Amazon Legends Podcast

In this week's podcast, join us as we explore expert strategies for beating the competition with brand building tactics on Amazon. Our guest, John Berggren, Marketing Director at Acquco, brings almost a decade of advertising experience, specializing in driving online sales for DTC and Amazon businesses. John shares invaluable growth hacks and insights, including his success in scaling Amazon businesses, such as taking one from $0 to $10 million in just 90 days. Discover how to optimize your product listings, leverage promotional opportunities, and create a strong brand presence on Amazon. Learn to adapt to changes in the platform's ecosystem and expand your sales beyond Amazon. Whether you're a seasoned seller or new to the game, John's actionable tips will help you elevate your brand and stay ahead of the curve. Tune in now for expert advice on mastering Amazon marketing with John Berggren! Like, share, and subscribe for more valuable insights to grow your online business. Takeaways: Leveraging brand building tacticsCreating a strong brand presenceMaximizing promotional opportunitiesAdapting to changesExpanding beyond AmazonFinding growth opportunitiesPersonalized customer engagement Quote of the Show: Video is tough; it's harder than making banners. But with AI tools and slideshows, you can utilize it effectively. It may not be cinematic, but it grabs attention. Once you see the impact, you'll realize the need to invest more in video production. Links : Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/ Acqu.co - LinkedIn: https://www.linkedin.com/company/acquco/ Acqu.co - Website: https://www.acqu.co/ Acqu.co -Facebook: https://www.facebook.com/Acquco/ Acqu.co -Twitter: https://twitter.com/acquco Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends<

In this week's podcast, we explore strategies for winning sales in the competitive landscape of Amazon. Our guest, Kevin Gawronski, Founder of Gawronski Food & Beverage, shares insights from working with Food & Beverage + CPG brands. As a paid media agency, they specialize in optimizing Amazon, Retailer, and Direct to Consumer media to drive revenue. Kevin discusses market dynamics, competitive analysis, and developing a unique selling proposition. With Amazon's significance in driving revenue, he emphasizes the importance of optimizing listings, managing reviews, and effective marketing. Join us for expert tips and strategies to excel as an Amazon seller. Takeaways: Understanding Market DynamicsCompetitive AnalysisUnique Selling Proposition (USP)Value PropositionCustomer-Centric ApproachOptimization for AmazonReview ManagementMarketing StrategiesAdaptabilityTransparency and TrustQuote of the Show: Advertising success isn't just about spending dollars. It’s about surpassing averages. Manual campaigns test our hypotheses, while auto campaigns rely on algorithms to find profitable paths. Effective advertising means exceeding expectations. Links : gawronskifb.comhttps://www.linkedin.com/in/kevin-gawronski/Kevin@gawronskimedia.comWant To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Join us on this week's episode of the eCommerce Insights Podcast as we sit down with Brian R Johnson, a seasoned eCommerce expert with a 16-year career focused on empowering Amazon brands. Brian shares invaluable insights from driving over $3.0 Billion in brand sales growth through innovative data-driven strategies. Learn how to leverage data and algorithms to gain a competitive edge in eCommerce, optimize SKU selection, and make data-driven decisions. Drawing inspiration from visionary creators like George Lucas and Gene Roddenberry, Brian emphasizes the importance of strategic vision and adaptability in staying ahead of the curve. Whether you're an established Amazon seller or an aspiring eCommerce entrepreneur, this episode provides actionable insights to elevate your game and thrive amidst fierce competition. Tune in now for expert tips on beating the competition with data and algorithms! Don't forget to like, share, and subscribe for more eCommerce tips and expert interviews! Let's conquer the eCommerce landscape together! Takeaways: Multi-Channel ApproachPreference for Seller CentralSKU OptimizationData-Driven Decision MakingContinuous ImprovementGeorge Lucas AnalogyQuote of the Show: Understanding the intricacies of data allows us to uncover unexpected patterns, revealing the weighted factors crucial for each subcategory. With this insight, we empower our users to focus where it matters most. Links : https://www.linkedin.com/in/brianrjohnsonppc/ https://www.deepm.ai/ Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

In this week's podcast, join us as we explore Performance Marketing Principles for Success with Tye DeGrange, CEO of Round Barn Labs. Tye shares his journey from direct response work to founding Round Barn Labs, a San Francisco-based growth marketing consultancy. Discover Tye's insights on driving growth and traction for startups through performance marketing strategies. Gain practical advice and strategies for optimizing campaigns, emphasizing direct ROI and delivering value to the right audience. Whether you're a seasoned marketer or just starting out, this episode offers actionable insights for success in performance marketing. Tune in now and unlock the secrets to mastering performance marketing! Takeaways: Freedom to Pursue PassionsSupportive EnvironmentEmphasis on Passion and ExcitementAccess to ResourcesNetworking and MentorshipCross-disciplinary Skills DevelopmentAdaptability and VersatilityContinuous LearningQuote of the Show: Optimizing for conversion means understanding the warm-up needed for traffic. Whether it's a review page, a listicle, or a detailed description, knowing your audience is key to success. Links : LinkedIn : https://www.linkedin.com/in/tyedegrange/ Website : https://www.roundbarnlabs.com/ Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Join us this week as we delve deep into the world of Amazon with Elizabeth Greene, Co-Founder of Junglr, an Amazon Seller Growth Agency. With over 2 million active sellers on Amazon, navigating this crowded marketplace can be daunting, but Elizabeth is here to guide us through the jungle and uncover hidden growth opportunities. Drawing from her experience as a former Amazon seller, Elizabeth simplifies complexity to help sellers achieve eight-figure revenue goals. In this episode, she shares insider tips on the Product Opportunity Explorer Deep Dive, revealing how to identify untapped market segments and capitalize on emerging trends. Whether you're a seasoned seller or just starting out, Elizabeth's approach will inspire you to rethink your strategy and scale your business efficiently. Tune in now and unleash the power of Product Opportunity Explorer Deep Dive with Elizabeth Greene. Subscribe for more actionable insights to thrive in the world of e-commerce! Takeaways: Understanding Product Opportunity: Research Process: Target Audience: Market Analysis: Data-Driven Decisions: Adapting Strategies: Maximizing Profits: Continuous Improvement: Quote of the Show: Search Query Performance Report - a phenomenal tool that's just as exciting as it is less talked about. It provides valuable first-party data, making it essential for staying ahead in the Amazon trajectory of 2023. Links : Website: https://www.junglr.com/ Linkedin: https://www.linkedin.com/in/elizabeth-greene-junglr/ Facebook: https://www.facebook.com/ElizabethatJunglr/ Youtube: https://www.youtube.com/@Junglr Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Join us this week as we explore transitioning from an Amazon 1P vendor to a 3P seller with Craig Leslie, a seasoned entrepreneur in the restaurant and consumer goods industries. Craig shares strategic insights and practical advice, from business focus to managing family commitments during change. As the force behind San Diego Coffee and The Bean Coffee Company, his passion for coffee drives his entrepreneurial endeavors. Tune in for actionable tips and real-world experiences, uncovering the secrets to success in Amazon selling. Don't miss this insightful conversation for entrepreneurs! Takeaways: Transition ProcessPrioritizationFocus and FamilyFuture Ventures Quote of the Show: Transitioning from 1P to 3P advertising feels like stepping out of the dark and into the light. With 3P, we finally have visibility into our spending, ACOS, ROAS, TACoS. It's like unlocking a black box and gaining control over our advertising destiny. Links : LinkedIn The Bean Coffee Company https://www.thebeancoffeecompany.com Instagram Facebook TikTok Pinterest Amazon Store San Diego Coffee Company https://www.sandiegocoffee.com Instagram Amazon Store Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Explore the importance of timing in optimizing TACOS and ACOS on Amazon in this week's podcast episode! Our guest, Zack Cohen, Vice President of Operations + Finance at Ruby Hibiscus, shares expert insights on leveraging timing for maximum advertising impact, strategic product launches, and budget allocation. Learn how to adapt to market trends, utilize historical data, and optimize inventory management to drive efficient TACOS and ACOS, leading to increased profitability. Discover key strategies for understanding the Amazon sales cycle, maximizing advertising impact, leveraging historical data, optimizing inventory management, and staying ahead of the competition. Don't miss out on actionable tips to elevate your e-commerce game! Tune in now! Takeaways: Understanding the Amazon Sales Cycle Maximizing Advertising Impact Strategic Product LaunchesBudget Allocation Adapting to Market Trends Monitoring Performance Metrics Utilizing Historical Data Optimizing Inventory Management Strategic Pricing Planning AheadQuote of the Show: In retail, success means having a great product and competitive pricing. It's about finding that balance. But more importantly, it's about building a reputation that keeps customers coming back. That's why starting in retail is crucial – it's about sparking conversations and confidence. Links : LinkedIn: https://www.linkedin.com/in/zachcohen2/ Twitter: https://twitter.com/rubyforfun Company website: https://ruby.fun/

In this week's podcast, we tackle a critical subject that every Amazon seller should be vigilant about: hacking incidents and cybersecurity. Our guest, D. Scott Smith, a seasoned entrepreneur and "Motivational Listener," shares invaluable insights from his extensive experience in leadership roles and various industries. As a speaker, coach, and mentor, Scott sheds light on the importance of cybersecurity for Amazon sellers, drawing from his background in financial services, agriculture, and manufacturing. He is also the creator of the "Independent Planner," an analog calendar tailored for solo entrepreneurs. Join us for essential tips on safeguarding your Amazon seller account and gain inspiration from Scott's motivating journey. Don't miss out on this episode filled with practical advice and personal anecdotes. Tune in now! Takeaways: Hacking Incident AwarenessAccount Security MeasuresHackers Targeting Seller FundsRisk of Account SuspensionSteps to Secure AccountsCollaboration with Amazon Recovery After HackingQuote of the Show: According to the Small Business Administration, the top reasons for small business failure are poor cash flow and inadequate paperwork. Successful online salespeople understand their customer acquisition costs and the lifetime value of each customer. Links : Website: https://www.dscottsmith.com/ Email: scott@dscottsmith.com LinkedIn: https://www.linkedin.com/in/dscottsmith/ Twitter: https://twitter.com/d_scott Instagram: https://www.instagram.com/d.scottsmith/ Amazon Live: https://www.motivationallistener.live/ YouTube: https://www.youtube.com/channel/UCEW7fRgqZ8yWVJAP6xSYImQ/videos Podcast: https://www.dscottsmith.com/podcast FREEZE free offers: http://stopinaction.com/ Publications: Amazon: https://www.amazon.com/D-Scott-Smith/e/B07K77WDPM Independent Planner: http://independent-planner.com/

Join us in this week's episode as we sit down with Stephen, an Amazon Ads strategist and the mastermind behind AdLabs. Discover expert insights on effectively managing Amazon keyword advertising, even with low or no historical data. Stephen's passion for numbers and frustration with the lack of efficient PPC tools led him to create AdLabs in 2024, a game-changing solution for bid optimization. Gain valuable strategies, from starting with small bids and broad keywords to refining targeting based on performance metrics. Whether you're a seasoned seller or just starting on Amazon, Stephen's tips will elevate your advertising game. Connect with Stephen on LinkedIn and explore adlabs.app for innovative advertising solutions. Listen now for actionable advice and subscribe to stay updated on top industry insights! Takeaways : Start with Small Bids and Broad Keywords Gradually Increase Bids and Target More Specific Keywords Leverage Bid Adjustments Based on Performance Utilize Match Types StrategicallyTrack Performance MetricsSegmentation and OptimizationOptimize Product Listings Focus on Customer Search TermsLeverage Amazon AttributionQuote of the Show: If a keyword isn't generating sales despite clicks, assess its relevance. If it's not relevant, negate or archive it. For relevant keywords, be cautious when negating, as forgetting can hinder traffic even after adjustments to your product listing. Links : https://adlabs.app/ Special Offer: Let Stephen know you heard about him on the Amazon Legends podcast to get a free upgrade on AdLabs!

Welcome to this week's episode! Get ready to unlock the secrets of Amazon sales profitability with Todd VanderStelt, a former Amazonian and the Founder of MixShift. With his extensive experience at Amazon from 2010 to 2015 and subsequent ventures in the Amazon agency world, Todd brings a wealth of knowledge on leveraging metrics to grow your sales profitably. Discover how MixShift's innovative SAAS platform simplifies reporting, analytics, and Amazon data analysis, including the groundbreaking Share Center. From optimizing PPC campaigns to understanding what drives your brand's performance on Amazon, Todd shares valuable insights that can revolutionize your approach to e-commerce success. Whether you're an established Amazon seller or an aspiring entrepreneur looking to break into the market, this episode is a must-watch! Tune in to this insightful discussion and take your Amazon sales to new heights! Takeaways : Customer Order LabelingEvent AnalysisRepeat Customer Measurement Data Segmentation and InsightsEvolution of Amazon Ecosystem Quote of the Show: One of the metrics that I would like to see is Customer Lifetime Value. By dissecting CLV over time, separating new versus repeat customer revenue, we gain insights into which products are driving long-term success. Links : MixShift email: hello@mixshift.io Todd VanderStelt LI Page: https://www.linkedin.com/in/todd-vanderstelt-284956/ MixShift LI Page: https://www.linkedin.com/company/mixshift MixShift Website Landing Page: https://mixshift.io/out-of-the-box-amazon-reporting/ Special Offer: MixShift offers a 30-day free trial of the software with no long-term commitments for all users. For Amazon Legends listeners, reach out to hello@mixshift.io noting #AmazonLegends for a free account audit. And for Agencies & Brands, MixShift offers flexible, in-depth training programs on all things Amazon and Amazon Advertising. Want To Level Up Your Business? Register With Our Sponsors Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Amazon Advertising agencies to founding his own successful agency, Ryan's expertise is unmatched. Join us to discover actionable strategies for enhancing your advertising performance and navigating the ever-evolving e-commerce landscape. Don't miss this engaging discussion with Ryan Burgess! Takeaways : Understanding the Complexity of E-Commerce Industry Opportunities Beyond Direct Selling Technological Curiosity and Engineering Background Curiosity and Problem-Solving SkillsImportance of Data AnalysisNetworking and CollaborationContinuous Learning and ImprovementQuote of the Show: Think of Amazon advertising like a triangle: sales growth, efficiency, and time. You can only prioritize two at once. Quick efficiency may sacrifice growth, and vice versa. Your choice shapes your campaign strategy for the long haul. Links : https://www.linkedin.com/in/ryan-burgess/https://www.linkedin.com/company/intentwisehttps://www.intentwise.comWant To Level Up Your Business? Register With Our Sponsors Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Welcome to this week's podcast episode where we discuss the importance of diversifying off Amazon paid marketing channels with guest Jake Madoff, a seasoned full-stack growth marketing leader. With expertise in growth marketing strategy, paid social, paid search, SEO, and CRO, Jake has a rich background, having led growth at multi-million dollar startups and founded three of his own. Over his 8-year freelance career, he has collaborated with over 100 brands, optimizing and scaling their paid media campaigns, improving funnel conversion rates, and diversifying their marketing mix across various channels. Join us as we explore actionable strategies and expert insights to empower your marketing efforts beyond Amazon. Tune in now for valuable tips and real-world examples from a seasoned industry expert. Don't miss out on this opportunity to elevate your marketing game! Takeaways : Importance of Diversification:Experience with Off-Amazon Channels:Growth Marketing Expertise:Freelance Work with Other Companies:Pattern Recognition and Analytics:Automated Trading Systems: Quote of the Show: Start with Google shopping ads by setting up a Google Merchant Center account, your catalog like Amazon. Upload product details and connect it to Google Ads for search shopping or performance max. Gauge traffic and conversions effectively for a successful Google Ads strategy. Links : https://jakemadoff.io/https://www.linkedin.com/in/jake-madoff-8a191070/Special Offer: Get started by filling out the form on JakeMadoff.io for a free growth marketing consultation. Want To Level Up Your Business? Register With Our Sponsors Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Welcome to this week's podcast episode on "Strategies for Expanding Your Keyword Pool"! Our guest, Faith Denniston, is an Amazon expert with over 7 years of experience at My Amazon Guy. Join Faith as she shares actionable tips for navigating Amazon's dynamic landscape, understanding Best Sellers Rank (BSR), and leveraging data-driven strategies to drive orders and improve organic traffic. With her passion for SEO and PPC, Faith empowers sellers to thrive in the competitive Amazon marketplace. Subscribe now for valuable insights and strategies to elevate your Amazon business! Takeaways : Understanding BSR (Best Sellers Rank):Driving Orders to Improve BSR: Keyword Ranking and Conversion: Analyzing Search Query Performance:Data-Driven Decision Making:Actionable Insights:Direct Contact:Coaching Opportunities:Quote of the Show: Experimenting with both broad and phrase match simultaneously allows for a comprehensive comparison of campaigns, helping marketers refine their strategies based on the dynamic insights gained from both approaches. Links : LinkedIn: https://www.linkedin.com/in/faithdenniston/ YouTube: https://www.youtube.com/@MyAmazonGuy Want To Level Up Your Business? Register With Our Sponsors Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this week's episode, "Maximizing Amazon Mobile Benefits," featuring Ryan Flynn, CEO of ExpertCPG Commerce! Join us to learn actionable strategies for boosting sales and optimizing your Amazon presence. Discover valuable insights on: On-the-Go Management, Efficient Order Fulfillment, Performance Metrics, Direct Customer Interaction, Marketing and Promotion, and User-Friendly Interface. Tune in for expert insights! Takeaways : On-the-Go Management:Real-Time Updates:Efficient Order Management:Inventory Control:Direct Customer Interaction:Performance Metrics:Marketing and Promotion:Quote of the Show: Utilizing swatch images is a game-changer, especially on mobile. We've seen firsthand the impact of using icons like bananas or strawberries; it's much more appealing and user-friendly. Links : LinkedIn: https://www.linkedin.com/in/ryanflynncharmac/ Want To Level Up Your Business? Register With Our Sponsors Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this week's episode, we delve into effective tactics for Amazon sellers to capitalize on valuable badges like Amazon's Choice and Best Seller distinctions. Our guest, Greg Reniska Sr., offers over 20 years of e-commerce experience, both domestically and internationally. We highlight the significance of badges for visibility and credibility, actionable methods for earning them, and their positive impact on sales. Greg's innovative approach to e-commerce, demonstrated by his success in building branded startup strategies and managing multi-million-dollar corporate seller accounts, sets him apart. Tune in for essential insights and strategies to optimize your Amazon success! Takeaways : Understanding Amazon's BadgesImportance of BadgesStrategies for Obtaining BadgesImpact on SalesLong-Term Strategy Quote of the Show: Utilizing coupons strategically on items with competitive price margins can significantly boost sales and improve conversion rates for the traffic directed to your listing. It's a powerful tactic that leverages the trifecta of high sales velocity, substantial traffic, and strong conversion rates, ultimately optimizing your overall performance within the marketplace. Links : Website: https://parkerworthington.com/ Company Linked-in Page: https://www.linkedin.com/company/parker-worthington-marketing-agency/ Company YouTube: https://www.youtube.com/@ParkerWorthingtonSales Greg's Personal Linked-in: https://www.linkedin.com/in/gregory-reniska-sr-064282182/ Offer: Parker Worthington is offering a limited time special offer for New Selling clients. As an Amazon Legends reference you will receive either your 1st month of services for Free, or receive 3 hours of service work for Free with a 10-hour minimum commitment depending on the service type you select during sign up. Click to avail this offer Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this week's episode, we're joined by Andrew Bailiff, an e-Commerce expert managing $1M/month in retail media spend across major platforms. Co-Host of That Amazon Ads Podcast and Co-Founder of AdLabs, Andrew shares key strategies for structuring Sponsored Product Campaigns on Amazon. Dive into foundational steps, auto campaign mastery, manual keyword tactics, and product marketing expertise. Discover budget allocation tips, the algorithmic advantage of broader views, and insights on handling branded keywords. Join us as we unravel the secrets to optimizing your Amazon Advertising strategy with Andrew's invaluable expertise. Takeaways : Start with a Foundation:Auto Campaign:Manual Keyword Campaigns:Product Marketing Campaigns:Structure for Control and Optimization:Segmentation for Performance:Balancing Budgets and Goals:Branded Keywords:Quote of the Show: Optimizing ad campaigns starts with single product ad groups. It allows precise control over product-to-keyword relationships, enabling aggressive bids on high-converting items and conservative bids on others. Without this segmentation, you risk wasted spend and miss insights into individual product performance on specific search terms. Single product ad groups provide the precision needed for effective campaign management. Links : AdLabs - https://adlabs.app/ That Amazon Ads Podcast - https://www.youtube.com/@ThatAmazonAdsPodcast Special Promo: Rewrite this from the listeners point of view: Direct them to sign up for the AdLabs waitlist to schedule a complimentary demo call and when it asks "Where did you hear about us?" we will have an option for Amazon Legends Podcast which will qualify them for a free month trial of the bid optimizer. Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Join us this week as we explore "Everything You Wanted to Know About Influencer Marketing" with Jim Fuhs, President of Fuhsion Marketing. With over 30 years of experience blending Marine Corps Leadership with digital marketing, Jim shares unique insights into aligning personal values with business and making data-driven decisions. Dive into discussions on team productivity, time tracking, and the philosophy of positivity in the business world. Jim's mission to revolutionize marketing and dedication to client success make this episode a must-listen. Connect with Jim on LinkedIn, explore Fuhsion Marketing, and elevate your business with actionable strategies. Takeaways : Building Personal Brand:Company Values:Money as a Byproduct:Personal Approach:Fairness and Transparency:Business Decision vs. Personal Feelings:Value of Time Tracking:Standardization in Policies: Quote of the Show: When seeking influencers, focus on those who are already discussing your product on social media. Explore YouTube for unboxing and review videos where individuals genuinely share their thoughts. These influencers aim to inform and help others make informed decisions, contributing to authentic engagement and meaningful connections. Links : https://fuhsionmarketing.live FB links for the groups to find influencers. https://www.facebook.com/groups/amazonlivecreators https://www.facebook.com/groups/logiecreators Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Join us this week as we uncover crucial tips for Amazon sellers in our latest podcast episode. Our guest, a former Amazonian with a rich background in training Seller Support teams globally, shares insights on overcoming obstacles in the e-commerce giant. Discover strategies for navigating Amazon's competitive landscape, insights into problem-solving, and the transition from Amazon to independent selling. Gain valuable advice on staying informed about Amazon's latest programs and updates, and get actionable tips for business growth. Subscribe now for a concise guide to thriving as an Amazon seller. Takeaways : Experience and Training:Problem Identification:Process Improvements:Problem-Solving Approach:Amazon's Approach to Solutions:Adapting to Stressful Environments:Balancing Workload:Mentorship and Foundation:Continuous Learning:Quote of the Show: In crafting emails to Jeff or Andy, urgency is key. Highlight financial losses in the subject with specific numbers. In the body, showcase your Amazon tenure, revenue, and the issue. If traditional channels fail, escalate to Executive Seller Relations for a swift, personalized solution beyond standard workflows. Links : Linkedin Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this week's episode, we delve into the intricacies of e-commerce and Amazon scaling strategies with our guest, Mike Mallazzo. As the co-founder and head of growth at Brandable, Mike brings extensive experience in optimizing unit economics for Amazon and Shopify sellers. Our conversation covers fundamental concepts such as unit economics, key success metrics, and the impact of data-driven decision-making on business growth. Mike emphasizes the importance of flexibility in adapting to the dynamic e-commerce landscape and provides exclusive insights into Brandable's innovative tools for sellers. Tune in to this insightful discussion and level up your Amazon game! Takeaways : Understanding Unit Economics:Challenges in Scaling:Diving into Metrics:Customer Retention:Role of Software:Data-Driven Decision-Making:Flexible Approach:E-commerce Roll-up Space:Quote of the Show: Understanding Amazon and Shopify unit economics boils down to contribution margins. On Amazon, after deducting various fees, the contribution margin usually sits between 30% to 50%, crucial for profitable ads. Conversely, Shopify's margin tends to be higher around 3%, offering a different landscape for profit. Links : Brandable United States of AmazonLinkedIn TwitterAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this episode, delve into the "Three-Pronged Approach To Product Launch" with Joshua Rawe, Co-Founder of AmpliSell. As a former Amazon seller turned industry expert, Joshua shares invaluable strategies, from mastering product design to fostering a robust company culture. Explore the significance of pride and results, and gain insights into distinguishing busyness from productivity. With practical tips on journaling for continuous improvement, this podcast is your go-to guide for navigating the Amazon marketplace successfully. Takeaways : Product Design and Development:Company Values and Culture:Focus on Pride and Results:Differentiating Between Busyness and Productivity:Daily Journaling for Productivity:Continuous Improvement:Quote of the Show: In external traffic, I focus on warm and cold strategies. Warm traffic includes your email list and existing customers. For a new product, like a Bluetooth kettle, redirecting a small portion of this warm traffic to Amazon is an investment. Despite a slight margin sacrifice, it yields long-term sales, better rankings, and reviews – a double whammy for ROI. Links : Website: https://www.amplisell.com/ | LinkedIn: https://www.linkedin.com/company/amplisell/mycompany/?viewAsMember=true Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!