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#038 - Cold Recruitment Email Teardown

Hey folks, here’s another email teardown, requested by one of our podcast listeners. We’re going through it line by line, analyzing what’s good about it, what’s bad about it and how we can possibly make it better. Check out the email below and tune in to hear our thoughts on it. For more email teardowns, find the links to our earlier episodes below. If you want to hear your cold email analyzed in one of the next episodes, just send it to Happy cold emailing, Jeremy...


#037 - Outbound Vs. Inbound in 2018

Hey cold emailers, this week we’re discussing outbound and inbound marketing strategies. In short, inbound is when leads come to you, outbound is when you go to the leads. In this episode we talk about when you should use one or the other, and when they should be used together. Tune in! HERE’S WHAT WE COVER IN THIS EPISODE: When you should use outbound in your campaign and what are the advantages of itWhat are the common mistakes with using outbound and how to avoid themHow a solid...


Episode #036 - “Water Cooler” Chat: Cold Email Update

What are the trends in cold emailing and what has been working well lately? This week we’re updating you with stories and examples that are super relevant to building successful cold emails campaigns. We talk about cars, diamonds and how to use an invite to a podcast to grow your network quickly. Tune in! HERE’S WHAT WE COVER IN THIS EPISODE: How to step away from selling in a cold email and instead put your recipient in the driver’s seat?Why many cold emailers still try to sell too fast...


#035 - Using “Authority” To Gain Instant Credibility In Your Cold Email

Hey folks, this week we talk about authority as another weapon of influence that you can bake into your cold email campaign. According to research, we feel a sense of duty or obligation to the people in the position of authority. Therefore you’ll learn how to use authority in cold email to gain more credibility and inspire attention and trust from your prospects. HERE’S WHAT WE COVER IN THIS EPISODE: The theory behind authority and how it can impact your cold email campaignWhy is using...


#034 - Rapid Fire: Top 2 Books, Favorite Tools, and Random Cold Email Tips

Here’s another rapid fire episode where we answer 8 interesting questions about cold email. We talk about the resources that will help you become a better cold email writer, not-so-obvious ways to build a list, as well as how to finish and sign your cold email. Tune in! Rapid fire questions: What books will help me master cold email?Which industries or businesses is cold email NOT good for?What is the best tool for finding someone’s email?Are there unconventional ways to find someone’s...


#033 - Small Business Breakdown: Txt2Give

Hey cold emailers, today we are talking about how to apply cold email to accelerate the growth of a small business. The case study we use is a company called Txt2Give which facilitates donations to churches, nonprofits, schools and universities via text messages. If you are a solo founder, or a client funded business, this cast is definitely for you, but if you are not, you still want to stick around because we are going to cover a lot of things that you can apply no matter what business...


#032 - The Power of “Micro-Commitments” in Cold Emails

Hey folks, in this cast we talk about commitment and consistency, as another powerful weapon of influence that you can work into your cold email campaign. The rule of commitment and consistency states that once we make a decision, we will experience pressure from others and ourselves to behave consistently with that decision. In short, we want to be who we say we are. So what does it mean for your cold emails and how to benefit from this rule? Tune in to find out! HERE’S WHAT WE COVER...


#031 - GDPR For Cold Emailers: Complete Break Down From Top Compliance Lawyer

Hey cold emailers, Today we’re discussing GDPR (General Data Protection Regulation) with Jonathan Armstrong, who is a legal expert in the field of cold email and a Partner at Cordery, a firm specialized in legal compliance. GDPR is going to be enforced on May 25 2018, so we invited Jonathan, as one of Europe’s top compliance lawyers, to break it down for us and help us understand what it means for sending cold email. This is a 45 minute discussion, and since it’s about GDPR, anything...


#030 - Accelerating Unbounce’s Growth With Cold Emails

If Unbounce hired you to create their cold email campaign, where would you begin? Who would you contact and what would you write inside your emails? We were inspired by our recent interview with Dan Martell to make an exercise and walk you through OUR process behind creating a campaign for Tune in! HERE’S WHAT WE COVER IN THIS EPISODE: What would be an ideal prospect list for Unbounce and what company attributes we would include in the “spreadsheet”?Where we would search...


#029 - Win Clients and Influence Prospects Using "Liking"

People prefer to say yes to those that they like. But what causes one person to like another? In this episode, we dig deeper into persuasion science laid out in Robert Cialdini’s book “Influence” and we explore the optimal use of liking in your cold email. Like it already? Tune in to learn more about this powerful influence factor. HERE’S WHAT WE COVER IN THIS EPISODE: What liking is and how to use it to minimize spam complains and favor positive replies insteadThe three important...


#028 - Dan Martell's Cold Email Strategy That Grew (And Other 7-Figure Business)

Hey folks, in today’s special episode we are interviewing Dan Martell, an award-winning Canadian entrepreneur. Dan is the founder of, a startup that makes it easy to connect with top business minds over the phone. He previously co-founded Flowtown and is also an investor to companies like Udemy, Intercom and Unbounce. Dan loves cold email and we invited him to share how he used it to build successful businesses. Get your notepad ready and tune in! HERE’S WHAT WE COVER IN THIS...


#027 - Rapid Fire: Quora’s Top 10 Cold Email Questions, Answered

Hey cold emailers, today we’re answering the most often asked questions about cold email in a rapid fire Q&A. You’ll hear a digested version of the topics we have covered so far in the show, as well as get many references to our past episodes so you can find more information. HERE ARE THE TOP QUESTIONS ABOUT COLD EMAIL: What is the best call to actions in cold email?What's the best cold email you've received?Cold emails are not working for my B2B SaaS startup. What am I doing wrong?My...


#026 - The Cold Emails That Got Its First 1000 Customers

Hey folks, in this episode we’re interviewing Jeremy Chatelaine, the co-host of this show and founder of He talks about why he was forced to go to cold email and succeed at at despite not believing in it initially, then how he originally saw Quickmail as a distraction, and how cold email eventually helped minimise the risk of quitting his day job and pursuing his business. Tune in to get some inspiration! HERE’S WHAT WE COVER IN THIS EPISODE: How Jeremy went from thriving...


#025 - Email Teardown

Hi cold emailers, this week we are doing three teardowns on cold emails that landed into our inbox, including a timely Thanksgiving themed email, as well as an email that landed in spam folder. We are sharing our thoughts on writing tone and classic cold email intro mistakes, as well as suggestions on CTA alternatives that would work much better. Tune in and take notes! HERE’S WHAT WE COVER IN THIS EPISODE: How to use the subject line as a contract between you and the recipient, and make...


#024 - How to Use Scarcity in Your Cold Emails

Hey folks, this week we’re talking about Scarcity. It’s one of the 6 major “weapons” of influence, outlined in our favorite book Influence by Robert Cialdini. It’s also one of the most challenging to use correctly, and not off-put your prospects instead of drawing them to you. We want to share how this influence factor can be incorporated in your cold email campaigns in an effective way. Tune in! HERE’S WHAT WE COVER IN THIS EPISODE: What scarcity is and how it can help you increase your...


#023 - Fake Stats that are Ruining Your Campaign

Hey cold emailers, this week we’re talking about fake stats and not-so-scientific articles that may be detrimental to your reply rate. If you want to successfully navigate the sources you find online and understand how to get relevant stats, listen carefully to this cast. HERE’S WHAT WE COVER IN THIS EPISODE: Why you should keep a skeptical mindset when you come across “The best time to send cold email” type of articlesHow the source of the article affects the interpretation of the stats...


#022 - Overcoming Your Deepest Cold Email Fears

Sending cold emails can be scary. In this episode, Jack and Jeremy talk about our deepest fears around cold email including fear of rejection, fear of damaging your brand or campaigns that nobody replies to. So if you’ve ever had a fear of sending cold emails, chances are that we talk about it and give some strategies to deal with it in this cast. THE LIST OF COLD EMAIL FEARS WE ARE ADDRESSING IN THIS EPISODE: What if you are being insulted by your prospects and how to deal with nasty...


#021 - Killer Cold Email Strategies for B2C

Hey folks, in this episode we talk about how you can use cold email to engage an individual consumer if you have a B2C company. Even though cold email is primarily a tool for B2B companies, there are smart ways in which you can multiply the impact of your B2C campaign using cold email. And they are all applicable to B2B as well, so stick around and take notes! HERE’S WHAT YOU’LL LEARN IN THIS EPISODE: Why sending cold email directly to your audience might not be such a good idea and how...


#019 - The Fox and the Crow

So the story goes like this: “A Fox once saw a Crow with a piece of cheese in his beak on a branch of a tree. The Fox walked up to the foot of the tree and said “Mister Crow, how beautiful feathers you have. If your voice is as beautiful as your feathers, then you must be the king of the forest.” The Crow, being proud and wanting to show his beautiful voice, opens his mouth wide and the piece of cheese falls right into the mouth of the Fox.” Now what does this 300 year old story have to...


#017 - The Right Way To Run a Cold Email A/B Test

Hello cold emailers, today we are talking about A/B testing for cold email. From our experience, the chances are that many folks are not clear on why A/B testing is so important, or on the difference between A/B testing for landing pages and for cold email. In this episode we go over the definition of A/B testing, how to compare “apples and apples” when it comes to the testing results, and how to quickly improve your positive reply rate every week. HERE’S WHAT YOU WILL LEARN: the...


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