully shy to becoming a professional speaker. She shared her expert insights on the modern speaking world, including the post-COVID shift to virtual and hybrid events and the importance of connecting with audiences regardless of the format. Laurie-Ann detailed common mistakes speakers made, such as being too "in their head" and overwhelming audiences with data, and she contrasted this with the more effective approach of serving from the heart. She outlined her "in-demand signature speech methodology," a structured approach to creating captivating and converting presentations. The conversation also covered the effective use of storytelling, the abundance of speaking opportunities, the strategic use of free speaking gigs, and why human connection would always be superior to AI in public speaking.

Duration:00:51:07

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What are you holding onto?

9/9/2025
Welcome to the show! Today, I'm talking about the thing that you need to let go of that you think you can't because you think it's the thing that is creating your success. In a solo episode of the "Captivate the Room" podcast, host Tracy Goodwin discussed how certain personality traits that people believe are the source of their success—such as being no-nonsense or outcome-driven—were often protection mechanisms. She argued that these traits created vocal "masks" and microscopic sounds that subconsciously kept people at a distance, limited future success, and prevented potential clients from buying. Goodwin used anecdotes from her work, including a study on A-type personality women and her experience with receiving "hate mail," to illustrate how the fear of judgment caused people to hold onto these limiting beliefs and sounds. She explained that letting go of these protective mechanisms was essential for reaching the next level of success. Key Points

Duration:00:22:17

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Finding Your Voice in Midlife with Christine Li

9/5/2025
Welcome to the show! In this powerful conversation, Tracy Goodwin and Dr. Christine Lee unpack the hidden connection between clutter, identity, and voice—particularly for women in midlife. Dr. Lee reveals how physical clutter often masks deeper emotional patterns, representing outdated identities and stagnant energy. Midlife transitions such as empty nests and aging parents bring new stressors that spotlight the need for a stronger, more authentic voice. The discussion explores how the act of decluttering can be transformative, helping individuals reclaim energy, presence, and personal power. Tracy and Dr. Lee also delve into how subconscious vocal habits—like filler words—often re-emerge in high-pressure moments, acting as defense mechanisms. The interview blends psychology, voice, and life transitions into a call for women to let go of the past, step into their power, and speak up with clarity and confidence. A clinical psychologist and productivity expert based in New York, Dr. Lee is known as "The Procrastination Coach" and host of the Make Time for Success podcast. With over 25 years of experience, she helps women overcome clutter, self-doubt, and overwhelm through her signature program Simply Productive. Her work has been featured in Oprah Magazine and emphasizes mindset, productivity, and reclaiming energy. http://procrastinationcoach.com/ Clutter as a Mask: Physical clutter often conceals unresolved emotional stories and past versions of self. Decluttering as Transformation: Letting go of objects restores energy, clarity, and personal agency. Midlife Voice Activation: Life shifts in midlife surface the need to claim one’s voice, set boundaries, and express needs. Subconscious Vocal Patterns: Protective speech habits—like “just” or “right?”—often return during upleveling, subtly undercutting authority. Emotional Attachment to Stuff: Guilt, identity, and scarcity often keep people stuck in accumulation patterns that can be unlearned. "There are identity masks hidden in the clutter… people find their energy when they deal with it." "What does that old life stuff do to your present-day energy? It keeps it divided and stagnant." "We know how to want things, but not how to let them go." "This all used to be money."

Duration:00:48:48

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Working Smart with Maeve Ferguson

7/10/2025
Welcome to the show! I've got a great episode for you today on working smarter not harder with my former student Maeve Ferguson. Maeve Ferguson Your business should amplify your brilliance, not demand your constant presence. If you're an expert, author, or thought leader ready to scale without sacrificing integrity, Maeve Ferguson helps multi-six, 7, and 8-figure entrepreneurs turn their intellectual property into lead-generating, authority-building infrastructure. Using her proprietary Thought Leader’s Pathway™ and Diagnostic Assessment Ecosystems, Maeve helps you evolve from being just another expert… ➡️ to The Answer your audience is searching for, ➡️ to The Spotlight where your voice is visible and valued, ➡️ to The One: the undisputed authority your industry trusts, follows, and buys from. This isn’t bro-marketing. This is strategic IP activation. Through deeply customized frameworks, automated segmentation, and score-based insight, Maeve transforms your ideas into scalable systems that attract right-fit leads, convert trust into revenue, and position you to lead without burnout. https://maeveferguson.com As featured in Forbes - Featuring Maeve Ferguson https://www.impactscoreassessment.com/ https://www.linkedin.com/in/maeveferguson/ General Overview Conversation Summary: This conversation covers the speaker's journey from a corporate background to becoming an entrepreneur focused on building quiz funnels and assessment-based lead generation for thought leaders and expert entrepreneurs. The discussion touches on the importance of nurturing leads, the shift in the online marketing landscape, the value of quizzes and assessments, and the need for personalized, high-touch experiences. Interviewee Background: The interviewee, Maeve Ferguson, is an architect of the industry's most elegant client-converting assessments. She has a background in private equity, managing global teams and leading transformation projects across continents. Maeve now works with seven and eight-figure thought leaders, bestselling authors, and expert entrepreneurs to codify their frameworks and create diagnostic assessments that attract, qualify, and convert ideal clients. Key Points Notable Quotes 20:1642:2442:24 Kicker Quotes 20:1642:24 Detailed Insights Main Arguments 22:0135:5641:52 Supporting Evidence 26:5440:3355:47 Themes and Trends Recurring Themes Emerging Trends

Duration:00:59:37

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Big Vision with Sherry Quam Taylor

7/2/2025
Welcome to the show! Today I've got one of my favorite people on earth with me! My former student Sherry Quam Taylor is here and we are talking all things communication, vision and voice! Sherry Quam Taylor Website: www.QuamTaylor.com Headshot: https://drive.google.com/file/d/1AcElBmPx43g4C-bpR63LIsEXrXYFZ3f5/view?usp=sharing Logo: https://drive.google.com/file/d/14Xgxe1OJKUq1VatxHBuK4ptIAqO1AucS/view?usp=sharing Main Social Media Outlet: LinkedIn Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of unrestricted revenue for growth and infrastructure. As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and boards transform into high-ROI revenue generators – aligning their hours with relational dollars and are set free from time-consuming transactional activities like events, appeals, and campaigns. Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters. General Overview Conversation Summary: This is a conversation between Tracy Goodwin, a voice and communication expert, and Sherry Quam Taylor, a nonprofit fundraising consultant. They discuss Sherry's background and journey into the nonprofit sector, the mindset and skills required for successful fundraising, the importance of confidence and self-worth, and strategies for effective communication and sales. Interviewee Background: Sherry Quam Taylor is a nonprofit fundraising consultant who has helped organizations scale their revenue and impact. She previously worked in the corporate world before transitioning to the nonprofit sector, where she found her passion for helping organizations achieve their goals through strategic fundraising and communication. Key Points Notable Quotes "We are telling ourselves these scripts of we must do galas and we must do golf outings, appeals and events, and all these things that are not relational sales. And so we are doing the wrong things and then our minds are telling us, just be thankful for what you have." (Speaker 1, 00:01) "I think it's all of that. And it is tying back to being confident enough to say, well, I work differently than others. I'm asked all the time, what is your hourly rate? I'll send you the RFP, which I don't do. I don't have an hourly rate. I don't. I've never had that. What deliverables do you have? No, I'm advising you. I am your partner." (Speaker 1, 29:01) Kicker Quotes "My biggest advice is if I would've invested in myself how I do now, the first year, the second year, even though that would've been even scarier to push the button, who knows what it would be? Because it is critical. It's not optional." (Speaker 1, 27:49) "I think then people trust me, she must know what she's doing because of that ownership. I own it because it's like I'm not hedging here. No, this is what it is. And you're standing on the rock of the value of the work that you deliver." (Speaker 3, 24:34)

Duration:00:56:20

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Storyselling with Nick Demos

6/17/2025
Welcome to the show! I've got a great guest today, Nick Demos is with me! I've put Nick's bio and the links to find him below. Make sure you check out all the amazing things he has going on! IG: https://www.instagram.com/thenickdemos/ https://go.thenickdemos.com/storyselling https://link.optimafunnels.com/widget/bookings/ndm30 Bio: From Broadway's bright lights to ancient ashrams, Tony Award-winning producer Nick Demos has mastered the art of transformative storytelling. As the founder of The Impact Academy, he draws on his three decades of entertainment industry expertise to help visionaries find their authentic voice on stage. Nick's journey spans producing acclaimed Broadway shows to creating award-winning documentaries, giving him a unique perspective on what makes audiences lean in. Today, he channels this wealth of experience into helping entrepreneurs and thought leaders craft magnetic presentations that not only captivate rooms but dramatically boost their revenue and influence. By combining theatrical prowess with deep business acumen—having built and run a multi-million dollar enterprise—Nick teaches his clients to turn their expertise into unforgettable performances that leave lasting impressions and offer real results. General Overview Conversation Summary: The conversation covers a range of topics related to storytelling, public speaking, and personal development. The speakers discuss the importance of authentic, relatable storytelling over polished, superficial narratives. They explore the differences between "true stories" and "real stories", and how to effectively incorporate stories into presentations and talks to connect with an audience. The discussion also touches on overcoming fear of vulnerability, the value of discipline and practice, and finding one's unique voice and style. Key Points Notable Quotes "There's good stories and there are better stories. And for me, the difference is, is there wisdom in the story? Is there a lesson? Is there a golden nugget?" (00:01) "It's never story for the sake of story. That is a turnoff. Why are you wasting my time?" (31:19) "I had to very carefully craft it so that I started with super relatable stories and slowly, and I began to dissect what I was doing in sort of met away as I was doing it and slowly go deeper and deeper and deeper until I got to the heart of my speaking of sexual abuse, my sexual abuse as a kid." (56:41) Kicker Quotes "Self-actualization is freedom." (43:35) "Originality comes from origin, which comes from creation, which comes from the creator. So really it's like channeling something. The way we channel something new is by taking two old things and bringing them together in a unique way, and that uniqueness, that channel is you." (48:32) Detailed Insights Main Arguments 00:0131:1936:1538:3249:4156:41 Supporting Evidence 39:1552:00 Themes and Trends Recurring Themes Emerging Trends Interview Dynamics Interview Flow The conversation flows naturally, with the speakers building on each other's ideas and exploring the nuances of effective storytelling and public speaking. The tone is conversational and engaging, with both speakers sharing personal anecdotes and insights. Question Analysis The questions asked by the host are thoughtful and well-structured, guiding the discussion to uncover the speaker's expertise and experiences in a way that is valuable for the audience. Context and Background Contextual Information The speaker, Nick Demos, has a background in Broadway and the entertainment industry, which provides a unique perspective on the art of storytelling and public speaking. Related Events The speaker references his experience as a Tony Award-winning producer, which provides context for the discussion on the difference between "true stories" and "real stories". Potential Impact The insights shared in this conversation have the potential to help entrepreneurs, thought leaders, and public speakers improve their ability to...

Duration:01:01:34