Content Strategy Interviews
Melanie Seibert: Mobile-App Content Strategy – Episode 12
Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world’s best-known companies. She also teaches content-strategy courses both online and in real life. Melanie and I talked about both her work at WillowTree and her work as a content-strategy educator. Melanie's Bio Melanie is currently the Senior Content Strategist at WillowTree. She has also taught content...
Warren Etheredge: The Storyfinder – Episode 11
Warren Etheredge can help you find the stories you need to generate the content your customers crave. I talked with Warren about his Storyfinding method and about the art of conversation in general and interviewing in particular. Warren's Bio Warren Etheredge is a Storyfinder who can, as he puts it, "mine narrative gold anywhere, from anyone," a skill he has honed teaching for over 25 years and conducting over 3,500 interviews. Warren is one of the founding faculty of TheFilmSchool, helping...
Peter Herford: Journalism Content Strategy – Episode 10
Journalism veteran Peter Herford talks about how little the management principles that underlie content strategy have changed since he began his career at CBS news in 1962. Peter's Bio Peter Herford describes himself as a recovering journalist. He spent 27 years at CBS News and has had faculty appointments at the University of Chicago and the Graduate School of Journalism at Columbia University. He founded Shantou University’s School of Journalism and Communication and taught there for 10...
Susan Walker: Content Usability with “30 Questions” – Episode 9
Susan Walker uses a "30 Questions" method to test the accessibility and usability of the content they create at the Rutgers University Camden campus. I first saw Susan talk about her "30 Questions" method at WordCamp US in Nashville in December 2017. We talked a bit about her talk there, but I still had more questions, so I invited her on the show. Susan's Bio Susan Walker is a web developer with OIT-Camden at Rutgers University, where she manages several WordPress multisite installations;...
Eric Enge: Content Research for SEO & Content Marketing
Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge. The Phantom Episode Alas, the recording of my actual interview with Eric has disappeared into the ether (I'd like to blame Zoom, but troubleshooting reveals that it was probably an operator error). So this episode is a very quick one, a brief summary recorded after the fact of the...
Rand Fishkin: SEO Content Strategy (and Net Neutrality) – Episode 7
SEO's have always been tactical about how they use content, but they have become increasingly strategic and content-driven as digital marketing has evolved. Rand Fishkin talks about "the SEO as content strategist" and much more, including empathy and teamwork, "10X Content," voice search, and his thoughts on this week's FCC decision to roll back net neutrality. Rand's Bio Rand Fishkin goes by the ludicrous title, Wizard of Moz. He's founder and former CEO of SEO software startup Moz, host...
Julia Copley: Inclusion Strategies for Agencies – Episode 6
Julie Copley is a Connections Strategist at Pop, a digital media agency in Seattle. We talked about how Pop is improving its clients' websites by being more attentive to inclusion. Julia is a content strategist and user experience designer with 10 years' experience in connecting customers and communities with product experiences they'll love. Her expertise includes assessing product-market fit, creating and executing market positioning strategies, and building collaborative relationships...
Sara Wachter-Boettcher: Structuring Content for People & Organizations – Episode 5
Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life (2016, A Book Apart). Her latest book is Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech...
Duane Forrester: How Voice Search Is Revolutionizing Content Strategy – Episode 004
Duane Forrester talks about how voice search is revolutionizing content strategy and SEO. Duane Forrester is currently VP of is VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft’s MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology subjects for Search Engine Land and other industry publications. Show Notes Here's the Entrepreneur article that Duane mentions in the podcast: Digital...
Adam Fout: “Content Sorcerer” & Content Marketer – Episode 003
Adam Fout is a "content sorcerer" with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts, and other marketing content. Here's the video version of my interview with Adam: https://www.youtube.com/watch?v=s2UBRVcgwaA&t
Paula Land: Content Strategy in the Enterprise – Episode 002
Paula Land comes to content strategy via a career in publishing and a ten-year stint at Microsoft where she managed millions of pages on the MSDN website. She currently operates a content strategy consultancy and offers a website content inventory tool. Here's the video version of my interview with Paula: https://www.youtube.com/watch?v=9e491BGt14A
Hanson Hosein: Pioneering Digital Storyteller – Episode 001
Do we really need any more content? Hanson Hosein has some thoughts on this, and much more, in this premiere episode of the "Content Strategy Interviews" podcast. Hanson Hosein was a pioneering digital storyteller as an NBC war correspondent and as a freelance news producer. He is currently the Director of the Communication Leadership program at the University of Washington in Seattle. Here's the video version of my interview with Hanson: https://www.youtube.com/watch?v=Bw19fAC8s04&t