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Crystallizing Public Opinion

Edward L. Bernays

This audiobook is narrated by a digital voice. In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on...

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Foreword
Foreword
1/12/2026
Part I: Scope and Functions
Part I: Scope and Functions
1/12/2026
Chapter I: The Scope of the Public Relations Counsel
Chapter I: The Scope of the Public Relations Counsel
1/12/2026
Chapter II: the Public Relations Counsel; the Increased and Increasing Importance of the Profession
Chapter II: the Public Relations Counsel; the Increased and Increasing Importance of the Profession
1/12/2026
Chapter III: the Function of a Special Pleader
Chapter III: the Function of a Special Pleader
1/12/2026
Part II: the Group and Herd
Part II: the Group and Herd
1/12/2026
Chapter I: What Constitutes Public Opinion?
Chapter I: What Constitutes Public Opinion?
1/12/2026
Chapter II: Is Public Opinion Stubborn or Malleable?
Chapter II: Is Public Opinion Stubborn or Malleable?
1/12/2026
Chapter III: the Interaction of Public Opinion with the Forces That Help to Make it
Chapter III: the Interaction of Public Opinion with the Forces That Help to Make it
1/12/2026
Chapter IV: the Power of Interacting Forces That Go to Make up Public Opinion
Chapter IV: the Power of Interacting Forces That Go to Make up Public Opinion
1/12/2026
Chapter V: An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel
Chapter V: An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel
1/12/2026
Chapter VI: the Group and Herd Are the Basic Mechanisms of Public Change
Chapter VI: the Group and Herd Are the Basic Mechanisms of Public Change
1/12/2026
Chapter VII: the Application of These Principles
Chapter VII: the Application of These Principles
1/12/2026
Part III: Technique and Method
Part III: Technique and Method
1/12/2026
Chapter I: The Public Can Be Reached Only Through Established Mediums of Communication
Chapter I: The Public Can Be Reached Only Through Established Mediums of Communication
1/12/2026
Chapter II: the Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations
Chapter II: the Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations
1/12/2026
Chapter III: an Outline of Methods Practicable in Modifying the Point of View of a Group
Chapter III: an Outline of Methods Practicable in Modifying the Point of View of a Group
1/12/2026
Part IV: Ethical Relations
Part IV: Ethical Relations
1/12/2026
Chapter I: A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel
Chapter I: A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel
1/12/2026
Chapter II: His Obligations to the Public as a Special Pleader
Chapter II: His Obligations to the Public as a Special Pleader
1/12/2026