Let's Talk Business

Leading a purpose-driven life is now a lot easier to do through the help of the wisdom of Barry Shore from The JOY of Living as he breaks down his acronyms. When you lead a purpose-driven life, you can go MAD—Make A Difference. This is just one of the acronyms guest Barry Shore from The JOY of Living has under his sleeves, helping people live a healthier, wealthier, and wiser life through his memorable wisdom and insights. In this episode, he joins Meny Hoffman to impart some of those with us by breaking down the three fundamentals of life and giving some tips on how to take care of them to live our best lives. Barry also shares with us his story, one that many would have given up on, but still, he managed to overcome. He talks about what caused that mindset shift and how he built and preached it to many. From the personal to the professional aspects of our lives, Barry digs up some great tips and tools about being profitable, overcoming stress, living inspirationally, and more. The Power of Joy to Transform Your Business—with Barry Shore Our guest is Barry Shore also known as the Ambassador of JOY. I’m not going to read the full bio that Barry prepared because I want you to read this episode. This episode is contagious with the amount of positivity and joy shared and much no-nonsense advice on how you could be a better person in your life. Read Barry’s story and how he turned that story into a lifelong mission. Without further ado, here is my interview. Links Mentioned: www.BarryShore.com/freewww.BarryShore.comhttps://www.LinkedIn.com/in/barryshore/@BarryEShorehttps://www.Facebook.com/groups/joyoflivingclubhttps://www.Instagram.com/barryeshore/https://www.YouTube.com/channel/UC-Tn96AXiTFWtyMDGifVSKw Episode Timestamps : 00:00 PTEX Group CEO supports business growth mindset. 04:10 Spreading happiness, purpose-driven life leads to success. 07:18 2020 pandemic will be remembered for years. 10:10 Seven-foot walking wand made by a Zen master. 15:33 Reflecting on past success and mindset shift. 17:51 Barry involved in business and sense of wonder. 19:54 Questioning existential suffering and search for purpose. 23:55 Show interruption to emphasize the shift happens. 28:43 Barry, how can we be more positive? 30:20 Book titled "Joy of Living" promotes positivity. 33:57 Emphasize kindness and wisdom in all interactions. 35:24 Two ways of looking at a situation. 39:43 Don't wiggle toes for 8 seconds. 44:06 Find links in show notes for gifts. 46:44 Closing remarks from Let's Talk Business podcast.

Growing up in Williamsburg, Chaim Berkovic learned the importance of having a vision; years later, as the president and founder of Skyscraper Insurance, he was able to actualize that vision, even though the ways to achieve it were sometimes unclear. In this fascinating conversation, Meny asks Chaim about some of the methods he used to create and grow his business, as well as his strategies for being an effective leader. Listen in as they talk about transmitting passion to employees, how to maintain “brutal accountability” while also creating a positive company culture, the role of inspiration in leadership, what can be learned from failure, why feedback is indispensable, and more. [00:01 - 05:00] The Visionary's Journey Chaim’s transition from early failures to founding Skyscraper Insurance The importance of learning from mistakes and taking calculated risks How personal challenges fueled Chaim’s entrepreneurial spirit [05:01 - 15:00] Risk Management and Client Trust How Skyscraper Insurance approaches risk management differently The significance of understanding client needs and building trust Insights into the complexities of the insurance industry [15:01 - 25:00] Leadership Beyond the Boardroom The role of inspirational leadership in building a successful team Balancing company culture with high performance and accountability Strategies for nurturing a positive, growth-oriented workplace [25:01 - 35:00] Mastering Growth and Scalability Chaim’s perspective on business growth and strategic acquisitions The impact of community and relationship-building in expansion Learning from industry shifts and adapting for scalability [35:01 - 46:08] The Mastermind Effect The benefits of participating in mastermind groups for business leaders How shared knowledge and accountability drive success Chaim’s personal experiences and gains from mastermind involvement Want to connect with Chaim? Follow him on LinkedIn. Head to Skyscraper Insurance for a better tomorrow! Key Quotes: "The biggest risk takers are the ones that know back end the calculated risks behind it." - Chaim Berkovic "If your circle doesn’t inspire you, you’re in the wrong circle." - Chaim Berkowick Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Watch this episode on Youtube https://youtu.be/R9h--lL2ftk Find it on your favorite podcast app: https://ptexgroup.com/ltbpodcast/ Direct link: https://ptexgroup.com/accountability-inspiration-passion-and-feedback-learning-about-leadership-with-chaim-berkovic/ WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh

So many people simply can’t break through and find success in sales; is there any way to help them get better at it? What if there are words, patterns of speech, questions, and phrases that can immediately help anyone become not just adept at sales, but a master? Join Meny as he speaks with Phil M. Jones, author of the bestselling Exactly What to Say: The Magic Words for Influence and Impact and one of the world’s most accomplished sales coaches, for an enlightening conversation about the magic words that can change your life and quickstart your sales success. You’ll learn why sales is the art of making a recommendation, and the process you must follow in order to earn the right to make that recommendation; what are some of the most important questions you can ask in order to move the conversation in the direction you want, and to guarantee a positive response; how to stick to your process when your potential buyer keeps interrupting; methods of instilling curiosity in your client; the importance of slowing the sales process down to get fast results; ways that potential leaders can use communication to actualize their leadership potential; and much more. [00:01 - 10:02] Early Beginnings to Sales Mastery [10:03 - 20:46] The Art of the Pitch [20:47 - 30:58] Language as a Tool for Influence [30:59 - 40:50] Leadership Through Words [40:51 - 49:12] Real-world Applications and Closing Thoughts Want to connect with Phil? Follow him on LinkedIn. Head to his website to understand the power of words! Key Quotes: "Selling is earning the right to make a recommendation." - Phil Jones "Success in selling has nothing to do with you. It has everything to do with how you can help people realize that what you have will help them with the problem that matters in their world." - Phil Jones "Understand that you can change your world by changing your words. Everything that leaves your mouth is either helping or hurting." - Phil Jones Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Unless your business is growing fast, you probably haven’t thought seriously about Human Resources. But Izzy Friedman, an expert in HR and Senior Director of Human Resources for MEDRITE Urgent Care, thinks that you’re making a big mistake - and he’s ready to tell you all about the Human Resources issues you need to consider right away, no matter how big or small your business is. Check out Izzy’s conversation with Meny, which addresses HR issues including processes that will help you avoid liability, the correct and incorrect way to interview a potential hire, the difference between company culture and perks, how to encourage employees to become engaged in the company’s success, what to look for when hiring an employee (and the high cost of making the wrong decision), the right and wrong way to do performance reviews, what makes a good HR department tick, and more. [00:01 - 15:18] Transitioning Paths: Sales to HR [15:19 - 30:39] HR Essentials for Business Success [30:40 - 45:12] Cultivating a Positive Work Environment [45:13 - 58:02] Performance Management and Growth [58:03 - 01:06:37] Navigating Challenges in HR Want to connect with Izzy? Follow him on LinkedIn. Key Quotes: "As a business owner the more involved you are in the direct culture will actually give you an advantage to be more involved in the growth of the company in a positive way." - Izzy Friedman "People are holding once you know where your employees are holding is when you can start to make decisions on a corporate level." - Izzy Friedman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Do you want to start an entrepreneurial journey, but you’re doubtful about having the skill set to build a successful business? In this week’s episode, our guest is Gino Wickman, an entrepreneur since the age of 21 who has had an obsession with learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. The mission of Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live. In our interview, Gino discloses how he identified in their family-owned business that systems were needed, which eventually became the EOS system. He also shares how he could identify the real core focus that will drive him to success. He went into detail about the six essential traits of every entrepreneur and what happens if you're missing any of those traits. Most importantly, he provides us with practical tips on how to actually find a mentor and touches on why being patient, but still taking action is key for an entrepreneur. If you think you’re an entrepreneur in the making, this episode is definitely for you! [00:01 - 08:55] Opening Segment Entrepreneurial Leap [08:56 - 29:25] Getting The Leadership Team on The Same Page [29:26 - 48:48] The Six Essential Traits of a True Entrepreneur You’re not an entrepreneur. It's all or nothing [48:49 - 54:51] Closing Segment Connect with Gino Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Entrepreneurial Leap, find clarity, and create a customized plan with the 1-2-3 Roadmap for your start-up! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Key Quotes “It's not that you don't have a vision, it's that you don't agree.” - Gino Wickman “If you're someone who is absolutely passionate about entrepreneurship and want to be surrounded by entrepreneurship, but don't have the six essential traits, then, by all means, attach yourself to a true entrepreneur.” - Gino Wickman “There's so much science on the power of writing from a standpoint of retention and creativity and what it does for your brain.” - Gino Wickman

How can you implement Amazon’s leadership principles so that your business can become more efficient, more effective, more profitable, and more enjoyable? Chaim Landau, Principal Cloud Delivery Architect at Amazon Web Services in Tel Aviv, has become an expert in these principles - and in this episode of Let’s Talk Business, he shares some of them, along with practical examples of how you can make them work for you. Join Meny and Chaim as they discuss how to make meetings more efficient, the real meaning of frugality, the importance of taking additional risks (even if you might lose big), the difference between one-way-door decisions and two-way-door decisions, what customer obsession means and what it doesn’t mean, why you need to have a mentor as well as why you should be a mentor, the place of personal development outside the office, and more. [00:01 - 05:12] The Heart of Innovation: Customer Obsession [05:13 - 10:29] Cultivating Agility: Decision-Making at Amazon [10:30 - 15:41] Leadership Principles in Action [15:42 - 20:16] Meeting Culture and Efficiency [20:17 - 31:41] Personal Development: Beyond the Professional Want to connect with Chaim? Follow him on LinkedIn and visit Amazon Web Services (AWS)! Key Quotes: "If you obsess over your customer, they will obsess over you in return." - Chaim Landau "You need to fail because if you don't fail, your experience will not grow." - Chaim Landau Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Amazon is a behemoth that dominates the world, yet in some ways, it runs like a startup company. How did founder Jeff Bezos manage to pull that off, while allowing it to continue to grow ever bigger? Join Meny and his guest Chaim Landau, Principal Cloud Delivery Architect at Amazon Web Services in Tel Aviv, as they talk about the reasons that Amazon has been so successful, their insightful and helpful leadership principles, the importance of noticing and grabbing the opportunities that life offers you, the actual meaning of company culture (and why it matters), the way to start working in I.T., and more. [00:01 - 07:15] Innovating at Amazon's Scale [07:16 - 14:00] From Curiosity to Cloud Expertise [14:00 - 21:00] The Amazon Leadership Philosophy [21:00 - 28:00] AWS: Pioneering Cloud Transformation [28:00 - 36:22] Culture as Amazon's Backbone Want to connect with Chaim? Follow him on LinkedIn and visit Amazon Web Services (AWS)! Key Quotes: "Culture is human software; it's psychology." - Chaim Landau "An effective technology team is one that also has a very strong culture supporting it." - Chaim Landau "You need to fail because if you don't fail, your experience will not grow." - Chaim Landau Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

A business owner in this day and age should be someone who’s accessible to the team, empathetic to the employees’ struggles, and a catalyst to their personal and professional growth. This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his journey to becoming a successful business owner, years after dropping out of high school. In our interview, we discuss the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible. Tune in now and learn how to be a modern-day business owner from David. [00:01 - 06:36] The Unlikely Beginning [06:37 - 12:44] Building a People-first Culture [12:45 - 18:27] The Art of Delegation and Scaling [18:28 - 24:53] Competing in the Era of Amazon [24:54 - 31:31] Vision for the Future Key Quotes “If your employees feel appreciated and valued, they’re going to come into work with the right attitude, and then they’re going to give your customers the best experience that they can ever expect.” - David Pilchick “As much as it is great to make money, you’ll also want to do something good for the community at the same time.” - David Pilchick Connect with David Email david@blvs.com to get in touch with David or follow him on LinkedIn. Check out Brooklyn Low Voltage Supply to learn more about their services! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

Jeff Akerman is a visionary, creative force, architect, and designer - and as the founder of RISE Architecture and numerous other design firms, he knows as well as anyone the conflict between the creative and business sides of a company. In this episode of Let’s Talk Business, Meny, and Jeff dig deeply into the question of how to bridge the inevitable gap between the number crunchers and the creative dreamers. They discuss the importance of giving your employees room to do things for themselves even as they work within your creative vision, the most important factors to consider when choosing a partner, how to engender loyalty among your staff, the benefits of profit sharing (and, perhaps even more, giving your workers a piece of the company), the ways that business and improving the world can go hand-in-hand, and much more. Starting out from his basement in Brooklyn, Jeff Akerman founded BizDesignes, now called RISE Architecture, in 2010, and since then established a number of other large architecture and design firms as well. A licensed Architect in New York and 11 other states, Jeff directed the firm as it experienced exponential growth with a wide range of projects from major interior renovations of single-family residential buildings to commercial, mixed-use, industrial, and institutional new buildings. His most recent project is the development of a new city for religious Jews in Florida. [00:01 - 08:00] The Genesis of Creative Ambition [08:01 - 16:00] Expanding Beyond the Blueprint [16:01 - 24:00] Cultivating a Creative Team [24:01 - 32:00] Blueprints for Success: From Vision to Reality [32:01 - 39:55] Designing Communities: A Visionary Project in Florida Want to connect with Jeff? Follow him on LinkedIn. Head to Rise Architecture for a fresh perspective! Key Quotes: "Being good at architecture does not mean you're good at running a business." - Jeff Ackerman "The biggest challenge in growing a creative agency is not losing the spark of creativity while managing the business side." - Jeff Ackerman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Sales is what drives your business, and qualified salespeople are your lifeline. But what skills are necessary for success in sales, and can they actually be taught? In this fascinating episode of Let’s Talk Business, traveling salesman turned sales coach Menashe Friedman offers Meny the secrets that help turn regular people into dynamic and effective salesmen. Listen in as they discuss the importance of listening, the skills that drive sales success, why an emphasis on numbers may be misleading, how to transform a failed sales call into a win, why promoting your best salesman to a leadership position is often a mistake, the best way to react when you misread the room, and much more. [00:01 - 10:57] The Evolution of a Sales Maestro [10:58 - 22:03] Listening: The Ultimate Sales Weapon [22:04 - 34:50] Introverts vs. Extroverts in Sales [34:51 - 48:21] Crafting a Winning Sales Process [48:22 - 52:30] Leadership and Bluntness in Sales Want to connect with Menashe? Follow him on LinkedIn. Head to M. Friedman Consultingto build or radically improve your sales team’s performance! Key Quotes: "Listening is not just a skill; it's your secret weapon in sales." - Menashe Friedman "In sales, your personality is not your destiny; it's your starting point." - Menashe Friedman "Every opportunity we have to learn and grow, it's positive, it's forward movement." - Menashe Friedman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

You’ve probably heard this one before: you’re an executive with employees who constantly need your time and attention, but you also have hours of work that you need to finish as soon as possible, and the emails keep coming in, and the phone calls never stop and… by the end of the day, you feel like you actually accomplished a fraction of what needed to get done. How can you escape the trap and start being super productive? Productivity Coach Shea Myski has seen this over and over, and is ready to share some of his biggest secrets of real productivity while saving time and mental energy. Listen in as he and Meny talk about the “Mental Energy Suckers” of choice, noise, and change, including lots of tips about how small changes can lead to big results. So if you’re ready to increase your productivity, the place to start is by cleaning your desk (yes) and listening to this enlightening conversation. [00:01 - 09:27] Understanding Mental Energy Suckers [09:28 - 18:52] Customizing Productivity Techniques [18:53 - 27:17] Effective Time Management [27:18 - 36:41] Optimizing To-Do Lists [36:42 - 44:48] Creating a Productive Work Environment Want to connect with Shea? Follow him on LinkedIn. Head to his website to discover the simple business formula! Key Quotes: "To me, a to-do list is not about getting things done, but it's about calming your brain down so it doesn't have to create noise." - Shea Myski "If you could work all day with a quiet brain, then you're going to be so much more productive." - Shea Myski Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Hudi Greenberger is well-known for his commercial photography, particularly in the area of food and cookware. But creating his photography studio was a process that involved growth and setbacks, failure and success. Listen in as Meny Hoffman asks Hudi about his journey toward becoming one of the very best at what he does. Learn about how he started in this unusual field, the way he maintains his passion for work and some of the secrets of using photos effectively for online sales. You’ll also discover some of the pitfalls (as well as the benefits) of scaling, how to get the most from your employees without smothering them, what you can learn from failure, the best ways to promote you and your services, and more. [00:01 - 08:17] The Evolution of a Photographer [08:18 - 16:01] Scaling and Its Challenges [16:02 - 24:16] Passion, Creativity, and Business [24:17 - 32:00] Managing Growth and Profit [32:01 - 39:46] The Human Aspect of Business Want to connect with Hudi? Follow him on LinkedIn and Instagram. Visit his website to explode your sales! Key Quotes: "Don't confuse growth with profit." - Hudi Greenberger "To me. creativity is the person that has a vision and is able to take that vision and put it into reality." - Hudi Greenberger "Make sure your photography is answering the customer's questions before they ask it." - Hudi Greenberger Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

When you scale your business, becoming a larger organization with multiple employees, you need to stop letting everything run through you - in other words, you need to become a CEO instead of a Founder. Of course, easier said than done - which is why Meny spoke to Business Coach Eric Adelman, who is expert in helping founders transition when their companies grow significantly larger. Together they discuss the basic building blocks needed to make that transition work, and how you can use those building blocks effectively. Learn about delegating, time management, setting goals (and knowing the difference between a goal and a wish), as well as how to create an enjoyable company culture, and why it matters. If you’re ready to make the leap into running a bigger company, this is an episode that you absolutely should not miss. [00:01 - 07:35] - The Founder to CEO Shift [07:36 - 16:32] - Mastering the Art of Delegation [16:33 - 24:14] - Time Management: A Leader's Ally [24:15 - 32:05] - Goal Setting: Turning Visions into Reality [32:06 - 42:22] - Cultivating a Thriving Company Culture Want to connect with Eric? Follow him on LinkedIn. Head to Bigger Cup Consulting and find out what you could accomplish! Key Quotes: "Delegating is not about finding someone who can do it 100% as well as you. It's about finding someone who can do it 80% as well, but gives you the ability to focus on more important tasks." - Eric Adelman "A great leader is not defined by how much they can do but by how much they can empower others to do." - Eric Adelman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

What fuels the fire inside today's most unstoppable entrepreneurs? Join host Meny Hoffman's conversation with the high-energy Ramon Ray. They cover the mental shifts and focused hustle needed to drive positive entrepreneurial momentum - from skillful networking to savvy technology integration. You’ll learn Ramon’s personal tales of professional reinvention, unlocking the secrets behind risks that pay dividends. With wisdom earned from toxic career failure, Ramon ignites the entrepreneurial sky, lighting the way for future business trailblazers. Ramon Ray is an in-demand motivational speaker and event host, as well as a leading expert on personal branding and small business growth. He is the publisher of ZoneOfGenius.com and BWCDaily.com, and is a serial entrepreneur who has started 5 businesses and sold 3 of them. Ramon founded Celebrity CEO in order to help people build their personal brand, and is known for his high energy and positivity. [00:01 - 13:47] The Value of Staying Positive & Focused Choosing positivity over negativity helps you handle challenges more effectively Implement morning rituals like devotionals, exercise & healthy eating Successful leaders have tremendous focus and clarity of vision As new tech emerges, understand it before jumping on trends Pay attention as trusted sources validate innovations [13:48 - 24:56] Branding & Networking Strategically Some founders build personal brands, others prioritize company branding Both approaches are valid depending on your goals Turn to people, smile and introduce yourself Follow up online connections with in-person meetings Build genuine relationships, not just surface-level connections [24:57 - 33:10] Leveraging Relationships & Technology Leverage relationships over time as opportunities arise Technology is undoubtedly a game-changing force Usage and integration matter more than just acquiring tech Tolerance for risk, persistence, self-motivation, and leadership capability are key [33:11 - 37:03] Closing Segment Learn about your Zone of Genius and reach out to Ramon using the links Ramon on the rapid four questions Want to connect with Ramon? Follow him on LinkedIn. Visit https://zoneofgenius.com/ to see how they help small business owners live life fulfilled. Key Quote: "If I'm not positive, what does that leave me with? I choose to shut off the light. What's the alternative? Darkness. - Ramon Ray Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

How can leaders strengthen connections in the workplace and beyond? Host Meny Hoffman interviews leadership consultant Patrick Veroneau about his research-backed CABLES model which provides a metaphorical bridge reinforced by positive interactions. Patrick shares the six relationship CABLES—consistency, appreciation, belongingness, (high-level) listening, empathy, and specifics. Practicing these behaviors adds cables that strengthen trust and engagement. They discuss common leadership pitfalls and how modeling desired behaviors shapes organizational culture more than stated values. Patrick also provides personal development advice on driving happiness in leaders that positively impacts teams. Patrick Veroneau is a leadership consultant who founded Emery Leadership Group in 2008. With a Master's in Organizational Leadership, he brings over 15 years of experience across various industries. Author of "The Leadership Bridge" and a TEDx speaker, Patrick champions leadership fueled by emotional intelligence and psychological safety. He developed the CABLES model, promoting self-awareness and humanistic behaviors, to steer away from traditional command-and-control approaches. His work includes facilitating workshops and coaching, aiming to enhance engagement and excellence in leadership through the principles outlined in his book. [00:01 - 14:58] The CABLES Model for Leadership Patrick shares his CABLES model for building strong relationships The 6 key behaviors: consistency, appreciation, belongingness, listening, empathy, specifics Common leadership struggles: listening to respond rather than understand, failing to set clear expectations and hold people accountable [14:59 - 25:35] Personal Development & Company Culture Leaders need to know themselves before they can be there for others You cannot grow your business without personal growth Company culture starts with leaders modeling desired behaviors Culture = how people behave, not values on website Values allow you to align decisions and behaviors [25:36 - 30:03] Practical Personal Development The "POWER" model: Praise, Others, Writing, Exercise, Relaxation Based on the 21 day happiness challenge research Writing down 3 things you're grateful for - powerful impact on wellbeing People approach challenges differently when starting from gratitude [30:04 - 34:19] Closing Segment Just as a physical bridge is built with cables, a leadership bridge is built with the six cables Patrick on the rapid four questions Want to connect with Patrick? Follow him on LinkedIn & Twitter @coachpatrickv. Learn how the C.A.B.L.E.S. Leadership Academy can help rise above your best at https://www.emeryleadershipgroup.com/. Key Quotes: "As leaders, we spend a lot of time trying to think about it in terms of how do we get people to trust us? Trust can go the other way of letting people know, like, I trust you. In terms of your ability to get this done or work through this problem.” - Patrick Veroneau "The answers to the problems that you're facing right now are within the walls of this organization. For the most part, what happens though, is that people don't get tapped on the shoulder to be asked, how do you think you can solve this?" - Patrick Veroneau Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Social media is a wild west that many business owners eagerly charge into, guns blazing, hoping to strike viral gold. Most find themselves wandering aimlessly, bleeding money and time, while seeing little results. So how do you avoid becoming another casualty? In this episode, social media expert Louise McDonnell shares her step-by-step system for leveraging social media to drive real results and growth for your business. Learn how to lay the groundwork, define your target audience, optimize your platforms, develop an effective content strategy across pillars like awareness, expert positioning, sales, and advocacy, incorporate paid ads, and continually evaluate performance. Louise McDonnell, a renowned social media trainer and strategist, has been working in digital marketing since the 1990s. She is the founder of SellOnSocial.Media and has published a best-selling book, the Social Media Content Planner Guide. (00:00 - 06:54) From Service Marketing to Digital Marketing Pioneer Louise accidentally landed an early ecommerce job in the 1990s, which catalyzed his whole digital marketing career She discovered she has an innate ability to decode complex technical topics and clearly explain the customer benefit in plain language Louise leverages this core skill today in running an agency managing digital campaigns and training others on actionable social media tactics through his academy (06:55 - 13:16) Categorizing Business Owners' Social Media Approaches Category A involves business owners who are either completely ignoring social media or have tried it sporadically without seeing real results and have given up. Category B refers to those who are actively posting social media content but are still not generating meaningful levels of sales or leads. Category C encapsulates business owners who only want to utilize paid social media ads when they have something new to sell, often without an overall integrated strategy. (13:17- 00:21:36) 6 Steps to Effectively Leverage Social Media Step 1 involves laying the proper foundations first, including setting smart goals, implementing tracking and analytics, and clearly defining the products and services you offer. Step 2 is all about deeply understanding your target audience through profiling their pain points, desires, motivations, and the terminology that resonates with them. Step 3 focuses on optimizing your website pages, landing pages, and social media platforms to align with your brand, offer clarity around your services, and speak directly to your ideal customer. Step 4 is when you develop an effective social media content strategy across four pillars: awareness, expert positioning, sales, and advocacy. Step 5 is incorporating paid social media ads to amplify your organic reach and social presence at key moments. Step 6 is about continually evaluating your social media activity and campaign performance so you can refine and improve in future efforts. (23:31 - 34:46) Four Different Content Pillars First, awareness content refers to authentic behind-the-scenes posts aimed at humanizing your brand and connecting on a personal level with your audience. Second, expert content positions your authority and expertise within your niche and offers solutions to common pain points your ideal customers are experiencing. Third, sales content converts that social media following and trust into leads and transactions by promoting offers, events, downloads, consultations, etc. Fourth, advocacy content refers to leveraging external validation like customer testimonials, favorable media coverage, awards, etc. to build credibility. Resources Mentioned 2023 Social Media Content Planner Outwitting the Devil Want to connect with Louise? Follow her on Facebook and Instagram and visit her website: https://sellonsocial.media/ Key Quotes: "If what you’re doing on social media isn’t leading to inquiries, leads, or sales, then you need to rethink it and do...

What does your company do that your competitors can't or don't do that proves your value to customers? Marketing expert Gerry O'Brion joins host Menny Hoffman to discuss how small businesses can break through crowded markets using lessons from big brands. In this insightful interview, Gerry explains his "Because Framework" for developing compelling and differentiated messaging that attracts the right customers. Gerry O'Brion speaks to companies and sales teams looking to drive revenue in crowded industries during times of great change. He teaches an influential yet straightforward framework that prompts customers to choose you over all other options. Gerry is renowned for revealing the “Power of BECAUSE” – the missing element that sparks sales and propels companies beyond the sea of sameness. After years as a marketing and strategy executive building iconic brands like Tide and Coors Light, he leveraged his C-suite experience with billion-dollar companies to create a proven system for influence. Gerry’s framework enables organizations of any size to achieve the gravitas and effectiveness of leading brands through targeted strategies. (00:00:00 - 00:06:30) Demystifying Big Brand Magic (00:06:31 - 00:15:00) Mission vs. Messaging - What Customers Care About (00:15:01 - 00:23:30) Cracking the Code of Hard-to-Reach Prospects (00:23:31 - 00:31:30) Packaging Persuasion - Making the Most of Limited Space (00:31:31 - 00:39:00) The Power of Precision - Dominating Your Niche Want to connect with Gerry O'Brion? Follow him on LinkedIn and visit his website: https://whatbigbrandsknow.com/ Key Quotes: "The number one mistake is that we don’t insert the proof and everything we say doesn’t sound compelling." - Gerry O'Brion "If we make a promise but don't finish that sentence of influence with the proof - the 'because' - everything we say sounds like marketing fluff."- Gerry O'Brion "Your 'because' statement must deliver the certainty that you will provide what was promised, unlike anyone else." - Gerry O'Brion Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

People talk about burnout all the time, but they rarely know what it actually means and how it differs from normal workplace stress. Fortunately, Ana Melikian, Ph.D. has studied burnout extensively, and is ready to tell you what it is, why it matters, how you can prevent it, and the ways to treat it once you have it. Listen to this fascinating episode of Let’s Talk Business as she and Meny go over the symptoms of burnout, specific methods you can use to avoid it, what the potential costs are if you ignore it, and much more. It’s not a typical episode… but it may radically change the way you run your business as well as your life. Ana Melikian, Ph.D., is a speaker, author, and host of the popular podcast, the MINDSET ZONE. Ana is also a Board Certified Coach and a proud member of the International Coach Federation and the Association of Corporate Executive Coaches. Before moving to the U.S., she obtained her Ph.D. in Psychology from the University of Sunderland, taught at Universities in Portugal and Spain, and co-authored several articles and book chapters. (00:01 - 08:20) Understanding Burnout (08:21 - 16:00) The Continuum of Engagement (16:01 - 24:25) Root Causes and Symptoms of Burnout (24:26 - 34:18) Prevention Strategies (34:19 - 42:06) Closing Segment Want to connect with Dr. Ana? Follow her on Instagram, Facebook, Twitter and YouTube. Head to her website to impact without burnout! Key Quotes: "We can make a bigger impact if we avoid and we prevent burnout, if we take care of ourselves and the people that work for us." - Ana Melikian "Burnout is a symptom or something that we see in an individual level, the person gets burnout, but usually is the result of some dynamics that are in the background." - Ana Melikian "We need to create a profitable business while taking care of our workforce." - Ana Melikian Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Your business can grow with SEO - but only if you do it right. On this episode of Let’s Talk Business, SEO expert and Netconcepts Founder Stephan Spencer joins Meny for a deep dive into Search Engine Optimization. Learn how to maximize SEO, what mistakes to avoid, and the ways to make your website SEO-friendly as well as beautiful and useful. Meny and Stephan also discuss the best ways to discover the keywords you need, the reasons that blogs (under a different name) are not going out of style, the importance of turning your audio and video clips into written transcripts, how to determine which firm is most fit to help you with SEO, and much more. Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts, bestselling author, serial entrepreneur, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He's helped optimize the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two podcast shows: Get Yourself Optimized and Marketing Speak. [00:01 - 08:05] The Essence of SEO and Business Growth [08:06 - 16:28] Optimizing Web Presence [16:29 - 24:16] Evolution of Digital Marketing [24:17 - 32:56] Selecting the Right SEO Partner [32:57 - 39:49] Closing Segment Want to connect with Stephan? Follow him on LinkedIn, Instagram, and Facebook. Head to StephanSpencer and netconcepts to amplify your mission and message! Key Quotes: "SEO is building an asset that continues to pay dividends, unlike pay-per-click where you trade dollars for leads." - Stephan Spencer "Balancing the user experience with SEO requirements is not just an art; it's a strategic necessity." - Stephan Spencer Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

We are communicating all the time, which also means that we’re constantly trying to sell. What are the most important communication skills that will help your potential client hear you and feel heard, thereby helping you close a deal easily and effectively? Join Meny and his guest, communications expert Glenn Milliet, as they explore the science behind personal communication. They discuss the ten commandments of good communication, why communication is a science rather than an art, the importance of body language, the three reasons that salespeople fail, why every conversation needs to end with an offer, the importance of getting confirmation, what to do when your potential client isn’t convinced, and much more. Glenn Milliet is an international keynote speaker and a Communication, Sales Closing, and Business Building Expert with close to fifty years of experience. He has worked with thousands of global business professionals, from entrepreneurial start-ups to industry giants. He originally honed his skills in communication and branding to build a multi-million-dollar salon operation. [00:01 - 10:00] The Foundation of Communication • Communication is a science that becomes an art when applied consistently • The importance of listening to understand, not just to respond • Transformative power of effective communication in personal and professional growth [10:01 - 20:00] The Art of Selling and Closing • Selling is about transferring emotion and understanding the client’s desires • The difference between selling and closing deals • Strategies for effective selling and how to address client needs [20:01 - 30:00] Building Trust through Communication • The importance of building and maintaining relationships • How trust is the ultimate foundation in both personal and business relationships • The impact of consistency and reliability in communication [30:01 - 40:00] Understanding Client Needs • Mastering the art of asking the right questions to uncover client needs • The role of empathy in understanding and addressing client concerns • Techniques for ensuring client satisfaction and loyalty [40:01 - 50:00] The Power of Branding and Positioning • The significance of branding in creating a market perception • How effective communication can enhance brand positioning • Strategies for differentiating your brand in a competitive market [50:01 - 54:04] Closing Segment • The power of words • Glenn on the fire rapid-questions Want to connect with Glenn? Email him at Glenn@bizcomxpert.com. Head to Business Communication Expert and start communicating like a Pro! Key Quotes: "Success is what I do for me. Significance is what I do for everybody else. Success is an event. Significance is a lifestyle. I choose to live significantly." - Glenn Milliet "It has been said that communication is an art, and I'm here to tell you it is not. It is a science, and when you understand the science, and you apply it relentlessly, then it becomes an art." - Glenn Milliet "There is not one aspect of our life where communication is not the most crucial element." - Glenn Milliet "You are not in business to sell what you want to sell. You are in business to sell what the client wants to buy." - Glenn Milliet Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!