Beauty and the Biz

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about making major career shifts. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “Making Major Career Shifts — with Allison Pontius, MD (Ep. 255).” Obviously, making a major career shift requires mental toughness. It’s a test of psychological resilience. Certainly, it involves assessing your current situation, your values, passions, and skills and asking yourself, “What do I really want out of life and my career?” Furthermore, it takes courage, flexibility, and acceptance of uncertainty to change course like that. Notably, my latest “Beauty and the Biz” guest went through that journey herself. Specifically, Dr. Allison Pontius, a facial plastic surgeon, made a huge shift in her career 15 years ago when she changed her focus to 100% nonsurgical procedures. To be sure, this including regenerative aesthetics, hair treatments and skincare. Then, she made another big shift a couple of years ago when she moved from a big group practice in NY to working independently in a boutique practice in California. Additionally, Dr. Pontius explains the mental shifts it took for her to do life on her own terms and if it was worth it. Visit Dr. Pontius’ website Enjoy! Catherine Maley, MBA P.S. If you are considering making your own shift and need someone to bounce ideas off of, let’s talk. I can offer you different perspectives that give you more clarity. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about managing and motivating 47 staff. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS”. Obviously, running a successful aesthetic practice relies heavily on effective management since it greatly affects the overall success and productivity of the practice. Moreover, you realize as a surgeon, you can’t grow on your own and you need the support of staff to keep things running smoothly by taking great care of your patients as well as each other. Speficially, in this episode of Beauty and the Biz, I interviewed Dr. Angelo Cuzalina, MD, a cosmetic surgeon in private practice since 1998 in Tulsa, OK, who has figured out how to hire and motivate his team to help him reach his goals. Furthermore, Dr. Cuzalina runs a very successful practice in a 16,000 square feet facility he bought and built out. Altogether, it includes a movie theater, 2 operating suites 5 surgeons work out of, and a staff of 47 who assist in surgery and run a popular med spa growing at 30% per year. Notably, we talked about: Overall, you’ll want to listen in if you continue to struggle with staff challenges. Visit Dr. Cuzalina's website Enjoy! Catherine Maley, MBA P.S. To get even more clarity on “How to Hire Rock Stars”, “How to Turn Staff Into Revenue Generators” and “Hold Staff Accountable”, check out The Cosmetic Practice Vault for the answers. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “What Should I Pay My Coordinator? — with Catherine Maley, MBA”. Obviously, for plastic surgeons, the value of a skilled patient coordinator cannot be overstated. In other words, this role is crucial in converting consultations into scheduled surgeries for not only your practice growth, but also your reputation as a sought-after surgeon. Certainly, a really good patient coordinator bridges the gap between a prospective patient’s curiosity and their decision to move forward with a procedure. To be sure, their ability to understand patient needs, present tailored solutions, and foster confidence is fundamental. However, they expect to get paid accordingly. Indeed, this is key to answering the question of, "What should I pay my Coordinator?" Specifically, in this episode of the Beauty and the Biz Podcast, I talk about what makes a good patient coordinator and the various ways to pay them, so they stay motivated to bring their A-game and close consults for you! If you need help training the right coordinator for your practice to take it to the next level, let’s talk. I have been training coordinators for decades and will turn your coordinator into a revenue-producing rock star using my proprietary Converting Academy. Your coordinator receives the strategies, scripts, structures and tools to convert consultations professionally. They also get one-on-one coaching with me personally to hold them accountable to ensure they represent your practice with excellence. Enjoy! Catherine Maley, MBA P.S. The fastest and easiest way to grow your practice is to do the right things proven to work. If you could use help with that, schedule a no-obligation call with me to learn more. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how to hire and train RNs. To be sure, we'll also discuss the general business and marketing side of plastic surgery. Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “How to Hire and Train RNs —with Joseph A. Russo, MD”. Obviously, running a successful aesthetic practice relies heavily on having a skilled and well-trained team. Undoubtedly, this also included RNs who play a crucial role in patient care and treatment delivery. Specifically, in this episode of my Beauty and the Biz podcast, I interviewed Joseph A. Russo, MD, a renowned Boston plastic surgeon in private practice for the past 33 years. Chiefly, he shared solid insights into his approach to hiring and training RNs for his practice. Notably, Dr. Russo emphasized the importance of hiring RNs who not only possess technical skills but also have a deep understanding of aesthetics and a commitment to patient safety and satisfaction. Indeed, Dr. Russo highlighted the need for ongoing education and mentorship to ensure RNs stay updated on the latest techniques and best practices in the field. In similar fashion, he shared his groundbreaking initiative of partnering with a nursing school to launch the first certificate program in aesthetics. Additionally, he also discussed various other topics, including patient trends, anesthesia options, and marketing strategies, showcasing his comprehensive approach to running a successful aesthetic practice. Visit Dr. Russo’s website Enjoy! Catherine Maley, MBA P.S. The fastest and easiest way to grow your practice is to do the right things proven to work. If you could use help with that, schedule a no-obligation call with me to learn more. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss being in private practice inside a group practice. To be sure, we'll also discuss the general business and marketing side of plastic surgery. Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “Private Practice Inside Group Practice — with Kian Eftekhari, MD”. Obviously, perating a private practice within a larger group practice presents unique opportunities, as well as challenges for the surgeon. Certainly, this model allows the surgeon to benefit from the infrastructure and resources of the group while maintaining some degree of autonomy in managing their own practice within it. Specifically, in this week's Beauty and the Biz Podcast episode, I interviewed Dr. Kian Eftekhari — a board-certified ophthalmologist specializing in oculofacial plastic & reconstructive surgery in private practice inside a big ENT group practice in Salt Lake City, Utah. Notably, we discussed the benefits of a private practice running inside a large practice with an in-house surgery center and how he manages both cosmetic and insurance patients while emphasizing great patient care for all. Furthermore, Dr. Eftekhari shared insights into his 'private practice inside of a group practice' marketing plan, including his social media strategy to use educational content as a tool to connect with and inform prospective patients. Additionally, we also talked about his rocky start of opening his practice just before the COVID shutdown with his website still in development. Indeed, despite the challenges, Dr. Eftekhari’s positive attitude and resilience enabled him to successfully build a private practice inside of a group practice to be proud of. Visit Dr. Eftekhari’s website Enjoy! Catherine Maley, MBA P.S. The fastest and easiest way to grow your practice is to do the right things proven to work. If you could use help with that, schedule a no-obligation call with me to learn more. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss marketing a young practice. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “Marketing a Young Practice — with Victoria Givens, MD”. Obviously, in the journey of a facial plastic surgeon's career, the first few years are filled with challenges, lessons, and growth opportunities when marketing a young practice. To be sure, it's a scary and confusing time, but it’s also a fantastic time to build character and get to know YOU better! Notably, in this Saturday’s video, we delve into the valuable lessons learned from 4 years in practice with Dr. Victoria Givens, a facial plastic surgeon based in Austin, Texas. Chiefly, Dr. Givens shares insights she’s gained from navigating the complexities of building and growing and marketing her young practice. Furthermore, she emphasizes the importance of patience, perseverance, and self-determination in overcoming obstacles and achieving success in this competitive field. Additionally, Dr. Givens discusses the significance of continuous learning and improvement in patient care, highlighting the need for practitioners to adapt and evolve with the ever-changing landscape of cosmetic surgery, while marketing her young practice. Certainly join us as Dr. Givens lays out her journey’s wins and challenges, offering inspiration and guidance for fellow surgeons navigating their own paths in the field of cosmetic surgery, or who themselves are marketing a young practice. Visit Dr. Givens' website Enjoy! Catherine Maley, MBA P.S. The fastest and easiest way to grow your practice is to do the right things proven to work. If you could use help with that, schedule a no-obligation call with me to learn more. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to max your practice worth. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “MAX Your Practice Worth — with Catherine Maley, MBA ”. This podcast is for you if you’ve been in practice for a few decades or only a few months and everyone in between because if you don’t figure out the ever-changing business landscape, you’ve only created a job for yourself. That’s not a bad thing if that’s what you want. But the goal is to be sure you’re clear what you’re working towards, so you’re satisfied with the outcome now and when it’s time to grow and/or exit. I would think your overall objective is to set up your cosmetic surgical practice so it’s more profitable, more enjoyable to go to every day, and it frees up your valuable time so you have more of it to spend doing what you like, with the people you most enjoy being with. I’ll start with a quote from Ralph Waldo Emerson, who said: “Unless you try to do something beyond what you have already mastered, you will never grow”. You already mastered surgery so the next step is to master the business and marketing side of surgery. THAT is what catapults you to success and a more certain future. However, that is the very thing that holds you back….the surgery. You went through hell to become a surgeon and you’re good at it. But you soon realize being a good surgeon isn’t enough. It takes business and marketing finesse to build a busy surgical practice. But in a cosmetic practice, you, the surgeon are the technician performing the surgery, but you’re also juggling the jobs of the business owner, visionary, and manager and that takes different skill sets. It’s also not a good use of your time and it will not get you to your financial goals. So we’re going to change that up for you because when you set up systems, you and your staff get clarity. And when you remove the complexity, results happen because “Money is Made in the Processes”. So, here are the main success principles to focus on to get your practice off the ground, grow it year after year and weather the storms along the way: Success Principle #1 on how to max your practice worth: Build a Team of Rock Stars Hiring the right team for your practice will be your biggest challenge but also your greatest asset. Because it’s all about the WHO. Jim Collins, Author of Good to Great) says: “The most important decisions that businesspeople make are not “what” decisions, but “who” decisions. What typically happens is surgeons want to fix the staffing problem quickly so when a staff person leaves, you have a tendency to hire fast to fill the position but then you have to deal with bad hires who don’t fit your values or your culture. And, you know all too well what bad hires cost you: That is a problem that is not going away so do everyone a favor and take care of it sooner rather than later. So your new motto is….. Hire Slow – Fire Fast The point is to take more time at the beginning to choose the right team players so you save a lot of time and grief at the end trying to deal with a toxic staff person who is just not cutting it. And, be sure you have the...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to obtain reviews & B/A photos. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “1,247 Reviews & B/A Photos — with Anil R. Shah, MD”. Obviously, in the competitive landscape of cosmetic surgery, building a thriving practice requires more than just technical skill. To be sure, it demands a commitment to excellence and a dedication to patient satisfaction, in order to get more reviews & B/A photos. To summarize, in this week's Beauty and the Biz episode, we delve into the world of exemplary patient care with Anil R. Shah, MD. Chiefly, he's a facial plastic surgeon in Chicago who's been in private practice for the past 18 years, and has 1,247 reviews & B/A photos. Notably, Dr. Shah shares his philosophy on cultivating lifelong patient relationships and delivering outstanding results. Furthmore, with a staggering number of positive reviews and captivating B/A (before & after) photos, Dr. Shah's practice serves as a beacon of excellence in the field. Above all, tune-in as we uncover the strategies behind Dr. Shah's practice's success and learn how a focus on patient well-being and clinical excellence can fetch you more reviews & B/A photos. Furthermore, it can elevate the patient experience to unprecedented levels of satisfaction and success Additionally, we also discussed: Visit Dr. Shah's website Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to achieve a scarless facelift. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. To be sure, we've all seen tell-tale signs of facelifts: pulled skin, scars around the ears, and “Spock-like” earlobes. Obviously, this is a big reason why a lot of would-be patients hold back from surgery. They do not want to look unnatural. So, what if you could offer a scarless facelift with skin tightening that is natural? Would that be something your patients want? In short, that’s what Harvey Chip Cole III, MD wanted to test. Notably, he's a board-certified oculofacial plastic surgeon specializing in Ophthalmology and cosmetic surgery of the eyes and face. Moreover, Dr. Cole has been in private practice since 1992 in Atlanta, GA. Chiefly, he’s coauthored a dozen+ medical books, as well as his own consumer Facelift book and he’s given over 100 lectures around the world. Additionally, although he was on beauty and the biz over 2 years ago talking generally about his practice and our industry, this podcast episode focused on his unique approach to face lifting using the InsideOut Technique that he has perfected after 3800 facelifts. Ok….then how does he get inside? Visit Dr. Cole's website Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the why and how private equity fails. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Without a doubt, the intersection of plastic surgery and private equity is growing in popularity, but it presents both opportunities and challenges. Specifically, to delve deeper into the nuances of private equity within our industry, I asked Dr. Edwin Williams, a distinguished facial plastic surgeon with decades of leadership and businessl experience, to come back onto the Beauty and the Biz podcast to share his invaluable insights and advice. In summary, Dr. Williams has become somewhat of an expert on PE after interviewing 20 PE firms personally to position his own practice for a transition. Overall, here’s what we covered: Firstly, Why they fail:Secondly, Navigating complexities:Thirdly, Keys to success: Undeniably, It takes years of planning to set yourself up for your own profitable so these PE pearls will help. Visit Dr. William’s website Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to live off of referrals. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Is it possible to have a steady stream of patients without advertising? Today's guest reveals a practice strategy that relies solely on referrals, without the need for ads. It's all about cultivating trust and reputation, building solid relationships with patients and fellow doctors. Who needs advertising when you've got a network singing your praises? Good referrals are pure gold. When you give patients a fabulous experience with great results, you're also organically turning these patients into brand ambassadors. And, as we know, word-of-mouth is the absolute fastest, cheapest, easist path to new patients. Tune in to learn more about how to keep your practice thriving with a focus on top-notch care and letting the results speak for themselves. In this week's Beauty and the Biz episode, I interviewed Dr. Babak Azizzadeh — a facial plastic & reconstructive surgeon in LA, who caters to aesthetic patients wanting facial rejuvenation, as well as specializing in the treatment of individuals with facial paralysis and Bell’s palsy. We talked about how he balances both patients with a credit card as well as patients with an insurance card, how he lives off of referrals and zero advertising, and how he manages to live in LA without a car. Visit Dr. Azizzadeh's website Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about practicing in The Netherlands. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Truly, when it comes to advertising and marketing products and services, the US is often regarded as a global leader. Albeit for lots of reasons such as: So, I thought it would be interesting to hear from a plastic surgeon who practices outside the US to get his take on growing a cosmetic practice in The Netherlands. Specifically, in this episode of Beauty and the Biz, I interviewed Dr. Capi Wever. Indeed, he's a facial and reconstructive plastic surgeon practicing in he Netherlands. Markedly, he's been doing this for the past 21 years. Overall, he focuses on natural-looking rhinoplasty and facelifts. Additionally, here are a few topics Dr. Wever talked about: Visit Dr. Wever's website Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how Doctor Umstattd conceived her new buildout without help. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “New Buildout Without Help — with Lauren Umstattd, MD”. Spcifically, in this episode of Beauty and the Biz, I interviewed Lauren Umstattd, MD. Chiefly, we talked about her unique approach to building and managing her cosmetic surgery practice. Notably, Dr. Umstattd shared her experience of undertaking a new buildout for her practice without external help. Furthermore, she discussed the challenges she faced during this process, including the need for troubleshooting skills. Additionally, she noted the importance of being hands-on with every aspect of the buildout. Explicity, Dr. Umstattd emphasized the value of attention to detail and the satisfaction of seeing her vision come to life. Moreover, we discussed a range of other topics, including social media marketing strategies, advertising tactics, and the challenges of balancing work and family life. To be sure, Dr. Lauren Umstattd is a facial plastic surgeon who grew up in Kansas City, completed a majority of her training at the University of Missouri, and graduated with honors, all while competing as a Division 1 Gymnast. Notably, she did a fellowship with renowned facial plastic surgeon Dr. Phillip Langsdon in TN, who is the past president of AAFPRS. Afterwards, she then returned to Kansas, where she bought land and built out her new practice from scratch, while also raising a couple of kids with her husband. Markely, I had Dr. Umstattd on "Beauty and the Biz" back in February 2022, and I wanted to check back in with her to see how things are going. Visit Dr. Umstattd’s website Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss hiring staff tips and challenges. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits. Indeed, today’s episode is called “Hiring Staff Tips and Challenges — with Stephen Weber, MD”. To be sure, the #1 challenge for a solo practice has been and will continue to be staffing. Obviously, that’s because human beings are involved. Certainly, every person comes to you with their own unique blend of values, beliefs, past experiences and emotions. In addition, those above characteristics fluctuate when blended with other people’s characteristics. So, it makes sense that it’s an ever-changing pool of personalities coming together creating teamwork, drama and/or chaos. Unquestionably, navigating these twists and turns of staff hiring is not for the faint hearted. Without a doubt, failing to adhere to sound hiring principles can result in lost time. Additionally, bad patient reviews, low staff morale, and financial losses, including embezzlement. Yikes! Specifically, this week's Beauty and the Biz podcast is an interview I did with Dr. Stephen Weber. Undoubtedly, he's a respected facial plastic surgeon in private practice for the past 15 years in Lone Tree, CO. To be sure, Dr. Weber shares his successes in: Equally important, he also shared surprises faced when uncovering hidden criminal backgrounds. Indeed, join us for a captivating discussion on transparency. Chiefly, Dr. Weber offers valuable insights that every cosmetic surgery practitioner can benefit from. Visit Dr. Weber's website P.S. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book…FREE! Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss customer service wins. In addition, we’ll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” Also, I’m a consultant to plastic surgeons, to get them more patients and more profits. Indeed, today’s episode is called “Customer Service Wins — with Catherine Maley, MBA.” Without a doubt, the buzz in marketing this year is not the latest shiny object. Certainly, it’s not technology or some social media tactic or website plugins for our industry. Specifically, it’s gotten way too competitive, noisy, and difficult for you to stand out. To be honest, how much different can your website or social post be from your competitors? Because, from the cosmetic patient’s viewpoint, it’s becoming a blur of sameness, making it difficult to choose you over others. In short, the buzz in marketing is about customer service, and the wins you get from excelling at it. The Converting Academy 1/2 Price Sale! Ends January 27th. Basically, it’s the patient’s perceptions, thoughts, and feelings resulting from all their interactions with you. Truly, this has become extremely important. Why is that? Because, a good customer experience can massively increase your bottom line. Truly, if you make patients feel good, then they’re more likely to spend more money with you. As well, they’ll return more often and, of course, recommend you to their friends. In summary, customer service wins because it’s the new marketing. Undeniably, it’s what differentiates you from your competitors. Indeed, as the marketplace gets even more crowded and noisier, the cosmetic patient with a credit card has a choice. Equally so, they have the power to choose you or anyone else. However, they’re looking for and expect prompt and friendly service, as well as a good result. Overall, they’re looking for a great patient experience from beginning to end. Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss how to fine-tune your follow-up. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” Also, I’m a consultant to plastic surgeons, to get them more patients and more profits. Indeed, today’s episode is called “Fine-Tune Your Follow-Up — with Catherine Maley, MBA”. Oftentimes, when it comes to converting incoming leads, here’s a typical scenario in a plastic surgeons’ office…. Firstly, the staff meets with the patient face-to-face. Secondly, the patient says they have to think about it. Thirdly, the coordinator sends them on their way with the quote and now the game of pursuit begins. Undoubtedly, this is so frustrating for staff because they take time out to follow-up. Oftentimes, they give up quickly because they feel discouraged wasting time with “stranger patients”. Specifically, they feel these weren’t good leads to begin with, so why bother. Maybe that’s true but maybe it’s NOT true. The Converting Academy 1/2 Price Sale! Ends January 27th. Too often, I hear over and over from staff that they don’t want to appear pushy and “salesy”. Normally, they give the prospective patient one call or send an email several days after the consult. After which, they maybe try again in a month. Unsurprisingly, the incoming lead grows colder and colder and is placed in the “dead lead” file. As a result, it's never to be seen or heard from again. With this in mind, if you’ve experienced this in your own practice, it’s time to re-think your follow-up process. In summary, it's time to close the gap of lost profits. In other words, wouldn’t you be better off spending less on advertising and investing more in converting training? There's no question that this will help ensure your staff book more surgeries. Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss having a one-stop shop for cosmetic patients. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits. Indeed, today’s episode is called “One-Stop Shop for Cosmetic Patients — with James Newman, MD”. In truth, here is something you may not be aware of. Undoubtedly, a typical cosmetic patient “spreads the wealth”, so you rarely get all of their discretionary income. For example, they see you for surgery of the face, someone else for a body procedure, another for laser treatments. Then, someone else for injectables and they buy their skincare products online. But, what if you could offer ALL services under one roof and address all of the patient’s aesthetic needs? To be sure, this will save them time and allow them to bond and brag about you to their friends. Additionally, dramatically increasing the lifetime value of that patient. In short, this means more profits for you and less advertising costs scouting for new patients. Indeed, my latest guest on Beauty and the Biz has this figured out. Specifically, It’s Dr. James Newman, a facial plastic surgeon in private practice. In brief, he's in my neck of the woods near Stanford University in Northern California. Furthermore, he explains how he set up a one-stop, multi-specialty practice to provide solutions for all cosmetic patients. Notably, this approach has increased his word-of-mouth business, while eliminating his advertising costs. Visit Dr. Newman's website P.S. Dr. Newman invites you to the 22 Annual Winter Meeting, CME Accredited Multi-Disciplinary Meeting. Mention this podcast to get 10% OFF registration fee. Details at: www.SAFPASLakeTahoe.com I’ll be speaking so I hope to see there! Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we’ll talk about how Doctor Stein is only 4 years out and busy. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits. Indeed, today’s episode is called “4 Years Out and Busy — with Michael J. Stein, MD”. Truly, I often wonder how a young surgeon enters the aesthetic industry today. To be sure, there's intense competition, rapid technological advancements and changing times happening faster than ever. Without a doub, this is no easy feat. Most importantly, given the challenges and opportunities of this dynamic environment, how do you establish yourself? Specifically, this week’s Beauty and the Biz Podcast is with Dr. Michael Stein. Indeed, he's a plastic and reconstructive surgeon in private practice on Park Avenue, Manhattan’s Upper East Side. Markedly, he specializes in mommy makeovers and complex breast surgery. Equally important, he speaks and publishes regularly on these techniques nationally and internationally. To be sure, Dr. Stein has been practicing for the past 4 years and pursuing his passion for both aesthetic and reconstructive surgery. For this reason, he’s busy, happy and excited for the future. Visit Dr. Stein's website Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! P.S. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to set up your 2024 marketing plan. In addition, we also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits. Indeed, today’s episode is called “How to Set Up Your 2024 Marketing Plan — with Catherine Maley, MBA”. Because the new year is right around the corner, this presentation is well worth a listen to prepare for it. To illutrate, there is a famous Benjamin Franklin quote that is as true today as it was then, and that is: "If you fail to plan, you are planning to fail." As you can see, you can no longer wing it. Indeed, you've got way too many marketing channels to choose from and too many competitors after the same patients, to NOT have a plan. Firstly, on the topic of how to set up your 2024 marketing plan, you have to be everywhere to grab the attention of prospective patints and that takes time, money and lots of effort. Secondly, on the topic of how to set up your 2024 marketing plan, I'm going to give you strategies to help you gain more market share faster, cheaper and smarter. Thirdly, on the topic of how to set up your 2024 marketing plan, if you would like help mapping out your own marketing plan for 2024, I’m happy to help. Just book a strategy call at CatherineMaley.com. In the meantime, enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! P.S. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we talk about leads checklist for surgeons. To be sure, we also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. I’m also a consultant to plastic surgeons, to get them more patients and more profits. Indeed, today’s episode is called “A Leads Checklist for Surgeons — with Catherine Maley, MBA ”. Undoubtedly, even though you are a skilled surgeon and do great work, the absence of a steady stream of patients will challenge your success. Specifically, in a competitive environment, cosmetic patient acquisition is as important as the surgeon’s skills. In other words, you can’t count on your reputation alone to keep you busy. That is to say, you need many fishing poles in the pond. Without a doubt, leveraging various marketing channels to grow your lead generation of prospective patients interested in your services. Unquestionably, this is paramount in working with a leads checklist for surgeons. To summarize, here’s a presentation I did talking about setting up your own lead checklist. In particular, I've outlined several strategies you or your staff can easily implement to get you more leads now. Of course, if you would like help with that, please schedule a complimentary strategy call at catherinemaley.com. Truly, I'd be happy to talk about your particular situation and how I can help. Enjoy! Catherine Maley, MBA Schedule Your FREE Strategy Call with Catherine! P.S. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices...