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Waves Social Podcast

Podcasts

A podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.

Location:

Canada

Genres:

Podcasts

Description:

A podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.

Language:

English


Episodes
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Gaby Bayona On Building 5+ Businesses & What’s Next for the Bridal Industry

12/20/2023
Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gaby discovered a passion for the industry. By the time she graduated high-school she knew she wanted to own her own business. Now, she owns 3 bridal dress brands and a boutique with multiple locations in Canada, as well as a modeling agency based out of Vancouver, BC. We talk with Gaby about what inspired her to take on such an ambitious lifestyle and what moves she’s making next. Gaby shares her career journey, explains the strategic reason behind why she created multiple dress brands, how she manages it all and what she thinks is next for the bridal industry. Learn more about Gaby and her companies: https://www.instagram.com/gabybayona/https://www.tiktok.com/@gaby.bayonahttps://www.instagram.com/truvellebridal/https://www.instagram.com/laudaebride/https://www.instagram.com/aeslingbride/https://www.instagram.com/lovenotebride/https://www.instagram.com/strangeragency/Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes - Gaby Bayona Mentioned in this episode: https://www.instagram.com/sarablakely/?hl=enhttps://www.bohemegoods.com/https://www.fieldandsocial.com/https://www.instagram.com/mirrorpalais/?hl=enhttpsWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:42:41

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Exploring the World of Sports Marketing with Shahob Mehr, Director of Content

12/13/2023
This year, it seems like every company is trying to get involved in sports. It had us wondering, is there really an increased interest in sports or is this a perceived growth we’re seeing on our own feeds? We brought in sports marketing expert and Director of Content Strategy for William Raymond Communications, Shahob Mehr, to answer our questions. Shahob shares his journey from being a student, to getting a seat at the table in this incredibly competitive industry. He unveils the hidden layers of the sports industry, exploring topics like: the art of creating compelling social media pathways for athletes and how to build rock-solid relationships. And, he answers our big question: Do all companies need a sports partnership? Learn more about Shahob: https://www.instagram.com/shahobmehr/https://www.linkedin.com/in/shahobmehr/https://www.william-raymond.com/Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:39:43

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Predictions for 2024 Marketing Trends: Anti-Tech, Nostalgia & Campaigns with Mike and Mitzi Payne

11/29/2023
Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Mitzi and Mike are back with another solo episode. This week, they’re talking through the top 3 news stories (signals) that they’re following. We break down what each signal could mean for the future of digital marketing. First up, Chipotle renames one of their locations after a Travis Kelce tweet resurfaces. Then, we talk about the rise of print with NYLON relaunching their physical magazine for the first time since 2017. Last, we talk about Kendrick Lamar’s “anti-smart” phone and what it might mean. We wrap things up with a listener question about getting through the busy Q4 season as both a marketer and business owner. Show Notes: Mentioned in this episode: https://www.today.com/food/restaurants/chipotle-kansas-city-changes-name-travis-kelce-rcna126238https://www.nylon.com/life/nylon-print-return-april-2024https://www.euronews.com/culture/2023/11/07/kendrick-lamars-limited-edition-anti-smart-phone-sells-out-in-a-dayWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:35:27

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Handling Tough Client Feedback & Finishing Strong in Q4 with Mike & Mitzi Payne

11/15/2023
It’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly. Hopefully this episode will breathe some levity into your week. We’re shaking things up a bit this week–taking some time to have a catch-up and chat through some listener questions we’ve gotten. From handling tough client feedback and giving mistakes the attention they deserve, to our thoughts on sports brand collabs and sonic branding, this episode is a fun, light listen for marketers trying to finish Q4 strong. Show Notes: Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:50:34

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What It Takes to Become a Creative Director in 2024 with Katarina Terentieva

11/8/2023
Katarina (Kate) Terentieva went from studying International Relations, to building Tumblr blogs, to being a Partner and the Chief Creative Officer at Louder. Now, Louder invests in the world’s most competitive startups and helps them disrupt at scale. We break it down with Kate to learn about her story, how TikTok helped her grow her brand, her advice on discovering what you’re passionate about, what Gen Z wants from advertisers, and how to capture and revive moments past the trend cycle. Kate also explains the difference between becoming a creative or an art director and how to choose what’s right for you. Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club More from Kate: https://www.tiktok.com/@katarinaterentievahttps://www.instagram.com/katarinaterentievahttps://www.linkedin.com/in/kateterentieva/Show Notes: Mentioned in this episode: Hugo Boss Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:51:23

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Gen Z Media Brand on the Future of Internet Culture with Lauren & Jordyn of Centennial World

11/1/2023
When Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the ones to fill it. Now co-founders of Gen Z media brand, Centennial World, and popular podcast, “infinite scroll,” they join Mike and Mitzi to talk about their journey. The duo shares advice about carving out space in a saturated media landscape for something new, the importance of staying in your lane and why they don’t sell to their online community group. They also talk about what media companies are getting wrong with Gen Z and how they’ve managed to cater their content to Gen Z’s distinct media consumption preferences. The episode ends with a discussion around the impact of internet drama on consumer behavior and if influencer marketing is losing its charm. Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club More from Lauren & Jordyn: https://centennialworld.com/https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732https://centennialworld.substack.com/Show Notes: Mentioned in this episode: https://sunroom.so/Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:41:51

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Mastering Your Mindset & Growing Through the Losses with Valentin Ozich of I Love Ugly

10/25/2023
Entrepreneurship is a rollercoaster of wins and losses. But what if we told you that viewing these losses as opportunities for growth could change everything? In this episode, we’re joined again by founder of I Love Ugly, Valentin Ozich, to have a candid conversation about the ups and downs of entrepreneurship. Valentin returns as a follow-up to our interview last year to explain the mindset shift that helped him continue to grow his brand, even when life got really hard. He explores the power of personal growth and self-care, the importance of celebrating life’s mundane moments and how to ease up on ourselves. We explore topics including the fascinating world of subconscious reprogramming, how to overcome obstacles, finding clarity in our goals and finding connection. This episode is motivating, uplifting and real. Join us on this inspiring journey of self-discovery and purpose. Learn more about Valentin: https://www.iloveugly.com/https://www.instagram.com/iloveugly/https://www.instagram.com/valentinozichSubscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: Mentioned in this episode: https://www.instagram.com/dannymorel/?hl=enWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:59:30

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Intern Takeover! What Does It Take to be a Top Performer at an Agency? With Mike and Mitzi Payne, Partners at Arcade

10/18/2023
What if you could unlock the secret to bring a top performer at a marketing agency? That’s exactly what our 2023/2024 social media interns, Andrée Sonnenberg and Chamane Dizon, are looking to discover in this fascinating episode. Andrée and Charmane put Mike and Mitzi in the hot seat, turning the tables to ask them the questions they want to know as students and new marketers. Not just a regular Q&A session, this episode goes deep into what distinguishes a top performer (from people who hire and promote!), how to make an impact without ruffling feathers, tips for becoming a problem-solver and letting yourself lean into the newness of a situation. Mike and Mitzi discuss boundary setting, imposter syndrome, work-life balance and self-care advice. This episode will equip you with practical insights for navigating the marketing industry, no matter what stage you’re at! Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:56:47

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Mastering Email Marketing and SMS with Jimmy Kim, CEO at Sendlane

10/11/2023
Jimmy Kim, CEO and co-founder of Sendlane, is known for his expertise in email and SMS marketing. In this episode, he shares his incredible journey from working in the car industry to becoming a digital marketing powerhouse. He shares his top tips for mastering the art of email marketing, particularly for ecommerce brands. Jimmy explains how email is about more than campaigns and automations, diving into the importance of crafting personalized experiences for customers and evolving strategies based on new data. We discuss KPIs, understanding audience behavior and optimizing campaigns. We continue the conversation by delving into the potent combination of copywriting and storytelling in email marketing. With Jimmy’s guidance, learn how to weave compelling narratives and create experiences that captivate customers. Then, we wrap things up with a discussion around SMS marketing for acquisition and retention. Join us, and learn from one of the best in the business! Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Connect with Jimmy on LinkedIn Or follow Jimmy on X: @yojimmykim Show Notes: Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:47:31

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How to Create Better Video Content & Get Over Perfectionism with Natasha Pierre, Content Coach & Podcaster

10/4/2023
Do you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all social media users prefer video over other types of content. 58% of viewers will watch an entire brand video if it’s less than 60 seconds long*. So, why aren’t all businesses and content creators doing it? In this episode, we’re joined by Natasha Pierre, host of the Shine Online Podcast and Video Marketing Coach, to talk about the 5 biggest mindset blocks she sees with creating video. From perfectionism and imposter syndrome, to overwhelm and content planning, we talk about how these mindset blocks show up and how you can overcome them to create impactful video content. Natasha also shares her rationale for creating over 100 podcast episodes in an era where short-form content continues to gain popularity. Take Natasha’s 5 Day Video Confidence Challenge! https://shinewithnatasha.com/challenge Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club *Source: https://sproutsocial.com/insights/social-media-video-statistics/ Show Notes: Mentioned in this episode: https://link.chtbl.com/shineonlinehttps://www.heyberna.com/Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:42:02

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Cooking with Babish, Matty Matheson and The Bear. How Made In Network Created the Buzziest Programming and How You Can Too

9/6/2023
[REPOST] Your brand is a whole lot more than the products or services you sell. Your brand is what you stand for, and establishing your core beliefs can help you stand apart from the rest, attract like-minded clients, and better serve your community. Today’s guest is Ryan Mack, Chief Commercial Officer at Made In Network. As CCO, his job is a mix of marketing, entertainment, business development, and corporate strategy. Prior to this role, Ryan was the President of Virtue, which is the creative agency of Vice, where he led efforts globally with a specific focus on the Americas. This sums up what he has been doing most recently, but Ryan has a wealth of experience and a diverse body of work, which you’ll hear more about in this episode; where it all started, what drew him to content marketing, and what his philosophy looks like today. One of the things that stands out about this interview is Ryan’s perspective that the death of social media is bureaucracy. Once there are too many decision-makers on something as simple a tweet, he believes that it stifles creativity and outcomes. Tuning in, you’ll hear about his experience with this and how he sought to make social media intentional again by moving to a smaller agency. He speaks about the importance of establishing your core beliefs as a brand and how it can help you become more agile, but don’t overthink it! The best brands don’t. Ryan offers advice for those just starting out in content creation, emphasizes the power of collaboration, and shares his predictions for the future of digital content. Tune in today to find out more. Find Ryan on LinkedIn: https://www.linkedin.com/in/ryanjmack/ Key Points From This Episode: Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:01:02:07

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Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova

8/16/2023
Have you been wondering how AI will impact the future of digital marketing and content creation? In this episode we talk with Maria Osipova, CMO at Penny AI and one of the lead educators in Gigantic’s Generative AI course, to dissect the role AI can and will play in marketing. Gain insight into how these technologies are revolutionizing various sectors, including media, marketing and sales. We delve into the limitations and opportunities of AI in content creation, Maria’s favorite ChatGPT plugins and tips for marketers wanting to navigate this new terrain successfully. An episode packed with valuable insights and tips, this is your chance to stay ahead of the curve in the ever-evolving world of AI and marketing. Learn more from Maria: https://gigantic.is/courses/ai-marketing Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: Mentioned in this episode: https://getpenny.com/about-penny/http://trnd.io/https://bernardmarr.com/Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:43:37

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Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap

8/9/2023
Are you tired of feeling like your content is at the mercy of social media algorithms? Cameron Uganec, SVP & GM at Thinkific & The Leap, is trying to show creators a better way to monetize online. Cameron is a seasoned expert in building brands and products in the creator economy. In this episode he shares insights on how creators can maximize monetization opportunities and build audience-centric brands. We explore the 3 phases of the creator economy, from the rise of social media influencers to the current entrepreneurial phase, and deep dive into the concept of ‘creator educators.’ Cameron explains why it’s more beneficial for creators to pursue an educator path rather than chasing influencer status. Cameron unveils his journey, from managing big brand accounts to now empowering content creators at Thinkific. We explore his experiences, insights and predictions for the creator economy, further illuminating the ways this economy is reshaping the digital landscape. Learn more about Cameron: https://www.linkedin.com/in/uganec/https://www.theleap.co/Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: Mentioned in this episode: https://www.jasper.ai/https://www.descript.com/https://durable.co/Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:37:13

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What Is Your Brand’s Sound? Exploring Sonic Branding with Joe Belliotti and Rebecca Jolly

8/2/2023
Ever wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every time we add music to our social media videos, or sound effects, we start to build a sound ecosystem around our brand – and that affects how your audience feels. In this episode, we’re talking with sonic branding experts, Joe Belliotti and Rebecca Jolly, about the release of their new book: How Music Grows Brands. They break down the science behind sonic branding, how to strategically select sounds and music that fit your brand’s target demographic and more. Purchase your copy of How Music Grows Brands: https://www.howmusicgrowsbrands.com/ Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: Mentioned in this episode: soundsnice.cohttps://www.mayflowerentertainment.com/https://aiaiai.audio/beautifulhttps://www.hollywood-mind.com/Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:42:48

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Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert

7/26/2023
Are brand deals dead? Is AI going to replace user-generated content? Should brands invest in creator partnerships? Where are the opportunities for creators to earn an income right now? In this episode, we sit down with Sean Scott, The Partnership Expert, to talk everything creator economy. Sean shares advice for creators looking to land big brand deals and turn their content creation into a lasting career. Sean also shares opportunities creators may not be considering (including a tip MrBeast uses), what channels brands should focus their spending on, guidance around gifting and more. An exclusive offer just for listeners, grab Sean's "Creator Monetization Checklist" for free! This checklist is normally $9: https://thepartnershipexpert.gumroad.com/l/creator-monetization-checklist/WAVESFREE More from Sean: https://www.thepartnershipexpert.com/Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: Mentioned in this episode: https://telfar.net/https://www.tiktok.com/@octopusslover8Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:38:26

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Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Creative Director at Arcade

7/19/2023
Do you feel like you’re constantly chasing the tide of the digital marketing industry? Trends in the industry seem to move lightning fast and there’s no sign of it slowing down. We knew there had to be a better way. In this episode, we’re sitting down to talk with Alyssa Yuhas, Futurist, award-winning designer and the Creative Director at Arcade, about scanning. Alyssa implemented this strategy, used by Futurists, at Arcade through a program she calls SCAN CLUB. The process allows marketers to stop “pivoting” and instead lean into curiosity, and intention to craft strategic work that resonates. Alyssa breaks down everything you need to know to start scanning on your own in this episode. More from Alyssa: http://alyssayuhas.com/https://podcasts.apple.com/ca/podcast/s03-s04-the-enduring-power-of-curiosity-with/id1484888104?i=1000510522147https://podcasts.apple.com/ca/podcast/what-trends-teach-us-about-the-future-of-brands/id1484888104?i=1000574870972Show Notes: Mentioned in this episode: https://www.arcadearcade.ca/scan-clubWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:47:37

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Tips from a YouTube Expert: How Creators Can Leverage the Channel, Repurpose Content & Grow with Latasha James

7/12/2023
Since 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form content. In 2021, YouTube saw enormous growth, with a 46% increase in revenue. Now, over 2.5 billion people access YouTube each month. For creators and brands, it's a huge opportunity. In this episode, we sit down with OG YouTuber Latasha James. Latasha walks us through her 10-year journey on the platform and what it took to make her channel take off. She shares tips for creators and brands looking to get on the platform, grow strategically and see results. Latasha shares strategies for repurposing content from other social media platforms, finding YouTube's role in your funnel, AI's role in content creation, and more. Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club More from Latasha: latashajames.comyoutube.com/@thelatashajamesShow Notes: Mentioned in this episode: https://www.descript.com/https://www.youtube.com/channel/UCGxjDWAN1KwrkXYVi8CXtjQhttps://answerthepublic.com/Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:36:24

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How to Write Newsletters Your Subscribers Will Actually Open with Lia Haberman, Founder of ICYMI

7/5/2023
For years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like Substack, where they can own their audience and curate their message. The only trouble is, how do you actually get your subscribers to navigate with you and engage? Our first guest of Season 6 is Lia Haberman, the mind behind the email newsletter sensation, ICYMI. In this episode, she shares her tips to craft a newsletter that not only gets opened, but actually supports your business goals and builds your brand. Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club More from Lia: https://liahaberman.substack.com/https://www.linkedin.com/in/liahaberman/https://twitter.com/liahabermanhttps://www.instagram.com/liahaberman/Show Notes: Mentioned in this episode: https://substack.com/https://milkkarten.substack.com/https://geekout.mattnavarra.com/https://www.marinelayer.com/Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:42:56

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You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade

6/28/2023
** This episode is sponsored by ilovecreatives. Learn more about ilovecreatives' graphic design course, here: ilovecreatives.com/waves ** Five years ago, we joined forces to start Arcade – our answer to the industry’s saturation of generalist marketing agencies. Using a digital first approach, we took on ecommerce clients looking for distinct, results-driven strategic work. Since then, we’ve scaled our team to almost 20 employees, and worked with over 100 clients including GoDaddy, Tacofino, UCLA Health and John Krasinski’s Some Good News. We’ve produced 6 seasons of Waves, continue to run a weekly live podcast called Tea for Lunch, launched our newsletter, created The Studio… and we’re just getting started. In this episode, we break down what it took to make it to 5 years as a digital marketing agency, our top moments and learnings during that time, and why we focus so much on our own social media channels. We do things a bit differently around here, and wouldn’t have it any other way. Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: Mentioned in this episode: https://www.arcadearcade.ca/scan-clubhttps://liahaberman.substack.com/https://www.danicreative.com/https://www.instagram.com/nishajohny/?hl=enhttps://www.instagram.com/timmchiusano/?hl=enhttps://www.asimoverstands.com/https://durable.co/https://podcasts.apple.com/ch/podcast/tea-for-lunch/id1600923965Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:00:51:18

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Mindset, Ambition and a Major Comeback with Valentin Ozich of I Love Ugly

8/24/2022
Back in 2008, up-and-coming artist, Valentin Ozich, started I Love Ugly out of his bedroom with zero experience in business or fashion. The brand experienced rapid growth, going from 0 to $10,000,000 in seven years. They had a flagship store in LA, Melbourne, Sydney, four flagship stores in New Zealand and a major license deal on the table in South Korea. They had seven global distributors with over 200 accounts stocking their products globally, plus an online store that was growing quickly. And then it (almost) all went away. For our season 5 finale, we sat down with Valentin Ozich to talk about his journey with I Love Ugly; the good, the bad and the, well, ugly. We talk about his journey of bouncing back from near-bankruptcy, the importance of working on yourself even more than you work on your business, and the mindset required to achieve ambitious goals and, more importantly, find happiness. Shop Waves Social merch: https://www.wavessocialpodcast.com/merch Show Notes: Discussed in this episode: https://www.iloveugly.com/https://www.instagram.com/iloveugly/https://www.instagram.com/valentinozich/Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ S6 - present Production by Morgan Berna, editing by Harrison Neef.

Duration:01:07:05