The Power in Purpose: A Podcast for Wedding Pros

In this episode, I'm sharing the seven operating standards I'm building my business around in 2026 that I think you need to consider if you're looking to grow (or even sustain!) your wedding business in 2026. After everything we unpacked in my State of the Industry conversation last week, this episode is more about what we need to do now that we know the wedding industry has shifted. On this episode of The Power in Purpose Podcast: [02:30]: What are operating standards for your wedding business? [5:23]: The first operating standard for your wedding business in 2026 [10:24]: The second operating standard for your wedding business in 2026 [16:44]: The third operating standard for your wedding business in 2026 [21:14]: The fourth operating standard for your wedding business in 2026 [23:50]: The fifth operating standard for your wedding business in 2026 [27:46]: The sixth operating standard for your wedding business in 2026 [30:48]: The seventh operating standard for your wedding business in 2026 Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com EPISODES MENTIONED: Episode 203 about the state of the wedding industry: https://blog.candicecoppola.com/state-of-the-wedding-industry/ Episode 174 about how your inputs affect your outputs: https://blog.candicecoppola.com/mindset-shift-for-wedding-pros/ GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this episode, I'm sharing a behind-the-scenes look at what I'm seeing inside the wedding industry right now. From my vantage point working with pros across categories and markets, I've had a front-row seat to some real shifts happening behind the scenes. If things have felt different in your business lately (slower inquiries, more hesitant clients, marketing that doesn't land the same), they are too. As an industry, we're in a recalibration, and it's time to pay attention. In this episode, I'm talking about the state of the wedding industry (and sharing five shifts you need to make if you want to book wedding clients in 2026). On this episode of The Power in Purpose Podcast: [04:08]: The wedding industry is shifting [08:00]: We're in a trust recession [10:53]: The rise of AI content is hurting your marketing [15:22]: Showing up like the expert and being transparent in your business [19:53]: Couples are using AI to plan their weddings (and why this matters) [22:00]: Your value as a wedding pro post-AI [24:28]: You need a creative POV [26:03]: The state of the wedding industry in regards to visibility [31:11]: Going back to analog experiences [38:27]: The final shift we need to consider in the current state of the wedding industry Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

At the start of a new year, I notice the same pattern show up again and again. It often looks like ambitious goals layered on top of exhaustion and a lot of pressure to grow mixed with a quiet sense that something isn't quite right. In this episode, I'm sharing a way of thinking about business goals that completely changed how I plan, decide, and move forward. On this episode of The Power in Purpose Podcast: [02:41]: A lesson from Amy Porterfield's mastermind [04:31]: Choosing a single lane for goal-setting [07:54]: The growth lane of goal-setting [11:58]: The recalibration lane of goal-setting [16:12]: The steady lane of goal-setting [21:35]: Choosing the right land for your business this year Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

As I close out the year with you, I wanted to have a conversation that feels a little uncomfortable but deeply necessary. This episode was born from a moment of unexpected clarity, one that started far outside my business and followed me back into it. I've been sitting with this idea for months, turning it over, resisting it, and eventually realizing it might be the most important 2026 growth strategy for wedding pros we never talk about. On this episode of The Power in Purpose Podcast: [01:40]: The growth strategy nobody is talking about [02:41]: The peloton lesson that piqued my interest [06:58]: Why we all avoid failure (and what to do instead) [10:20]: Why this growth strategy is so important for entrepreneurs [12:05]: A question I want you to ask yourself [15:10]: What to do to find your next move today [19:11]: Why failure is so important [24:14]: Why we are used to choosing comfort and thinking about Version 1 differently [28:50]: Turning failure into your secret growth strategy Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

I honestly can't believe this is episode 200! Join me today in celebration of 200 conversations we've had over the years and some of the most powerful lessons I've learned along the way. On this episode of The Power in Purpose Podcast: [01:40]: Reflecting on starting the Power in Purpose podcast and celebrating 20 episodes [07:38]: 1st lesson after 200 episodes of the Power in Purpose podcast [09:10]: 2nd lesson after 200 episodes of the Power in Purpose podcast [10:58]: 3rd lesson after 200 episodes of the Power in Purpose podcast [13:14]: 4th lesson after 200 episodes of the Power in Purpose podcast [15:01]: 5th lesson after 200 episodes of the Power in Purpose podcast [17:20]: 6th lesson after 200 episodes of the Power in Purpose podcast [19:18]: 7th lesson after 200 episodes of the Power in Purpose podcast [21:20]: 8th lesson after 200 episodes of the Power in Purpose podcast [23:33]: 9th lesson after 200 episodes of the Power in Purpose podcast [25:15]: 10th lesson after 200 episodes of the Power in Purpose podcast [26:32]: 11th lesson after 200 episodes of the Power in Purpose podcast [30:35]: 12th lesson after 200 episodes of the Power in Purpose podcast [31:58]: 13th lesson after 200 episodes of the Power in Purpose podcast [33:58]: 14th lesson after 200 episodes of the Power in Purpose podcast [35:57]: 15th lesson after 200 episodes of the Power in Purpose podcast [38:30]: 16th lesson after 200 episodes of the Power in Purpose podcast [40:34]: 17th lesson after 200 episodes of the Power in Purpose podcast [42:30]: 18th lesson after 200 episodes of the Power in Purpose podcast [44:40]: 19th lesson after 200 episodes of the Power in Purpose podcast [46:20]: 20th lesson after 200 episodes of the Power in Purpose podcast [47:50]: 21st lesson after 200 episodes of the Power in Purpose podcast [49:17]: 22nd lesson after 200 episodes of the Power in Purpose podcast [51:51]: 23rd lesson after 200 episodes of the Power in Purpose podcast Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this episode, I'm kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I've been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective. On this episode of The Power in Purpose Podcast: [00:00] Should you pay to play? [02:31] Why opinions on pay-to-play trigger people & the misconceptions behind PR [05:38] Advertising vs. "scam" narratives [07:45] My actual stance: why I would pay Vogue $5,000 without hesitation [10:07] Comparing pay-to-play with common advertising we already accept in the industry [13:32] Borrowing brand equity [14:28]: Luxury consumers rely on recognizable markers [15:30]: Signaling power [16:59] Advertising vs. organic reach [17:40] Why dunking on others' marketing spend is misguided [20:20] The real issue: wedding pros wanting credibility without investment Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 25% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this episode, I’m pulling back the curtain on the ten bold shifts I’m seeing high-achieving wedding pros make right now (shifts that are actually working). These are the real strategies my clients are using to transform their businesses, boost sales, elevate their brands, and even protect their mental health. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Bold Shifts in the Wedding Industry [02:42]: Reflecting on the Past and Planning for the Future [06:01]: Unique Perspectives on the Wedding Industry [08:43]: Prioritizing Energy and Time Management [12:01]: Investing in Visibility and Branding [17:44]: Stepping into Thought Leadership [21:58]: The Power of Saying No [28:06]: Media Authority and Brand Elevation [30:00]: Claiming Your Authority in the Industry [35:07]: Redefining Leadership in Your Business [39:54]: Creating Better Pricing Structures [44:08]: Building Community Through Events [46:29]: Developing Signature Frameworks [48:52]: Embracing Bold Branding [54:39]: Taking Action for a Profitable Future Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In today’s episode, I’m sitting down with Erinn, someone I’ve admired for the clarity and confidence she brings to the money conversation in our industry. As wedding pros, it’s so easy to get caught up in the work we love (serving clients, designing, planning), but at the same time, we can sometimes avoid the financial side of things. That’s why I wanted to bring Erinn on: to help us reframe how we think about paying ourselves and building long-term wealth. Because more wedding bookings won't fix your money stress... but let's talk about what will. In this episode: [00:00]: The Broken Money System [03:10]: From Photographer to Real Estate Investor [05:54]: Understanding Money Mindset [08:47]: The Role of Real Estate in Wealth Building [12:07]: Women and Money: Historical Context [14:57]: Overcoming Money Avoidance [17:49]: Taking Control of Your Finances [21:04]: The Entrepreneurial Advantage in Money Management [23:50]: Connecting Energy and Money [26:11]: Transforming Money Mindset for Sustainability [30:22]: The Role of Bookkeepers and Accountants [32:47]: Prioritizing Your Pay: The Mindset Shift [39:58]: Understanding Revenue vs. Profitability [43:47]: Masterclass Invitation: The Wedding Pro Profit Blueprint Erinn and I are teaming up to host a completely free masterclass for my podcast community, and I couldn’t be more excited about it. It’s called The Wedding Pro Profit Blueprint, and it’s designed specifically for wedding pros who want to pay themselves consistently and create real wealth through their businesses. Get your free ticket here: https://go.erinnbridgman.com/masterclasscandice Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola Podcast Episode Mentioned: https://podcasts.apple.com/us/podcast/the-mel-robbins-podcast/id1646101002?i=1000652103707 SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

I’ve got a confession to make – over the last year, I’ve invested about $60,000 in my own education and business development. Yep, you heard that right. Between masterminds, one-on-one coaching, and specialized courses, I’ve poured into myself so that I can keep growing and, ultimately, serve you better. In this episode, I’m pulling back the curtain on what those investments looked like, what they gave me (and what they didn’t), and how you can start thinking more strategically about investing in your own growth. On this episode of The Power in Purpose Podcast: [00:00]: Investing in Education: A Personal Journey [06:56]: Understanding Different Educational Formats [14:06]: The Power of One-on-One Coaching [20:56]: Masterminds: Community and Accountability [29:57]: Evaluating Readiness for Coaching Programs [38:47]: When to Wait Before Investing [45:47]: The WPI Experience: A Unique Coaching Opportunity Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

Hitting six figures in your wedding business is an incredible milestone but let’s be real, it’s not all smooth sailing from there. In fact, crossing that threshold often creates a whole new set of challenges that no one really warns you about. In this episode, I’m pulling back the curtain on the exact problems most wedding pros face once they’ve “made it” to six figures and why the strategies that got you here won’t get you to the next level. On this episode of The Power in Purpose Podcast: [00:00] Introduction to Six-Figure Challenges [03:06] Understanding the Six-Figure Milestone [05:53] Money and Pricing Complexities [08:42] Marketing and Visibility Struggles [11:57] Team Dynamics and Client Management [14:48] Systems and Operations Overhaul [21:57] Creativity and Innovation Blockages [26:03] Building Visibility and Influence [30:48] CEO Identity and Lifestyle Changes [35:44] Conclusion and Invitation to Join WPI Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

I’ve been having so many conversations lately with high-achieving wedding pros in my mastermind and my coaching programs who are feeling stuck even though they’re doing everything right. And I get it, because I’ve been there too. You’ve raised your prices, you’re showing up consistently in your marketing, maybe you’ve even hired help… but somehow you’re still spinning your wheels. In this episode, I’m pulling back the curtain on the real reasons why this happens and the sneaky role ego plays in keeping us stuck. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Growth [01:02]: Identifying the Feeling of Being Stuck [03:48]: Understanding the Role of Ego in Business [04:43]: Common Ceilings in Business Growth [09:15]: The Cost of Staying Stuck [11:07]: Disrupting Patterns for Growth [14:21]: The Importance of Support and Community [18:27]: Taking Action: Marketing and Delegation Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

If you’re trying to attract high-end wedding clients and you’ve either raised your rates (and panicked) or been tempted to drop them so someone says yes, this episode is for you. While you’re over there worrying that your pricing is too high, your future high-end wedding clients are wondering why you’re not charging more. On this episode of The Power in Purpose Podcast: [00:00]: Understanding Luxury Client Mindset [02:56]: The Importance of Pricing and Value [05:44]: Navigating Emotional Pricing [09:04]: The Experience Over Price Paradigm [11:55]: The Risks of Undercharging [14:43]: Building Confidence in Pricing [18:00]: Money Mindset and Its Impact [20:47]: Transforming Your Pricing Strategy [24:05]: Creating a Premium Client Experience [26:56]: Final Thoughts on Pricing and Trust LINKS MENTIONED: Grab the replay for my AI Brand Workshop: https://candicecoppola.com/workshop Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this week’s episode of The Power in Purpose Podcast, I’m tackling one of the biggest questions I get from wedding pros: why am I not getting wedding referrals? Referrals are the lifeblood of our industry, but so many planners, venues, and vendors struggle to earn them and often, it comes down to some sneaky red flags they don’t even realize they’re sending. On this episode of The Power in Purpose Podcast: [00:00]: The Importance of Referrals in the Wedding Industry [05:26]: Building Trust with Vendors [12:40]: Marketing and Its Impact on Referrals [19:14]: Prioritizing Client Relationships [25:48]: Defining Your Referable Qualities [31:51]: Investing in Meaningful Relationships Sign Up For My AI Masterclass Happening Tomorrow, August 27th: https://candicecoppola.com/workshop?utm_source=podcast&utm_medium=shownotes&utm_campaign=192 Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this episode of The Power in Purpose Podcast, I’m bringing you another inspiring conversation in our Behind the Brand series. Today, I get to sit down with my friend and longtime listener, Frances Ledgewood of Ledgewood Fine Stationery. Frances has built a thriving, luxury wedding stationery business in Huntsville, Alabama, working with top planners and couples across the country to create heirloom-quality invitations and paper details. She’s been in the wedding industry for over 20 years, and for the last decade, she’s been running her own brand (one that’s as timeless and beautiful as the suites she designs). In this episode of Behind The Brand: Ledgewood Fine Stationery [00:00]: Introduction to Frances Ledgewood and Her Journey [05:45]: Frances's Early Inspirations and Career Path [11:59]: The Birth of Ledgewood Find Stationery [17:48]: Navigating Challenges and Growth in Business [23:45]: The Importance of Community in the Stationery Industry [29:57]: Marketing Strategies for Success [38:58]: Building a Strong Team [45:51]: The Collective Retreat: Creating Community and Connection Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk LINKS MENTIONED: Check out Frances’ website: https://ledgewoodfinestationery.com/ Follow Ledgewood Fine Stationery on Instagram: https://www.instagram.com/ledgewoodfinestationery/ Learn more about The Ledgewood Fine Stationery Collective: https://ledgewoodfinestationery.com/collective JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

This week on The Power in Purpose Podcast, I’m coming in hot with a little tough love (the kind you didn’t know you needed but will absolutely thank me for later). This episode is all about the five subtle (and not so subtle) ways you’re playing small in your wedding business right now. If you’ve been stuck in a loop of tinkering behind the scenes, undercharging, or waiting for opportunities to come to you... consider this your midyear reset and rally cry. It’s time to stop shrinking and start showing up boldly. On this episode of The Power in Purpose Podcast: [00:00]: Introduction: The Call to Play Big [04:56]: Red Flag #1: Waiting to Be Chosen [09:44]: Red Flag #2: Downplaying Expertise [15:56]: Red Flag #3: Doing It All Yourself [20:40]: Red Flag #4: Underpricing Services [25:54]: Red Flag #5: Avoiding Visibility [32:06]: The Cost of Playing Small: Reflection and Action Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com LINKS MENTIONED: Sign up for my AI Workshop on August 27th: https://candicecoppola.com/workshop GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

I’m back after a little summer break (hello, anniversary trip!) and I’m diving straight into one of my favorite topics right now: How to use ChatGPT in your wedding business. Specifically, why ChatGPT is making you sound like a stiff, robotic version of yourself and how to finally fix that. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to AI and Brand Voice [10:01]: Creating Your Brand Voice Guidelines [20:04]: Training AI to Reflect Your Voice [27:45]: Workshop Invitation and Conclusion Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com LINKS MENTIONED: Sign up for my AI workshop: https://candicecoppola.com/workshop Grab my masterclass on training ChatGPT to be your wedding planning assistant: https://plannersplaybook.com/ai Fathom: https://fathom.video/ GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

This week’s Behind the Brand episode is a special one. I'm sitting down with someone I’ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you’ve ever scrolled her Instagram and thought, “Damn, I want to go to that wedding,” you’re not alone. Lindsey has built a brand that’s as bold and personality-driven as it is beautifully refined, and in this episode, we’re getting into the how and the why behind it all. On this episode of The Power in Purpose Podcast: [00:00] Introduction to Wildflower Events and Design [09:56] The Journey Begins: From Wedding Planning to Business [19:54] Building Confidence Through Styled Shoots [26:51] Holy Shit Moments: Recognizing Growth and Success [33:02] The Big Rebrand: Aligning with Personal Identity [39:04] Finding Authenticity in Branding [42:47] Evolving Business Practices [45:34] The Power of Yes and No [50:12] Introducing Camp Wildflower [01:04:01] Summer Camp Experience [01:12:21] Building an Iconic Brand Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk LINKS MENTIONED: Check out her website: https://wildflowereventsdesign.com/ Follow her on Instagram: https://www.instagram.com/wildflowereventsdesign/ Learn more about Camp Wildflower: https://wildflowereventsdesign.com/camp-wildflower JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

Today’s episode is all about something that doesn't get talked about enough: what people say about you when you're not in the room. Building a reputation in the wedding industry is one of the most impactful things you can do in your business, and it’s working for you (or against you) every single day—whether you're aware of it or not. On this episode of The Power in Purpose Podcast: [01:39]: Why this conversation is more important than ever [03:48]: Why what people say behind your back matters [05:08]: How you build a reputation in the wedding industry [07:26]: Getting blacklisted in the wedding industry (what to do) [10:32]: Are you guilty of this reputation killer? [12:00]: How can you build a reputation that works for you when you're not in the room? [15:09]: What your reputation in the wedding industry is made of Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this episode, I’m coming in hot with a little bit of a shank and a cuddle — because friend, we need to talk about the energy you’re bringing into your business right now. If you’re feeling stuck, plateaued, or wondering why you aren’t breaking into that next level of luxury, it might not be your pricing, your portfolio, or your marketing funnel. It’s likely your mindset. And yes — your clients can feel it. Luxury clients are making decisions based not just on your work, but on your confidence, your leadership, and your ability to hold space for their high-level expectations. If you’re playing small, dimming your light, or second-guessing your worth — it’s costing you opportunities. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Boldness in Business [03:00]: The Importance of Boldness in the Wedding Industry [05:52]: Reconnecting with Your Audacious Self [09:08]: Overcoming Fear and Expectations [11:58]: Taking Bold Actions and Asking Bold Questions [15:09]: The Power of Community and Support [17:54]: Embracing Your Purpose and Moving Forward Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com APPLY TO JOIN WEDDINGPRO INSIDERS: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this episode, I’m giving you the full debrief of our WeddingPro Insiders retreat that took place right here at my home in beautiful Barbados. I invited 12 powerhouse women from my mastermind to join me for a few unforgettable days filled with deep conversations, strategy, rest, connection, and yes, plenty of margaritas and Aperol spritzes! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to the Barbados Retreat [02:49]: Setting the Stage for Connection [06:04]: Peer Presentations and Learning [09:03]: Finding Clarity Through Big Questions [11:58]: Creating Momentum and Taking Action [14:48]: Reflections on Energy and Community [18:07]: Key Takeaways from the Retreat [27:23]: The Power of Positive Energy [28:37]: Authenticity in Professional Spaces [30:31]: Creating Safe and Supportive Communities [33:21]: The Importance of Creative Structure [36:11]: Embracing Leadership Roles [38:25]: The Value of In-Person Connections [41:23]: Seeing Your Potential Through Community [43:43]: Invitation to Join Wedding Pro Insiders Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com