Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Talk & News
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe....
Location:
Melbourne, Australia
Description:
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Twitter:
@SportsGeek
Language:
English
Website:
http://sportsgeekhq.com/sgp
Email:
podcast@sportsgeekhq.com
Episodes
The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)
3/3/2026
Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449
Duration:01:02:32
Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR
2/24/2026
Bianca Gonzalez-Schulte from NASCAR shares insights on managing 14 track websites, digital signage innovation, and creating seamless fan experiences at scale. Show notes - https://sportsgeekhq.com/448
Duration:00:48:16
Why Super Bowl Week Matters Beyond the Game
2/17/2026
Sean Callanan recaps Super Bowl LX week in San Francisco, including the Super Bowl LX Innovation Summit, Radio Row, Pro Bowl Games, and 16 podcast alumni reunions. Show notes available at sportsgeekhq.com/447
Duration:00:27:12
Building Trust-Driven Relationships - David Homan, Orchestrated Connecting
2/3/2026
David Homan shares insights on building trust-driven relationships, moving beyond transactional networking, and creating genuine community value through curiosity and vulnerability. Show notes available at sportsgeekhq.com/446
Duration:00:52:15
Building a Non-League Football Brand - Simon Leslie, Eastbourne Borough FC
1/28/2026
Simon Leslie, Eastbourne Borough FC Chairman, shares how he's transforming a sixth-tier club into a global brand with championship-level social media following. Show Notes - https://sportsgeekhq.com/445
Duration:00:32:45
Building Community Beyond the Conference - Josh Barney, SEAT
1/20/2026
Josh Barney, CEO of SEAT, shares insights on building a sports technology community, the Nashville conference highlights, Charlotte SEAT 2026 plans, and new membership benefits. Show notes - https://sportsgeekhq.com/444
Duration:00:42:23
Tripling Membership Through Data - Ben Kerswill, Brisbane Lions
1/13/2026
Ben Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443
Duration:00:41:47
Building Collegiate Sports IT from the Ground Up - J.P. Williams, Texas Tech Athletics
12/23/2025
J.P. Williams shares insights on managing IT for 15 collegiate sports, implementing technology in a $250M facility renovation, and delivering seamless game day experiences for 60,000 fans. Show notes available at sportsgeekhq.com/442
Duration:00:39:14
BCorp Certification and Partnership Evolution - Orry Lack, North Melbourne FC
12/16/2025
Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes - https://sportsgeekhq.com/441
Duration:00:55:04
Netflix's 82.7 Billion Dollar Streaming Deal, Beckham's MLS Masterclass and AI Pricing Warnings - Sports Geek Rapid Rundown
12/7/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Netflix's massive 82.7 billion dollar acquisition of Warner Bros Discovery, David Beckham's brilliant MLS expansion decision, Yahoo Sports' new AI game breakdowns, Meta's metaverse retreat, AI-powered dynamic pricing concerns, and worker attitudes toward AI adoption - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Duration:00:04:46
NFL Sets Record 57 Million Viewers, SEN's 2026 Vision and WNBA Revenue Battle - Sports Geek Rapid Rundown
12/4/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Breaking down the Chiefs-Cowboys Thanksgiving game that drew record 57.2 million viewers, Craig Hutchison's ambitious SEN expansion plans, heated WNBA contract negotiations over revenue sharing, plus insights on AI's future and Spotify's annual Wrapped feature - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Duration:00:04:11
Tech vs. Human Touch: Customer service at stadiums, Lewis O'Flynn
12/3/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Lewis O'Flynn. They discussed balancing tech and human customer service for all fans. Show notes - https://sportsgeekhq.com/tech-vs-human-touch-customer-service-at-stadiums-lewis-oflynn
Duration:00:06:03
World Rugby and Emirates Strike Record Deal, Michael Jordan Takes NASCAR to Court, MLB's Strategic Media Rights Move - Sports Geek Rapid Rundown
11/30/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: World Rugby secures longest sponsorship deal in history with Emirates through 2035, Michael Jordan's racing team challenges NASCAR's charter system in court, MLB makes strategic three-year media rights play worth $800M annually, Australia passes landmark streaming content legislation, and LA Rams fight for $1 purchase of $25M facility - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Duration:00:04:09
Real Madrid Opens to Investors, AFL Media Restructure and NRL's Accidental Product - Sports Geek Rapid Rundown
11/27/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Real Madrid makes history by opening to external investment for the first time, the AFL restructures its media operations with major job cuts, and how the NRL's data team accidentally created a game-changing product. Plus Tyler The Creator's NFL collaboration and Peyton Manning's expanding media empire - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Duration:00:03:39
Balancing reach and revenue in media rights, Stephanie Beltrame
11/26/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Stephanie Beltrame. They discussed balancing reach and revenue in media rights for Cricket Australia. Show notes - https://sportsgeekhq.com/balancing-reach-and-revenue-in-media-rights-stephanie-beltrame
Duration:00:06:49
Why Investment Metrics Don't Work in Sports – Romie Chaudhari, Chiron Investments
11/26/2025
On this episode of Sports Geek, Romie Chaudhari from Chiron Investments shares insights on multi-sport ownership, navigating relegation battles, building NBL franchises, and investment strategy. Show notes - https://sportsgeekhq.com/438
Duration:00:47:58
NBA Europe Bidding Opens 2026, Real Madrid's Billion Dollar Ownership Shift, Western Force's Global Comeback - Sports Geek Rapid Rundown
11/23/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the NBA's ambitious European expansion with franchise fees up to $1 billion, Real Madrid's historic move away from fan ownership, and Western Force's remarkable rugby comeback story reaching 750,000 global viewers per game. Plus TikTok's new AI content controls and their $2 million literacy fund - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Duration:00:03:36
Comeback Story and Golden Decade ahead - Tyson Beattie, Western Force
11/20/2025
In episode 437 of Sports Geek, Tyson Beattie, General Manager of Business Operations at Western Force, shares insights from his unique career path through sports media, AFL administration and now rugby union.
This conversation explores cross-code learnings, building partnerships based on mutual value, operating as a challenger brand, and why understanding media by working in it creates advantages in sports business.
Show notes - https://sportsgeekhq.com/437
Duration:00:38:41
MLB's New Netflix and NBC Deals, Stadium Digital Revolution, and AI Transforms Sports Marketing - Sports Geek Rapid Rundown
11/20/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers MLB's groundbreaking media rights deals with NBC, ESPN and Netflix, how stadiums are becoming digital destinations, AI-powered sports marketing insights from Zoomph, Amazon Prime's AI video recaps, Cloudflare's global outage lessons, and OpenAI's new coding breakthrough - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Duration:00:04:15
Attracting the fans of the future, Nick Ryan
11/19/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Nick Ryan. They discussed bringing the 'fans of the future' to the events. Show notes - https://sportsgeekhq.com/attracting-the-fans-of-the-future-nick-ryan
Duration:00:05:26