Shopify Masters
Business & Economics Podcasts
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Location:
United States
Description:
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Language:
English
Episodes
Road to Retail, A Shopify Miniseries
5/2/2024
Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.
Join host Benjamin Gottlieb each week for new episodes of Road to Retail.
Duration:00:01:15
The Content Strategy You Need To Reach Millions of Engagements
4/30/2024
Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy.
For more on Timm Chiusano and show notes click here.
Duration:00:35:53
Unlock Brand Growth With a Community Event Strategy
4/25/2024
Vote for Shopify Masters at the 2024 Shorty Awards: click here
Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.
For more on Gym+Coffee and show notes click here.
Duration:00:31:36
The PR Playbook from DTC Companies' Favorite Agency
4/23/2024
Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more.
For more about Lauren and show notes: https://www.shopify.com/blog/lauren-kleinman-pr
Duration:00:32:35
What It Takes To Build Community on Social Media in 2024
4/18/2024
Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.
For more on KraveBeauty and show notes click here.
Duration:00:43:34
Inside This Furniture Brand’s Unique Approach to Sustainability
4/16/2024
Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and buyback program to extend the lifespan of products.
To learn more about Sabai Design and show notes: https://www.shopify.com/blog/sabai-design-sustainability
Duration:00:27:02
Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism
4/11/2024
Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.
For more on New Lane Road and show notes click here.
Duration:00:25:20
This Legacy Brand’s Next 100 Years is Inspired by Its Past
4/9/2024
It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process.
https://www.shopify.com/blog/belstaff-building-after-100
Duration:00:31:50
Tools To Make Running Your Business Easier
4/4/2024
Raven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the apps and services you need to help bring your ideas to life and reach new customers.
For more on Legendary Rootz and show notes click here.
Duration:00:33:28
Tackling Founder Impostor Syndrome with Brightland's CEO
4/2/2024
Founder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to launch Brightland. To make the career switch, she had to overcome founder impostor syndrome. Now, Brightland is a fan-favorite olive oil, honey and vinegar brand that has set the standard for what pantry staples should look and taste like.
To learn more about Brightland and show notes: https://www.shopify.com/blog/brightland-olive-oil
Duration:00:20:10
How To Start a Business With No Money
3/28/2024
Vicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running.
For more into on Dapper Boi and show notes click here.
Duration:00:35:42
The Design Principles That Helped This Brand Grow—And Save Lives
3/26/2024
After a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer.
For more about Thousand and show notes: https://www.shopify.com/blog/thousand-designing-for-safety
Duration:00:27:00
The Blueprint for a Winning YouTube Strategy
3/21/2024
Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform.
For more on Mimi Ikonn and show notes click here
Duration:00:33:21
Inside This Black-Owned Bookstore’s Massive Organic Growth
3/19/2024
Jazzi McGilbert started Reparations Club, a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown into a seven-figure business.
To learn more about Reparations Club and show notes: https://www.shopify.com/blog/reparations-club-space
The clip of President Barack Obama in this episode is from Crown Publishing Group.
Duration:00:27:11
The Key To Building a Business on Social Media
3/14/2024
Discover how Kheris Rogers turned a viral moment into a profitable fashion business, Flexin’ In My Complexion.
Duration:00:28:49
A Latin American Game's Remarkable Journey to US Target Stores
3/12/2024
It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career.
To learn more about Millennial Lotería and for show notes: https://www.shopify.com/blog/millennial-loteria-career
Duration:00:28:27
How to Monetize Your Hobby
3/6/2024
South Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creating engaging social content that converts.
For more on GOGO Sweaters and show notes click here
Duration:00:33:58
What This Mobile Business Owner Learned in Her First Year
3/4/2024
Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder Ryan Lagasse has learned about owning a business on wheels.
For more about Little Lamb and show notes: https://www.shopify.com/blog/little-lamb-mobile-business
Duration:00:23:47
This Entrepreneur Mindset Will Make You Millions
2/28/2024
Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment.
To read more about Arlan Hamilton and show notes click here
Duration:00:40:19
A Brewery’s Unexpected Move into Non-Alcoholic Seltzers
2/26/2024
Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product.
To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer-product-expansion
Duration:00:28:01