SportsPro Podcast

Sports & Recreation Podcasts

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

Episodes

On's tech chief talks AI agents, the Mbappé launch and building for scale

What Mbappe’s shock On deal says about the future of athlete endorsement

How Ligue 1 built its own streaming platform from scratch - and whether it's here to stay | The New Economics of Fandom Ep.3

The US Open wants to become ‘Tennis Disneyland’ – is that a problem?

Why Better Experiences Create Better Data | The New Economics of Fandom Ep.2

From Takeaway to Top Table: How Just Eat became Uefa’s most visible partner and why it’s walking away

Inside Wrexham’s Rise: Growth, Investment and Global Ambition

How do you build an investible disruptor sports property?

The New Economics of Fandom with Genius Sports CEO Mark Locke

How great short-form content is transforming the sports business

"Sport first": F1's Liam Parker on growth, partners and the limits of entertainment

What soccer can learn from motorsport as it embraces the AI future

What a career in English cricket taught Ed Smith about sports leadership

Katie Sadleir on Glasgow 2026: The reset that could save the Commonwealth Games

Bex Smith on the Crux of women's football's ownership problem

State of the Union: Inside Prem Rugby’s radical plan to attract investment to the English game

104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever

Inside the ICC Women’s T20 World Cup with tournament director Beth Barrett-Wild

Why the world's biggest brands are betting on F1?

Washington Spirit CEO Kim Stone on the path to profitability in the NWSL