The Business Storytelling Show

Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.

A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears. But times are changing. More and more podcasters are adding a video component. Recording their discussions on Restream or other platforms that capture video. Some even livestream it. So what's behind this shift? Is video the future of podcasting? Or does this go against the audio-only spirit of the medium? Opinions are divided. Some say video creates a richer, more engaging experience. Facial expressions, body language, the ability to show graphics on screen - it all adds to the content. But others argue that podcasts are fundamentally an audio format, easy to consume while multitasking. And that video production makes the process more complex. So which side is right? I discuss just that in this bonus episode of "The Business Storytelling Show."

Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Join me.

Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effective content planning. He unveils the four things that set your content up for success.

What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: Join us. Grab a copy of the book here: https://amzn.to/4bVjCOW

Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/

Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss: Join us and subscribe to Yuval's newsletter here: https://www.ackermancopywriting.com/subscribe

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including: Join us and read the report here: https://lnkd.in/gnzbgNG4

Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: Join us. Learn more about Tyler's company: https://www.magnetiq.xyz

Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground." Join us. Grab a copy of his book here: https://amzn.to/3UbQTPo

chima mmeje🏳️‍🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss: Join us.

Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss: Join us and grab a copy of his book here: https://amzn.to/3U6gr0r

Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success. Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results. Join us. Find the playbook here: http://kpplaybook.com

On this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content. I discuss: Defining the Marketing Approval Process Exploring Standards & Criteria Essential Documentation Approval Workflows - implementation Managing Stakeholder Input Continuous Process Optimization Join me. If you need help optimizing workflow, follow this link: https://www.christophtrappe.com/hire-a-workflow-consultant-to-be-more-efficient-in-your-marketing/