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Content with Character

Business & Economics Podcasts

Content with Character is the catalyst for your marketing! If you're ready to take action, think outside the box, and experiment with some unconventional approaches to content creation and visibility, this is the podcast for you. Content Copywriter, Emily Aborn, is by your side every step of the way and will keep you laughing and learning as you create content with more inspiration and ease. We'll explore the many slices of the visibility pie as we talk content creation through writing, podcasting, speaking, networking, collaborating, and more! Emily believes in your big ideas and is on a mission to help you share them with the world by standing out in a way that's distinctly YOU. It's time to take the "hard work" out of building character in your content!

Location:

United States

Description:

Content with Character is the catalyst for your marketing! If you're ready to take action, think outside the box, and experiment with some unconventional approaches to content creation and visibility, this is the podcast for you. Content Copywriter, Emily Aborn, is by your side every step of the way and will keep you laughing and learning as you create content with more inspiration and ease. We'll explore the many slices of the visibility pie as we talk content creation through writing, podcasting, speaking, networking, collaborating, and more! Emily believes in your big ideas and is on a mission to help you share them with the world by standing out in a way that's distinctly YOU. It's time to take the "hard work" out of building character in your content!

Language:

English


Episodes
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Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content

4/30/2024
Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more deeply with others and enjoy your life! I'm giving you the tools to unlock the power and potential of repurposing your written content. I’ll give you tangible ways to reach more people faster by repurposing your emails, blogs, and social posts into MORE. All while doing LESS. In the episode: Resources mentioned: Alesia Galati's Power Up Productivity Course: Repurposing Podcast Content using AI 👉🏻 EXTENDED SHOW NOTES Emily Aborn's Blogs on Repurposing: Repurpose Podcast Content Like Never Before Repurposing Blogs for Increased Visibility Repurposing Content for Social Media How to Repurpose Content for Social Media About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:38:48

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Being Human is Your Secret Sauce! Considerations when using AI in content creation

4/23/2024
It's time. It's time for me not to ignore this important topic. We need to have the talk... The talk about what it really means to be human and why it's now more important than ever! In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I share cautions and considerations when using AI tools plus some ways to use them ethically in your marketing and content creation. **Disclaimer: These are my current thoughts, feelings, opinions, and precautions and are subject to change as this technology is ever-evolving, and moving at the speed of light.** In the Episode: Resources Mentioned: Erin Ollila's Talk Copy to Me Podcast Alesia Galati's Podcast Productivity Power Up: Repurposing for Podcasters (10+ pieces of content per episode!) Andréa Jones Mindful Marketing Podcast: The Future of Marketing About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:46:54

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Curiosity Marketing: Creating a curiosity gap that sparks interest

4/16/2024
The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content! Episode Highlights: Resources and Links Mentioned: She Built This podcast episode "Why Curiosity is Important for Growth" with Karen Kenney She Built This podcast episode "Using Curiosity to Improve Your Writing" with Mignon Fogarty Life Uninhibited Episode with Kristin Messegee: Sixes and Curiosity Cultivate Curiosity PDF Download Science Direct Article "...Four Unique Subgroups of Curious People" About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:38:56

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Don't Make Me Choose! How to decide what to share and where to show up

4/9/2024
When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. In today’s episode, we’re going to talk about how to choose what to share in your content and marketing when you have limited time and resources, but an abundance of options! In this episode, I cover: Links and Resources Mentioned: Kristin Messegee's Life Uninhibited Podcast (an Enneagram Six podcast) Content with Character podcast episode "Choosing a Content Strategy that Works for You" Content with Character podcast episode "What Season of Business Are You In? Snag your 90-minute content strategy session About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:40:54

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Four Stories to Share in Your Content: Authentic stories to tell about your business

4/2/2024
Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. No matter which camp you fall into, or if you’re hanging out somewhere in between, this episode is for you! We’re going to keep the storytelling vibes going from last week's episode as we focus on four types of stories to tell in our businesses, why stories matter so much, and how to get started! Stories are everywhere, and unfolding in nearly every moment, we just have to have our ears and eyes attuned to seeing them. In this episode, we get into four stories to share in your content: Resources and Links Mentioned: 👉🏻 EXTENDED SHOW NOTES (blog format) Fluke book by Brian Klaas Stories that Stick book by Kindra Hall “Our brains are so attuned to narrative that we will connect the dots into a story even when the dots aren’t connected. This is called narrative bias. When we’re given a snippet of incomplete information, the pattern-processing networks within our skulls fill in the gaps." - Brian Klaas, author of Fluke "The storytelling mind is allergic to uncertainty, randomness, and coincidence, it’s addicted to meaning.” - Jonathan Gottschall, author of The Storytelling Animal “Storytelling is not just a nice addition to your marketing strategy; it is the heart, soul, and the very essence of it.” - Kindra Hall, author of Stories that Stick Christina Granahan's Instagram post example (the hairdresser story) Listeners to Leads Podcast Episode with Alesia Galati and Karen Kenney Connect with Me! Need help unleashing YOUR stories?!? Book a Content Catalyst Strategy Session with Me! I'd love to help you find yours and bring them to life! Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:37:57

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Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyond!

3/26/2024
In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business… Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more! In this episode, we'll use the Situation Need Action Result structure from the "Plan Your Content with Ease" episode and apply it to creating long-form content. Sharing your client and customer success stories helps you: > Build your credibility and social proof > Help ideal clients find you more easily through strategic SEO > Answer questions about your approach, style, problems you solve, who you help, and more! > Helps people feel seen and heard as they identify with the struggle or challenges > Shows how you take time to listen, understand, and individually problem-solve for each unique situation Topics covered in this episode on sharing client and customer success stories: Relevant Links and References: March 12th Content with Character Episode "Plan Your Content with Ease" 👉🏻 Extended Show Notes (blog format) Pitcher Mountain Painting Instagram Post Example LinkedIn Post Example (Amy Perez's Coaching Client) Interior Designer Client Example #1 Interior Designer Client Example #2 Connect with Me! Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas. Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:26:12

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No One Likes a Copycat!

3/19/2024
It's happened to me, to friends, to collaborators, and to my clients... And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT! In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid being a copycat, and how to decrease the chances of being copied. We get into: Resources and Sources Cited: Karen Kenney's Podcast Episode "Giving Credit Matters" Taylor Lunt's Blog on "Somebody's Law" Content with Character Episode: Plan Your Content with Ease Connect with Me! Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas. Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:40:19

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Plan Your Content with Ease: Four Content Structures to Give a Whirl!

3/12/2024
Did you know that every Content with Character episode has a similar structure? I move through each episode as follows: Intro music, a little sample at the beginning, a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro. Easy peasy for me when I'm building out the outline of my episodes, and smooooooth listening for YOU! In this episode, I share: Resources and Complementary Episodes Mentioned: "Avoiding Distractions in Your Content (ideas to keep them engaged)" Episode "Pain, Problem, Solution: What are they feeling?" Episode "Should My Podcast Have Seasons or Be Ongoing" Alesia Galati's Successful Podcasting Unlocked Episode ((an example of compare, contrast, opinion/solution content structure) Pitcher Mountain Painting's Instagram Post ((an example of the situation, need, action, result content structure)) 👉🏻 EXTENDED SHOW NOTES ((blog format)) Connect with Me! I love hearing from you! Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:34:50

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Your Business Called! It told me to pass along this message

3/5/2024
This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode. There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself! Today's episode is about finding the sweet spot of immersion in your business and time away, so you can come back with increased focus, productivity, creativity, and excitement! I provide you with: needwantKey Takeaways: There’s a lot more to life and to you than being a business owner. Finding time to explore other areas of curiosity, and interest, and seeking enjoyment is a necessity. There will always be more to do, but the question is how much is enough for me, right now? The online entrepreneurial space is noisy and loud. You may feel that you need to keep on doing more, keep adding, keep inventing, creating, and amassing in various ways. You may not need to be creating as much as you think you do. Or doing as much as you are. We don’t always need to be chasing, striving, crushing it, hustling, and creating. You can start exploring all of this in small ways for yourself and approach the consistencies you choose with curiosity instead of a "should do" and "have to" attitude. Resources Mentioned: The Power of Fun: How to Feel Alive Again Where to Look for Podcast Charts, Ranking, and MoreThe History of Marketing What Season of Business are You In? Connect with Me, Emily Aborn, Content Copywriter I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, trying to win Jeopardy from our couch, and enjoying life to the fullest. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me!

Duration:00:43:40

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Client-Contractor Collaboration: The Ultimate Survival Guide

2/27/2024
Working with clients and customers is the ultimate collaboration. And for many of us, the one we encounter most frequently in running our businesses. If you’ve ever had a bad client experience or a bad subcontractor experience, this episode is for you! We’re going to talk about both sides of the coin as contractors and clients so we can be a little better at helping each other help each other! We'll get into how to be a better client and contractor as we explore: Links and Resources Mentioned: Content with Character Episode on the Four Agreements of Collaboration She Built This Episode with Kristin Messegee on Trust in Business Karen Kenney's Episode on The Art of Apology The Nice Guys on Business Epiode: Stephen M.R. Covey on Unleashing the Greatness in Others Quotes: "People who feel you trust them perform better" - Stephen M.R. Covey "Being a collaborative contractor and a collaborative client is KEY in a successful client relationship." - Me :) "Overcommunication is good communication." - Lisa Walczak Connect with Me! I love hearing from you! Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me!

Duration:00:40:43

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Pain, Problem, Solution: What are they feeling?

2/20/2024
What is it? How do I fix it? Can YOU help me fix it? Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now! I get into: Links and Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES This month's Content with Character Episodes) The Four Agreements of Collaboration, Getting Picky About Your Collaborations in Business Connect with ME! Your loyal host, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (an intense version of Cribbage). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Content Strategy Session with Me!

Duration:00:29:17

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Get Picky About Your Collaborations in Business

2/13/2024
Remember group projects? Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and waited for that sweet sweet A+ to fall into their lap without having to lift a finger? Collaborations are the group projects of the business world! And I’d venture to say that almost every business owner I can think of… has to COLLABORATE in some way somehow somewhere along their journey. Collaborations in business include: In this episode, we’re going to talk about what goes into choosing collaborations as well as being a GREAT collaborator! I'll get into: Links and Resources Mentioned: Content with Character Episode) Four Out-of-the-Box Ways to Increase Your Visibility She Built This Episode) Keys to Good Collaborations She Built This Episode) When Collaborations Go Awry Blog Article by Emily Aborn) Keys to Collaboration Connect with ME! Your loyal host, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and collaborating with others every day. :) Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Content Strategy Session with Me!

Duration:00:32:19

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The Four Agreements of Collaboration

2/6/2024
You make agreements with yourself and others all the time... "But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz) In this episode, buckle up because I’m going to apply the four agreements to how we show up as marketers, content creators, collaborators, and business owners. The Four Agreements is a book/philosophy by Don Miguel Ruiz and a quick read (to the tune of 138 pages with large text). I highly recommend checking it out if you want some simple, actionable, and life-changing perspective. It's packed full of wisdom and serves as a good template for just about anyone who wants to live a better, more honest, conscious, and fulfilling life. Today, I'm applying it to us as business owners as I show you how to consider the agreements you have with yourself, with your clients, in your marketing, and with others you're collaborating with. We'll answer: Links Mentioned: Jenny Belanger Website Designer of Jenny B Designs and her Creatively Optimized podcast The Four Agreements by Don Miguel Ruiz The Alchemist by Paulo Coelho She Built This Episode "The Four Agreements: In Life and Business" Connect with ME! Your loyal host, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and doing our best every day. :) Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Content Strategy Session with Me!

Duration:00:28:59

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Business Climate Control: Setting the Temp, Tempo, and Duration

1/30/2024
Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away? We choose the temperature, pick the tempo, and choose our duration. You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a baby carriage and walk your dog! In this episode, we'll take it from analogy to reality and give you some tangibles as to how that looks to choose the tempo and the temperature in your marketing and business. In this week's episode: Links Mentioned: My new moon-shaped SAD lamp Learn more about my NEW Brand Messaging Guides About Me, Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me!

Duration:00:34:22

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Six Styles of Procrastination: How to Navigate Your Procrastination M.O.

1/23/2024
One of the ways to learn to drag your feet LESS is to become aware of what your procrastination style is in the first place. In this episode, we’re going to explore the different types of procrastination so we can start to break unhelpful patterns when it comes to procrastinating in our business. We talk about the root of procrastination, how it can impact our lives and business, and some practical ways to start overcoming it when we spot the pattern popping back up. I share traits, habits, and tips for each of the six procrastination types I would LOVE to hear from you and which one you think YOU are and how it relates to slowing you down or stopping you in your business, marketing, content, and life! And if you need help getting out of your own way around procrastination, I'd love to have a strategy session with you and hash out some things that would work for YOU to keep you going and on track and CONSISTENT. About Me: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to Jason, my favorite person in the whole world. Our little family hails from the backwoods of New Hampshire where we spend time hiking, reading, and occasionally procrastinating :) Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Strategy Session with Me!

Duration:00:31:02

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The Cost of Procrastination

1/16/2024
Procrastination is our creative response to not wanting to do something, being too busy to get to something, dreading something, and even needing everything to be perfect before doing it or while doing it. Contrary to common belief, it's not "lazy" and in fact, procrastination takes a hefty amount of emotional, mental, and sometimes physical energy. In this episode, which is Part I of II episodes on overcoming procrastination, we'll talk about the costs of procrastination as well as some ways to start getting clear on what you need to do to overcome it for yourself! I'll answer the questions: Tune into the next episode of Content with Character where we get into Part II: Six Styles of Procrastination ((Link coming soon!)) About Me: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Strategy Session with Me!

Duration:00:18:13

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What's Your Marketing Love Language?

1/9/2024
When I was a little girl, my parents had a bookshelf full of personality, parenting, and relationship books. I was a little bit of an odd child and I liked digging into these people-focused books and figuring out who I was as well and how I could love others in my life better. I loved learning about what made people tick individually, and how we all fit together as a big picture. One of the books that caught my fancy was The Five Love Languages by Gary Chapman. In this episode, I’m going to share with you how you can bring your love language into your content and marketing, and tap into the wisdom of all five love languages to create and connect with others. Highlights of the episode: Experiment with them and play with them a bit! What kinds feel most natural to you? Which ones do you want to run for the hills when you try to do it? Where can you get a little help from friends or outsource it to make it effective? Links Mentioned: Lisa Zawrotny's Episode on the She Built This podcast about Love Languages in Business ((COMING SOON)) Lisa Zawrotny's Episode on the Five Love Languages and Self-Care Lisa Zawrotny's Positively Living Podcast Gary Chapman's Book The Five Love Languages EXTENDED SHOW NOTES/BLOG About Me, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter and my love language is helping business owners clearly what they want to say and share their message, vision, business, and expertise with the world! I love helping what makes you YOU and all the gifts, exceptionalness, and talents therein. When I’m not writing for clients or recording podcasts, I’m usually outside in the woods with my dog Clyde, hanging out with friends, or reading a good book. Let's Connect: Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Strategy Session with Me!

Duration:00:34:34

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Discover Your Content Creator Archetype

1/2/2024
An archetype is defined as, "A very typical example of a certain person or thing". A quintessential or textbook example if you will. And while we’re truly one in eight billion and no one can put us in any one box… Discovering your content creator archetype can help you know your patterns and strengths, as well as avoid pitfalls and speedbumps that get in the way of you connecting with your ideal clients and sharing your message. In this Content with Character episode, we’ll cover nine content creator archetypes so you can bring MORE of yourself into this world and overcome the challenges you face around marketing and messaging. In this episode, we'll get into the strengths, pitfalls, and some tips for navigating your content creator archetype: Reach out and let me know which archetype YOU are as a Content Creator! Email Me: Emily@EmilyAborn.com or visit the links belows! Links Mentioned: She Built This Episode with Lisa Dadd on Soul Sales Archetypes Strategy Session with Me, Emily Aborn EXTENDED SHOW NOTES About Me: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Strategy Session with Me!

Duration:00:48:23

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Are You Holding Yourself Back?

12/26/2023
In this episode, we get into three things that hold many business owners back from content creation, visibility, and marketing themselves. We talk about perfectionism, time management/organization, and a lack of inspiration or ideas as they relate to your marketing AND how to overcome these things to move forward. Make this the year you STOP holding yourself back in content creation! In this episode: Links Mentioned (in order of appearance): Mahdi Woodard's Instagram post on perfectionism Content with Character Episode: Four Questions to Ask Before Taking on a Project Content with Character Episode: Stop Throwing Spaghetti at the Wall Lisa Zawrotny's Positively Living Episode with Kylie Ota on How to Figure Out your Planning Style Content with Character Episode: Creative Dry Spells - ideas to spark creativity and inspiration BUY FOUR, GET ONE FREE Strategy Session Sale! Through December 31, 2023 About Me, Your Host Emily Aborn Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram LinkedIn She Built This Podcast

Duration:00:23:48

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2024 Content Predictions: Planning for Your BEST Marketing in the New Year!

12/19/2023
Ever wish you could have a crystal ball for your life or business? I know I certainly do! I LOVE knowing what's going to happen next! When I know what's coming down the pike, I can plan, prepare, get excited, and in some cases... brace myself for it! I understand we can't know 100%. Life is full of the unexpected and surprises. But we can still guess, predict, hope, and then plan to do our very best no matter what comes our way. Today we’re going to have some fun with my fortune-telling skills as I share my marketing, visibility, and content creation predictions for 2024! In this episode: Links Mentioned: Alesia Galati's Episode of Listeners to Leads: The Future of Podcasting in 2024 My Content Catalyst Strategy Sessions ((Holiday deal through 12.31.23: buy four, get one FREE!)) 👉🏻 I spared you taking notes! Here's the BLOG/Extended Show Notes that go with this episode Connect with Me, Emily Aborn: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast

Duration:00:27:43