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Edge of the Web

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Indianapolis, IN


Edge of the Web is a weekly SEO podcast discussing all things within SEO, Social Media, Content Marketing and Digital Marketing. Hosts Erin Sparks, Douglas Karr, and Tom Brodbeck discuss the latest news and trends in the SEO industry as well as interviews with some of the top names in Digital Marketing. Visit our website at http://www.edgeofthewebradio.com/ to see all of our past shows and videos.




3725 East Southport Road, Ste A Indianapolis, IN 46227 317-882-8500


EP 235: Becoming an Innovative Brand w/Carla Johnson

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better customer engagement, and increase revenue. She is a consultant to the Content Marketing Institute and has worked with brands like American Express, Dell, and Motorola. More recently, Carla co-authored the book Experiences: The 7th Era of Marketing with Robert Rose which teaches marketers how to...

Duration: 00:56:00

EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? When Site Strategics wanted to become an agile digital marketing agency earlier this year, we reached out to this week's guest Muhammad Yasin, the director of marketing at PERQ. He and his team shifted to agile marketing a couple years before and our team picked his brain about some of the lessons...

Duration: 00:57:47

EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consultants struggle to get work. John Doherty saw this issue and decided to do something about it. So, in 2013 he launched Credo. Credo looks to match businesses with reputable and vetted consultants and agencies. Every consultant or agency is vetted by John and then he helps that business find...

Duration: 01:02:38

EP 232: The Future of Mobile Video Advertising w/David Feinman

Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting harder and harder to get your video noticed. So this week, we wanted to talk with David Feinman, CEO of Viral Ideas, a video marketing agency out of Philadelphia. David gained national recognition for creating The Zombie Run that went viral across the country - getting featured by CNN and Wired....

Duration: 01:02:24

EP 231: What is Programmatic Advertising w/Priya Kapoor

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific users with your ad - which can be a more efficient spend of advertising dollars. The IAB is estimating that by 2018, programmatic advertising will be over 80% of a company's marketing spend - so it is definitely a market digital marketers need to be aware of. So we wanted to bring on Priya...

Duration: 00:55:49

EP 230: Competitive Intelligence & SEMrush w/Paul Klebanov

Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all. In this episode, we'll talk to Paul about how he built a successful e-commerce website and what he learned from his downfall. Plus, he is a speaker for SEMrush and has regular speaking gigs, webinars, interviews on a regular basis. We talk with Paul about the latest news out of SEMrush and what we can...

Duration: 01:06:44

EP 229: What is Native Advertising? w/Chad Pollitt

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please reach out to us! What is Native Advertising and how can I use it to help promote my content? Well, who better else to talk to us about native advertising than Chad Pollitt, Partner & VP of Audience of the Native Advertising Institute. Chad has been creating online campaigns for over 15 years for...

Duration: 01:05:40

EP 228: How To Grow Your Web Traffic Without Paying Google or Facebook w/Jeff Bullas

Eight years ago, he was broke, in the middle of a divorce, had hundreds oof thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors to his blog every year. That man is Jeff Bullas of JeffBullas.com and today we are going to talk to him about his story and why he started JeffBullas.com. Plus, he has a new eBook out called 101+ Tips and Tactics to Grow Your Web Traffic and we discuss some of the tips he has in the eBook. He...

Duration: 01:06:09

EP 227: Surviving the Machine Revolution w/Jono Alderson

"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international conglomerates." Those words were spoken recently by today's featured guest Jono Alderson at the Friends of Search 2017 conference a few months ago. Jono Alderson is the Principal Consultant for Distilled and he has spent the last two years researching and reading every press release, studying...

Duration: 01:16:25

EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

It was nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about the 2016 Link Building Survey he conducts for Moz. This time on the show, however, we wanted to talk to Nicholas to talk about link building and the changes he's seen happen in the past year. And the 2017 Link Building Survey is out and if you are in the marketing industry, you are able to fill...

Duration: 01:10:51

EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand. On this show, we are talking to Stacey Jaffe, the Vice President of Digital Content and Channels for Teach for America, who had just spoken at the Digital Now conference in Orlando, Florida. Stacey and her team are...

Duration: 01:05:07

EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country like SMX, SearchLove, PubCon, and HeroConf. Within the last month, she has spoken at two different conferences, SMX West and HeroConf, and we wanted to recap those...

Duration: 00:57:27

EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x growth as his agency continues to grow and help their clients. Ryan joined us on the show this week to discuss authenticity and empathy. A lot of businesses and marketers seem to ignore this step when writing their content....

Duration: 01:17:49

EP 222: Successful Storytelling for Businesses w/Robert Rose

Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital One, Dell, Hewlett-Packard, Microsoft and others. He is also a co-host of the podcast PNR's This Old Marketing - which is consistently ranked as a top marketing podcast with more than one million downloads a year. Robert has written two books,...

Duration: 01:16:50

EP 221: Educating Today's Digital Marketer w/Jeff Sauer

Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the number of qualified digital marketers by providing tangible courses in Google AdWords, Google Analytics, and running a digital agency. He also uses this passion of teaching to help today's college students learn digital marketing, as most colleges don't provide those types of skills. Plus, we find out...

Duration: 01:18:56

EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age is the first book of that will teach you how to build your own personal brand and become “known.” This book gives step-by-step instructions from some of the most successful people on how...

Duration: 01:00:28

EP 219: Marketing's Role in a Long Sales Cycle w/Amy Bishop

Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to talk about her role with ZirMed and how she focuses her company's marketing towards the long sales cycle. What marketing can/should your company do if you are in a similar industry as healthcare? Find out some great tips and more this week with Amy Bishop! Download our show today or subscribe to...

Duration: 01:02:09

EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords space with scripts and automation. We had a great time talking with Frederick and we encourage you to check out their PPC toolset! Also, this last week we met a great group of college students from Ball State's...

Duration: 01:28:20

EP 217: The Knowledge Divide w/Kyle Lacy

We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's career began in Indianapolis having roles with ExactTarget and Salesforce Marketing Cloud before heading off to Boston to work with OpenView, a venture capital firm with over $715M under management focused on expansion-stage software companies. But has moved back to Indianapolis (about...

Duration: 01:10:59

EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was the VP of Operations at Distilled before leaving in 2015 to start Aira. Paddy is also the author of "The Link Building Book" and has spoken at a number of different conferences including SMX Sydney, MozCon, BrightonSEO, SES, Marketing...

Duration: 01:08:46

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