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LaRockaForte

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Location:

UK

Description:

This radiophonic project has got aged roots. In fact , it was born in the end of the 70es, thanks to an intuition of Bruno Ployer, artistic director of the Italian “Radio Luna Network” at that time. It was the age of the “free radios” and of the endless Hit- parades. Radio marketing phenomenon was the ideal goal for the most, while it was particularly essential the new idea of “coming out of the scrum” and a basical need to underline and stress differences with “others”. Something must be done by starting from that classic- rock in which each great artist and each great band had their roots and founded their fortune. It was necessary to circumscribe that “wave” and avoid collision to the ”others”. It took “coming out of the scrum “ ; being in highlight. In other words, it was necessary being a musical “fortress” (ROCKAFORTE) and constantly staying one step ahead of other competitors. Thanks to Radio Luna who gave birth to that particular way to intend making radio. Middle of the 80es the baton passed on Alberto Naviglio , with his “Fortezza della musica”, broadcasted by Punto Radio Roma/Bologna, at first and by Radio stand By, later on. Both of them central Italy FM radio stations. Only that container was too small; just a little program to be enough. It success, nevertheless, it couldn’t pick- up and realize all the expectations from the original project. Even because, in...

Twitter:

@LRockaforte

Language:

Italian