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Ensightium Podcast with Renée Walker features actionable business, branding, marketing and client development strategies to help small business owners and entrepreneurs accelerate their growth

Ensightium Podcast with Renée Walker features actionable business, branding, marketing and client development strategies to help small business owners and entrepreneurs accelerate their growth
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Ensightium Podcast with Renée Walker features actionable business, branding, marketing and client development strategies to help small business owners and entrepreneurs accelerate their growth








016: Boss Up: How to Transition from Business Owner to CEO

Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your decision-making process, your title represents more than your position. It reflects you level of competency to effectively manage and grow your business. As you launched your business, you were confident in your technical...

Duration: 00:12:07

Excellent Customer Service Should Be Your First Focus

Customer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In fact, they create shortcuts and cut costs. Horror stories abound! Most recently a passenger refused to deplane a United Flight and was forcibly removed by security personnel, suffering a broken nose, a concussion, a sinus injury...

Duration: 00:13:23

When It Pays to Fire Clients

Deciding to end a client relationship is a highly stressful, intense and difficult choice that should not be made quickly or taken lightly. In fact, your decision should be made with all due consideration and with well-defined reasons. It is also important that you take extreme care in executing your decision as you end a client relationship. Why would you ever fire your client? There are many valid reasons to part ways with a client to grow your business, to improve your capacity or to...

Duration: 00:12:13

Best Marketing Ideas for Spectacular Business Growth

Marketing can be a daunting challenge. There are so many conflicting recommendations. And, the landscape seems to evolve daily with new digital and social media platforms. If that’s not enough, there are the issues of what to say, how to say it, where to say it, and who should hear it. Marketing is and should be viewed as a critical investment for the financial success of your business. PERIOD. Marketing is not optional. It’s imperative. Believe it or not, you will spend significantly...

Duration: 00:20:12

Podcast 012 | How to Align Sales and Marketing for Breakthrough Profits

The terms sales and marketing are often used interchangeably. However, these vital functions provide very different—and equally important—contributions to the company or organization. They’re in fact the yin-yang that cultivates customers, generates sales, and serves as the fuel for your company. Today, we explore how to align your sales and marketing functions to significantly improve revenue generation, enhance productivity and to increase profitability. Many business owners and...

Duration: 00:13:38

Podcast 007 | How to Improve Communications for Successful Growth

In our previous episode, we discussed lead generation strategies for your business success. Now, we turn our focus to effective communication strategies that will engage your current and prospective customers. Small business owners can effectively employ the following techniques to strengthen their customer relationships, to attract new customers, to differentiate their products and services, and to enhance their profitability. Show Notes:...

Duration: 00:15:25

Podcast 005 | Perfect Pitch: Keys to Winning More Business

In an extremely competitive marketplace, creating customer value is essential for winning more business. Optimizing sales and marketing activities while employing customer cultivation, acquisition and activation strategies are significant drivers to increase sales volume, differentiate products and services, create competitive advantages to win more business and accelerate growth. Today, we delve into purchase decision-drivers, the marketing and sales funnel and how to create strategies...

Duration: 00:21:20

Podcast 003 | How to Attract Awesome Talent with a Powerful Employer Brand

Growing your business is no small feat and requires several critical resources. And chief among them is highly qualified talent that can help address new client demands, new marketplace realities and modify internal processes to cost-effectively deliver new products and services. Many small business owners and entrepreneurs falsely believe they are unable to successfully hire the best in-demand talent as the competition with larger and global corporations is unwinnable. Today, we will...

Duration: 00:14:13

Podcast 001 | Branding Matters: Unlock Competitive Advantages for Faster Growth

Welcome to our inaugural podcast! From challenging the status quo to breakthrough innovation, here you will find actionable strategies and thought-provoking topics to educate, engage and empower you. Taking the required time to proactively and consistently manage your company’s brand provides unmatched opportunities to increase your market share, to attract purchase-ready customers, to retain your top customers, and to build a top-performing team. Your brand is vital to the long-term...

Duration: 00:10:33