SEO in 2026
Business & Economics Podcasts
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased...
Location:
United States
Description:
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” NITIN MANCHANDA Founder & Chief SEO Consultant, Botpresso “This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.” SIMON COX Technical SEO Consultant, Cox and Co. Creative “This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!” PAM AUNGST CRONIN President and Founder, Pam Ann Marketing and Stealth Search and Analytics “2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.” RAMONA JOITA SEO Consultant and Founder “David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.” SUKHJINDER SINGH Freelance SEO Consultant
Language:
English
Website:
https://majestic.com/seo-in-2022
Episodes
Write from real, authentic human experience – with Greg Gifford
4/2/2026
You’ve selected your content distribution opportunities based upon AI and where your audience resides, but your content should be written based upon real, authentic human experience, according to Greg Gifford.
Greg says: “Don’t get distracted by all of the AI content on the web.
A lot of people are choosing to use AI to write all of their content, but AI is just predicting words based on the content that is already out there. As more of it floods the web, AI is training itself on AI. It's like copying the same VCR tape over and over again, and the quality continues to get worse.
The way that businesses and marketers need to combat that is with real, authentic human experience. AI systems and models cannot replicate that.
Write your content with humans. Skip the stupid informational stuff. Share authentic experiences and reasons why humans vibe with your company. That's how you're going to win in the future.”
Duration:00:20:46
Technical, on-page, and off-page remain the fundamental SEO building blocks - Nick Musica
4/1/2026
Nick Musica shares that the technical, on-page, and off-page. The expressions of those SEO building blocks have evolved over the years, but they remain the fundamental building blocks. Talking points include: What do you mean by “The expressions of those SEO building blocks have evolved over the years” What are the fundamental SEO building blocks of on-page? What are the fundamental SEO building blocks of off-page? Why do they remain the fundamental building blocks?
Duration:00:17:56
Think multimodally – with Irina Papuc
3/31/2026
When you are creating content, you need to be thinking multimodally, advises Irina Papuc.
Irina says: “Think multimodally.
A consistent trend that we've seen growing over time is the inclusion of different types of media in search results. AI can already parse images and videos really well, and it can also explain what's depicted in detail.
By thinking multimodally, you will increasingly capitalise on this, as AI chunks related concepts across formats into a tailored presentation for the user.”
Does multimodal just include video, audio, images, and text?
“It also includes things like infographics and diagrams, and it’s about the way you think through what kinds of content and visuals to use, like avoiding stock images and filler, and no longer publishing walls of text.
In general, provided that you do things according to best practice and ethics (which includes citing your source), you can definitely use AI-generated content. Google has explicitly said in its best practices that AI-generated content, whether it's visual or written, is okay to use on your site or elsewhere.
That's not an issue, but you need to be properly citing whatever you put out there so that you don't accidentally deceive your audience.”
Duration:00:15:35
Produce content in the mediums that surface in AI-driven results – with Katherine Nwanorue
3/30/2026
Katherine Nwanorue shares that the content medium you select should be based upon the content medium that your target AI platform prefers.
Katherine says: “Multimodal content isn't new, but AI is going to make it non-negotiable.”
How would you describe multimodal content?
“Basically, it is content that exists across several mediums. We have audio, video, text, and images.
For as long as I can remember, SEOs and marketers have always prioritised repurposing content across several mediums: you create a blog post, and then you transform that into video, and into infographics as well. That is multimodal content.”
Duration:00:17:03
Get more value from your visuals – with Desmond Boateng
3/27/2026
One of the ways that you can teach AI about what you offer is to enhance your image offering. This is what Desmond Boateng advises.
Desmond says: “Use visual commerce, which means using contextual images for e-commerce.
Also, for any business that works with products, instead of using plain product photos, use contextual photos with different settings based on AI.”
Is there a type of image that you would recommend?
“I recommend using context-rich visuals.
Think about lifestyle photos and AI-generated product imagery that make the online shopping experience more engaging and trustworthy. That could be 3D renders or lifestyle photos, or it could be using AI to create video based on those high-quality images.
Duration:00:15:39
Make sure machines truly see your brand and your product – with Myriam Jessier
3/26/2026
Myriam Jessier highlights the importance of ensuring that machines truly see the precise nature of your products.
Myriam says: “Everyone is slowly coming to realise that SEO is changing in many different ways.
My tip is to make sure that your brand and your products are machine-readable, because we're dealing with multimodal search now. That means I can take out my phone, take a picture of your product and say, ‘Is this vegan?’ - and I will get the answer right away.
SEO is entering the outside world, beyond the web.”
Duration:00:20:53
Stop designing SEO pages as AI encyclopaedias - Kirsty McLellan
3/25/2026
Kirsty McLellan shares that it's key to stop designing SEO pages as AI encyclopaedias — and start designing them as human experiences. Talking points include: How do you design pages for AI and humans? If you design for humans are you less optimised for AI? Can you design separate pages for AI and humans? What does the optimum combined optimised page look like? Is it worthwhile to still optimize for humans? Are humans still visiting websites? What are the metrics to measure success?
Duration:00:15:57
Build community to bring together the worlds of AI and SEO – with Tory Gray
3/24/2026
Tory Gray highlights that community blends the worlds of AI and SEO together. Tory says: “Drop the AI and SEO binary and redirect that effort into tactics, including community-building tactics, that increase visibility across both platforms.” Are you saying that anything you do for SEO is naturally optimizing for AI as well? “Not inherently everything, but there is significant overlap. It’s similar to local SEO versus traditional on-site SEO, or perhaps SEO for Bing versus Google. We might be measuring the same tactics, but they can be measured in different ways, and we might value those tactics differently. There may be changes across what we do for those platforms, and we can and should be thoughtful about how we do that, but there’s a significant overlap and work that benefits both.
Duration:00:17:07
Get human users talking to build authority with AI – with Jon Mest
3/23/2026
Jon Mest shares that AI needs human interaction in order to be confident in the authority of recommendations. Jon says: “User intent matters more than ever in AI search.” How do you determine what the user intent is in AI search? “So much of traditional SEO is about building your backlink profile, making sure that other reputable sites reference you, and making sure that other people say that you are who you are and you're authoritative. That still matters, but more so now than ever. When the AI thinks about who to recommend as a brand, they care about real, actual humans saying you are a good brand. That is things such as Reddit, Quora, and YouTube comments. It includes case studies, user testimonials, review sites, etc. Those all really matter to the AI when they think about how you should be referenced as a brand.”
Duration:00:16:57
Create your own branded subreddit – with Chris Meabe
3/20/2026
An extremely popular community platform in 2026 is Reddit, and building your own branded subreddit is something that Chris Meabe recommends. Chris says: “Make your own branded subreddit. The fact that Reddit is dominating the SERPs right now is something that everyone is noticing, even people who aren't SEO specialists. It's a really fast and underappreciated way to start ranking for a lot of high-difficulty keywords, and it doesn't have to be too difficult either.”
Duration:00:14:44
Find a community where you can start showing up for your audience – with Erin Simmons
3/19/2026
Erin Simmons shares that, although AI is important, users still rely on communities to assist with the final buying decision. Erin says: “In 2026, we’re already starting to see that AI is where people start their research, and community is where people make up their minds. Therefore, in 2026, the smartest SEO strategies are going to optimize for both.” Is it becoming the norm for people to use AI for search? “People are getting AI more directly in their faces through things like AIO, but I don't think that the average person is going to ChatGPT or Perplexity specifically. If your demographic is my mother's demographic, I know she's not going to ChatGPT. However, she does use Google a lot, so she is experiencing AI Mode.
Duration:00:17:50
Keep content fresh and effective - Richard George
3/18/2026
Richard George shares that content decay, where website content becomes outdated or irrelevant, negatively impacts user engagement, SEO, and brand reputation, and requires practical strategies and tools for identification and management to keep content fresh and effective. Talking points include: How do you identify ineffective content? What metrics do you look at? What has the zero click serp done to identifying this content? What do you do about it? Should you delete old content? How does this feed into content strategy?
Duration:00:17:04
Redefine discoverability and understand your consumers – with Andrew Stubbs
3/17/2026
Andrew Stubbs suggests that, once you understand your consumers, you should be ensuring that your content is structured appropriately to be featured by AI search engines. Andrew says: “There is a growing need to understand an awful lot more about consumer activity in terms of where they're actually searching. People used to go on about voice search, which is obviously important, but now you should really be trying to own the answer layer. By that, I'm referring to AI citations and references. When I type something into Google, I generally go to two places. I might go to Google to ask a question and get an answer, or to help me on my fact-finding or information-gathering journey. Otherwise, I'll go to ChatGPT, Claude, or any of the other AI engines, and I'll ask them for their recommendation.
Duration:00:19:14
Discover where AI is going to fit into your customer journey – with Christopher Hofman Laursen
3/16/2026
Christopher Hofman Laursen shares that once you’ve mapped out your customer journey, it’s time to determine where AI is going to help you. Christopher says: “Take a step back and really try to understand where generated AI platforms will fit into the customer journey.” Do you do that by instinct, or is there research and data you can use to determine where that's likely to be? “First off, it's super important to realise that there's so much noise in the market at the moment. Right now, we're talking about ‘GEO’ as a new SEO discipline, trying to optimize for generative AI engines. There are former SEO consultants now going all-in on GEO. You see future crypto bros trying to get their foot in the door and creating blank canvas agencies competing against the established agencies. There's a lot of noise to declutter at first.
Duration:00:15:35
Expand your understanding of clustering – with Gianluca Fiorelli
3/13/2026
Gianluca Fiorelli advises that, to truly understand and deliver for your customer in 2026, you should be revisiting how you utilise clustering at every touchpoint. Gianluca says: “Rethink the concept of clustering. We usually think of clustering as something that is only for creating content, especially in the informational space. However, we know that we need to be visible along the entire search journey and customer journey. This means we must be visible with our informational content, but also our commercial, navigational, and transactional content – to use the classic definitions for intent. When you cluster, you need to do so for different types of clusters. The first one is still clustering for topics: entity search, and so on. Then, it is also interesting and very effective to start clustering these queries and segments for other things, like the buyer personas that are implied by these queries. You can cluster them by sentiment, in order to understand the urgency and needs that are implied by those searches.
Duration:00:16:36
Investigate your audience, and discover how user intent is changing – with Becky Simms
3/12/2026
Becky Simms shares that user intent doesn’t stand still, and this is something that you should be continually analysing. Becky says: “We are seeing huge shifts in how people search, and you need to stay on top of that, but not just by looking at what platforms are doing. You need to understand what users are doing, and how their intent is changing where they search.”
Duration:00:16:12
Be where your users are - Joao Pereira
3/11/2026
Joao Pereira shares the importance of being where your users are. Talking points include: How do you know where your users are? How do you identify who your users are? What tools do you use to help to identify where they interact? What do you do once you know where your users are? How does this fit into your marketing funnel? What measurable SEO benefit does this have?
Duration:00:16:02
Switch seats with your customers to discover how they search – with Eli Schwartz
3/10/2026
It’s one thing to understand who your audience is, but how do you get a true sense of what your customers experience? Eli Schwartz advises walking a mile in their shoes. Eli says: “Map out your customer journey and figure out where search fits.” How do you start mapping an actual search journey? “It's very, very simple: you switch chairs. Marketers always have this marketing hat on when they're trying to sell something. Their boss gives them something, or it's their own product, and they put their marketing hat on. ‘What are the things I need to do? How do I package this? How do I promote it? What should the price be for SEO? What should my keywords be? What should my pages look like? How much content do I need? Who am I going to hire to do this?’
Duration:00:15:58
Make your writing into mixtapes, for real people – with Will Slater
3/9/2026
Will Slater uses a ’90s analogy to demonstrate the importance of being unique, even though it takes a little bit longer to get done. Will says: “Be more mixtape, specifically when you're writing content. To explain that, I need to take you back in time to the mid-90s. I'm a big music fan, I have been for most of my life, and my formative years with music were in the ‘90s. Back then, there were two main ways to share music: listening to the radio and making mixtapes and sharing those mixtapes with your friends. Now, creating mixtapes was hard work. It was a faff because you had to figure out exactly what tracks were going to be in what order. You had to sit in front of your stereo, picking out your records or your CDs and pressing ‘play’ and ‘record’ on your tape deck. However, that meant that every mixtape that anybody made was special because people put so much thought and effort into it.
Duration:00:14:59
Stand out and survive by focussing on user intent – with Melissa Popp
3/6/2026
Melissa Popp highlights that it’s easy to take the easy route when it comes to creating content in 2026, but this isn’t the way you stand out. Melissa says: “With AI rewriting the rules of search, content that zeroes in on real user intent is the only content that will stand out and survive.” How do you establish the user intent to begin with? “You have to look at the problem you're trying to solve. Every piece of content you create should start from that place. If you can't answer that question, you should not be writing that piece of content – whether the keywords tell you to or not.”
Duration:00:15:54