The Recruitment Marketing Podcast

Ankit Pathak - Employer Brand & Talent Acquisition specialist from Chicago. From bring a recruiter at TEK SYSTEMS Ankit then took over recruiting and employer branding at CCC. Ankit discusses: Support the show

Andrew MacAskill, Founder of Executive Career Jump, dives into how he has build his personal brand on LinkedIn and how you can do the same. Support the show

HOW DO CAN YOU BE AN "EXPERT" WHEN YOU ARE NOT ONE? Victoria Rush joined Adam Posner live on #thePOZcast to talk about #recruitmentmarketing and how new recruiters can stand out on social media. There is a huge opportunity to step and be a voice in the recruitment world. Support the show

Gary Wills - Creator of FurLearn. Gary is an exceptional example of doing something great right now. Gary talks about what drove him to set up FurLearn, the challenges he has faced and ow building a personal brand on LinkedIn has been invaluable to their cause. Support the show

Victoria Rush joined Neaves & Neat to discuss Recruitment Marketing post-pandemic with Jan Back Employer Brand Partner at Astra Zeneca in Cambridge. As we enter a new world of work, employers are beginning to hire again. How will your marketing strategies change to attract talent? Has this changed your marketing strategies? What will new employer brand look like? What’s the best way to maximise your employer brand? We discussed: Whether you're a marketer, a recruiter or a business leader, there has never been a more important time to get your marketing in order, than now. Support the show

Adam Rosenfield – HR Business partner, Perennially disappointed Dallas Cowboys fan Austin Texas. Adam and I try something a little different today. In the style of PTI – for all you brits this is an ESPN Parden The Interruption style interview. We spitfire through some very relevant HR topics quickly in an hour: Support the show

Brainfood Live On Air - Ep64 - Massive Volume Applicants w/ Bas van de Haterd, Ben Gledhill & Modiar Kamps. One of the second order effects of a default to 'remote first' culture is a massively expanded pool of available candidates. After all, once you take off the location requirements, the world becomes your market. Combined with worldwide economic retrenchment, we will shockingly have a labour market entirely the reverse of what was the case 3 months ago - candidate & applicant rich. What to do when you have too many candidates? What assessment tools do we need to use to control applicant flow? What happens to candidate experience when there are so many candidates? What types of assessment should employers lean on? Should recruiters shift from acquisition experts to assessment experts? Support the show

Meet Erica Scott, CEO of Civilian Connections who work with executives making their companies twice as productive, at a reduced cost, by employing the qualified talent of military veterans. We do not do without work bringing veterans into the workplace after their service. Erica is an incredible human being who has combined her passion for helping people and her interest in the military to support veterans finding work. Support the show

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Byron Jackson discusses how he built an employer brand for Franchise company. Leveraging your existing employees for employer brand campaigns, and building relationships between yourself and the stakeholders by understanding their needs, listening to their problems and helping. Support the show

Jess Wicks discusses creating content as a marketer, real promotion on Linkedin, removing egos from social channels as a business and imposter syndrome. Support the show

Ellie Lewis, shares practical advice to marketers from her experience in recruitment as we have similar struggles. Support the show

Tessa Fyson, Recruitment marketing freelancer based in London, discusses creating content for recruiters personal brands. As well as marketers, who need to be creating their own content, testing platforms and learning the best ways to build brands. Support the show

Katrina Collier - Inspiring HR, Recruiters, Talent Acquisition & Hiring Managers to free-up the barriers to recruitment Technology has made it more difficult for recruiters to connect, engage and successfully hire the people they need for their company or clients. We have automated the mass messaging, unpersonalised contact and removed the human from a human process. Katrina talks about putting the human back into recruitment and launching The Robot-Proof Recruiter Mastermind. Support the show

Victoria Rush joined Amelia Sordell, Hishem Azzouz and Andrew MacAskill for MembersOnly HQ - for recruitment leaders Personal Branding webinar hosted by Simon Lewis. Building authority in your market with a personal brand. Story Selling: Finding your story, building an audience, creating content and driving engagement What makes a clever personal brand with examples to learn from. Start with what you are comfortable with, blogs, comments, pictures, video? Format your posts so they are easier to read If you are a Recruitment Leader – “being the change you want to see” is paramount. Lead by example, as I say ‘get comfortable with the uncomfortable’. How to make your employees’ personal brands work for you. Strategies, resources and tips for rolling out personal branding within your business. If you are struggling for content – use your clients, candidates, influencers in your market and the articles you read, document what you see, so you are not short of inspiration Consistency is key - it takes a while, so don't get despondent. Don't think about the one person who might not like it! You are your biggest critic, I know I am! Type of posts; 1. Champion posts – shout out to the industry. 2. Commentary posts – talk about what you are seeing & pass your opinion, 3. Capability post – illustrating your knowledge on a specific subject. Shout out to Una McGuinness for the show summary. Support the show

Alice van der Vliet, Global Head of Employer Branding at Signify, has 20 years marketing experience. Alice has also worked in agency for The Adecco Group in the Netherlands. Alice shares proactive advice to build an employer brand, different steps to take to move forward: How to create EVP persons for different departments in the business How to implement an employer brand into a recruitment agency How important to have stakeholders onboard with marketing Explain marketing with facts, figures and linking it back to corporate strategy. Aligning audiences with skill sets required Metics to measure employer brands with Make friends with marketing and comms teams! Support the show

Today David Savage releases the 300th episode of Tech Talks. From being the weird guy in the corner with a podcast, David transformed business development for technology recruitment at Harvey Nash by connecting with clients - without asking for jobs! A podcast is a fantastic way to position a business as an expert in an industry. By interviewing relevant decision makers you cement authority, discussing relevant and interesting news for your target audience. If you need help with your podcast reach out to Victoria Rush. Support the show

Meet the man behind recruitment's biggest curated newsletter, Hung Lee. From recruiter to , technology investor, helping technology startups build their businesses to shaping WorkSpace.io, and the launch of Recruiting brainfood. Hung talks about creating content in the recruitment industry, driving growth on AND off platform to increase subscribers Recruiting Brainfood came from solving a problem - the internet is too large to find resources we need. Hung curated resources for himself and stated to share them among the industry. By removing the noise, and increase the signal,Hung solved a problem for the industry not just himself. When ROI isn’t you first goal, you have a purpose to build a community and the ROI will come if it is connected to your audience. Hung also discusses how Covid will fast forward industry changes; a candidate heavy market, to further fragmentation of the industry. Hear Hung’s story. Support the show

Billy Humphreys joins Victoria Rush to discuss LinkedIn features for recruitment. How to make the most of LinkedIn, gain traction on the platform and be know for more than having jobs... Learn how to bring consultants onboard as brand ambassadors, How marketers should be creating their own content, testing new ideas and concepts, The benefits of live content vs podcast/pre-recorded content. And, potential new features to be prepared for; LinkedIn Stories, as LinkedIn beta test 24 hour content and Event creations on company pages. Support the show

Victoria Rush and Glenn Southam bring together The Recruitment Marketing Podcast and The Lonely Marketers Podcast for a podcast inception to talk all things recruitment marketing. Over a beer (or two) we talk about the importance of recruitment marketing, what marketers can be doing right now to build their personal brands, on furlough or not, and when this is all over are we just going to revert to the old shitstorm or come out better than ever. We also talk about why we set up our podcasts, and why we are not each other's competition but our sanity check. If you want to join the Whatsapp reach out to Glenn or Victoria. Support the show