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Big Idea Podcast

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Location:

United Kingdom

Language:

English


Episodes

#031 - Positive Thinking, Follow up & Shoe Dogs

10/4/2017
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Doors are open for the One Percent Club! We've got just 12 spaces for ambitious, lifestyle business owners to work more closely with John and Jason to grow their businesses. In this episode: We review "Shoe Dog", the memoirs of Phil Knight, the founder of Nike (and Jason gives us a memorable lesson in how to pronounce Nike "correctly"...) We look back on a very successful month of our "Bring me Sunshine" challenge - and how forcing ourselves to think positively on a daily basis has led...

Duration: 00:41:16


#030 - Make £££ Stuffing Envelopes...

9/10/2017
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John has a bit of a rant this month (just for a change!) - This time the focus of his rage are those "experts" who have never run a real business in their lives, yet charge people who DO run real businesses thousands of pounds for their "expertise". What's that got to do with "stuffing envelopes"? You'll have to listen to the podcast to find out... Also in this episode: John gets excited about a Direct Response advert in a football programme (only to get his hopes dashed...

Duration: 00:36:07


#029 - HOW TO WRITE (AND SELL!) A BESTSELLING BOOK

8/15/2017
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In this Bumper Summer Special episode of the Big Idea Podcast, John and Jason discuss: ⭐ How to implement "Summer Mode" ⭐ The key ways to balance working from home during the school holidays ⭐ How to write a bestselling book. ⭐ More importantly... How to SELL a bestselling book. ⭐ How "getting off the treadmill" for 6 weeks could 10x your thinking. ⭐ Why EVERYONE needs to be the "Head of Marketing" for their business, even if you HATE marketing. ⭐ John's mind is blown by the "magic...

Duration: 00:55:46


What I learned crashing my car at 120mph...

7/12/2017
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Welcome to the July episode of the Big Idea Podcast - summer is here! In this episode, John and Jason discuss: For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as...

Duration: 00:47:54


#027 - Tools of Titans Takeaways - 14 tips from Tim Ferriss' MONSTER of a book

6/14/2017
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John and Jason have been devouring the 700+ pages of Tim Ferriss' epic MONSTER of a book "Tools of Titans" over the last few months, and have managed to fit no less than 14 of their key takeaways into a 40 minute podcast. From "keeping it simple" to intermittent fasting, "copywriting your flaws" to knowing what to say NO to - the hardest part was whittling literally hundreds of gems that we COULD have used down to just 14! For those not familiar with Tim Ferriss or Tools of Titans, Tim's...

Duration: 00:42:12


#026 - Deadlines, Deadlines...

6/1/2017
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We're working to rather a tight deadline at the moment, with John's new book "Big Ideas for Small Businesses" coming out on the 21st June. With that very deadline much in mind for the whole team at the moment, it's only natural that this week we talk about deadlines - how to set ambitious, yet realistic ones, as well as the effect that a good deadline can have on your own business, and how they can be deadly when deployed in your marketing. For links to everything we talk about,...

Duration: 00:22:08


BIPC E25 - Don't p*ss on my Crocs

5/25/2017
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For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any...

Duration: 00:29:46


#024 - Gary Vaynerchuk, Ryan Deiss, and a jar of pesto.

5/9/2017
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Find out what happens when John spends a few days in the company of Ryan Deiss and Gary Vaynerchuk. As well as the main lessons that John picked up from Ryan and Gary Vee, he also has a rant about trying to buy a jar of pesto, and a very important lesson about margins. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of...

Duration: 00:27:52


#023 - Marketing to Schools, launching a restaurant, and posing as Wonder Woman...

5/3/2017
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In this week's show Helen asks "What's the most effective form of marketing to reach my target audience which are schools and businesses looking to increase staff skills? I provide training to businesses and schools on supporting mental health and improving 'soft' people skills" Kane asks "I'm the general manager of a new restaurant in Blackpool, and want to make sure my launch is as successful as possible - how can I make the most of the launch?" John tells us how a school residential...

Duration: 00:29:14


#022 - What do you need?

4/26/2017
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For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any...

Duration: 00:35:56


#020 - Juggling Business and Parenting

4/12/2017
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For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any...

Duration: 00:56:13


#019 - Goals, vision, and making sh*t happen

4/5/2017
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For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any...

Duration: 00:56:04


#018 - Affiliates and Referrals

3/29/2017
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For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any...

Duration: 00:56:13


#017 - Networking

3/22/2017
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"Your network equals your net worth" A cliche, for sure. But like many cliches, there's some truth to be had there - and that's been our experience of networking. There's no instant return, but the more quality we add to our network, the more success we've encountered. For this episode, we've roped in our very first guest. We were adamant from the start that we didn't want the Big Idea Podcast to be an endless procession of guests, leaving us asking the same banal, generic questions each...

Duration: 00:56:13


#016 - Newsletters

3/15/2017
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It's not your customers job to remember to do business with you - it's your job to remind them. And there's no better way to do that than to send them a printed newsletter in the post. In this week's episode, we'll show you exactly how to do that, as well as the mistakes and pitfalls to avoid when sending a printed newsletter. We also walk you through a selection of newsletters that we've either sent or received ourselves to give you some ideas about how you could implement a newsletter...

Duration: 00:40:52


#015 - Peter Jones was WRONG - Designing a Lifestyle Business

3/8/2017
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All businesses dictate your lifestyle, it's up to you to design it. In this episode, John has a bit of a rant about Peter Jones from Dragons Den fame, and doesn't even mention his stupid stripy socks once (though the pinstripe suits get a bit of a bashing!) We show you that if your small business isn't currently giving you the lifestyle you want, that: 1. That's YOUR fault. 2. You CAN change things. 3. We can HELP. We look at what a lifestyle business actually is, and why it...

Duration: 00:26:57


#014 - Do you want fries with that?

3/1/2017
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Grab the popcorn, and put your phone onto "silent" - we're off to the cinema! Well, actually, John and Jason have been to the cinema, and are back with their take on one of Hollywood's latest blockbusters. No, they haven't been watching 50 shades of Grey. No, they haven't given up talking about Marketing and small businesses, to go into film reviews. What they have done is taken some of the greatest lessons that YOU as a small business owner can take away from "The Founder", a movie all...

Duration: 00:33:34


#013 - I should be so LUCKY - the myth of "luck" in business

2/22/2017
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In today's episode we expose the myth of "luck", and show you how "luck happens" - good and bad. We ban Rob from attending any future Plymouth Argyle matches, and demonstrate correlation versus causality using a pasty. We'll also show you to win raffles, and buy your house cheaper. We'll look at how everything is YOUR fault, and cure you of "excuseitis" once and for all. We hear about people who lost a million dollars, were born without arms and legs, and who were given a terminal cancer...

Duration: 00:39:09


#012 - Bloody Staff! - Finding them, Hiring them, Keeping them, Firing them.

2/15/2017
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Hiring your first member of staff is the leverage you need to stop owning a job, and start owning a business. In this episode, we'll dive into how to recruit good members of staff (tip: you won't find them at the Jobcentre!), how to go through the recruitment process effectively so that you weed out the crap, leaving yourself with the best of the best. What do you do once you've got a good member of staff? We look at how to actually KEEP them, and perhaps surprisingly, "pay them more...

Duration: 00:46:03


#011 - Am I In The Right Business?

2/8/2017
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Ever wondered if the grass is greener on the other side? Not sure if you're in the right business for you? If so, then you're not alone - many small business owners don't actually choose their business - it chooses them! Many inherit a family business, or work with a partner or loved on who then leaves / dies. Others leave the "security" of a day job (often by being made redundant), only to start up as a self employed version of what they did to get a paycheck. In this episode we'll dive...

Duration: 00:38:40

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