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Athiani FM is a local radio station whose idea was mooted over a considerable number of years. Athiani FM is a commercial Kamba-medium entertainment, programmes and information radio station targeting both informed and uninformed audience in the 18-50 age group. Our vision is to be the ultimate, principal,vibrant and unique radio station that connets itself with the aspirations of the Kamba Community and offers high-quality radio programming to significant audience. To achieve this, the company intends to be vital source of information, ideas, cultural experiences and entertainment that enrich people’s lives through life long learning and responsible citizenship. The station transmits 24-hours. The station identifes with its Kamba listeners by way of target-oriented music mix and programmes. Athiani FM aims to satisfy its listeners’needs in order to maintain majority market share through quality programming. As the market leader in the entertainment arena, Athiani FM sets the pace and trend for today’s audience in the Kenya radio broadcasting industry. Apart from the music targetng, the station’s programming is predominantly personality driven, with the country’s top presenters on-air. Athiani FM started transmitting in March 2012. Athiani boasts of a young and dynamic workforce that is small and effective. The members of the staff have deveolped valuable...