How I Built This with Guy Raz

NPR

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a...

Episodes

Thrive Causemetics: Karissa Bodnar. How $150 a Day in Sales Turned into a $150 Million Beauty Business with a Mission

Advice Line with Kip Tindell of The Container Store

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned

Advice Line with Ben Goodwin of Olipop

Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

Advice Line with Daymond John of FUBU

YETI: Ron and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

Advice Line with Carlton Calvin of Razor

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

MadeGood: Salma and Nima Fotovat Lost Their First Business.They Grew Their Next One Into a Snack Giant.

Advice Line: "Strategy Sessions"

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It

Advice Line with Chris Riccobono of UNTUCKit

Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.

Advice Line with Curt Richardson of OtterBox

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

Advice Line with Kenneth Cole

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)