Behind the Numbers: an eMarketer Podcast

On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and...

On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman. For sponsorship opportunities contact us:advertising@insiderintelligence.com For more...

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how companies can improve the employee experience to better the customer experience and ways to collect feedback. Then for "Pop-Up Rankings," we rank the top examples of retail leadership that directly impacted our customer experience and the ones that could have been improved. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Patty Soltis. For sponsorship opportunities contact us:...

On today's episode, we discuss the out-of-home (OOH) ad recovery, the influence of digital billboards, and how OOH can drive consumers to take action. "In Other News," we talk about YouTube TV letting folks watch four channels on one screen simultaneously and whether Netflix could soon be a destination for gamers. Tune in to the discussion with our analyst Ross Benes. For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:...

On today's episode, we discuss what to consider when developing a customer experience (CX) strategy, how to build a culture that prioritizes the customer, and the benefits of good CX leadership. "In Other News," we talk about customer service in the metaverse and how automakers are diverting ad dollars to customer and user experience. Tune in to the discussion with our analyst Patty Soltis. For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information...

On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens. For sponsorship opportunities contact us:...

On today's episode, we discuss the significance of Amazon securing the rights to NFL Thursday Night Football, how the broadcast could look different, and what other tech players might secure sports rights in the future. "In Other News," we talk about whether video streaming platforms looking too similar is a problem and what to make of two Snapchat ad execs going to Netflix. Tune in to the discussion with our analysts Andrew Lipsman and Paul Verna. For sponsorship opportunities contact...

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss moible shopping behaviors and the metrics to pay attention to going forward. Then for "Pop-Up Rankings," we rank the top four mobile shopping apps that will shape the future of mcommerce. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser. For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:...

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including influencer marketing spend by platform and tier, luxury ecommerce, and US prescription drug sales. "In Other News," we talk about Apple Pay's meteoric rise and what DoorDash's Q2 performance says about the future of the food delivery space. Tune in to the discussion with our senior forecasting analyst Iwona Drapala and director of forecasting Peter Newman. For sponsorship opportunities...

On today's episode, we discuss whether sports streaming is making us all lose, how much time younger and older folks spend watching TV, California passing tough internet privacy rules for kids, how much recessionary fears have taken their toll on brand loyalty, what happens when robots create ads, an unpopular opinion about the new social media app BeReal, some interesting facts about real-life dragons, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and...

On today's episode, we discuss the social media trends to pay closest attention to for the rest of the year and beyond. "In Other News," we talk about the significance of Snapchat's membership program, Snapchat+, reaching 1 million users already and Clubhouse's latest plans on how it wants to evolve. Tune in to the discussion with our analyst Debra Aho Williamson. For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:...

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss whether ecommerce actually accelerated 10 years in 10 weeks, what is happening by category, and the ceiling for the share of things Americans will buy online. Then, in our brand-new segment "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about what they think will drive ecommerce’s next phases of growth. Mild predictions are plausible outlooks. Extra-hot predictions...

On today's episode, we discuss what to make of HBO Max merging with Discovery+, Apple TV+'s content push, and Peacock's recent struggles. "In Other News," we talk about the significance of the Big Ten's latest media rights deal and why streaming may have just surpassed cable. Tune in to the discussion with our analyst Ross Benes. For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:...

Despite significant headwinds, big names continue to join the crypto bandwagon, including most recently Mercado Libre in Latin America. Join our analyst Bill Fisher as he hosts researcher Paola Flores-Marquez and analyst Grace Broadbent to discuss the lay of the crypto land in global markets. For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say...

On today's episode, we discuss who is most likely to win the short-video race, the significance of Lyft's new media division, the potential of Apple's ad business, whether buy now, pay later is too good to be true, Chewy's new insurance and wellness service CarePlus, an unpopular opinion about retail media, who's buying all the electric vehicles, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens. For sponsorship opportunities contact us:...

On today's episode, we discuss how best to manage and measure your own marketing ecosystem. "In Other News," we talk about how inflation is altering people's behavior and what to make of falling customer satisfaction in the US. Tune in to the discussion with David Lloyd, chief customer officer at Awin, and our analyst Patty Soltis. For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:...

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the major takeaways from the latest retail earnings, the expectations versus reality, and what key performance indicators to watch going forward. Then for "Pop-Up Rankings," we rank the keys to second-half success for three major retailers. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman. For sponsorship opportunities contact us: advertising@insiderintelligence.com For...

On today's episode, we discuss what recent funding and valuation drops mean for fintechs, which categories are getting hit the hardest, and what fintechs should do now. "In Other News," we talk about the significance of the recent Coinbase-BlackRock partnership and how the Consumer Financial Protection Bureau plans to level the playing field between banks and nonbanks. Tune in to the discussion with our analysts Eleni Digalaki and Tiffani Montez. For sponsorship opportunities contact us:...

On today's episode, we discuss how much ad spending has wavered so far, what to make of Procter & Gamble cutting back on ad spending, and what our outlook is for the rest of 2022 and beyond. "In Other News," we talk about whether co-exclusive streaming rights will catch on and how agencies pick the perfect song for their ads. Tune in to the discussion with our analyst Paul Verna. For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:...

On today's episode, we discuss teens' social media behavior, how brands are pivoting their messaging to reflect consumer concerns, how best to reduce returns, whether Airbnb is in full recovery, how department stores are going local, an unpopular opinion about paid time off, what the least affordable housing markets in the world are, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell. For...