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Cold Email Outreach

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#030 - Accelerating Unbounce’s Growth With Cold Emails

If Unbounce hired you to create their cold email campaign, where would you begin? Who would you contact and what would you write inside your emails? We were inspired by our recent interview with Dan Martell to make an exercise and walk you through OUR process behind creating a campaign for Tune in! HERE’S WHAT WE COVER IN THIS EPISODE: What would be an ideal prospect list for Unbounce and what company attributes we would include in the “spreadsheet”?Where we would search for...

Duration: 00:14:45

#029 - Win Clients and Influence Prospects Using "Liking"

People prefer to say yes to those that they like. But what causes one person to like another? In this episode, we dig deeper into persuasion science laid out in Robert Cialdini’s book “Influence” and we explore the optimal use of liking in your cold email. Like it already? Tune in to learn more about this powerful influence factor. HERE’S WHAT WE COVER IN THIS EPISODE: What liking is and how to use it to minimize spam complains and favor positive replies insteadThe three important factors...

Duration: 00:13:14

#028 - Dan Martell's Cold Email Strategy That Grew (And Other 7-Figure Business)

Hey folks, in today’s special episode we are interviewing Dan Martell, an award-winning Canadian entrepreneur. Dan is the founder of, a startup that makes it easy to connect with top business minds over the phone. He previously co-founded Flowtown and is also an investor to companies like Udemy, Intercom and Unbounce. Dan loves cold email and we invited him to share how he used it to build successful businesses. Get your notepad ready and tune in! HERE’S WHAT WE COVER IN THIS...

Duration: 00:28:44

#027 - Rapid Fire: Quora’s Top 10 Cold Email Questions, Answered

Hey cold emailers, today we’re answering the most often asked questions about cold email in a rapid fire Q&A. You’ll hear a digested version of the topics we have covered so far in the show, as well as get many references to our past episodes so you can find more information. HERE ARE THE TOP QUESTIONS ABOUT COLD EMAIL: What is the best call to actions in cold email?What's the best cold email you've received?Cold emails are not working for my B2B SaaS startup. What am I doing wrong?My...

Duration: 00:16:40

#026 - The Cold Emails That Got Its First 1000 Customers

Hey folks, in this episode we’re interviewing Jeremy Chatelaine, the co-host of this show and founder of He talks about why he was forced to go to cold email and succeed at at despite not believing in it initially, then how he originally saw Quickmail as a distraction, and how cold email eventually helped minimise the risk of quitting his day job and pursuing his business. Tune in to get some inspiration! HERE’S WHAT WE COVER IN THIS EPISODE: How Jeremy went from thriving...

Duration: 00:24:10

#025 - Email Teardown

Hi cold emailers, this week we are doing three teardowns on cold emails that landed into our inbox, including a timely Thanksgiving themed email, as well as an email that landed in spam folder. We are sharing our thoughts on writing tone and classic cold email intro mistakes, as well as suggestions on CTA alternatives that would work much better. Tune in and take notes! HERE’S WHAT WE COVER IN THIS EPISODE: How to use the subject line as a contract between you and the recipient, and make...

Duration: 00:22:01

#024 - How to Use Scarcity in Your Cold Emails

Hey folks, this week we’re talking about Scarcity. It’s one of the 6 major “weapons” of influence, outlined in our favorite book Influence by Robert Cialdini. It’s also one of the most challenging to use correctly, and not off-put your prospects instead of drawing them to you. We want to share how this influence factor can be incorporated in your cold email campaigns in an effective way. Tune in! HERE’S WHAT WE COVER IN THIS EPISODE: What scarcity is and how it can help you increase your...

Duration: 00:13:14

#023 - Fake Stats that are Ruining Your Campaign

Hey cold emailers, this week we’re talking about fake stats and not-so-scientific articles that may be detrimental to your reply rate. If you want to successfully navigate the sources you find online and understand how to get relevant stats, listen carefully to this cast. HERE’S WHAT WE COVER IN THIS EPISODE: Why you should keep a skeptical mindset when you come across “The best time to send cold email” type of articlesHow the source of the article affects the interpretation of the stats...

Duration: 00:15:14

#022 - Overcoming Your Deepest Cold Email Fears

Sending cold emails can be scary. In this episode, Jack and Jeremy talk about our deepest fears around cold email including fear of rejection, fear of damaging your brand or campaigns that nobody replies to. So if you’ve ever had a fear of sending cold emails, chances are that we talk about it and give some strategies to deal with it in this cast. THE LIST OF COLD EMAIL FEARS WE ARE ADDRESSING IN THIS EPISODE: What if you are being insulted by your prospects and how to deal with nasty...

Duration: 00:16:40

#021 - Killer Cold Email Strategies for B2C

Hey folks, in this episode we talk about how you can use cold email to engage an individual consumer if you have a B2C company. Even though cold email is primarily a tool for B2B companies, there are smart ways in which you can multiply the impact of your B2C campaign using cold email. And they are all applicable to B2B as well, so stick around and take notes! HERE’S WHAT YOU’LL LEARN IN THIS EPISODE: Why sending cold email directly to your audience might not be such a good idea and how...

Duration: 00:11:18

#019 - The Fox and the Crow

So the story goes like this: “A Fox once saw a Crow with a piece of cheese in his beak on a branch of a tree. The Fox walked up to the foot of the tree and said “Mister Crow, how beautiful feathers you have. If your voice is as beautiful as your feathers, then you must be the king of the forest.” The Crow, being proud and wanting to show his beautiful voice, opens his mouth wide and the piece of cheese falls right into the mouth of the Fox.” Now what does this 300 year old story have to...

Duration: 00:09:26

#017 - The Right Way To Run a Cold Email A/B Test

Hello cold emailers, today we are talking about A/B testing for cold email. From our experience, the chances are that many folks are not clear on why A/B testing is so important, or on the difference between A/B testing for landing pages and for cold email. In this episode we go over the definition of A/B testing, how to compare “apples and apples” when it comes to the testing results, and how to quickly improve your positive reply rate every week. HERE’S WHAT YOU WILL LEARN: the...

Duration: 00:08:29

#016 - Email Deliverability with TIm Jenkins, the Co-Founder of SendGrid

Hey cold emailers, today we have a guest on the show, his name is Tim Jenkins and he is the Co-Founder and Chief Technology Officer at SendGrid, one of the top email service providers in the world. Tim also helped QuickMail in the early days when we were dealing with some spam issues, and that’s why we wanted to bring him on to share his knowledge on deliverability. In this cast, we go over the deliverability challenges that every cold emailer faces, why engagement is so important and how...

Duration: 00:19:01

#015 - Unconventional Applications of Cold Email

Hey folks, today we are talking about what you can do with cold email besides generating leads or customers. We are sharing great examples (some are very fun too!) to inspire you to try using cold email in ways you haven’t considered before. HERE’S WHAT WE COVER IN THIS EPISODE: - Cold email as a tool to improve your career: applying for a job, networking, seeking free professional advice - Skyscraper technique: using cold email to distribute valuable content, get backlinks and targeted...

Duration: 00:18:44

Email Teardown:

Hey cold emailers, a new email teardown is here for you, and it’s actually a very good one! This email and its follow-up stood out from the rest and got us excited for a few reasons. We believe there are good lessons to be learned here. Check it out: Subject: New Lead Source :-] Hi Jack, I wanted to reach out to learn more about your current outbound sales processes at Emails That Sell. Reason being we recently launched a new service which allows you to go from URLs to verified...

Duration: 00:20:19

#12 - How to Reach Your Prospect's Inbox: Part 1

Hey cold emailers, do you find yourselves concerned with your open rate? Cold email deliverability is a super important topic, because if you don’t deliver properly, you don’t give yourself a chance to get your emails opened or replied to. So we decided to cover this topic in two episodes. This week, we'll dive into the often overlooked technical side of sending cold email to inbox properly. Next week, we'll go over everything you need to know about writing emails to maximize your...

Duration: 00:08:31

#11 - Email Teardown: CaseWave

Hey folks, today we are doing another email teardown. This time we wanted to share a cold email that we had to rewrite completely as it had so many things wrong. Here it is: Subject: Looking to connect Kevin from CaseWave Jack, My name is Kevin, I hold an MBA in marketing analytics, and I found your company because I was looking for firms that might want to provide marketing funnels for their clients. Thank you for your time, I will be brief. I work with companies like CaseWave and...

Duration: 00:13:00

#10 - How to Write an Irresistible Subject Line?

Hey cold emailers, we did our homework for this episode. We analyzed the last 50 million emails sent with QuickMail, searching for the truth behind the “perfect” subject line. Is it ‘Quick question’? Is it ‘Appropriate person’? Is it ‘Introduction’? Tune in to find out! We were very surprised with what we’ve found. HERE’S WHAT WE COVER IN THIS EPISODE: Check out the graphs in show notes for this episode at to better understand various factors that...

Duration: 00:10:38

#09 - Marketing Automation for Cold Email?

This week we talk about why it’s a bad idea to use marketing automation software for cold email. We need to address this because it’s a mistake that could be harming your reply rate even if your emails are amazing. Quick note: if you are already using QuickMail to send your cold email, this cast is probably not for you and we’ll see you next week. Everyone else, tune in! HERE IS WHAT WE COVER IN THIS EPISODE So folks, if you have been using marketing automation tools to send cold email,...

Duration: 00:08:14

#08 - Expert Opinion: Copy Vs. List

Is your campaign going to perform better if you have great copy or if you have a great email list? What happens if you have superb copy but a lousy list? Or if you have lousy copy but a superhot list? How much weight should we assign to each when it comes to cold email? Today we discuss these questions in a casual conversation. Putting emphasis on the list or on copywriting are two marketers’ tactics from the same camp. In this episode you’ll learn why we strongly value list over copy...

Duration: 00:36:01

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