Video Marketing Madness

Today on Video Marketing Madness - YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos. Here's what YouTube asks when uploading a video and this comes from the YouTube back office: "Do any of the following describe your content? Makes a real person appear to say or do something they didn't say or do Alters footage of a real event or place Generates a realistic-looking scene that didn't actually occur Yes/ No "To follow YouTube's policy, you're required to tell us if your content is altered or synthetic and seems real. This includes realistic sounds or visuals made with AI or other tools. Selecting "Yes" adds a label to your content. " Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what's going on!!! Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a new definition of spam. Listen in as Steve goes into a lot of detail. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness - How to Run Tik Tok Ads Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Here's a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/

Today on Video Marketing Madness - How to Use YouTube Podcast Feature - We’ll walk you through that and other new stuff. Adding a podcast to your Youtube channel - In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts. Updates: Google tests Nearby Events and Deals local search feature https://searchengineland.com/google-nearby-events-deals-local-business-436759 Google advertisers are confused between support and sales – we asked for clarification https://searchengineland.com/google-ads-support-sales-clarification-436829 Google rolls out new Performance Max guide and updates several others https://searchengineland.com/google-new-performance-max-guide-update-436703 75% of top brands fall victim to fraud in Google Search Ads https://searchengineland.com/google-search-ads-brands-fraud-436871 YouTube advertising: The ultimate guide https://searchengineland.com/youtube-advertising-the-ultimate-guide-436845 Google tests ‘highly rated’ call out for Local Services ads https://searchengineland.com/google-tests-highly-rated-local-services-ads-436915 Video Marketing Madness is made possible by Market Capital Lending. They understand finding funding for your business and real estate opportunities is hard work. They find and secure the financing you need without the stress and uncertainty of the loan process. Visit https://marcaplending.com/

Today on Video Marketing Madness - Updates and Ray’s new GPT Store App for Optimizing Videos Here are links to the updates: Google Ads support is at an ‘all-time low’ – we asked Google why - https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434 Google Ads lays off hundreds of staff amid support crisis - https://searchengineland.com/google-ads-lays-off-staff-support-crisis-436589 Google is shutting down websites made with Business Profiles - https://searchengineland.com/google-shutting-down-websites-business-profiles-436393 YouTube rolls out new Shorts editing tools - https://searchengineland.com/youtube-new-shorts-editing-tools-436509 Microsoft rolls out new AI tool that generates instant banner ads -https://searchengineland.com/microsoft-retail-media-creative-studio-436452 Microsoft launches Copilot Pro for $20 per month per user - https://searchengineland.com/microsoft-launches-copilot-pro-for-20-per-month-per-user-436526 YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users - https://searchengineland.com/youtube-denies-ad-blocker-crackdown-slowdowns-premium-436549 Publish or disconnect episodes from an RSS feed on YouTube - https://support.google.com/youtube/answer/13973017?sjid=5363850725070796513-NA&utm_source=teamyoutube&utm_medium=twitter&linkId=9336641 GPT Store - Create Apps - customized versions of Chat GPT for specific uses. Ray created an app that SEOs YouTube videos. It's Ray's way of optimizing videos. Ray walks us throught it in this YouTube video https://www.youtube.com/watch?v=zcNttPifO-I

Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in! There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them. Google makes it easier to buy YouTube reservation ads - https://searchengineland.com/google-easier-youtube-reservation-ads-435856 X launches its ChatGPT rival: Grok - https://searchengineland.com/x-officially-launches-its-chatgpt-rival-grok-435584 Google announces April 2024 shutdown date for Google Podcasts - https://arstechnica.com/gadgets/2023/12/google-podcasts-dies-april-2024-youtube-music-migration-tool-goes-live/ Migrate your Google Podcasts to YouTube Music using this link - https://music.youtube.com/transfer_podcasts YouTube adds more formats for Video Reach Campaigns - https://searchengineland.com/youtube-formats-video-reach-campaigns-435739 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated. There is a new filter in Analytics - New Views and Returning Viewers. YouTube is deliberately ‘suboptimal’ for people using ad blockers: https://searchengineland.com/youtube-suboptimal-ad-blockers-434973 Google is updating its Video publisher policy: https://searchengineland.com/google-updating-video-publisher-policy-435032 YouTube steps up roll out of Shorts ads: https://searchengineland.com/youtube-roll-out-shorts-ads-435064 YouTube updates Product Drops tool for enhanced accessibility and control: https://searchengineland.com/youtube-updates-product-drops-tool-for-enhanced-accessibility-and-control-435222 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Easily Make YouTube Shorts with Opus Clip. Opus Clip uses AI to make numerous shorts from your videos. Let’s say you have a 10-minute YouTube video. Opus Clip uses AI to analyze the video and pull out the best part for the Shorts. It also scores the quality of the Shorts. Shorts typically get more views and you can refer them to your main video which gets it more views. It will also auto-recenter what it pulls. Check it out at http://rayslinks.com/opusclicp Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The New iPhone 15 Pro Max - Ray has it, and he talks about all the new features. Also, Ray and Steve have tips on getting more organic YouTube views. Finally, Apple added USBC, so no more lightning. However, all of Ray’s peripherals are lighting, so he’s investigating adapters. With the USBC, you can add keyboards, hook it up to a TV - and other things. Also, you can record videos on an external fast drive which is very cool. Moreover, it has “Apple Log” so you can color grade, and that’s an advanced feature. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – How to do YouTube Interview Shows. Ray and Steve walk you through the hardware and software you need and how to promote the channel. Ray talk about all sorts of options, but for these show notes, let’s focus on the simple ways, assuming the interviews are remote and not on-site. Use the Logitech C922 webcam and the Yeti Blue mic. Be sure to get a ring light. A small one is fine. Zoom is OK. It’s not letterbox anymore. It is full screen for whomever is speaking. Promote your channel by networking in person or in Facebook Group. Don’t be afraid to use Youtube Promotions. Here’s a list of easy to use video editing softwares https://www.techradar.com/best/best-video-editing-software-beginners Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The New iPhone 15 Video. Ray details some really cool stuff. Plus news you can use. The biggest thing in the news category is YouTube Promotions. It’s in the content area where you’ll find a tab entitled “Promotions Beta.” Ray says it can get your video on page one of Google for your keyword set. Ray is going to get the iPhone Pro Max. It’s got a prismatic camera which means there are prisms in the phone for better zoom and focus. It also allows you to change focus in your editor and it can record to an external device. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Vital Marketing Updates You Need to Know. Steve and Ray have a bunch of news and share what’s working for them. Big news - YouTube enables linking between Shorts and long-form videos. Here’s the Search Engine land article: https://searchengineland.com/youtube-enables-linking-shorts-long-form-videos-430655 Ray and Steve are managing YouTube channels for attorneys. Ray optimizes channels and videos. We are in their office virtually via Zoom when they record videos on their phones. Ray guides them through the process, and it “forces” them to record the videos. Steve started using Bard this week as a change of pace from ChatGPT. ChatGPT provides more copy. Also, he moved from AI videos to VidVoicer and really likes the slide show videos. You can buy it at https://www.raythevideoguy.com/vidvoicer Google is rolling out an algorithm change this week, and it will take a couple of weeks. Hold the course, and don’t make huge changes for the next few weeks. YouTube tests a new anti-adblocker popup with a countdown timer. Here’s the Search Engine Land article: https://searchengineland.com/youtube-tests-new-anti-adblocker-popup-countdown-timer-430689 Elon Musk Confirms Removal Of Context For Links In X Posts. Here’s the Search Engine Journal article https://www.searchenginejournal.com/elon-musk-confirms-removal-of-context-for-links-on-x/494520/#close Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Grow Your Business with Hulu. Ray gives us the facts on Hulu ads. Hulu has 100 million eyes that see the ads, and they can’t skip them. You can target down to the zip code level, and it’s on real TVs. The cost per ad is 3.5 cents per view on average. There are very tight specs for the video files, so folks will need help with that and then the placement. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness - YouTube News You Can Use - Ray and Steve have all kinds of YouTube updates. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –YouTube for Local Businesses – Ray and Steve share a case study. Be sure the channel and video are optimized. Videos need a good title and thumbnail. Optimize video in the description. Repeat title, backlink GMB and website, citation, copy, directing directions and 5 star review links. Use competitor tags. That helps. Content - FAQs are good. Ray talked about format. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Start at 01:43 Today on Video Marketing Madness –Alternative Video Platforms - here are the video platforms Ray uses to get views - besides Youtube. - Threads - Instagram - Clapper - Tik Tok competitor - U.S. based. mature audience - Tik Tok - Rumble - More free speech than Youtube Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Monetization Changes. Ray has the lowdown, and we also have other pertinent news to share. Before, you needed 4000 hours of watch time in a year and 1000 subscribers to apply for the ad revenue share. Now it’s 3000 hours of watch time in a year and 500 subscribers. News stories: Tag products in your live streams https://support.google.com/youtube/answer/12299016 Google Bolsters Advertising On YouTube Shorts https://www.searchenginejournal.com/google-bolsters-advertising-on-youtube-shorts/485747/ Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist https://searchengineland.com/google-bard-now-can-show-search-and-knowledge-panels-maps-and-more-while-removing-the-waitlist-416341 YouTube’s Algorithm: What You Need To Know In 2023 https://www.searchenginejournal.com/youtubes-algorithm-what-you-need-to-know-in-2023/488048/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –How Businesses Can Make Money with YouTube. Ray talks about a few ways businesses can profit. There are two ways - YouTube ad revenue share and/or local traffic. Applications: -DIY plumber video - sell tools as well -Doctors and dentists -Real estate -Lawyers Make the videos entertaining and optimize the videos and channel. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The Big Man Video Plan. We talk about the plan for an attorney who wants to generate more leads and get monetized. Attorney Joey Franks, the Big Man at Big Man Law in Jackson MS wants to start making interesting videos about cases. The goal is to generate more case leads, but also get monetized by YouTube. Ray gives a list of example channels and we walked through the steps needed. You can ask ray to join his mastermind on this subject at this Facebook - https://www.facebook.com/RayTheVideoGuy1 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – New Stuff in YouTube - Ray has a great list that will help your channel get more views Community Tab - Depending on number of subscribers, there are community tabs/pages with channels. You can make posts with images, drive views to standing videos, and do polls. It’s a great way to create engagement. Podcasts. See if you have it in the YouTube Studio and follow the prompts. You can make a playlist a podcast. Stories. You need 10,000 subscribers, and you have to use your phone and be the channel owner. Also, Steve talked about a “Search Engine Land” article on “How To Use ChatGPT For Keyword Research.” Here’s the link: https://www.searchenginejournal.com/chatgpt-for-keyword-research/483848/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains