In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting (https://www.ksmconsulting.com/), and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like...
In this episode, I sit down with Joe Sinkwitz (@CygnusSEO), co-founder, CEO at Intellifluence (https://intellifluence.com/), and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing changes and best practices. Special Guest: Joe Sinkwitz.
In this episode, I sit down with Jack Paxton, co-founder of Vyper (https://vyper.io/), and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking. Special Guest: Jack Paxton.
In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service (http://problogservice.com/), and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. Special Guest: Erik Deckers.