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It's Always Day One

Business & Economics Podcasts

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

Location:

United Kingdom

Description:

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

Language:

English

Contact:

0444524205


Episodes
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Amazon Community Updates (May 21, 2024)

5/21/2024
In this episode of Amazon Community Updates, we highlight Amazon's 7% eCommerce growth, Iams' successful DSP campaign, and the upcoming returns fee starting June 1st. Updates include the benefits of annual vendor negotiations, strategic PPC for high-ticket items, and Amazon's international growth potential. Learn about focused promotions, the crackdown on policy violations, and Europe's vast market potential. Find out how Amazon's AI reduces shipping waste, boosts Prime Day sales with lookalike audiences, and the innovative interactive TV ads on Prime Video. Finally, the new enhancements to A+ Content, including Reviews and Add to Cart features. Stay informed with the latest updates from Amazon. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:03:19

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Amazon Community Updates (May 16, 2024)

5/16/2024
In this episode, explore the latest developments on Amazon. We cover effective strategies to improve margins, the impact of Amazon DSP on brand growth, and the potential market transformation with Amazon's expansion into South Africa. Updates also include changes to return fees, new app features, and tips for optimizing your product listings for increased engagement and efficiency. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:02:45

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Amazon Community Updates (May 15, 2024)

5/15/2024
In this episode of Amazon Community Updates, we delve into 1 latest strategic enhancements and tools designed to maximize your presence and profitability on Amazon. From leveraging Helium 10's Market Tracker 360 for improved market share to adopting new advertising formats like vertical videos, we cover essential tactics that can transform your approach. We also discuss the latest updates in AI-powered seller support, advertising optimizations, and the Subscribe & Save program adjustments. Whether you're a new seller or looking to refine your existing strategies, these insights are geared to help you succeed in the competitive Amazon marketplace. Tune in to stay ahead with the latest Amazon tactics and innovations. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:03:13

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Sponsored TV Ads: Insights and Case Study Analysis (May 9, 2024)

5/9/2024
Explore the latest developments in advertising on our podcast episode. Join Prem and Himanshu from Georges Blog as they discuss Amazon's new 'Sponsored TV' ad type. In this episode, we share insights from a recent three-week case study where we tested this new ad format. Tune in to gain valuable insights into the effectiveness of Sponsored TV ads and their potential impact on your advertising strategy. Learn more about the case studies here. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:16:25

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Amazon Community Updates (May 2, 2024)

5/2/2024
In this episode of Amazon Community Updates, we dive into the latest strategic shifts and enhancements at Amazon, providing you with concise insights into advertising efficiencies, product presentation innovations, and crucial financial updates. Learn how to optimize your ad spend, enhance product appeal, and navigate new platform features like Keyword Groups and Virtual Bundles. We also discuss the new Returns Processing Fee and its implications for sellers. Tune in to stay informed and refine your strategies to maintain a competitive edge on Amazon. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:03:23

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Amazon Community Updates (April 23, 2024)

4/23/2024
In this episode of "Amazon Community Updates," we cover the latest news from the Amazon marketplace for April 23, 2024. Learn about Amazon DSP's new "Subscribe & Save" lookalike audiences and Amazon Brand Analytics' Customer Lifetime Value insights. Discover why plain colors are winning on Amazon and how Sponsored Brands advertising can drive significant growth. Find out how Liquid IV's launch sold over 10,000 units in 30 days and why maintaining a Net PPM under 40% is crucial for profit. We also discuss content mismatches, Amazon's new policy on permanent logos, and strategies to combat Chinese competition. Plus, get insights on the Sponsored Products Search Term Impression Share Report, how cookware images with food boost sales, and how design flaws can lead to massive losses. Tune in for these updates and more on "Amazon Community Updates." RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:04:32

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Amazon Community Updates (April 21, 2024)

4/21/2024
In this episode of "Amazon Community Updates," we have 15 insights for Amazon sellers. Learn how a compelling brand story, strategic call-outs on packaging, and color psychology can boost sales. We discuss evolving ad placements, optimizing price-pack architecture, and the benefits of Premium A+ content. Discover the importance of clear product images, explore new goals in Sponsored Brands campaigns, and unlock the potential of FBA. We also share updates on virtual bundles with discounts, Amazon's AI Image Generator, and mandated safety standards for button batteries. Plus, find out how Amazon's social media integrations could revolutionize your marketing strategy. Tune in for actionable tips and stay ahead in the Amazon marketplace. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:03:56

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Amazon Community Updates (April 12, 2024)

4/12/2024
In this episode of "Amazon Community Updates," we bring you the latest from Amazon's ever-evolving landscape. Tune in to discover new features being tested in the USA, including the "Customers also search" tool, designed to enhance product discovery. Learn about the enhanced visibility of Virtual Bundles in the UK, stringent new safety standards for dietary supplements, and the importance of using high-quality lifestyle images. We also cover significant strategic shifts from Amazon’s CEO Andy Jassy and the introduction of Rufus, an AI tool aimed at refining search functions. Plus, get insights into the new updates to Amazon DSP and the exciting interactive store page launched by Procter & Gamble for their spring sale. Don't miss out on these crucial updates that could impact your experience and strategy on Amazon. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:02:21

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Amazon Community Updates (April 04, 2024)

4/4/2024
In today's episode of 'Amazon Community Updates,' we cover essential insights for Amazon sellers, from Prime Day submissions to the latest shifts in FBA fees and ad strategies. Discover how changes in Amazon's search algorithm and Q1 ad spending data could affect your sales strategy. We also touch on policy updates, the advantages of Amazon DSP, Walmart Connect's ad targeting innovations, and key actions for maximizing your Amazon Vendor Services investment. Perfect for both new and seasoned sellers, this episode is packed with tips and trends to help you succeed on Amazon. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:02:21

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Amazon Community Updates (April 03, 2024)

4/3/2024
Explore the latest advancements and strategic changes on Amazon with our newest episode of Amazon Community Updates. In this concise update, we delve into pivotal developments including the introduction of podcast ads through Amazon DSP, significant changes to the Fresh grocery stores' checkout technology, and the launch of Shoppable Basic A+ Content modules. We also cover essential tips on optimizing your advertising strategy, leveraging customer reviews, and managing inventory more efficiently. Whether you're a seasoned seller or new to the platform, this episode is packed with insights to help you navigate Amazon's dynamic ecosystem and enhance your selling and advertising efforts. Tune in to stay ahead in the ever-evolving world of Amazon. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:02:36

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Amazon Community Updates (April 02, 2024)

4/2/2024
In this latest episode of "Amazon Community Updates" (April 2, 2024), we cover the following Amazon updates: - Generative AI's impact on seller competition - New FBA fee policies - Strategies for navigating Amazon's evolving business model - Ad targeting differences between Amazon and Walmart Connect - The EU's new safety regulations and their impact on sellers - Tips for increasing positive reviews - Insights from Amazon's SKU Economics Report - Controversies regarding the buy box and ad placements This episode serves as a concise guide to the latest trends and strategies within the Amazon marketplace. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:02:24

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Amazon Community Updates (March 30, 2024)

3/30/2024
In this episode of Amazon Community Updates for March 29, 2024, we cover essential updates and strategies for Amazon sellers. New FBA storage strategy, optimizing PPC with a focus on CVR, insights on 'Cart Abandoners', streamlined ASIN targeting, storage fee challenges, keyword ranking issues, ad optimization comparisons between Walmart and Amazon, the effectiveness of product imagery, margin boosting strategies, and the Amazon Vine program. Stay ahead in your Amazon selling game with these key insights. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:02:47

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Amazon Community Updates (March 29, 2024)

3/29/2024
In this episode of Amazon Community Updates, dated March 29, 2024, we bring you a concise roundup of the latest and most significant changes across the Amazon platform. From the essentials of Amazon's growth formula to the crackdown on coupon manipulation and the advent of same-day prescription delivery, we cover a broad spectrum of updates that affect sellers, vendors, and consumers alike. Learn about the strategic importance of high-quality imagery, the evolution of Amazon Advertising, DSP capabilities, and the impact of interactive shoppable videos by leading brands. Whether you're looking to optimize your product listings, understand the latest in Amazon's advertising capabilities, or stay ahead with innovative selling strategies, this episode offers valuable insights into navigating Amazon's dynamic ecosystem. Tune in to stay informed and ahead in the ever-evolving world of Amazon commerce. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:03:52

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Amazon Community Updates (March 23, 2024)

3/23/2024
In this episode of Amazon Community Updates for March 23, 2024, we delve into the latest strategies and enhancements shaping the Amazon marketplace. Discover how imagery improvements, ad optimization techniques, and effective branding can elevate your product pages, boost click-through rates, and enhance customer engagement. Learn from insights on competing with China, leveraging TikTok Shop ads, and the significance of visual storytelling in capturing the ever-dwindling attention span of Amazon shoppers. Whether you're struggling with visual strategy or seeking to refine your ad campaigns, this episode offers valuable tips for Amazon sellers aiming for success in a competitive online landscape. Join us for a concise exploration of tools and tactics designed to maximize your sales and brand presence on Amazon. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:03:37

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Amazon Community Updates (March 22, 2024)

3/22/2024
In this episode of Amazon Community Updates for March 21, 2024, we delve into the latest pivotal changes and strategic shifts in the Amazon marketplace. From the introduction of new fees for sellers with low inventory in FBA to Amazon’s strategic pivot towards countering the rise of Chinese e-commerce platforms like Temu and Shein, we cover essential developments affecting sellers and the competitive landscape. We also explore the implications of Amazon's new mobile feature on ad click-through rates, the significant impact of premium A+ content on sales, and updates in ad placement features. Additionally, we discuss the pitfalls of a short-term focus for Amazon businesses, the importance of building an effective brand store, new return processing fees, and Walmart’s strategic acquisition of Vizio to compete with Amazon in advertising. Plus, we highlight the crucial role of your main product image in maintaining a strong online presence. Tune in to stay informed about navigating these changes for success on Amazon. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:02:48

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Amazon Community Updates (March 21, 2024)

3/21/2024
In this episode of "Amazon Community Updates" dated March 21, 2024, we delve into the latest strategic advancements and changes on the Amazon platform. From the introduction of vertical video ads that double click-through rates to the innovative ad placements for Premium Beauty Brands and the highly anticipated "Easter Deals" event, we cover crucial updates that Amazon sellers and advertisers need to know. We also highlight the significant impact of tagging strategies in Amazon Posts and the importance of understanding customer intent for directing traffic effectively. This episode is packed with actionable insights and recommendations to help Amazon sellers and advertisers optimize their strategies, enhance engagement, and capitalize on seasonal opportunities. Tune in to stay ahead in the competitive landscape of Amazon selling and advertising. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:04:13

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Amazon Community Updates (March 17, 2024)

3/17/2024
In this episode of Amazon Community Updates, we delve into the significant changes and innovations on Amazon as of March 17, 2024. From the introduction of AI-generated images in Sponsored Display ads to the critical issue of rising fees and ad charges consuming a significant portion of seller revenues, we cover a broad spectrum of updates. Highlights include the first-ever Big Spring Sale with exclusive deals for Prime members, important reminders for vendor trade term renewals, fee updates favoring low-cost item sellers, and the deployment of generative AI for product listing creation. Additionally, we discuss updates aimed at enhancing the mobile shopping experience and increasing brand visibility, while also addressing the dominance of Amazon’s own brands in search results and common pitfalls in Amazon store creation. Tune in to stay informed and navigate the evolving landscape of Amazon with strategic insights and actionable advice. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:02:04

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Amazon Community Updates (March 15, 2024)

3/15/2024
In this episode of Amazon Community Updates, dated March 15, 2024, we dive into the latest shifts and strategic innovations within Amazon's sprawling marketplace. From the introduction of clickable cards in brand stories that promise to elevate product visibility and sales, to the challenges posed by new FBA inbound placement fees disadvantaging US-based sellers, we cover the spectrum of updates that are reshaping the landscape for sellers and brands. We also examine the underutilized potential of Sponsored Brand Video at the top of search results, dynamic pricing tools for maximizing profits, enhancements to the Voice of the Customer Dashboard, and the impact of increasing fees on seller profit margins. Further, we discuss overlooked strategies for seller success, changes in coupon policies, adjustments in FBA fees, a major UI overhaul for Vendor Central, and the introduction of data backfill in Amazon Marketing Cloud. Additionally, we tackle Amazon's decision to shorten its returns window in EU markets, the cost implications of new warehouse services, the importance of engagement with Amazon's tools for beta test eligibility, and the shift in keyword research and optimization to Data Dive. Join us as we navigate these updates and offer insights into navigating the complexities of selling on Amazon. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:04:49

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Amazon Community Updates (March 13, 2024)

3/13/2024
In this episode of Amazon Community Updates on March 12, 2024, we explore the latest advancements and strategic changes on Amazon that are shaping the future of online retail. From the introduction of a new system set to replace MYCE for more effective tailored promotions, to the revolutionary interactive video ads enabling real-time shopper engagement, we cover the pivotal updates impacting sellers and shoppers alike. We delve into Amazon's remarkable achievement of delivering packages to a remote Himalayan village, the introduction of a 'Return Tab' feature for sellers, and the controversial "Low Inventory" fees. Additionally, we discuss the importance of product imagery, the unification of global ad management, the potential of Sponsored Brand Videos at the top of search results, and several other critical updates designed to enhance the Amazon experience. Tune in to stay informed about the latest tools, features, and strategies that are defining the present and future of selling and shopping on Amazon. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:04:56

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Amazon Community Updates (March 12, 2024)

3/12/2024
In this episode of Amazon Community Updates for March 12, 2024, we delve into the latest developments and strategic insights crucial for Amazon sellers. From significant changes in freight service pricing by Amazon's AGL to practical tips on sending pallets to FBA, we cover essential updates that impact your selling strategy and logistics. We also explore the future potential of selling by the pallet on Amazon, revealing insider predictions on the growth of pallet-sized consumables. Additionally, we discuss how to lower transport costs through optimization techniques and the introduction of new features aimed at improving keyword efficiency, reviewing systems, and enhancing sponsored ads. With updates on Walmart's new Brand Shops and strategies for utilizing Amazon store subpages more effectively, this episode is packed with actionable advice. Plus, we highlight the importance of A+ content and share insights from Amazon's record-breaking 2023 results. Whether you're looking to refine your logistics, capitalize on new Amazon features, or simply stay ahead of marketplace trends, this episode offers valuable insights for every Amazon seller. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Duration:00:04:17