Smashing the Plateau

Janice began her career as a teacher, was a corporate trainer for many years, and have now found her niche in coaching business owners to network at a world-class level. For the past several years, she has owned her own business. She is committed to showing others how to grow their businesses and training them to build and sustain solid relationships with past, present, and future customers to lead to more sales and more referrals. In today's episode of Smashing the Plateau, you will learn how to build authentic business relationships through sustainable daily habits and strategic LinkedIn networking. Janice and I discuss: Learn more about Janice at https://www.janiceporter.com and linkedin.com/in/janiceporter ______________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. ______________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical...

Jane Hyun is the leading authority for leveraging culture and differences to drive innovation. Often called an "interpreter," she has been a trusted coach for over 20 years to thousands of leaders at Fortune 500 companies including PepsiCo, Clorox, Merck, and USGA, as well as schools and nonprofits, guiding their growth by building their cross-cultural capability. She is the pioneering author of Breaking the Bamboo Ceiling: Leadership Toolkit for Asians and the co-author of Flex: The New Playbook for Managing Across Differences. Through her Cultural Fluency in Leadership Project, Jane enjoys helping leaders forge stronger teams by closing the gaps that get in the way of growth and collaboration. She has been featured on CNN, CNBC, and NPR and has written for Harvard Business Review, Forbes, Fast Company, and The Wall Street Journal on the topics of culture, career development, and onboarding. As a sought-after speaker, Jane has keynoted at Microsoft, ESPN, the International Coaches Federation (ICF), and the Conferences for Women. Recently, Jane received the Marshall Goldsmith 50 Leading Global Coaches Award as the #1 Coach for Cultural Fluency and the NAAAP Vision 100 Award. Her life's calling is to help others flourish in their workplaces and in their communities. In today's episode of Smashing the Plateau, you will learn how to build a meaningful, sustainable consulting practice by leveraging cultural fluency and staying true to your values. Jane and I discuss: Learn more about Jane at: https://www.linkedin.com/in/jane-hyun?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app , https://www.instagram.com/janehyun_author/, and Substack ______________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with...

Christina Holloway is an executive coach and leadership strategist known for helping professionals build influence, communicate with confidence, and advance without losing themselves in toxic or high-pressure workplaces. She has coached leaders across major global companies, and her insights have been featured in Forbes, Fast Company, and HuffPost. Through her YouTube channel and workshops, Christina provides practical tools for career clarity, courageous communication, and stepping into leadership with authenticity and power. In today's episode of Smashing the Plateau, you will learn how to maintain your power during career crises, negotiate from a position of strength, and build a thriving business based on authentic leadership. Christina and I discuss: Learn more about Christina at https://www.youtube.com/@ChristinaHolloway1205/ ______________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. ______________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical strategies, stories, and...

Jim coaches product management in startups, growth-stage companies, and Fortune 100s. He's a Silicon Valley founder with over two decades of experience, including an IPO and a buyout. These days, he coaches product leaders and teams to find product-market fit and accelerate growth across a variety of industries and business models. Jim graduated from Stanford University with a BS in Computer Science and currently lectures at both Stanford and University of California, Berkeley in product management. In today's episode of Smashing the Plateau, you will learn how to navigate the AI era in product development and build a sustainable coaching practice around your unique expertise. Jim and I discuss: Learn more about Jim at https://www.linkedin.com/in/jimmorrisstanford/ and https://productdiscoverygroup.com __________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. __________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical strategies, stories, and invitations delivered to your inbox: https://smashingtheplateau.com/news

Bou is a leadership consultant who helps his clients discover how to bring out the best in themselves and others. He designs and delivers customized leadership development workshops for executive teams around the globe. Bou also has a thriving executive and life coaching practice. With his wife, Riva Greenberg, he supports people who live with diabetes. He lives in Brooklyn, NY. In today's episode of Smashing the Plateau, you will learn why community is essential for solo entrepreneurs and how it can transform both your well-being and your bottom line. Boudewijn and I discuss: Learn more about Boudewijn at www.spimanagement.com ______________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. ______________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical strategies, stories, and invitations delivered to your inbox: https://smashingtheplateau.com/news

Paige Arnof-Fenn is the founder and CEO of global branding and digital marketing firm Mavens and Moguls, based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, as well as nonprofit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes. In today's episode of Smashing the Plateau, you will learn how to build a thriving knowledge-based business by making authentic connections and staying true to your values. Paige and I discuss: Learn more about Paige at https://www.linkedin.com/in/paigearnoffenn and www.mavensandmoguls.com __________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. __________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical strategies, stories, and invitations delivered to your inbox: https://smashingtheplateau.com/news

Kenneth Gorfinkle is a clinical psychologist and owner of Common Sense Therapy, a private psychotherapy practice in Manhattan. His career transitioned from decades of work with medical patients in hospitals to a full-time private practice in 2016. As his own practice slowly winds down, he finds himself caring for many individuals at the late stages of their careers. Retirement has become an outmoded idea, now that there are myriad ways to stay engaged in meaningful work. In today's episode of Smashing the Plateau, you will learn how to navigate late-career transitions while maintaining your sense of identity, purpose, and self-worth beyond the paycheck. Ken and I discuss: Learn more about Kenneth at www.commonsensetherapy.com __________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. __________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical strategies, stories, and invitations delivered to your inbox: https://smashingtheplateau.com/news

Ann Vanino is a career and new directions coach and author whose passion is collaborating with her clients to create the life they want to live. Prior to coaching, Ann enjoyed a 21-year career in the environmental, health, and safety field, including running New York City's 24-hour chemical emergency response team, responding to over 600 emergencies a year. Ann authors a weekly blog, Opening, and a monthly newsletter, Working Happy, guiding readers to work that leaves them happy at the end of the day. In today's episode of Smashing the Plateau, you will learn what it takes to reinvent yourself when the path forward isn't clear and how vulnerability builds true resilience. Ann and I discuss: Ann authors a weekly blog and a monthly newsletter called Working Happy, guiding readers to work that leaves them happy at the end of the day. Learn more about Ann at: https://annvanino.com, https://annvaninoauthor.com, and https://www.linkedin.com/in/annvanino/ __________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling...

Susan M. Barber is a leading visibility coach who transforms quiet high achievers into visible and influential leaders so they can confidently position themselves for new opportunities. With over 25 years of experience in leadership roles at Kraft Heinz, she has a deep understanding of the challenges corporate leaders face. Susan is the author and podcast host of The Visibility Factor and author of Your Journey to Visibility Workbook. Her mission is focused on empowering leaders to show their value and be seen for their true talent. In today's episode of Smashing the Plateau, you will learn the key differences between starting a business and running one, and how to build a sustainable enterprise by focusing on what truly moves the needle forward. Susan and I discuss: Your Journey to Visibility Workbook Learn more about Susan at https://www.linkedin.com/in/susanbarbercoaching/ and https://susanmbarber.com __________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. __________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical strategies, stories, and invitations delivered to...

Nina is a LinkedIn™ featured brand builder and a content and engagement strategist for creators, coaches, and consultants. She collaborates with service-based entrepreneurs to develop strategies and create digital content that enable them to grow organically on LinkedIn. Nina is a recovering producer and documentary filmmaker. She’s seen it all — from the early days of independent features to national TV commercials, corporate mega-shows, and Emmy Award–winning documentaries, including Abraham’s Children, which she produced. Nina is from Switzerland. She owned 11-pound Dachshund mix who has her well trained. In today's episode of Smashing the Plateau, you will learn how to spot the right time to pivot, how to use AI without losing your authenticity, and simple LinkedIn routines that build real relationships instead of noise. Nina and I discuss: Learn more about Nina at https://clockwiseproductions.com and https://www.linkedin.com/in/nina-froriep/ ______________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. ______________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical strategies, stories, and invitations delivered to your inbox: https://smashingtheplateau.com/news

Dr. Gregory T. Obert is a clinical psychologist and the founder and CEO of the Royal Oasis Psychotherapy Institute, a premier telehealth practice delivering elite, discreet, evidence-based psychotherapy. He brings over 15 years of experience helping thousands navigate anxiety, depression, trauma, and life transitions. He specializes in veterans’ issues, PTSD treatment, and fostering resilience through personalized, holistic care. Additionally, he is the author of The Man on the Bench, a novel about hope amid loss, and the host of the podcast Meditations by Gregory T. Obert, featuring guided meditations for wellness. In today’s episode of Smashing the Plateau, you will learn how to move from structure to self-direction—reframing fear, narrowing your focus, pricing with confidence, and using real community to shorten your path to traction. Gregory and I discuss: Learn more about Gregory and receive premium psychotherapy at www.royaloasispi.com. Follow him on social media: Website:https://gregorytobert.com/ Locals: https://drgregorytobert.locals.com/ Twitch: https://www.twitch.tv/drgobert Tiktok: https://www.tiktok.com/@docgobert LinkedIn: https://www.linkedin.com/in/gregorytobert YouTube: https://www.youtube.com/@DrGOBERT Libsyn: https://meditationsbygto.libsyn.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/meditations-by-gregory-t-obert/id1168490615 Spotify: https://open.spotify.com/show/0esz5sbFAeAmJzPp5NJbz9 Thank you to our sponsor: The Smashing the Plateau Community ______________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing,...

Melanie focuses on practical data science and AI. Her career highlights include driving client outcomes at Petsch Analytics, LLC—her data science consultancy; designing and building custom applications with generative AI and large language models, incorporating humans in the loop, at Palantir Technologies; modeling and analyzing truly big data at the New York Stock Exchange; writing quantitative research and a book on commodity investing at Goldman Sachs; teaching at Columbia’s School of International and Public Affairs (SIPA); and serving on the Mechanical Engineering Advisory Council at Purdue University. In today’s episode of Smashing the Plateau, you will learn how to reframe uncertainty, communicate value clearly, and turn vague requests into staged projects that produce quick wins. Melanie and I discuss: Learn more about Melanie at http://www.petschanalytics.com/. Thank you to our sponsor: The Smashing the Plateau Community ______________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. ______________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical strategies, stories, and invitations delivered to your inbox: https://smashingtheplateau.com/news

Michael Himmelfarb is the founder of HG Partners, a consulting firm that advises growing tech companies on monetization and go-to-market strategy. He developed a unique consulting model that combines the advantages of AI with the human superpowers of creativity, empathy, and experience to deliver high-impact results in as little as 48 hours. A former GM of a $200M Nielsen business and a five-time tech CXO, he is passionate about teaching consultants how to leverage AI without losing the human trust advantage. His blog, Reframing Forward, explores the future of AI-enhanced business and work. In today’s episode of Smashing the Plateau, you will learn how to use value-based pricing, quick-win offers, and authentic relationship-building to stand out, earn attention, and convert conversations into paid work in a risk-averse market. Michael and I discuss: Learn more about Michael at: www.Hg-partners.com, https://reframingforward.substack.com, and linkedin.com/in/michaelhimmelfarb Thank you to our sponsor: The Smashing the Plateau Community ______________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. ______________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical strategies, stories, and invitations delivered to your inbox:

Jonny Cooper spent 12 years as a professional musician, touring the world as a pianist before realizing he didn’t want to be broke forever and transitioning into sales. He gained experience selling home improvements, houseboats, hot tubs, and holidays, among other ventures, before building a financial services firm from scratch and scaling it to £10.2 million in turnover prior to selling it to a PLC. He then spent a decade in corporate consulting, working with clients such as Aston Martin, Optical Express, Argos, and many others. In 2017, he launched Everyone Hates Marketing, growing it into a 7,500-member Facebook community, and went on to train over 1,200 coaches, therapists, and consultants to launch their own online businesses. In May 2024, Jonny launched CIB to help consultants secure lucrative corporate engagements, and he now works exclusively with a select group of individuals within the CIB community. In today’s episode of Smashing the Plateau, you will learn how to leverage your experience for corporate consulting success and develop a mindset for continuous growth. Jonny and I discuss: Learn more about Jonny at https://cib.global/. Thank you to Our Sponsor: The Smashing the Plateau Community ______________________________________________________________ About Smashing the Plateau Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of how community can accelerate your success. ______________________________________________________________ Take the Next Step • Experience the power of community. Join a live guest session and connect with peers who understand the journey: https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected. Get practical strategies, stories, and invitations delivered to your inbox: https://smashingtheplateau.com/news

David Jenyns is a serial entrepreneur, systems devotee, and founder of SYSTEMology, a company dedicated to helping business owners worldwide scale and streamline their operations. With over 20 years of experience in franchising, digital marketing, and business strategy, Jenyns has established himself as a trusted leader in the industry. After successfully systemizing his own digital agency in 2016, Jenyns turned his attention to helping others achieve the same level of success. He founded SYSTEMology, which offers a proven seven-step process for managing clients and implementing systems in businesses. Today, his mission is to empower business owners to work on their businesses, not in them. Through his workshops, keynote addresses, and his podcast, Business Processes Simplified, Jenyns has helped thousands of business owners achieve exponential growth and success. He is a passionate advocate for leveraging systems to simplify and streamline business operations, and his commitment to excellence has earned him the trust and admiration of clients and peers alike. In today’s episode of Smashing the Plateau, you will learn how to harness systems thinking and the power of AI to free yourself from daily operations and build a business that truly works for you. David Andrew and I discuss: Learn more about David at: https://www.systemology.com/ and https://www.systemology.com/mediakit/ Thank you to our sponsor: The Smashing the Plateau Community Join our subscribers for exclusive access to clear, practical advice from our podcast guests—your road to business mastery is just a click away!

Todd Cherches is the CEO and co-founder of BigBlueGumball, a NYC-based leadership and executive coaching firm. He is a member of Marshall Goldsmith’s “MG 100 Coaches,” a three-time award-winning adjunct professor of leadership at NYU, a lecturer on leadership at Columbia University, a TEDx speaker, and the author of the groundbreaking book, "VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life." In today’s episode of Smashing the Plateau, you will learn how to leverage relationships, community, and visual thinking to build a thriving business after leaving the corporate world. Todd and I discuss: Learn more about Todd at: https://www.toddcherches.com/ https://www.amazon.com/VisuaLeadership-Leveraging-Visual-Thinking-Leadership/dp/1642933376 https://www.linkedin.com/in/toddcherches/ Thank you to our sponsor: The Smashing the Plateau Community Ready to level up? Subscribe for exclusive tips and strategies to drive your success forward!

Thomas M. Jones is a psychotherapist, author, musician, and founder of an innovative technique, The Paradox Process, designed to rapidly transform negative feelings into powerful knowledge and insight—essentially, how to change your life by learning to direct your mind. In the world of medicine, his approach would be described as renegade; however, the proof is inarguable. Jones has been highly successful in his work for the last 50 years, with a clientele that includes CEOs, television journalists, Oscar, Emmy, and Tony Award-winning performers, doctors, musicians, artists, health coaches, social workers, psychologists, and business professionals across the globe. In today’s episode of Smashing the Plateau, you will learn how to recognize and overcome internal obstacles, set meaningful goals, and harness the support of a community on your entrepreneurial journey. Thomas and I discuss: Learn more about Thomas at: Paradoxprocess.org/gift Paradoxprocess.org/mondays Thank you to our sponsor: The Smashing the Plateau Community Stay ahead of the curve—subscribe for curated tips and proven strategies from our podcast guests, and accelerate your path to success!

Kevin Perlmutter is the Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy that puts emotional insight at the center of how brands attract and retain customers. He’s also the author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach, serving as a behavioral science-rooted brand consultant and customer-centricity work session facilitator. He guides the development of more effective methods for brand evolution and customer engagement. In today’s episode of Smashing the Plateau, you will learn how emotional insight can transform your brand and why understanding what motivates your customers leads to authentic, lasting success. Kevin and I discuss: Learn more about Kevin at: https://www.BrandDesireBook.com/ https://www.linkedin.com/in/kevinperlmutter/ https://www.LimbicBrandEvolution.com/ Thank you to our sponsor: The Smashing the Plateau Community Ready for more? Sign up now to unlock concise, actionable strategy tips from our podcast—your journey to success is just one click away!

After more than 20 years in the corporate world, Suzanne Mau-Asam has seen it all—the good, the bad, and the “we’re not sure what’s happening here.” But here’s the thing: she doesn’t stop at quick fixes or standard solutions. As a sociologist, certified somatic coach, learning and development specialist, and embodied leadership expert, Suzanne brings a level of depth that most programs don’t even touch. In today’s episode of Smashing the Plateau, you will learn how to navigate the leap from corporate professional to thriving entrepreneur and community builder. Suzanne and I discuss: Learn more about Suzanne at https://www.doors-open.nl/corporate-sociology/ and https://www.doors-open.nl/embodied-leadership/ Thank you to our sponsor: The Smashing the Plateau Community Subscribe for a steady stream of curated, insightful strategy tips from our podcast—master your business journey in just one click!

Liisa Reimann, the founder of Two i Copy, helps business owners stand out with personality-packed words that sell. She’s been featured in Women’s Journal and uses the DiSC and StoryBrand frameworks to craft copy that truly connects. Whether it’s done-for-you, DIY, or something in between, Liisa helps brands finally sound like themselves! In today’s episode of Smashing the Plateau, you will learn how to use authenticity and community to build a successful, fulfilling business—especially if you’re transitioning from corporate life. Liisa and I discuss: Learn more about Liisa at twoeyecopy.com, linkedin.com/in/liisareimann, and facebook.com/groups/writewordsthatsell Thank you to Our Sponsor: The Smashing the Plateau Community Join our community of achievers—subscribe today for exclusive, concise strategy tips from our podcast, and start mastering your journey to business growth!