FiredUp! - The Startup Marketing Podcast

The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s reputation. Today on the podcast, FireBrand’s own Chris and Ian sit down to talk about what crisis communications entail, when you need it, and how to prepare your business when a crisis inevitably arises. This week, episode 37 of the FiredUp! podcast is about The Essentials of Crisis Comms! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Chris and Ian discuss the need for a crisis consultant and actionable steps you can take right now to get the right people in order ahead of time so you can tackle a potential crisis quickly and head-on. Chris & Ian discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand Send us a Text Message.

When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pros and cons and require their fair share of preparation and planning so the choice may be a difficult one to make. This week on the podcast, our team dives into all things media exclusives so you can make an informed decision and get the most from your news release. This week, episode 36 of the FiredUp! podcast is about when to pitch a media exclusive! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, we are diving into how to know when pitching a media exclusive makes the most sense and actionable steps you can take right now to get the most eyes on your story while building relationships with reporters along the way. Morgan and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: A Startup’s Guide to PR Measurement [Firebrand] Ep 12: How to Measure PR with Richard Bagnall Send us a Text Message.

In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how understanding Demand Side Platforms (DSPs) can completely revolutionize your brand’s digital advertising strategy. This week, episode 35 of the FiredUp! podcast gives an intro to DSPs. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Richard Lowden shares how DSPs automate the buying and placement of ads, ensuring startups are efficiently reaching their target audience, optimizing their budget, and getting a better ROI. Richard Lowden is the Founder and CEO at RTBiQ, a tech company that has created a fast and flexible real-time bidding system for leading marketers. Richard brings to RTBiQ over 15 years of experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground, and Winstar Interactive. As a founder of the MMA Programmatic Committee, Richard continues to demonstrate his leadership in this rapidly developing sector. Richard and Morgan discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH RICHARD LOWDEN: RTBiQ LinkedIn Email: richard@rtbiq.com CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: The No Asshole Rule by Robert I. Sutton PhD Why I Wrote The No Asshole Rule [Article] 5 Powerful Mindset Shifts to Stop Worrying About What Other Send us a Text Message.

Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how startups can rethink their marketing strategies to appeal to the generation leading our economy. This week, episode 34 of the FiredUp! podcast is about Gen Z’s impact on buyer behavior! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Ian Baer shares that although often viewed as a “walking meme”, Gen Z is a more financially responsible and self-reliant generation that approaches decisions more thoughtfully. He also shares actionable advice startups can take to get in front of a Gen Z audience. Ian Baer is the Founder of Sooth, an insights-driven decisioning platform and consultancy that makes marketing more successful for clients, creators, and consumers. He has over 35 years of experience leading some of the largest Ad brands in the world including Publicis and TBWA, in addition to being the President of Rapp Collins (Omnicom) Chief Strategy Office of Rauxa, the president of Big Fuel Communications through their exit and an EVP for Deutch, has some incredible insights to bring to the table for startups. Ian Baer, Morgan, and Ian Lipner discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH IAN BAER: Sooth LinkedIn Email: hello@soothbetold.com CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: The Tipping Point by Malcolm Gladwell Send us a Text Message.

Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether or not your messaging is resonating with the right people and so much more. Sean Campbell joins us today to share how market research can be used to alleviate pains and maximize opportunity by providing clarity on the market. This week, episode 33 of the FiredUp! podcast is about where to start with market research! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Sean Campbell shares how startups can use market research to inform important decisions and reduce risk. He also shares the incredible insight you can gain through this type of research. Sean Campbell is the CEO of Cascade Insights, a B2B-focused market research and marketing firm helping companies seize opportunities in the B2B technology sector. Sean is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world and has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years. His work has spanned consulting engagements with tech giants and startups you’ve heard of, the sale of his first company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. Sean specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging. Sean and Morgan discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH SEAN CAMPBELL: Cascade Insights LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Managing The Professional Services Firm by David Maister Send us a Text Message.

The Content Marketing Institute has released some interesting stats from a recent survey of B2B tech companies. We wanted to join in on the fun and discuss some of what they have found with companies’ use of AI, content challenges, and effective strategies in content marketing. This week, episode 32 of the FiredUp! podcast is about trends in content marketing! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. Morgan and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Content Marketing Institute- B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 Content Marketing Strategy by Robert Rose This Old Marketing podcast Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research Firebrand’s AI Policy Send us a Text Message.

Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measurement approaches. Ty Tinker, Head of Analytics at AdQiuck joins us to break down how we can use new technology for more targeted and flexible OOH advertising campaigns. This week, episode 31 of the FiredUp! podcast is about measuring OOH advertising! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Ty Tinker shares how advancements in technology have changed the approach to measuring out-of-home advertising efforts and actionable steps you can take right now to establish the incrementality of your campaigns. Ty Tinker is the Head of Analytics at AdQuick, a platform for planning, executing, and measuring out-of-home advertising campaigns. He is an innovative, forward-thinking data scientist with 4 years of experience using quantitative and qualitative methods of measuring. Ty, Morgan, and Ian discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH TY TINKER: AdQuick LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Outlive by Peter Attia MD Send us a Text Message.

Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and AI? How many blog posts should I be putting out a week? Should I start a podcast?’ We have the answers to all of that and more. This week, episode 30 of the FiredUp! podcast we’re answering your burning questions about content marketing! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. The questions Morgan and Nicole cover are: Have your own burning question? Email us at firedup@firebrand.marketing! Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand Send us a Text Message.

The topic of programmatic advertising is complex and with the increase in privacy regulations and removal of third-party cookies, the landscape is only becoming more challenging to navigate. Sean Crawford, Founder and CEO of Rhebus, joins us today to provide clarity on the future state of programmatic advertising and how companies are adapting to continue delivering effective paid media campaigns. This week, episode 29 of the FiredUp! podcast is about the future of programmatic advertising! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Sean Crawford shares how to navigate the upcoming challenges in programmatic advertising for both B2C and B2B companies and actionable steps you can take right now to leverage new tech trends and tools to stay ahead of the game. Sean Crawford is the founder and CEO of Rhebus, a company that provides innovative solutions for real-time bidding and programmatic advertising. In previous roles, Sean has served as the President of Bidstack Group PLC, a leading in-game advertising platform, the Chief Media Officer of RockYou, a social media gaming company that reached over 75 million users and an SVP at Adap.tv, one of the original programmatic video advertising platforms. His core competencies include strategic partnerships, business development, marketing, international expansion, and platform operations. Sean and Morgan discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH SEAN CRAWFORD: Website LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Untangled by Lisa Damour The Subtle Art of Not Giving a F*ck by Mark Manson Send us a Text Message.

It’s no surprise to PR professionals out there that starting in PR can open doors in marketing and communications across a multitude of industries. So while the path from PR professional to CMO is one that few people travel, today’s guest Ronnie Manning shares the journey that brought him into his role, highlighting the ways that a PR background plays into a CMO's success. This week, episode 28 of the FiredUp! podcast is about the path from PR pro to CMO! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Ronnie Manning shares the skills and mindset required to succeed in a CMO role and actionable steps you can take right now to leverage your experiences as you transition into new roles. Ronnie Manning is the CMO at Yubico, a company that offers the gold standard for phishing-resistant multi-factor authentication (MFA). Before this role, Ronnie started as a PR professional, opening an agency of his own. He has 20 years of both Agency and Corporate Public Relations experience focused on media and analyst relations, social media strategy, technical writing and editing, product reviews, and strategic communications planning. Ronnie, Morgan, and Ian discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH RONNIE MANNING: Yubico LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Oh, the Places You’ll Go! Send us a Text Message.

Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a professional, can stay in the know. This week, episode 27 of the FiredUp! podcast is about the impact of AI on marketing! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Katie King shares the potential opportunities and challenges that the advancement of AI poses to marketing and actionable steps you can take right now to stay relevant in a rapidly evolving landscape. Katie King is a published Author, Keynote Speaker, and Consultant on Artificial Intelligence (AI), digital, STEM, leadership, and business transformation. She has been voted the ‘Leading AI Strategist’ and ‘Top 10 AI Influencer 2023', with over 30 years of consulting experience, and has advised many of the world's leading brands and business leaders, including Virgin, Harrods, Rolls-Royce, o2, and more. In recent years, Katie has authored two books, ‘Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge’ and ‘AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience’. Katie and Morgan discuss: CONNECT WITH KATIE KING: AI in Business- Website LinkedIn- AI in Business LinkedIn- Katie King X (Twitter) Instagram @katiekingmba YouTube CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Send us a Text Message.

In our work, we run into quite a few common questions about PR best practices, industry trends, and strategies for startups. That’s why this week, on episode 26 of the FiredUp! podcast we’re answering your burning PR questions! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. The questions Chris, Morgan, and Ian answer are: Have your own burning questions? Send them into firedup@firebrand.marketing for the chance to have them answered on the podcast! Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand Send us a Text Message.

A lot of startups avoid thinking about their brand positioning in the early stages, finding themselves driving the car before they’ve finished building it, so to speak. But brand positioning IS your brand. It is the north star that drives business focus and resonates with your customers. Today, we are joined by Bill Chiaravalle, Co-author of the book Branding for Dummies as he shares his guidance on developing a strategic brand positioning. This week, episode 25 of the FiredUp! podcast is about brand positioning and differentiation! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Bill Chiaravalle shares how a strong brand position saves time, money, and effort by showing a clear path for business decisions and actionable steps you can take right now to develop a unique and authentic brand position that resonates with your ideal customer. Bill Chiaravalle is the Owner and Creative Director of Brand Navigation, a brand design agency that delivers big agency experience in a small, boutique agency’s body. Prior to opening his own agency he was the Creative Director at Landor where he worked on branding programs for some of the world’s top companies. Overall, Bill has over 25 years of experience working with brand strategy and execution and actually Co-authored the book, Branding for Dummies Bill, Morgan, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH BILL CHIARAVALLE: Brand Navigation LinkedIn Branding for Dummies CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Positioning by Al Ries and Jack Trout Send us a Text Message.

A brand archetype helps define the personality and voice of a business. Identifying your brand archetype guides the PR team in crafting the messaging and content that reinforces the brand’s image to better resonate with your target audience. This week, episode 24 of the FiredUp! podcast is about how to use brand archetypes for PR. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the team shares how the 12 brand archetypes help audiences unconsciously understand a brand’s personality and how knowing the scope of your brand can help determine your archetype and thus, drive strategic decisions. Chris, Morgan, and Ian discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Elevate Your PR Campaign with the 12 Brand Archetypes The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. Pearson Send us a Text Message.

ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches at the start of implementation. Today’s guest, Bill Odell brings a behind-the-scenes look at how he transitioned a business towards an ABM approach from initial pilots to scaling efforts and the successes and mistakes made along the way. This week, episode 23 of the FiredUp! podcast is about implementing ABM. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Bill Odell shares his insights on implementing account-based marketing strategies for businesses with varying levels of resources and actionable steps you can take right now to use his experiences as a guide in refining your own marketing approaches. Bill Odell is the principal of Odell Marketing and former CMO of Aerospike. He is a C-level executive with over 20 years hands-on experience and a strong track record working with high-growth, category creating B2B technology companies (IPO, 3 Acquisitions). Bill has successfully guided teams and executions across all marketing functions and multiple technology domains. Bill, Morgan, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH BILL ODELL: LinkedIn Odell Marketing CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: The New Rules of Marketing and PR by David Meerman Scott Send us a Text Message.

Cold email can feel daunting for startup marketers. It is marketed as this ‘set it and forget it’ method, which is great for people who are serious about doing it the right way. But, like anything, it is a skillset that takes attention to do it well. Luckily, today’s guest, Dan Englander, Founder and CEO of Sales Schema quite literally wrote the book on the topic and is here to guide us in the right direction. This week, episode 22 of the FiredUp! podcast is about why cold email works! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Dan Englander shares why cold email has become something that strikes fear in startup marketers and actionable steps you can take right now to approach outbound marketing the right way, building trust and relationships along the way. Dan Englander is the founder and CEO of Sales Schema, a fractional new business team for marketing agencies. Dan founded Sales Schema in 2014 to help marketing service companies reach new heights by aggressively focusing on new business. Previously he was the first employee business development lead at IdeaRocket, and before that, Account Coordinator at DXagency. He's the author of Mastering Account Management, The B2B Sales Blueprint, and Relationship Sales at Scale. Dan, Morgan, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH DAN ENGLANDER: LinkedIn Sales Schema The Digital Agency Growth Podcast CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: The Road Less Stupid by Keith J. Cunningham The Years of Lyndon Johnson by Robert A. Caro Notion Send us a Text Message.

In marketing, we often talk about building on momentum but when you’re just starting out, you don’t have momentum. You need a jump start and frankly, a lot of founders don’t know where to begin. Today’s guest Scott Schwarzhoff, Operating Partner at Unusual Ventures, joins us today to discuss how early-stage startups can get leverage the relationship with their VC firm to start making moves that will get them further, faster. This week, episode 21 of the FiredUp! podcast is about getting your startup marketing program off the ground! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Scott Schwarzhoff shares how startups and VC firms might work together differently based on the model of the VC firm and actionable steps you can take right now to get the most out of your VC firm as an early stage startup. Scott Schwarzhoff is an Operating Partner at Unusual Ventures, responsible for marketing and go-to-market services for the Founder Services Team. With 20 years of enterprise software experience spanning startups and large enterprises, Scott is passionate about finding a company’s “true North” story and bringing it to life throughout a go-to-market. Scott, Morgan, and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH SCOTT SCHWARZHOFF: LinkedIn Unusual Ventures Unusual Ventures Startup Field Guide CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Start with Why by Simon Sinek Made to Stick by Charles Kahlenberg VIZCOM Send us a Text Message.

Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using the product for, it can prove to be challenging. Luckily, today’s guest knows just how to market in this unique landscape. This week, episode 20 of the FiredUp! podcast is about marketing in the open source space! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Jonathan Symonds shares his strategies for appealing to users from all angles and actionable steps you can take right now to build an engaged community around your product that is proud to represent it. Jonathan Symonds is the Chief Marketing Officer for MinIO where he is responsible for product marketing, demand generation and corporate awareness. Previously, Jonathan was the CMO of Ayasdi, a pioneer in the field of machine intelligence and was the VP of Marketing for GPU-powered analytics pioneer, HeavyAI. He has over 20 years of enterprise software and analytics marketing experience at Ace Metrix, 2Wire and Tandberg. He holds an MBA from Cornell and a BA from Washington and Lee University. Jonathan, Morgan, and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH JONATHAN SYMONDS: Website X (Twitter): @minio LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Blue Ocean Strategy Wynter Send us a Text Message.

Building and maintaining a strong brand community is crucial for companies in today’s digital landscape. Today’s guest, Nuri Djavit, CXO of EMOTIV, shares his secrets for building an engaged community that allows brands to create deeper connections with customers and develop brand loyalty over time. This week, episode 19 of the FiredUp! podcast is about building a community! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Nuri Djavit shares the impacts an active community has on a business’s growth and actionable steps you can take right now to leverage community feedback in your product development and marketing strategies. Nuri Djavit is a seasoned marketing leader with a solid track record spanning technology, media, and consumer brands across diverse markets, from startups to scaled organizations. He really specializes in brand experience that drives engagement, trust, and measurable business success. He has much experience in building a community as he was the CMO at Singularity University and is currently the CXO at EMOTIV, an AI-powered neuroscience company, both having large communities. Nuri, Morgan, and Ian discuss: If able to sustain long-term success, communities are a brand’s lifeline, creating unparalleled loyalty and value that directly impacts growth potential. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH NURI DJAVIT: EMOTIV LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand Send us a Text Message.

A product marketer truly sits in the middle of the marketing team, the sales team, the product team, and the customer. They must be able to speak everyone’s language while also understanding the positioning of the product, audience, and competitors so that they can get the appropriate exposure and stand out. Today’s guest, Kristine Newman, VP of product marketing at Shoreline.io, knows how to position the product to create a magnetic pull of energy from the right audiences. This week, episode 18 of the FiredUp! podcast is about product marketing strategies. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Kristine Newman shares how a product marker is a key part in highlighting how the product can address the customer’s precise pain point early on and actionable steps you can take right now to create a cohesive and aligned product message between every step of the buying cycle. Kristine Newman has 20 years of experience in marketing and product, focused on areas of GTM strategy, messaging and positioning, digital marketing, and integrated marketing campaigns. Before her role as VP of Product Marketing at Shoreline.io she was the VP of Product Marketing at SalientMG. And before that, Kristine was a Director of Marketing at Petco, and an SVP of digital Products and Solutions at BCW Global, one of the world’s largest, full-service, global communications agencies. Previously, Kristine worked at start-ups that enabled digital marketing programs for clients including Coca-Cola, Procter & Gamble, and MapQuest. She spent the first eight years of her career as a technology consultant at Accenture. Kristine, Morgan, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH KRISTINE NEWMAN: LinkedIn Shoreline.io CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Atlas Shrugged by Ayn Rand Send us a Text Message.