How I Built This with Guy Raz

NPR

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a...

Episodes

MadeGood: Salma and Nima Fotovat Lost Their First Business.They Grew Their Next One Into a Snack Giant.

Advice Line: "Strategy Sessions"

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It

Advice Line with Chris Riccobono of UNTUCKit

Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.

Advice Line with Curt Richardson of OtterBox

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

Advice Line with Kenneth Cole

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

Advice Line with Ronnen Harary of Spin Master/PAW Patrol

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

Advice Line with Susan Griffin-Black of EO Products

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct

Advice Line with Shazi Visram of Happy Family Organics

Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

Advice Line with Christina Tosi of Milk Bar

Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

Advice Line with Tim Ferriss (August 2025)