Loud Radio is South Africa's latest addition to the burgeoning market of local internet radio stations. TURN IT UP! IT'S LOUD! On air from June 2012 and based in Cape Town the Loud Radio team aims to make some noise as the new kid on the block by providing music that differs from the main stream, content that is edgy, engaging and thought provoking. The flagship show on Loud Radio is the highly successful alternative rugby commentary panel Blokes on the couch - commentary with balls! These rugby loving, beer quaffing, sports mad couch potato's have now made their home on Loud Radio - TURN IT UP! IT'S LOUD!