The Member Engagement Show

Our guest on this episode of The Member Engagement Show is Diana Mertz, Sr. Director of Membership and Engagement with the American Staffing Association. Diana has over 15 years' experience in association management, primarily on the membership side. Topics covered include: Helpful Links Visit higherlogic.com/podcasts for resources. Learn more about ASA's Women in Leadership program (video). Diana Mertz on LinkedIn American Staffing Association

In this episode, we talk with Amber Worthen, CEO of Email Maven, which provides comprehensive email platform support primarily for associations. Email Maven helps staff get the email work done, pitching in on both projects and overall strategy. Prior to Email Maven, Amber was in the trade association space for seven years. The episode explores: Links: higherlogic.com/podcastsBenchmarks for SuccessEmail Maven

In this episode, we talk to Higher Logic’s Sr. Product Marketing Manager Sarah Spinosa about how to effectively use association job boards to assist members in their career growth, sustain industries, and increase the value of your association community; all part of effective association management. Topics include: Useful Links: Visit higherlogic.com/podcasts to learn more about Higher Logic Thrive Jobs and explore our guide to the ideal association tech stack.

Our guest on this episode of The Member Engagement Show is Higher Logic's Sales Enablement Manager Devin Timbrook, who has 7 years’ experience working with associations and nonprofits. Devin specializes in scalable ways to engage members, and in this episode she focuses on how associations can use automation to save time and create personalized member experiences. Kelly and Devin cover: Advanced Starter Kits Devin will explore automation in more depth during her session at Super Forum 2024, April 10-12 in National Harbor, MD. Hope to see you there! And check out other episodes of the show, and association resources at higherlogic.com/podcasts/.

In this episode of The Member Engagement Show, Kelly talks with Kunal Johar, Co-founder and Chief Technology Officer of OpenWater by ASI. Kunal shares how anyone can help their organization digitally transform. He also walks through the transformative impacts of using the latest addition to the Higher Logic Thrive suite: Higher Logic Thrive Submissions and Review. The result of a partnership between Higher Logic and OpenWater, Higher Logic Thrive Submissions and Review is an abstract software that integrates with Higher Logic Thrive Community enabling organizations to collect and manage award, abstract, scholarship, grant, and other submissions and applications. Listen to the episode for more: Kunal will also be joining us for Super Forum 2024, April 10-12 - don't miss out! Learn more about Higher Logic Thrive Submissions and Review, and check out other resources we've referenced on The Member Engagement Show at higherlogic.com/podcasts.

On this episode of The Member Engagement Show, Kelly talks with Higher Logic’s Sr. Sales Engineer Emily Stamm about association volunteer and mentorship programs. The episode covers: Check out the resources and events mentioned during this episode at higherlogic.com/podcasts, including:

Our guest on today’s episode is Higher Logic’s own Martha Jack. Martha is the Senior Director of Design Services, where she leads the Design Services team in helping customers build communities uniquely tailored to association needs. Martha has worked with countless clients to create community and website experiences that foster member engagement and support the objectives of associations. Topics covered on this episode include: Find links to our Higher Logic Thrive Community Lookbook, and more information about Higher Logic Design Services at higherlogic.com/podcasts. Martha will also be teaching a session at Higher Logic's Super Forum 2024, April 10-12, on web accessibility to help you learn how to make your community better for everyone. Register to learn more from Martha and others!

Kelly's guest on this episode of The Member Engagement Show is Shaine Anderson, Executive Vice President and COO of the commercial real estate development association, NAIOP. Shaine has also held roles at the National Association of Landscape Professionals, the US Indoor Soccer Association, and the American Composites Manufacturers Association. Over the years, Shaine has just about seen it all in the association space. In this episode, she shares tips for those starting a job with an association and for others thinking through their career growth in the association industry. She also explores trends in the field. Topics covered include: Check out the resources and events mentioned during this episode, including:

Our guest on this episode of The Member Engagement Show is Lucas McCann, President/CEO of Core Affinity. Lucas is also President and owner of the Big Red M and the host of the 6 Degrees of Associations podcast. He's worked with over 1000 associations to develop successful programs, optimize marketing, increase revenue, and cultivate industry partnerships. Kelly chats with Lucas about association affinity programs, covering topics such as: Learn more about Core Affinity. Listen to the 6 Degrees of Association podcast. Check out Higher Logic's recent 2023 Association Member Experience Report. Register for Super Forum 2024 by February 2, 2024 to save $200 on your registration!

In this episode, Higher Logic’s Kelly Whelan talks with Teri Carden, creator of Non Dues-A-Palooza, an organization that brings together industry thought leaders and curious association professionals to explore new and innovative ways to generate and implement non-dues revenue for associations. Give the episode a listen and you’ll learn: Links mentioned in the episode: https://www.nonduesapalooza.com/teri@nonduesapalooza.comhttp://www.higherlogic.com/w/november-2023-rob-product-ai-webinar-rsvp/http://www.higherlogic.com/w/november-2023-apac-rob-product-ai-webinar-rsvp/https://superforum.higherlogic.com/

Today we discuss Higher Logic’s 2023 Association Community Benchmark Report with Senior Customer Advisor Kristen Parody. Kristen and Kelly cover topics like: There are several resources mentioned in this episode that are useful as you review community benchmarks and work on increasing your association’s member engagement. Download the 2023 Association Community Benchmark Report.ensure online community healthHug Connects We're also currently soliciting speaker proposals for Super Forum 2024 - share your insights, your successes, and even your failures through a workshop, panel, or speaker session. The deadline for submissions is October 13, 2023.

On this episode of the Member Engagement Show, Kelly talks with Sarah Spinosa, Product Marketing Manager at Higher Logic and a member of the ASAE Marketing Advisory Council. Sarah has 15 years of marketing experience and served on the 2023 ASAE MMCC Program Advisory Council and as an ASAE Gold Circle Award judge. The conversation revolves around member-generated content and touches on: *What member-generated content is *Why it's important for associations *Ideas for leveraging your members’ expertise *Ways to gather member-generated content *Making it easy for members to submit content *Tapping into sponsors and partners for content *Encouraging content from newer, younger members who are earlier in their careers *Promoting and highlighting member-generated content Sarah will be presenting a deeper dive on this subject at the ASAE Annual Meeting & Exposition August 5-8, 2023 in Atlanta, GA.

In this episode Higher Logic's Sr. Marketing Automation Manager and email marketing expert Stefani Read touches on some of the learning from Higher Logic’s annual Email Benchmark Report and gives tips on how to operationalize the revealed insights. Topics include: how to cope with it Download Higher Logic’s 2022 Email Benchmark Report. Read more about how to adapt to Mail Privacy Protection in our blog post, The Impact of Email Privacy Rules and Tips for Adapting.

Associations need to be able to draw in each new generation (both as members and staff) to continue grow and thrive. As Gen Z enters the workforce, how should associations adapt in order to demonstrate their relevance? Our guest this episode is Hanna Holman, a 2021 graduate with a BA in strategic communication journalism. She was a project manager with Mountain Tennessee Outreach Project, a group working to alleviate substandard housing in rural Appalachia, and is now the membership assistant at Public Responsibility in Medicine and Research, a non-profit dedicated to advancing ethical research. There, she handles member recruitment and retention, produces member content, and serves as a primary point of contact for PRIM&R’s members. The episode covers: Keep exploring this topic during Higher Logic's free webinar on March 21, Attracting and Retaining the Next Generation of Association Members and Staff. During the webinar, a panel of association professionals will discuss:

This episodes guests, Alexey Gutin and Josh Slyman of Web Scribble, walk us through the enormous value that job boards and communities that incorporate career development bring to associations, employers, and members. Alexey is Co-founder and CEO at Web Scribble while Higher Logic alumni Josh is the company’s Director of Product Strategy. In this episode, we cover: Higher Logic Thrive Jobs Josh Slyman will also lead a session at Super Forum 2023 about how strategically connecting careers and community to protect your member’s careers drives membership, revenue, engagement, and forwards your mission. Register to gain more tips and tactics - April 10-12 in Washington, DC!

This episode, we talk with speaker and thought leader Reggie Henry, Chief Information and Performance Excellence officer at ASAE about what associations should be thinking about in 2023. We cover ground such as: Learn more about ASAE and their upcoming events at ASAEcenter.org Registration is now open for the 13th annual Super Forum, April 10-12 in Washington DC! You won’t want to miss this comprehensive conference for association professionals. There will be a whole host of sessions dedicated to helping you enhance your member experience, and you’ll have the opportunity to share ideas, strategies, and challenges with your peers in the field. In a challenging economy, it’s more important than ever to stay on top of trends and tactics to keep your members renewing and to help your association thrive - and that's easier to do with a community of colleagues beside you. We hope to see you there!

In this episode, host Kelly Whelan talks with Higher Logic Product Marketing Manager Sarah Spinosa about the recently released Association Member Experience Report. There's nothing like going right to source when you want to find out what members want, like, and wish they were getting from their association memberships, and that's exactly what this report outlines. This is an episode not to be missed! Topics covered include: Download Higher Logic's 2022 Association Member Experience Report to learn more!

The Guest: Suzanne F Stevens. Suzanne is a professional speaker who has served on many boards, including as past president of the Canadian Association of Professional Speakers. As the founder of YouMeWe Social Impact Group, she works with organizations to grow Conscious leaders, their influence, and Social Impact – sustainably. Suzanne merges her social initiative expertise in the nonprofit and for-profit worlds to create an enriched experience that will attract, engage, and retain a diverse membership. The Topics: Handy Links: You Me We Organization Higher Logic's 2022 Association Member Experience Report

In this episode of Higher Logic's Member Engagement Show, Kelly talks with Marianne Fray, CEO of the Maternity Care Coalition, an organization that works to improve the health and well-being of pregnant women and parenting families, and enhance school readiness for children 0-3. With a 30+ year career inspiring diverse teams to do more together than they could alone to strengthen communities, Marianne has stablished two successful cross company industry communities that drive business innovation in the project management and life sciences industries. She has advised F100 companies on diversity and inclusion practices and is a founding member of a 501c6 non-profit organization called Women of Color in the Pharmaceutical Industry. This episode explores: To learn more about Marianne Fray and about black maternal mortality and morbidity, check out her article in Women's Way. To learn more about Maternity Care Coalition's work, check out their 2022 Annual Report: Advocating for Parental Autonomy. You can also download Higher Logic's 2022 Association Member Experience Report to learn more about what members value most from their associations.

Our guest on this episode is Dominick Mondi, President of the MidAtlantic Society of Association Executives and Executive Director of the NE Spa and Pool Association. In it, our host Beth and Dominick discuss: Don't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.