The FMCG Guys

The consumer journey in today’s connected world is more complex and blurry then ever. In this episode, we bring you two experts from Pricespider, the world’s leading commerce platform: Rae Guimond, Director GTM Strategy and Brett Banner, SVP Strategy. With them, we’ll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands. Coinciding with the publishing of their Strategies for Grocery Brands to Thrive Amid Economic Uncertainty, North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about: More: https://www.cpgguys.com/pricespider/https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce. He joins Efrain and Daniel to speak about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Eva Gallocchio is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian illycaffè. She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US. In this podcast, Efrain and Daniel speak with Eva about: The changing Consumer and how Retail’s adaptedHow to be consistent at every touchpointDifferences between working in Fashion and FMCGIllycaffe’s footprint across out-of-home, Retail and DTCLeadership lessons from working abroadExciting innovations coming at Illycaffee More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Our guest is Peter Vasilyev, Business Development Director Europe at Ailet, an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale. Tune into this conversation to learn about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Julie Laurens' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre. She joins Christina and Daniel to speak about her journey, lessons learnt and why every future CEO will need digital experience. Enjoy this conversation, in which you'll hear about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada. Watch on YouTube: https://youtu.be/KmInwjw_8EM Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/ In this conversation you'll hear about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World. Jump on the show & you'll learn about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company. Watch on YouTube: https://youtu.be/DmlnMkKwtYI He joined Daniel live at the Retail Media Summit in Toronto to speak about: Keurig Dr. Pepper’s portfolio of brands and category His own journey from managing the physical to the Digital shelf Media’s power across the funnel and tying online with in-store Advice to other FMCG brands More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he’s creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels. Tune in to learn about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto. Watch on YouTube: https://youtu.be/ywXadPFadlg In this conversation, you'll hear about:

2024 Update: Vijay Talwar is now the Chief Commercial and Digital Officer at Travel Retail Leader Avolta. The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation.

Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker. Watch on YouTube: https://youtu.be/S9Ly_AXbsok Topics covered:

Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s). Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through: Her unique role managing both Shopper and eCommerce What’s next in Retail Media In-store Media: her thoughts and how relevant it is for FMCG brands. Advice around skipping hurdle Putting the consumer at the center and approaching the full-funnel in consequence More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail. Watch on YouTube: https://youtu.be/DBmiJOQQ_4Q She joins Daniel live from the first edition of Retail Media Summit Canada in Toronto, to go over: Current trends in Retail Media How P2PI is helping Retailers and Brands come to a common understanding of the current environment What makes Canada unique The event and looking at the future More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Zakir Karim, VP Functional Nutrition South Asia at Unilever, based in Mumbai, is a Portuguese national with a fascinating background. He started his career in his native Portugal, where he grew within the ranks of the Anglo-Dutch conglomerate. Later on, he went international (Netherlands, France, now India) and developed a taste and speciality for business turnarounds. He joins the pod to speak about: His learnings in India (so far!) and how it compares to Europe The impressive and not-so-well-known dimension and footprint of Hindustan Unilever A unique family background and his career beginnings Developing a speciality in business turnarounds What does turning around a business look like? Developing a framework The impact of Digital on being a GM

What comes to mind when you think of Cannabis? Rico Uesluek, CEO of Marry Jane, one of Europe's largest producers, joined Daniel to speak about the state of the category and where it's headed to. With a background in Coca-Cola and Logitech, he will challenge many of your preconceptions through: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Olivier Proust is a Suppy Chain leader that's specialized in transforming Operations of mid-sized multinationals. Currenlty responsible for Conair's (the owner of Babyliss) Supply Chain for EMEA, he joins Daniel and Efrain to explore the secrets behind change and why enjoys working in this size of Consumer Goods companies. In this conversation, you'll hear about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Does Digital Transformation have to be hard? Is there a way to dodge some of the common headaches and understand the reality versus the myths? Watch on YouTube here: https://www.youtube.com/watch?v=YKP3JMn8nzU&t=2057s Meet Tomasz Kozlowski, the VP of Global Sales at SoftServe Business Systems. He’s not just any expert; he’s a mythbuster who’s spent the last 15 years helping FMCG companies find clarity in the complicated world of tech. In this episode, co-hosted by Daniel and The CPG Guys' Peter VS Bond we review the most common digital transformation myths, such as: Are you ready? More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Revenue Management is one of the hot topics in the Consumer Goods industry this 2024. Gustavo Mendonça, who has driven transformation at the function at Kraft Heinz, joins us to discuss why this function is strategic and how it's being transformed by digital. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this episode you'll learn about Revenue Management's crossroad with digital through: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/