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Hank's Marketing and Business Tips

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Run your business better and improve your marketing campaigns Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.

Run your business better and improve your marketing campaigns Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.
More Information

Location:

United States

Description:

Run your business better and improve your marketing campaigns Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.

Language:

English

Contact:

3354945790


Episodes

HMBT #111: Timothy Robbins Talks Content Creation

12/11/2017
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Today, Timothy Robbins and I talk about content creation. His company, Today Creative, is a content creation company. They create content for customers to help with inbound marketing. Inbound marketing is using content or marketing tactics to drive traffic or leads back to your website. You can use informational and valuable content to share in […]

Duration: 00:19:54


HMBT #110: William Meredith Talks Small Business

12/4/2017
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This was an impromptu recording with William Meredith, the owner of five franchise locations of Learning Express Toys in the Raleigh NC area. I asked William what a small business owner needs to keep in mind when running a business. He said that business owners need to keep an open mind. Also, reading books and […]

Duration: 00:03:15


Bonus: Planning for 2018

11/30/2017
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Now that the end of the year and the holidays are upon us, we tend to focus on other things than our work or our business. You should always be planning for the week, month, quarter, and year. I have already met with my wife and planned some of our goals for next year and […]

Duration: 00:02:52


HMBT #109: Case Studies

11/27/2017
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Case studies are a great tool to add to your marketing efforts. Case studies are written documentation or a video that explains how you helped a customer. Basically a success story. Create a study where you were able to help a customer save time or money or maybe just made them happy. Add details like […]

Duration: 00:01:55


HMBT #108: Focusing On Those That Ignore You

11/20/2017
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The phrase “focusing on those that ignore you” is pretty powerful. To find and attract new customers, you need to find people that have not heard about you and your business. You can use social media ads and blog posts to gain attention. You can also network to increase your brand awareness. Build your LinkedIn […]

Duration: 00:02:06


HMB #107: Be There

11/13/2017
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Many small business owners still struggle to see the need to use digital marketing. They do not realize that using social media and other forms of digital marketing is very powerful. You need to be where your customers are, and that is online. It is not important to be on every social media platform, but […]

Duration: 00:04:57


HMBT #106: Challenge Yourself

11/6/2017
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This episode was recorded in a public place, a Dunking Donuts. The reason being is that I wanted to be able to put myself out there and put myself out of my comfort zone. This ties into a challenge that a completed for a group I belong to on Facebook for speakers. Throughout the week, […]

Duration: 00:04:23


HMBT #115: Does Hard Work Equal Success?

10/31/2017
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I was recently on a Facebook group and someone posted the question, “Do you have to work hard to be successful”? Working hard means you are doing the wrong things and failing. What you need to be doing is work smart and passionately. Yes, you will work long hours and spend money. Working hard means […]

Duration: 00:02:36


HMBT #104: Jonathan Orcutt Discusses Franchising

10/24/2017
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Today, I am joined by Jonathan Orcutt of Driven Landscapes Franchising. I met Jonathan on a Facebook Landscaping Group. I still like to keep my finger on the pulse of the landscape industry since selling my landscape company last year. Jonathan came on the show to give us some insight to being a small business owner […]

Duration: 00:22:17


HMBT #103 Chuck Hester: LinkedIn Tips

10/17/2017
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Sr. Integrated MarCom Executive, Content Marketer, Keynote Speaker, LinkedIn Workshop Leader, and Voice Over Talent, Chuck Hester joined me to talk about LinkedIn. Chuck is your go to guy for anything related to LinkedIn. Chuck gave us his top three things ( really 4!) to do on LinkedIn: 1. Create SEO rich content for LinkedIn. […]

Duration: 00:08:06


HMBT #102: Serve, Dont Sell

10/10/2017
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Most people make the mistake of jumping right into a conversation by selling. Today, on my blackboard, I wrote “Serve, Don’t Sell”. First, you need to develop a trusted relationship with your audience. Then provide value to them through information, assets and network introductions. Determine if you can help them with a business pain they […]

Duration: 00:02:10


HMBT #101: Brag vs Humblebrag

10/3/2017
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In this episode, I discuss brag vs. Humblebrag. The definition of humblebrag is “people’s use of false modesty as a context to tell you just how great they are”. Urban Dictionary describes humblebrag as: “Subtly letting others now about how fantastic your life is while undercutting it with a bit of self-effacing humor or “woe […]

Duration: 00:05:01


HMBT: Special Note for My Amazon Alexa Subscribers

9/29/2017
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Today, I am asking my Amazon Alexa subscribers if they like long form or short form content better. Hank’s Marketing and Business Tips started out on the Alexa only and were only about 1-2 minutes in length. I also posted about five times per week. I am not creating content that is about 5-15 minutes […]

Duration: 00:01:40


HMBT #100: Health and Marketing Discussion with Professorjohn

9/26/2017
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I had the pleasure of bringing Professorjohn (PJ) from The Muscle Memory Group on the show today. I met PJ while speaking in about email marketing in Phoenix, AZ. He and I spoke about marketing for some time after my speaking session. He is passionate about what he does, just as I am about marketing. […]

Duration: 00:55:34


HMBT #99 Google My Business Adds Posting Ability

9/19/2017
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In episode 12, I spoke about Google My Business. It is a tool that Google offers to help be found on their search site. It offers the ability to show your location, hours and pictures of your business. Google now allows the ability for business owners to post to their business page/listing a la Facebook […]

Duration: 00:04:00


HMBT #98: Developing an Elevator Pitch

9/12/2017
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While attending a small business conference in Phoenix Arizona, I met with a lot of small business owners. What I found was there were people that were either really good at telling me what they do, or they may have needed to go home and work on it. Every day that passed, I thought about […]

Duration: 00:15:06


HMBT #97: Working While Traveling

9/5/2017
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It is great to work from wherever you are. While traveling in Phoenix, I needed to get some projects completed. I decided to take the time while I was alone to work on some items that I would be able to focus on. I worked from the hotel room some and then by the pool […]

Duration: 00:01:26


HMBT #96: Positive Vibes

8/29/2017
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In this episode, I talk about putting positive vibes out into the universe. I give an example of someone putting out negative vibes and how karma caught up with him. Don’t let this be you! How you think and feel can affect outcome and also affects others around you. Be positive and put out positive […]

Duration: 00:02:10