Now Brands Talk
Business & Economics Podcasts
Now Brands Talk is a show for leaders who want to close the brand interaction gap and bridge that tricky divide between brands and the people who love them. Our core belief is that brands are only as good as how they interact. To earn favor and build trust, brands must be continuously available, completely consistent, and always helpful, no matter when or where an interaction takes place. Each episode of Now Brands Talk features a conversation with a trail-blazing leader about connecting people with the brands they love. Join our conversation!
Location:
United States
Description:
Now Brands Talk is a show for leaders who want to close the brand interaction gap and bridge that tricky divide between brands and the people who love them. Our core belief is that brands are only as good as how they interact. To earn favor and build trust, brands must be continuously available, completely consistent, and always helpful, no matter when or where an interaction takes place. Each episode of Now Brands Talk features a conversation with a trail-blazing leader about connecting people with the brands they love. Join our conversation!
Language:
English
Contact:
4047027097
Website:
https://www.ada.cx/
Email:
nowbrandstalk@gmail.com
Episodes
Season 1 Finale: 3 Themes We Learned from 26 Episodes
11/9/2022
As we wrap up Season 1 of Now Brands Talk, we reflect on the main patterns that came up, which are empathy, empowerment, and holistic CX.
Duration:00:08:39
The Relationship Between Sales and Customer Success
10/25/2022
Carta’s CRO shares his thoughts on the importance of delivering consistently good CX across the customer journey and why customer success is everyone’s responsibility.
Duration:00:24:37
The Crossover Between Brand and Customer Experience
10/11/2022
The term “customer experience” has become synonymous with “customer support” and this misconception is at the root of most modern CX problems.
In today’s episode, Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, joins us to pick apart the “customer experience” so that companies can understand what they need to do to transcend siloes, align brand and CX, and start delivering the kind of VIP experiences that keep customers coming back for more.
Join us as we discuss:
Duration:00:24:00
3 Main Takeaways About the Next Chapter of CX
9/27/2022
On September 14, we held our first ever in-person conference in Chicago, and in today’s episode, our host Perri Maxwell Chaikof will share insights from the conversations various CX leaders had about the future of the customer experience.
Join us as we discuss:
Duration:00:10:03
Designing the Customer Experience of the Future
9/15/2022
88% of customers believe that brand experiences are just as important as the products and services. If your company isn’t already aligned with the future of customer experience, you’re going to get left behind.
Brian Solis, VP, Global Innovation Evangelist at Salesforce, talks about what the customer experiences of the future look like and what brands can do to start designing them strategically.
We also feature a question from one of our listeners who sent in a question to...
Duration:00:35:57
Bridging the Language Gap with Industry Specific Offerings
8/30/2022
To create a real connection with customers it’s important that you speak their language.
In this episode, Kathie Johnson, Chief Marketing Officer at Talkdesk and Winner of the 2022 Women In CX Technology award, joins us to share how she is bridging the language gap with industry-specific offerings that ensures a better experience for everyone.
We also feature a question from one of our listeners who sent in a question to podcast@ada.support
Join us as we discuss:
Duration:00:26:34
The Profitability of an Excellent Agent Experience
8/16/2022
Employees having free time doesn’t have to mean there is less productivity in the workplace. When you create resources that free up your employees time, it allows them to focus on higher value projects that in turn have a positive impact on your brand.
In today’s episode, Teresa Anania, SVP of Global Customer Success, Renewals and Customer Experience at Zendesk, joins us to share how Zendesk creates positive customer interactions by placing an emphasis on employee experiences.
We also...
Duration:00:25:00
Tailoring Experiences For Different Customer Segments
8/2/2022
Maintaining consistent brand experience can be challenging for companies with different customer segments across multiple channels.
In today’s episode, Andrew Witkin, President of StickerYou, joins us to share how he leverages data to address the needs of the various online and in store customer segments while creating unique brand interactions.
Join us as we discuss:
Duration:00:37:21
A Sweet Take on Automation vs Human Connection
7/19/2022
Dan Manian, CEO and Co-Founder of Donut, talks with us about the importance of human connection for team-building and brand-building, and the powerful role automation plays in making it happen at scale.
Duration:00:30:10
How to Gracefully Navigate CX Software Change Management
7/5/2022
Technology plays an important role in a brand’s ability to interact, and close the brand interaction gap.
, the Senior Director of IT for Global Customer Care Technologies at , has years of hands-on experience assessing, implementing, and managing brand interaction software for the brand.
Join us as we discuss:
Duration:00:27:58
Customer Experience: Transaction vs Relationship
6/21/2022
Is customer experience at your company a transaction or a relationship?
In today's episode, Daron Fowlks, VP Global Customer Experience at StubHub, joins us to share his strategies on how to turn fans into customers and his experience building a team of over 200 people from scratch.
Join us as we discuss:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.
Duration:00:22:27
Brand Interactions That Help Companies Scale
6/7/2022
The way your employees feel about the internal brand is just as important as how you make people outside of your company feel.
In this episode, we speak to , Head of Marketing at , about brand interactions that can help a company scale.
Join us as we discuss:
Duration:00:26:31
CX Leaders Share Best & Worst Brand Interactions
5/24/2022
For the past six months, Now Brands Talk hosts Ruth Zive and Perri Chaikof have conducted interviews with CX and marketing leaders to discover what can be done to bridge the brand interaction gap. One thing they always asked the guests is to share their best and worst brand interactions.
For our first milestone episode, Ruth Zive and Perri investigate the common themes that have emerged in both the “best” and “worst” categories.
Join us as we discuss:
To hear this interview and many more...
Duration:00:31:22
How to Measure Brand Impact to Drive Revenue
5/10/2022
Your brand promise means nothing if you’re not influencing the people who truly drive your brand.
In this episode, , Head of Marketing at , joins the show to talk about how the expectations for a brand have changed over the years and a new way to measure a brand’s impact.
Join us as we discuss:
More information about Megha Narayan and today’s topics:
https://www.linkedin.com/in/meghanarayan/https://www.assembled.com/ To hear this interview and many more like it, subscribe on , , or our ...
Duration:00:28:58
How to Build a Cross-Functional Content Ecosystem
4/26/2022
An ecosystem is a self-sustaining, self-supporting environment. Your content should be an ecosystem.
In this episode, Justin Gonzalez, Global Head of Customer Empowerment at Square, joins the show to talk about marketing/CX alignment and creating a content ecosystem that supports the entire business.
Join us as we discuss:
To hear this interview and many more like it, subscribe on , , or our or search for Now Brands Talk in your favorite podcast player.
Duration:00:28:26
Diminishing Marginal Utility: Detrimental CX
4/12/2022
Customer experience is like drinking tequila shots. A couple will increase your happiness, but a dozen will not.
When does brand experience become too much — and therefore detrimental?
In this episode, we hear from Tyler Meema, Director of Client Success at Wealthsimple, about the creation of the client delivery curve framework to track CX equilibrium.
Join us as we discuss:
Check out these resources we mentioned during the podcast:
The Effortless Experience by Matthew DixonHigh Output...
Duration:00:23:10
What CX and EX Can Learn From Each Other
3/29/2022
Customer experience and employee experience share the same purpose — to help someone get something done.
And the similarities don’t end there. In fact, there’s a lot that the two can learn from each other.
In this episode, we’re talking to Zach Dunn, VP Customer Experience & Co-Founder at Robin, about the twin worlds of CX and EX.
Join us as we discuss:
To hear this interview and many more like it, subscribe on , , or our or search for Now Brands Talk in your favorite podcast player.
Duration:00:22:10
Digital Transformation: Before, During, and After
3/15/2022
How did a brand in a struggling industry pivot away from traditional into digital so successfully within a single year?
In this episode, we speak with , Head of Customer Experience at , about the brand’s incredible digital transformation strategy — made possible by their brand interaction platform.
Join us as we discuss:
Check out these resources we mentioned:
To hear this interview and many more like it, subscribe on , , or our or search for Now Brands Talk in your favorite podcast...
Duration:00:25:17
3 Types of Data for Good CX Decisions
3/1/2022
We all get that data is important. Where we fail is getting the right data to the people who can use it to make CX decisions.
Today, our newest cohost, Perri Chaikof, Director of Product Marketing at Ada, speaks with Craig Stoss, Senior Program Manager at PartnerHero, about what brands are doing right (and wrong) with their data.
Join us as we discuss:
Check out this resource we mentioned:
Customer Experience Leaders Chat To hear this interview and many more like it, subscribe on Apple...
Duration:00:19:25
Leveraging Employee Insights For Customer Care
2/15/2022
Positive brand experiences are not only for customers.
How you treat your employees matters just as much — they can be your biggest brand ambassadors!
In this episode, we hear from Anna Skidmore, Vice President, Customer Care at BFA Industries, about the many layers of CX, customer care, and how automation should be a tool to free up more time for human connection.
Join us as we discuss:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or...
Duration:00:22:08